Virtual Legal

What Virtual Legal does

Virtual Legal Pty Ltd (ACN 164 122 409) is an Australian online-first law firm founded in 2015 and headquartered in a serviced office at Level 54, 111 Eagle Street, Brisbane, Queensland. The firm delivers legal services entirely remotely via telephone (1300 numbers), email, teleconference, webcam, and secure online document management, eliminating the need for in-person office visits and enabling consistent fixed-fee pricing Australia-wide. Service lines span residential and commercial conveyancing, business and franchise purchase/sale packages, company registration and trust deeds, commercial leasing, drafting and review of agreements, business disputes, family and relationship law, employment and workplace law, NDIS provider services, estate planning (wills, POA, estate administration, will disputes), retirement village conveyancing, trademark and IP registration, and an AI Advisory practice launched in 2026.

The firm monetises primarily through pre-priced fixed-fee service packages (typically $497-$6,997 + GST per matter) across its catalogue, with government filing fees passed through at cost. A subscription-based Legal Counsel product layers recurring revenue on top, offering 1-10 hours per week of in-house-style counsel at tiered wholesale rates ($347-$397 + GST per hour) with monthly billing and rolled-forward hours. Distribution is hybrid: a self-serve online platform supported by SEO-driven blog content, social media, and a free 15-minute strategy call drives direct conversion, while a structured referral partner program channels SME clients from accountants, business advisers, finance professionals, property brokers, and allied professionals. Payments are processed via Stripe, and the firm self-attests compliance with the Australian Privacy Principles and GDPR.

Virtual Legal holds multiple industry recognitions including the Anthill Smart 100 (2017), Corporate Livewire Award (2018), Innovation Award (2016), and Edupreneur Awards, and has been a finalist in programs such as Telstra Business Awards, Australian Law Awards, and Westpac Business of the Future. The firm is privately held, founder-operated, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Virtual Legal

Legal name

Virtual Legal Pty Ltd

Website

https://virtuallegal.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Virtual Legal is an Australian online-first, fixed-fee law firm founded in 2015 that delivers conveyancing, business and franchise, estate planning, employment, NDIS, trademark, and AI advisory services nationwide via phone, email, and online document management.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Title Abstract and Settlement Offices (541191), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Online legal services
• Fixed-fee conveyancing
• Business law advisory
• Estate planning services
• Commercial property law

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fixed-fee legal service packages: Virtual Legal generates the majority of its revenue through fixed-fee legal service packages spanning property (residential and commercial conveyancing), business (franchises, companies, agreements), estate planning (wills, POA, estate administration), family law, employment law, NDIS services, AI advisory, and trademark registration. Fees are quoted upfront per package, with add-ons at hourly rates. This is the primary revenue stream.
2. Legal Counsel subscription packages: Virtual Legal offers recurring subscription packages for ongoing legal counsel, with weekly hour allocations (1-10 hours per week) billed monthly at tiered wholesale rates. Clients can roll unused hours forward within a 3-month period and upgrade packages. This provides predictable recurring revenue from business clients needing ongoing legal support.
3. Trademark registration services: Trademark registration services include a base preparation fee plus government filing fees to IP Australia (per class). Process takes approximately 7 months. This represents a higher-value transactional revenue stream with ancillary government fees passed through.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Virtual Legal is an online-first Australian law firm offering fixed-fee legal services across residential and commercial property conveyancing, business and franchise transactions, company/trust formations, estate planning (wills, testamentary trusts, powers of attorney, estate administration), family law, employment law, NDIS services, AI advisory, and trademark registration. Services are delivered remotely via phone, email, teleconference, webcam, and secure online document management, with a recurring subscription-based Legal Counsel offering providing ongoing in-house-style legal support for businesses.

Product overview

Virtual Legal is an online Australian law firm offering fixed-fee legal services across property law, business law, estate planning, family law, employment law, and specialist areas. The company operates as a unified platform with multiple service lines rather than discrete software products. Core offerings include Residential and Commercial Property Services (conveyancing, leasing), Business & Franchise Services (company registration, trust deeds, franchise purchase/sale packages), Estate Planning & Wills (wills, POA, estate administration), and specialist services including NDIS, AI Advisory, and Trademark/IP. Services are delivered through fixed-fee pricing packages with online onboarding and remote service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Services Conveyancing services for buying and selling residential properties including houses, units, townhouses, and vacant land. Covers contract review, finance conditions, settlement attendance, and post-settlement requirements for individual property buyers and sellers.
• Commercial Property Services Legal support for buying and selling commercial properties. Includes contract review, due diligence, lease negotiations, and body corporate matters for commercial property buyers and sellers.
• Business & Franchise Purchase Package Fixed-fee packages for buying a business or franchise, covering due diligence, contract negotiation, franchise agreement review, and settlement. Three tiers available based on lease requirements, targeting entrepreneurs and franchise buyers.
• Business & Franchise Sale Package Fixed-fee packages for selling a business or franchise, covering franchisor consent, contract preparation, employee transfer, and settlement processes. Designed for business owners and franchise operators exiting their business.
• Company Registration & Trust Deeds ASIC company registration, trust deed drafting, shareholder agreements, and business structure advice. Packages range from basic company setup to complex restructuring for SME owners and founders.
• Drafting & Reviewing Agreements Document drafting and contract review services including NDAs, employment agreements, terms of use, supply agreements, joint venture agreements, and franchise documentation for businesses and individuals.
• Legal Counsel Subscription Subscription-based in-house legal counsel service providing ongoing contract review, risk monitoring, business reviews, and HR management support at wholesale rates for businesses requiring ongoing legal support.
• Business Disputes Fixed-fee dispute resolution services for business conflicts including contract issues, partnership disagreements, shareholder disputes, and commercial litigation support for SME owners and operators.
• Estate Planning & Wills Will preparation, testamentary trusts, powers of attorney, and comprehensive estate planning services. Multiple packages from basic wills to complex multi-trust structures for individuals and families.
• Power of Attorney Preparation of financial, health, and business powers of attorney with practical guidance on implementation and use for individuals and families.
• Estate Administration Executor assistance including probate applications, asset and liability reporting, estate distribution, and administration transfers for families and executors managing deceased estates.
• Will & POA Disputes Dispute resolution services for contested wills and power of attorney matters, including fixed-fee packages for cost control for beneficiaries and attorneys in dispute.
• Family & Relationship Law Family law services covering separation advice, parenting arrangements, property settlements, consent orders, and binding financial agreements for individuals and families.
• Employment & Workplace Law Employment law services for employers and employees including contracts, workplace policies, unfair dismissal matters, and HR compliance for businesses and individuals.
• NDIS Services Legal services for NDIS providers including service agreement drafting, subcontractor agreements, policy development, and compliance reviews. Includes 20% discount for disability sector workers and participants.
• AI Advisory Legal advisory services for AI adoption including governance policies, privacy reviews, vendor contract reviews, implementation agreements, and workplace AI policies for businesses adopting AI.
• Trademark & IP Services Trademark registration, search reports, IP Australia applications, and intellectual property protection services for business names, logos, and brands. Registration takes approximately 7 months.
• Retirement Village Services Legal services for moving into retirement villages including disclosure document review, lease or licence review, and settlement assistance for both freehold and leasehold arrangements.
• Commercial Leasing Commercial premises leasing services including new lease preparation, lease review, assignment agreements, and surrender negotiations for both tenants and landlords across multiple Australian states.

Quantifiable outcome

• Companies and trusts can be prepared within 24-48 hours of receiving instructions
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

One partnership is on record.

• Referral Partners Network (Accountants, Advisers, Brokers, Allied Professionals)coreGTM or Marketing PartnerVirtual Legal has established a structured referral partner program targeting accountants, finance professionals, business advisers, consultants, property professionals, brokers, and allied professionals who support SME owners, founders, investors, and families. Partners refer clients through a defined pathway, with Virtual Legal providing prompt acknowledgement, streamlined online onboarding, clear communication, and practical legal support. The firm respects the partner's client relationship and provides a collaborative experience throughout the matter. Services referred span business and commercial law, property law, wills and estates, employment, NDIS, trademarks, family law, and AI advisory.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sprintlaw: Australian online law firm providing fixed-fee legal services to SMEs and startups, with subscription legal counsel options. Closely comparable delivery model and customer base to Virtual Legal.
• LegalVision: Australian online law firm offering fixed-fee legal services to businesses and individuals, with a strong subscription-based legal counsel model. Closely comparable to Virtual Legal in product offering, pricing approach, and target SME/property buyer segments.
• Lawpath: Australian online legal platform combining fixed-fee lawyer services with self-service legal document automation. Direct competitor for SME legal work, trademark registration, and small business compliance — overlapping heavily with Virtual Legal's service portfolio.

Emerging players

• Atrium LTS: US-based legal tech company providing online legal services and lawyer marketplace for startups and SMEs. Comparable target market and online-first delivery model, though with different geographic focus.
• UpCounsel: Online marketplace connecting businesses with lawyers for legal services. Comparable in delivering legal services digitally to SMEs, though operates as a marketplace model rather than employed-lawyer firm.

Others

• LawVu: Legal operations platform for in-house legal teams, providing matter management, contract lifecycle, and collaboration tools. Adjacent ecosystem participant serving the legal function with technology rather than legal services directly.

Broad incumbents

• LegalZoom: Global online legal services platform offering document preparation, business formation, and attorney services. Operates at much larger scale across multiple geographies with self-service plus lawyer marketplace model.
• Rocket Lawyer: International online legal platform providing document automation, legal advice, and attorney services. Comparable in offering affordable online legal services but at significantly larger scale and broader geographic reach.
• Lawyers on Demand (LOD): Global flexible legal talent provider offering subscription-based and on-demand lawyer services to in-house teams. Comparable subscription legal counsel model but serves enterprise clients via embedded lawyers.
• Australian Law Partners: Established Australian commercial law firm serving SMEs and mid-market companies across property, business, and dispute matters. Larger traditional incumbent with overlapping practice areas but offline-first delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VirtualLegalAU
• LinkedInlinkedin.com/company/3297935

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Legal