Fast & Fluid
Fast & Fluid designs, manufactures, and distributes paint dispensers, mixers, shakers, and tinting software for paint stores and hardware retailers worldwide, operating as a brand within IDEX Corporation's Dispensing Group.
- Company typePrivate
- Founded1988
- HeadquartersUnanderra, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fast & Fluid does
Fast & Fluid is a paint tinting solutions provider operating as a brand within IDEX Corporation's Dispensing Group. The company designs, manufactures, and distributes a comprehensive portfolio of paint dispensers (automatic and manual), mixers, shakers, and tinting management software to paint stores and hardware retailers worldwide. Its core technology stack includes ZeroPurge™ piston pump technology (featured in TI ELEMENT dispensers) that eliminates colorant waste, UVC technology for biocide-free colorant protection on Harbil Next Gen units, and the Tintelligence unified software platform that pairs with hardware for operational and data-driven tinting workflows.
The company serves two primary customer segments: small to mid-sized paint stores requiring precision, speed, and reliability in daily tinting operations, and professional paint stores handling higher-volume dispensing. Its revenue model spans hardware sales (dispensers, mixers, shakers), recurring software subscriptions (Tintelligence, PrismaRT Mobile, PrismaPro2 POS), managed services (FFM Service maintenance and helpdesk), and professional training through the Training Academy. Pricing is quote-based and not publicly disclosed.
Fast & Fluid operates globally through three regional websites — Americas (fluidman.com), EMEA, and Asia Pacific — with a distribution and service partner network covering each region. Manufacturing is anchored at a factory in Ahmedabad, India (Sanand GIDC Industrial Estate). The company is a regional subsidiary of IDEX Corporation (NYSE: IEX), a diversified industrial conglomerate, sharing technology and operational resources with sibling brands such as Fluidman within the IDEX Dispensing Group. Notable 2025 activity includes launches of TI ELEMENT 2, TI ELEMENT 3, Harbil Next Gen series, UVC color protection, and the Tintelligence platform.
Fast & Fluid firmographics
Firmographics- Name
- Fast & Fluid
- Legal name
- Fast & Fluid Management Asia
- Website
- https://asia.fast-fluid.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fast & Fluid designs, manufactures, and distributes paint dispensers, mixers, shakers, and tinting software for paint stores and hardware retailers worldwide, operating as a brand within IDEX Corporation's Dispensing Group.
- Ownership category
- akta.pro rank
Fast & Fluid industry classification
Industry- Product category
- Paint Dispensing Equipment
- akta.pro primary industry
- Color Matching, Tinting & Colorant Systems (IMAEAHAL)
- akta.pro secondary industries
- Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB), Pump Dispensers (Lotion, Treatment, Foamer) (IMALALAD)
Keywords
Where Fast & Fluid is headquartered
LocationHeadquarters
- HQ city
- Unanderra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fast & Fluid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Equipment Sales: Sale of paint dispensers (automatic and manual), mixers, and shakers to paint stores and hardware retailers
- Software Solutions: Tintelligence platform, X-Smart Pro, PrismaRT Mobile, PrismaPro2 POS software and related tinting software products
- Service & Maintenance: FFM Service comprehensive maintenance and support solutions, spare parts, technical support through helpdesk
- Training Academy: Expert-led training and certification programs for technicians
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fast & Fluid product offering
Product offeringCore offering
Fast & Fluid designs, manufactures, and sells in-store paint tinting hardware — automatic and manual dispensers, mixers, and shakers — together with tinting management software (Tintelligence platform, PrismaRT Mobile, PrismaPro2 POS) for paint stores and hardware retailers. The portfolio is centered on proprietary dispensing technologies such as ZeroPurge™ piston pumps and UVC biocide-free colorant protection, complemented by service, training, and partner-portal offerings. Products reach customers via an international distributor and service partner network plus direct regional sales.
Product overview
Fast & Fluid is a paint tinting solutions provider offering a comprehensive portfolio of hardware products and software platforms. The product portfolio includes: (1) Dispensers - automatic and manual paint dispensers including TI ELEMENT Series (TI ELEMENT 2, TI ELEMENT 3), X-SMART Series (X-Smart Pro, X-SMART, X-SMART Sleeve, X-SMART M, X-SMART XL), X-PROTINT Series, Harbil Next Gen Series (HA180, HA480, HA680), Blendorama Series III, AT1600/AT1600 HS, AS7500/AS9500, and manual dispensers (22CW, 23BM/53BM, HA450, HA200-400-600, TM280); (2) Mixers & Shakers - including GA450 Mixer, Hercules Mixer, GX300, GA480, SK450 Shaker, SK300/SK300 Pro, SK550 1.1; (3) Software Solutions - Tintelligence unified platform, PrismaRT Mobile Tinting Application, PrismaPro2 POS Tinting Software; (4) Solutions - Automation Solutions and Biocide Free Tinting Solutions with UVC Technology. Key technologies include ZeroPurge™ piston pump technology for minimal waste. The company also offers supporting services including My Fast & Fluid customer portal, FFM Service maintenance, Training Academy, and Helpdesk support.
Differentiator
Problem solved
Functional benefit
Products and services
- TI ELEMENT 2 Automatic Paint Dispenser Compact automatic paint dispenser with ZeroPurge™ technology for minimal waste and maximum efficiency, designed for small to mid-sized paint stores with ultra-low maintenance and lowest total cost of ownership.
- TI ELEMENT 3 Automatic Paint Dispenser Automatic paint dispenser for low to mid-volume tinting with up to 32 canisters, 100% recirculation, and ZeroPurge™ piston pump technology for faster order fulfillment and minimal maintenance.
- HA180 Automatic Paint Dispenser Entry-level automatic paint dispenser in the Harbil Next Gen series, featuring UVC Technology for biocide-free colorant protection.
- HA480 Automatic Paint Dispenser Mid-range automatic paint dispenser in the Harbil Next Gen series, featuring UVC Technology for biocide-free colorant protection.
- HA680 Automatic Paint Dispenser High-capacity automatic paint dispenser in the Harbil Next Gen series, featuring UVC Technology for biocide-free colorant protection.
- X-Smart Pro Automatic Paint Dispenser Hassle-free tinting solution providing precise color every time with reliability for paint stores.
- X-SMART Automatic Paint Dispenser Automatic paint dispenser for precise tinting operations.
- X-SMART Sleek Automatic Paint Dispenser Sleek variant of the X-SMART automatic paint dispenser for space-conscious retail environments.
- X-SMART M Automatic Paint Dispenser Mid-size variant of the X-SMART automatic paint dispenser.
- X-SMART XL Automatic Paint Dispenser High-capacity XL variant of the X-SMART automatic paint dispenser.
- X-PROTINT Automatic Paint Dispenser Automatic paint dispenser in the X-PROTINT series for in-store tinting.
- X-PROTINT XL Automatic Paint Dispenser High-capacity XL variant of the X-PROTINT automatic paint dispenser.
- Blendorama Series III Automatic Paint Dispenser Automatic paint dispenser in the Blendorama Series III for high-volume retail tinting.
- AT1600 Automatic Paint Dispenser Automatic paint dispenser model AT1600.
- AT1600 HS Automatic Paint Dispenser High-speed variant of the AT1600 automatic paint dispenser.
- AS7500 Automatic Paint Dispenser Automatic paint dispenser model AS7500.
- AS9500 Automatic Paint Dispenser Automatic paint dispenser model AS9500 for professional tinting operations.
- 22CW Manual Dispenser Manual paint dispenser for basic tinting operations.
- 23BM/53BM Manual Dispenser Manual paint dispenser models 23BM and 53BM for low-volume or backup tinting.
- HA450 Dispenser Automatic paint dispenser HA450 for in-store tinting.
- HA200-400-600 Dispenser Series Automatic paint dispenser series HA200, HA400, and HA600 for varying store sizes.
- TM280 Dispenser Tinting equipment model TM280 for paint dispensing operations.
- GA450 Mixer Automatic mixer GA450 for paint tinting operations.
- Hercules Mixer Heavy-duty mixer for high-volume paint tinting operations.
- GX300 Automatic Mixer Automatic mixer GX300 for paint tinting operations.
- GA480 Automatic Mixer Automatic mixer GA480 for paint tinting operations.
- SK450 Shaker Automatic shaker SK450 for paint can mixing.
- SK300 Automatic Shaker Automatic shaker SK300 for paint can mixing.
- SK300 Pro Automatic Shaker Pro variant of the SK300 automatic shaker for higher-volume paint mixing.
- SK550 1.1 Automatic Shaker Automatic shaker SK550 1.1 for paint can mixing.
- Tintelligence Software Platform Smart software platform that combines hardware data and operational insights to drive efficiency and commercial success across the tinting business.
- PrismaRT Mobile Tinting Application Mobile application for retail tinting operations, supporting formula lookup, dispensing control, and color management on mobile devices.
- PrismaPro2 POS Tinting Software Point-of-sale tinting software for managing retail paint counter transactions and tint recipes.
- FFM Service Maintenance and Support Comprehensive maintenance and support solutions to maximise equipment performance and lifespan, including spare parts and technical support.
- Training Academy Expert-led training academy designed to build skill and confidence in mastering tinting operations.
- Helpdesk Technical Support Expert support service providing swift, reliable technical assistance for Fast & Fluid equipment customers.
Quantifiable outcome
- Zero waste tinting with ZeroPurge™ technology
- +1 more outcomes
Companies that use Fast & Fluid
Customer profileSegments2 records
Ideal customer profiles2 records
Fast & Fluid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fast & Fluid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IDEX CorporationcoreFast & Fluid is a brand within the IDEX Dispensing Group, a division of IDEX Corporation. IDEX is a global company (NYSE: IEX) providing highly engineered industrial and scientific products. Fast & Fluid operates under the IDEX umbrella alongside other dispensing brands including Fluidman, sharing technology and operational resources within the group.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fast & Fluid competitors and assessment
Company assessmentEmerging players
- Datacolor: Specialist in color management software and spectrophotometers used in paint formulation and tinting operations, providing software-stack overlap with Tintelligence even though it does not sell dispensing hardware.
- X-Rite (Danaher): Provider of color measurement and management solutions increasingly bundled with paint retail tinting workflows; comparable on the software/color-data side of Fast & Fluid's Tintelligence platform rather than dispensing hardware.
- Konica Minolta Sensing: Supplies color measurement instruments integrated into in-store tinting systems and paint color-matching workflows, comparable as a technology partner/adjacent player to Fast & Fluid's tinting software stack.
Broad incumbents
- Graco Inc. US-listed global leader in fluid handling equipment across multiple industries including paint and coatings application. Adjacent product overlap with Fast & Fluid's dispensing and mixing portfolio but serves a much broader industrial base.
- Bühler Group: Swiss industrial group with a dedicated Colorants business supplying tinting equipment and colorants for paints and coatings, overlapping with Fast & Fluid's dispenser offerings alongside broader process-industry machinery.
Direct peers
- INKMAKER Group: Manufacturer of automatic dispensers and tinting software for paints, inks, and coatings — directly competing with Fast & Fluid in the paint retail dispensers market with similar piston-based technology.
- Corob Group: Italian-headquartered manufacturer of automatic and manual paint tinting and mixing equipment, serving paint retailers and industrial colorants customers globally — directly comparable product portfolio to Fast & Fluid's TI ELEMENT and X-SMART lines.
- CPS Color (Tecnofar): European supplier of in-store and industrial tinting equipment, colorants, and software for the paint industry, with overlapping hardware+software+service model similar to Fast & Fluid's dispenser-plus-Tintelligence offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Fast & Fluid social profiles
Digital presenceFast & Fluid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fast & Fluid leadership team
Management profileNumber of profiles
Fast & Fluid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fast & Fluid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fast & Fluid
What does Fast & Fluid do?
Fast & Fluid designs, manufactures, and sells in-store paint tinting hardware — automatic and manual dispensers, mixers, and shakers — together with tinting management software (Tintelligence platform, PrismaRT Mobile, PrismaPro2 POS) for paint stores and hardware retailers. The portfolio is centered on proprietary dispensing technologies such as ZeroPurge™ piston pumps and UVC biocide-free colorant protection, complemented by service, training, and partner-portal offerings. Products reach customers via an international distributor and service partner network plus direct regional sales.
Is Fast & Fluid a public or private company?
Fast & Fluid is a private company. It is classified as corporate owned and is currently operating.
When was Fast & Fluid founded?
Fast & Fluid was founded in 1988. It employs 101 to 250 people.
Where is Fast & Fluid based?
Fast & Fluid is headquartered in Unanderra, Australia, in the Oceania region.
How does Fast & Fluid make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are software Solutions, service & Maintenance and training Academy.
Who are Fast & Fluid's main competitors?
Emerging players on record are Datacolor, X-Rite (Danaher) and Konica Minolta Sensing. Broad incumbents are Graco Inc. and Bühler Group. Direct peers are INKMAKER Group, Corob Group and CPS Color (Tecnofar).
Does Fast & Fluid have an API?
No public API is recorded for Fast & Fluid.
What industry is Fast & Fluid in?
Fast & Fluid's product category is Paint Dispensing Equipment. Its primary akta.pro industry code is IMAEAHAL, Color Matching, Tinting & Colorant Systems, with a secondary code of IMALAJAB, Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers).