Alex Lyon & Son Sales Managers and Auctioneers

What Alex Lyon & Son Sales Managers and Auctioneers does

Alex Lyon & Son Sales Managers and Auctioneers, Inc. is a privately held, family-owned heavy equipment auction house founded in 1950 in Bridgeport, New York, currently led by Jack Lyon of the founding family. The firm conducts timed online auctions and onsite-live auction events across the United States, with a coast-to-coast network of approximately 30 branch offices spanning New York, Texas, Arizona, Nevada, Florida, Illinois, Ohio, Pennsylvania, Georgia, the Carolinas, Maryland, Tennessee, Colorado, and additional states, plus contacts in Mexico and Canada. Its auction catalog covers more than 600 equipment categories including hydraulic excavators, crawler tractors, articulated haul trucks, motor graders, agricultural and forestry equipment, trucks and trailers, mining equipment, cranes, and attachments, sourcing inventory from construction firms, rental companies (e.g., Mustang Cat, BottomLine Rentals, Bill Miller Rentals), trucking operators, agricultural businesses, and project liquidations.

The company runs its operations on the Wavebid auction platform for catalog and bidder management, integrates with Proxibid as its primary online bidding partner, and operates Lyon Auction Live (with Nextlot infrastructure) as a proprietary live-streaming bidding channel. It also curates a financing partner ecosystem with Patriot Financial LLC, Smart Business Credit, and Keystone Equipment Finance Corp. to support buyer purchasing power. Revenue is generated through a tiered buyer's premium (5.99% on units above $55,001, 10% on $5,001-$55,000, 12.5% on $1-$5,000, with credit-card surcharges of roughly three percentage points added), consignor commissions on hammer prices, a flat $109 per-consignor processing fee, and ancillary fees such as refueling and title penalties. The company holds auction and auctioneer licenses in at least eight US states (Florida AB-1091, Pennsylvania AY000220L, Ohio 63199360809, Texas #15791, Nevada NV20111219101, Maine AUC1316, Vermont 057.0002300, Illinois 441001125), with Jack Lyon personally licensed across multiple jurisdictions.

Name

Alex Lyon & Son Sales Managers and Auctioneers

Legal name

Alex Lyon & Son Sales Managers and Auctioneers, Inc.

Website

https://lyonauction.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Alex Lyon & Son is a family-owned heavy equipment auction house founded in 1950, conducting timed online and onsite-live auctions of construction, mining, agricultural, and trucking equipment across the United States via a 30-branch network and Proxibid-powered online bidding.

Ownership category

akta.pro rank

Product category

Heavy Equipment Auction Services

akta.pro primary industry

Salvage, Total Loss & Insurance Auction Services (TLABAKAH)

Keywords

• Heavy equipment auctions
• Construction equipment sales
• Farm equipment auctions
• Online auction platform
• Auction management services

Headquarters

HQ city

Bridgeport

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Buyer's Premium (Administration Fee): Charged to buyers on each unit purchased. Tiered structure based on purchase price: 5.99% for units $55,001+ (8.99% credit card), 10% for units $5,001-$55,000 (13% credit card), 12.5% for units $1-$5,000 (15.5% credit card). Credit card payments capped at $10,000.
2. Consignor Commission: Commission deducted by auction company from sale proceeds. Consignors agree to pay commission as listed in consignment terms. Additional processing fee of $109 per consignor.
3. Consignor Processing Fee: Automatic processing fee of $109.00 charged per consignor submitting equipment for auction.
4. Referral Revenue from Financing Partners: Partnership with Patriot Financial LLC, Smart Business Credit, and Keystone Equipment Finance Corp. to provide equipment financing, generating referral or partnership revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alex Lyon & Son is a heavy equipment auction company that sells construction, mining, agricultural, trucking, and support equipment through two formats: timed online auctions with scheduled start/end windows and onsite-live auctions with real-time auctioneer calling. Consignors submit equipment via an online consignment form, listings are managed in the Wavebid platform, and buyers can bid in person or remotely via Proxibid and Lyon Auction Live. The company also facilitates equipment financing through third-party partners and operates coast-to-coast events such as the Annual Florida Auction.

Product overview

Alex Lyon & Son operates a dual-format heavy equipment auction platform consisting of Timed Auctions (online-only sales with scheduled closing times) and Onsite-Live Auctions (physical auction events with real-time calling). Online bidding is facilitated through Proxibid and Lyon Auction Live. The company also offers consignment services for sellers wishing to list equipment, and arranges equipment financing through partner lenders. The 33rd Annual Florida Auction represents their flagship recurring event. The auction catalog covers over 600 equipment categories including hydraulic excavators, crawler tractors, forklifts, trucks, trailers, attachments, and support equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Timed Auctions
• Onsite-Live Auctions
• Online Bidding
• Consignment Services
• Equipment Financing

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• ProxibidcoreChannel Partner/ Reseller/ DistributorOnline bidding platform partner for auctions. Handles bidder registration and online auction participation. All timed and live auction links redirect to Proxibid for bidding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EquipmentFacts: Online auction marketplace for construction equipment, trucks, and trailers. Provides live and timed online auctions, directly overlapping with Alex Lyon's online bidding capabilities.
• J.M. Wood Auction Co. Family-owned heavy equipment auction company based in the US Southeast, conducting onsite-live auctions for construction, logging, and transportation equipment. Comparable family-owned model and auction format to Alex Lyon.
• Ritchie Bros. Auctioneers: Global market leader in heavy equipment, construction, and transportation equipment auctions. Operates onsite, online, and timed auctions serving the same consignor and buyer segments (construction, mining, transportation) as Alex Lyon. Most direct competitor by activity and auction format.
• GovPlanet: Online auction platform specializing in government and military surplus heavy equipment, vehicles, and aircraft. Another Ritchie Bros. brand that competes for the same buyer pool seeking affordable used equipment.
• AuctionTime: Online auction platform owned by Sandhills Global that lists construction equipment, farm equipment, trucks, and trailers. Functions as both a classified marketplace and live online auctioneer, directly competing with Alex Lyon for online bidders.
• IronPlanet: Online marketplace for used heavy equipment that conducts timed online auctions and is now part of the Ritchie Bros. ecosystem. Directly comparable to Alex Lyon's timed online auction format for construction and mining equipment.
• Purple Wave Auction: Online-only auction platform for used agricultural, construction, and fleet equipment. Competes with Alex Lyon on the same buyer base, particularly for farm and rural construction equipment, but with a no-reserve online-only model rather than onsite-live events.
• BigIron Auctions: Online auction company selling farm equipment, construction equipment, and real estate. Conducts both online-only and live onsite auctions, providing a comparable hybrid-format model to Alex Lyon's timed+onsite-live approach.

Emerging players

• Copart: Online vehicle auction company that has expanded into heavy equipment and specialty vehicles. While primarily focused on salvage and total-loss vehicles, the move into construction and farm equipment brings it into partial overlap with Alex Lyon's truck and trailer categories.

Broad incumbents

• Tractor House: Sandhills Global's flagship marketplace for new and used tractors, combines, planters, and farm implements. Not a direct auction competitor but overlaps heavily with Alex Lyon's agricultural equipment listings and buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LyonAuction
• YouTubeyoutube.com/@lyonauction1777
• Facebookfacebook.com/lyonauction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex Lyon & Son Sales Managers and Auctioneers