Vision Medical

What Vision Medical does

Vision Medical is a privately held, wholesale-only supplier of mortuary and memorial products based in the United States, selling exclusively to funeral directors and funeral homes through an account-gated B2B e-commerce platform supported by annual print catalogs and email/social marketing. The company's core category is cremation urns — spanning cultured marble, metal, cloisonné, wood, biodegradable, and themed designs (beach/ocean, collegiate, military, patriotic, hunting/fishing) — organized under its own brand and two sub-brands, Terrybear Urns and MacKenzie Urns. Secondary lines include body bags (including disaster pouches, water recovery, and bariatric), cremation jewelry, and examination gloves.

The business runs on one-time wholesale transactions at account-based pricing, with no public price list and no direct-to-consumer channel. Distribution is concentrated on North America, with confirmed sales in the United States and Canada. There is no disclosed parent company, institutional ownership, or funding history; the entity appears founder/management-owned. There is no technology platform beyond a standard Shopify-style e-commerce storefront, no proprietary software, no API, and no AI/ML capability. Operating signals (active website, 2026 catalog, maintained social accounts) indicate the business is live and serving customers, but no headcount, revenue, or financial disclosure is available.

Name

Vision Medical

Legal name

Vision Medical

Website

https://vision-medical.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Vision Medical is a US-based, wholesale-only supplier of cremation urns, body bags, cremation jewelry, and mortuary gloves sold exclusively to funeral directors and funeral homes across North America through an account-gated B2B e-commerce platform and annual print catalogs.

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Cremation Urn Sales: One-time product sales of cremation urns to funeral directors and funeral homes. Wholesale pricing model with account-based pricing. Products include adult urns, companion urns, and keepsakes.
2. Mortuary Supplies Sales: Body bags, disaster pouches, water recovery bags, bariatric bags, and protective gloves sold to funeral professionals and medical facilities.
3. Cremation Jewelry Sales: Stainless steel cremation pendants and memorial jewelry for families.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vision Medical is a wholesale-only supplier that manufactures and distributes cremation urns in multiple materials (cultured marble, metal, cloisonné, wood, biodegradable) and themed designs (collegiate, military, patriotic, beach/ocean, hunting/fishing, occupation/hobby), plus sub-brands Terrybear Urns and MacKenzie Urns. The portfolio also includes body bags (disaster pouches, water recovery bags, bariatric/oversize), cremation jewelry pendants, and professional latex and nitrile examination gloves (Ansell Microflex, SureCare). Products are sold exclusively to funeral directors and funeral homes through an account-login e-commerce platform and printed catalogs.

Product overview

Vision Medical is a wholesale-only supplier of mortuary and memorial products, offering a comprehensive portfolio centered on cremation urns as the primary product category. The core offering includes various urn types (cultured marble, metal, cloisonné, biodegradable, themed designs) supplemented by body bags for deceased transport, cremation jewelry (pendants), and professional-grade gloves. Key sub-brands include Terrybear Urns and MacKenzie Urns. Products are sold exclusively to funeral professionals and businesses, with no direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Cremation Urns Premium cremation urns for memorial and burial purposes, available in various materials including cultured marble, metal, cloisonné, wood, and biodegradable options. Includes themed designs such as beach/ocean, collegiate, military, hunting/fishing, and patriotic themes. Sold wholesale to funeral directors and funeral homes.
• Body Bags Mortuary body bags for deceased human transport, including disaster pouches, water recovery bags, and oversize/bariatric options for various transport and handling needs.
• Cremation Jewelry Stainless steel cremation pendants designed to hold small amounts of cremated remains as memorial keepsakes.
• Professional Examination Gloves Latex and nitrile examination gloves for funeral professionals, including brands such as Ansell Microflex and SureCare, available in both latex and latex-free nitrile formulations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Emerging players

• Trusted Caskets: Online retailer of caskets and urns serving both consumers and funeral homes. Overlaps in cremation products and competes on price transparency that pressures traditional wholesalers.
• Titan Caskets: Direct-to-consumer casket and urn brand that has disrupted traditional funeral supply channels. Adjacent to Vision Medical's product category but competes via a different (DTC) go-to-market motion.

Broad incumbents

• Matthews International (Memorialization segment): Parent of Aurora Casket and a major diversified provider of memorial products, funeral technology, and cremation equipment. Sets wholesale pricing and product standards in the same channel.
• Foundation Partners Group: Large funeral home and cemetery operator that is both a customer and an industry consolidator. Relevant as a buyer of Vision Medical's products and as a force shaping wholesale demand.
• Service Corporation International: Largest North American funeral, cremation, and cemetery operator. A major buyer of cremation products and a structural force in consolidating funeral home accounts that suppliers like Vision Medical depend on.

Direct peers

• Abbey Caskets: Wholesale supplier of caskets and urns to funeral homes across North America. Directly comparable channel, customer base, and product category.
• Batesville (Batesville Casket Company): Largest U.S. manufacturer and wholesale distributor of caskets, urns, and cremation products to funeral homes. Directly comparable channel, customer base, and product category to Vision Medical's cremation urn wholesale business.
• Aurora Casket Company (Matthews International): Wholesale supplier of caskets, urns, and memorial products to funeral professionals, owned by Matthews International. Competes head-to-head with Vision Medical in the funeral-home wholesale channel with overlapping product categories.
• Main Street Caskets & Urns: Wholesale and online retailer of caskets and cremation urns targeting independent funeral directors. Closely mirrors Vision Medical's funeral-home channel and product mix.
• Perfect Memorials: Online retailer and wholesaler of cremation urns, jewelry, and memorial products. Overlaps with Vision Medical's product assortment and serves a similar memorialization-need occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VisionMdclUrns
• Facebookfacebook.com/visionmedicalurns
• LinkedInlinkedin.com/company/vision-medical-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Medical