Società Italiana Coaching Aziendale

What Società Italiana Coaching Aziendale does

Società Italiana Coaching Aziendale (SICA) is an Italian management consulting firm that delivers corporate training and business coaching services, primarily to Italian enterprises and SMEs. Founded by Roberto Cajano and operating under the legal entity Now Srls (registered in Lignano Sabbiadoro, UD; headquartered in Milan at Piazza Nicolò Tommaseo 2), the firm draws on the founder's 20+ years of consulting and coaching experience with multinational clients. The organization sits in the 11–50 employee bracket and is privately held with no external funding, parent company, or institutional ownership.

The core offering is one-to-one executive coaching, with sessions typically held every 10–15 days to help business leaders set objectives, remove limiting beliefs, and drive growth. This is supplemented by a catalog of in-person and online training courses that include Neuro-Linguistic Programming (NLP) certification tracks (PNL Business Practitioner and PNL Master Business Practitioner), leadership and strategy courses (Leader Coach, HR Strategico, Strategie d'Impresa, Negoziazioni Complesse), and specialized programs (Biohacking Strategico, Digital Sales, Empowerment delle Donne Leader, Emotional Team Working). SICA also addresses secondary segments such as athletes, women leaders, and educational institutions through dedicated programs including Per le Scuole (Navigare il Futuro) and a sport mental coaching practice. The firm's underlying "technology" consists of coaching methodologies combining NLP, leadership development, and performance optimization frameworks; it has no proprietary software platform and its integrations are limited to Google Analytics, Google Maps, YouTube/Vimeo embeds, and a LeadConnectorHQ discovery-call booking widget.

SICA's revenue model is professional services-based, with quote-based pricing for both individual coaching engagements and corporate training programs delivered on multi-year contracts. The go-to-market is sales-led: customers are acquired through website-driven discovery calls, direct phone (+39 02 36102136) and email ([email protected]) inquiries, and content marketing via an active blog. Distribution is primarily domestic Italy, with named enterprise clients spanning automotive (Toyota Tsusho), retail (MediaWorld/MediaMarkt, Unieuro), electric vehicles (Estrima), entertainment (20th Century Fox), manufacturing (Gens Aurea), and motorsport (Tommaso Marcon). No pricing tiers, revenue figures, patents, awards, or partnerships are publicly disclosed.

Name

Società Italiana Coaching Aziendale

Legal name

Now Srls

Website

https://societaitalianacoachingaziendale.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Società Italiana Coaching Aziendale (SICA) is an Italian boutique coaching and corporate training firm delivering executive coaching, NLP certification programs, and leadership development services to Italian enterprises, SMEs, athletes, and educational institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive and Business Coaching Services: One-on-one executive coaching sessions delivered every 10-15 days, helping business leaders set clear objectives, eliminate limiting beliefs, and identify strategies for exponential business growth.
2. Corporate Training Programs: In-person and online training courses including PNL Business Practitioner, PNL Master Business Practitioner, Negoziazioni Complesse, Strategie d'Impresa, Biohacking Strategico, HR Strategico, Digital Sales, and Leader Coach programs.
3. Online Coaching Programs: Digital coaching offerings including Coaching Academy, Coaching Starter Kit, 2-session discovery calls, and career coaching programs accessible remotely.
4. School Programs: Specialized programs for educational institutions including Navigare il Futuro and training for school educators.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Società Italiana Coaching Aziendale (SICA) is an Italian management consulting firm that delivers one-to-one executive coaching sessions (held every 10-15 days) and a portfolio of corporate training courses, including PNL Business Practitioner, PNL Master Business Practitioner, Negoziazioni Complesse, Strategie d'Impresa, Biohacking Strategico, HR Strategico, Digital Sales, and Leader Coach. The firm serves Italian enterprises, SMEs, professionals, and schools through both in-person sessions in Milan and online coaching programs, combining NLP, leadership development, and business strategy methodologies.

Product overview

Società Italiana Coaching Aziendale (SICA) is a coaching services company that offers a portfolio of professional development and business coaching solutions. The core offering is Executive Coaching (one-to-one sessions every 10-15 days), supplemented by in-person and online training courses including NLP programs (PNL Business Practitioner, PNL Master Business Practitioner), leadership courses (Leader Coach, HR Strategico), negotiation (Negoziazioni Complesse), strategy (Strategie d'Impresa), and specialized programs (Biohacking Strategico, Empowerment delle Donne Leader, Emotional Team Working, Digital Sales). The company also offers specialized coaching for PMI (small/medium enterprises), online coaching programs, and school-based programs. The portfolio is structured around coaching services supported by certification-oriented training courses, primarily delivered in-person in Italy with online alternatives available.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 85%+ of business coaching clients reported financial benefits exceeding their investment
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Right Management (ManpowerGroup): Talent and career management firm that delivers career coaching, leadership development, and team performance services. Comparable because it competes for the same corporate L&D budget and offers the kind of career/leadership coaching SICA sells to Italian enterprises and SMEs.
• Sandler Training: Global sales and leadership training franchise with a substantial Italian licensee footprint. Comparable because it combines structured training (SICA's PNL/Negoziazioni/Digital Sales) with ongoing coaching, and targets the same Italian SME and enterprise buyer.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a substantial coaching practice. Comparable because it provides executive coaching and leadership development to senior leaders at the same multinational companies SICA references (e.g., Toyota Tsusho, MediaWorld).
• Korn Ferry: Global organizational consulting firm with a large leadership development and executive coaching practice. Comparable because it serves the same multinational buyer wallet in Italy and offers executive coaching, leadership development, and team performance — categories that overlap directly with SICA's portfolio.
• Dale Carnegie & Associates: Global corporate training and leadership development firm with a presence in Italy. Directly comparable because it sells training courses and coaching in the same corporate leadership category SICA addresses, but at significantly larger scale and a broader international footprint.
• FranklinCovey: US-listed leadership and execution training company that delivers corporate training programs and coaching worldwide. Comparable because it competes for the same corporate training budget in leadership, performance, and execution — categories SICA's programs (Leader Coach, HR Strategico, Strategie d'Impresa) also serve.
• BTS Group: International strategy and leadership development firm that designs custom corporate learning experiences. Comparable because it sells enterprise training and coaching engagements to multinational clients, overlapping with SICA's Strategie d'Impresa, Leader Coach, and executive coaching offerings.

Others

• Forbes Coaches Council: Invite-only community of executive and business coaches, of which SICA's founder Roberto Cajano is reported as a member (the company's outcomes metric cites Forbes). Comparable as a peer ecosystem because membership signals credibility in the same executive coaching market SICA targets in Italy.
• International Coach Federation (ICF) Italy Chapter: Industry body that credentials individual professional coaches and accredits coach training programs in Italy. Comparable as a peer because ICF-credentialed coaches (e.g., SICA's PCC-credentialed Angela De Rosa) compete for the same Italian executive coaching engagements and set the market standard.

Regional players

• Gi Group Holding: Major Italian HR services and training group offering corporate training, coaching, and workforce development. Comparable because it is an Italian-headquartered competitor in the same corporate training and talent development category, with much greater scale and broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Società Italiana Coaching Aziendale