XL urbanmedia
XL urbanmedia (PT TERNAK-BOLA, DBA V21) is an Indonesian online gambling platform offering Sbobet sports betting, casino, slots, and mix parlay wagers to Indonesian consumers via a mobile-responsive web product with QRIS, bank, and e-wallet payments.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What XL urbanmedia does
XL urbanmedia operates in Indonesia as PT TERNAK-BOLA, doing business as "V21," an online sports betting and gambling platform targeted at Indonesian consumers. The platform offers three core gambling verticals — Sbobet sports betting, casino games, and slot games — with mix parlay accumulator wagers as a featured product and a marketing emphasis on 2026 FIFA World Cup event coverage. It runs a single primary web product ("V21") at v21-amp.pages.dev (a Cloudflare Pages deployment) alongside SEO-stacked keyword landing pages (brilliantbeginningspreschool.net and similar), and supports Indonesian-language UX, 24/7 operations, customer support via WhatsApp and live chat, and customer testimonials spanning ten Indonesian cities (Surabaya, Jakarta, Bandung, Semarang, Yogyakarta, Bekasi, Tangerang, Medan, Malang, Bali).
The underlying technology is a mobile-responsive web platform with an embedded Mix Parlay betting calculator (add legs, input stake, compute total odds and potential payout in IDR) and a templated "Analisis AI" widget. The platform integrates Indonesian payment rails — bank transfer, QRIS, and e-wallets — with a minimum deposit of Rp 10,000 (~$0.64), and product prices are listed from Rp 50,000 up to Rp 28,888,000. There is no native mobile app, no public API, no documented SDK, and no disclosed integrations or partnerships.
The business model is a take-rate on gambling transactions, charging fees on sports betting, casino, and slot activity. Distribution is direct-to-consumer via the proprietary web platform with organic/SEO and WhatsApp as primary channels; there is no physical retail, no B2B segment, no disclosed investors, and no headcount or funding data. The legal entity is an Indonesian private corporation (PT suffix) and the platform operates in a grey-zone regulatory environment, as online gambling is broadly restricted in Indonesia.
XL urbanmedia firmographics
Firmographics- Name
- XL urbanmedia
- Legal name
- PT TERNAK-BOLA
- Website
- https://xlurbanmedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- XL urbanmedia (PT TERNAK-BOLA, DBA V21) is an Indonesian online gambling platform offering Sbobet sports betting, casino, slots, and mix parlay wagers to Indonesian consumers via a mobile-responsive web product with QRIS, bank, and e-wallet payments.
- Ownership category
- akta.pro rank
XL urbanmedia industry classification
Industry- Product category
- Online Gambling and Sports Betting
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Gaming-Focused Payment Gateways & Orchestration (MPAEALAB)
Keywords
XL urbanmedia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Gambling Transaction Fees: Revenue generated from sports betting, casino, and slot gambling activities. Users place bets on various games (Sbobet, Casino, Slot) with the platform taking a cut from transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard user access |
Distribution channels1 record
Marketing channels3 records
XL urbanmedia product offering
Product offeringCore offering
XL urbanmedia operates the V21 online gambling platform, which provides Indonesian consumers with access to sports betting (Sbobet), casino games, and slot games. The platform features mix parlay prediction tools, a betting odds calculator, and promotional bonuses tied to World Cup 2026 fixtures. Users can register, deposit a minimum of Rp 10,000 via Bank, QRIS, or E-Wallet, and place bets 24 hours a day through a mobile-responsive web interface.
Product overview
V21 is a single unified online gambling platform offering sports betting through Sbobet, casino games, and slot games. The platform centers on mix parlay betting predictions and World Cup 2026 coverage, providing login access to bonus events, match predictions, and odds calculations. Payment methods include Bank transfer, QRIS, and E-Wallet with 24-hour operational support.
Differentiator
Problem solved
Functional benefit
Products and services
- V21 Online Gambling Platform Online gambling platform providing Indonesian consumers with access to sports betting (Sbobet), casino games, and slot games. Includes mix parlay prediction tools, betting odds calculator, World Cup 2026 match forecasts, and a 24-hour operational web platform accepting deposits via Bank, QRIS, and E-Wallet.
Companies that use XL urbanmedia
Customer profileSegments1 record
Ideal customer profiles1 record
XL urbanmedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
XL urbanmedia partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
XL urbanmedia competitors and assessment
Company assessmentBroad incumbents
- Betway: Global online sportsbook and casino brand with deep football/soccer coverage and parlay products. Relevant broad incumbent for benchmarking sportsbook UX, parlay functionality, and customer acquisition patterns.
- SBOBET: Long-established Asia-focused online sportsbook whose product is actually white-labeled into V21. Operates as both upstream supplier and broad incumbent whose sportsbook, casino, and parlay offerings define the category in which V21 competes.
- PokerStars: Global online poker and casino operator with broad real-money gaming product portfolio. Comparable broad incumbent whose casino/slots and loyalty mechanics inform category-level retention benchmarks.
- Bet365: Global leader in online sports betting and gaming with comprehensive sportsbook, in-play, casino, and slots verticals. Sets the product and pricing benchmark for the broader online gambling category in which V21 operates.
- William Hill: Long-established global betting and gaming operator with full sportsbook, casino, and slots portfolio. Comparable broad incumbent providing an institutional reference point for category economics and scale.
Direct peers
- 188Bet: Established Asian and European online sportsbook with comparable sports-betting and parlay functionality. Competes for the same Indonesian and broader Southeast Asian sports-betting wallet share as V21.
- M88 (Mansion88): Asia-focused online betting and casino brand combining sportsbook, live casino, and slots. Directly comparable multi-product Asian gambling platform targeting Southeast Asian consumers including Indonesia.
- W88: Asian-market online sportsbook and casino platform offering Sbobet-style sportsbook plus casino and slots. Comparable product mix, target geography, and transaction-fee business model to V21.
- IDN Poker (IDNPlay): Indonesian-headquartered online poker network that dominates the Indonesia-facing real-money gaming market. Closest direct regional peer given shared Indonesian target market, mobile-first access, and real-money wagering mechanics.
- Dafabet: Pan-Asian online gambling operator offering sports betting, casino, slots, and parlay products across Southeast Asia. Highly comparable multi-vertical Asian-targeted platform with overlapping Indonesian customer intent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
XL urbanmedia social profiles
Digital presenceXL urbanmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
XL urbanmedia leadership team
Management profileNumber of profiles
XL urbanmedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XL urbanmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XL urbanmedia
What does XL urbanmedia do?
XL urbanmedia operates the V21 online gambling platform, which provides Indonesian consumers with access to sports betting (Sbobet), casino games, and slot games. The platform features mix parlay prediction tools, a betting odds calculator, and promotional bonuses tied to World Cup 2026 fixtures. Users can register, deposit a minimum of Rp 10,000 via Bank, QRIS, or E-Wallet, and place bets 24 hours a day through a mobile-responsive web interface.
Is XL urbanmedia a public or private company?
XL urbanmedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XL urbanmedia founded?
XL urbanmedia was founded in 2010. It employs 1 to 10 people.
How does XL urbanmedia make money?
One revenue line is on record: gambling Transaction Fees.
Who are XL urbanmedia's main competitors?
Broad incumbents on record are Betway, SBOBET, PokerStars, Bet365 and William Hill. Direct peers are 188Bet, M88 (Mansion88), W88, IDN Poker (IDNPlay) and Dafabet.
Does XL urbanmedia have an API?
No public API is recorded for XL urbanmedia.
What industry is XL urbanmedia in?
XL urbanmedia's product category is Online Gambling and Sports Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAG, Payments, Wallets & Cashiering for Sports Betting. Its NAICS code is 713290 and its SIC code is 7990.