Sprintlaw
- Company typePrivate
- Founded2017
- HeadquartersChippendale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Sprintlaw firmographics
Firmographics- Name
- Sprintlaw
- Legal name
- Sprintlaw Pty Ltd
- Website
- https://sprintlaw.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sprintlaw industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (54111), Legal Services (5411), Other Legal Services (54119)
- SIC
- Services-Legal Services (8111), Services-Management Services (8741)
- akta.pro primary industry
- Legal Practice Management & Case Management (BPAEAPAC)
Keywords
Where Sprintlaw is headquartered
LocationHeadquarters
- HQ city
- Chippendale
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Sprintlaw business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Membership Subscriptions: Annual subscription model with Free and Plus tiers. Free tier provides limited consultations and templates; Plus tier offers unlimited consultations, service credits, and premium features. Billed annually upfront as a general retainer.
- Fixed-Fee Legal Services: One-time project-based legal services with transparent fixed-fee pricing. Services include business setup, contracts, employment law, IP, data privacy, eCommerce, consumer law, and financing. Full payment taken upfront into trust account.
- Sprintlaw Counsel (Enterprise): Dedicated legal team service for enterprise businesses requiring ongoing legal support. Provides day-to-day advice and complex project handling with tailored pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier with basic legal access |
| Subscription | Annual | Plus tier for growing businesses |
| One time/ perpetual license | Pay-as-you-go | Project-based legal services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sprintlaw product offering
Product offeringCore offering
Sprintlaw is an Australian online law firm delivering fixed-fee legal services to small businesses, startups, and enterprises across areas including business set up, contracts, employment law, intellectual property, data privacy, eCommerce, consumer law, and finance. Services are delivered through a tech-enabled platform featuring a member portal, AI-powered legal assistance, e-signatures, and contract management tools. An annual membership (Free and Plus tiers) provides unlimited consultations and service credits, while Sprintlaw Counsel offers dedicated legal teams for enterprise clients.
Product overview
Sprintlaw is a technology-enabled Australian law firm offering commercial legal services to small businesses and startups. The product portfolio consists of a core fixed-fee legal services offering combined with a tiered membership platform (Free and Plus tiers), an enterprise offering (Sprintlaw Counsel), and integrated platform features including Sprintlaw AI, Sprintlaw Signatures (e-signature tool), and Contract Management. The platform also includes a Business Law Library with 825 pages of legal resources and access to lawyer-vetted document templates. Services span business set up, contracts, employment law, intellectual property, data & privacy, eCommerce, consumer law, and getting finance. The company operates on a fixed-fee pricing model with all services delivered online.
Differentiator
Problem solved
Functional benefit
Products and services
- Sprintlaw Membership (Plus)
- Sprintlaw Membership (Free)
- Sprintlaw Counsel
- Fixed-Fee Legal Services
- Legal Templates
Quantifiable outcome
- 100,000+ Australian businesses served
- +3 more outcomes
Companies that use Sprintlaw
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Sprintlaw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature4 records
Sprintlaw partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ABN AustraliaminorPartnership providing membership offers and referral pathway for ABN registration services.
- BirchalminorPartnership for crowdfunding and investment-related legal services for Birchal clients.
- MYOBminorIntegration and referral partnership for accounting software users needing legal services.
- NABminorPartnership with National Australia Bank for small business banking clients requiring legal support.
- AirtreeminorExclusive membership offer for Airtree portfolio companies and founders.
- Sprintlaw UKcoreRelated entity operating in UK market (England and Wales). Shares brand and operational model. Head office in Sydney with London office for UK operations.
- Sprintlaw New ZealandcoreRelated entity operating in New Zealand market. Shares brand and operational model for New Zealand law advice.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sprintlaw competitors and assessment
Company assessmentDirect peers
- Rocket Lawyer: Online legal services platform offering affordable legal documents, attorney consultations, and business legal services on a subscription basis. Rocket Lawyer serves SMBs and entrepreneurs globally with a similar fixed-fee, technology-enabled model that closely mirrors Sprintlaw's value proposition.
- Radiant Law: UK-based tech-enabled law firm providing commercial legal services to businesses using a fixed-fee, online delivery model. Radiant Law is a direct competitor in Sprintlaw's UK market, with similar positioning around transparent pricing, specialist lawyers, and technology-enabled service delivery for SMBs and scale-ups.
- Lawpath: Australian online legal services platform offering fixed-fee legal solutions, document templates, and lawyer consultations to SMBs. Lawpath is Sprintlaw's most direct competitor in the Australian NewLaw market, targeting the same SMB customer base with similar technology-enabled service delivery and subscription models.
- Plexus Law: Australian commercial law firm with a tech-enabled approach to delivering legal services for SMBs and startups. Plexus competes with Sprintlaw in the Australian market, particularly for technology, commercial, and corporate legal work, with comparable fixed-fee pricing structures.
- Harper James Solicitors: UK commercial law firm providing fixed-fee legal services to SMBs, startups, and scale-ups with a tech-enabled service delivery model. Harper James competes directly with Sprintlaw UK, serving similar customer segments with transparent pricing and online-first engagement.
Emerging players
- Josef Law: Australian legal automation platform that enables law firms and in-house legal teams to build automated workflows and client-facing legal tools. Josef focuses on the technology infrastructure layer of legal service delivery, intersecting with Sprintlaw's platform approach but serving law firms rather than end SMBs directly.
- Disrupt Legal: Australian online legal services startup offering affordable legal solutions to small businesses through a digital platform. Disrupt Legal is an emerging player in the same NewLaw category as Sprintlaw, targeting SMB customers with technology-driven legal services.
Broad incumbents
- LegalZoom: US-based public company and global leader in online legal services for consumers and small businesses. LegalZoom pioneered the tech-enabled legal services model that Sprintlaw emulates, offering business formation, contracts, and compliance solutions at scale across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sprintlaw social profiles
Digital presenceSprintlaw compliance and trust
Trust signalCompliance2 records
Sprintlaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprintlaw leadership team
Management profileNumber of profiles
Profiles2 records
Sprintlaw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprintlaw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprintlaw
What does Sprintlaw do?
Sprintlaw is an Australian online law firm delivering fixed-fee legal services to small businesses, startups, and enterprises across areas including business set up, contracts, employment law, intellectual property, data privacy, eCommerce, consumer law, and finance. Services are delivered through a tech-enabled platform featuring a member portal, AI-powered legal assistance, e-signatures, and contract management tools. An annual membership (Free and Plus tiers) provides unlimited consultations and service credits, while Sprintlaw Counsel offers dedicated legal teams for enterprise clients.
Is Sprintlaw a public or private company?
Sprintlaw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sprintlaw founded?
Sprintlaw was founded in 2017. It employs 11 to 50 people.
Where is Sprintlaw based?
Sprintlaw is headquartered in Chippendale, Australia, in the Oceania region.
How does Sprintlaw make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are fixed-Fee Legal Services and sprintlaw Counsel (Enterprise).
Who are Sprintlaw's main competitors?
Direct peers on record are Rocket Lawyer, Radiant Law, Lawpath, Plexus Law and Harper James Solicitors. Emerging players are Josef Law and Disrupt Legal. LegalZoom is listed as a broad incumbent.
Does Sprintlaw have an API?
No public API is recorded for Sprintlaw.
What industry is Sprintlaw in?
Sprintlaw's product category is Legal Services. Its primary akta.pro industry code is BPAEAPAC, Legal Practice Management & Case Management. Its NAICS code is 54111 and its SIC code is 8111.