Name

Euronics

Legal name

Sinersis E-Commerce, S.L.

Website

https://euronics.es

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics and Home Appliance Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734), Retail-Variety Stores (5331)

akta.pro primary industry

General Merchandise/Department Store Omnichannel (CRAFAEAF)

Keywords

• Home appliance retail
• Consumer electronics retail
• Household appliances
• Appliance store chain
• Consumer electronics store

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Euronics generates revenue by selling a wide range of appliances and consumer electronics through both physical retail stores and an online storefront. Revenue is primarily one-time product sales across categories including large appliances (refrigerators, washing machines, dishwashers, ovens), small kitchen appliances, climate control equipment, home cleaning, personal care, IT and telephony, and sports and leisure. Additional revenue streams include extended warranty plans and installation/financing services offered at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Euronics is an omnichannel Spanish retailer that sells third-party home appliances, consumer electronics, IT products, telephony, small domestic appliances, climate control equipment, personal care devices, and sports/leisure goods through a network of 223+ physical stores and the euronics.es online storefront. The retailer wraps its product sales with related services including 24-hour home delivery, free in-store pickup, professional installation, point-of-sale financing, and extended warranty add-ons, serving mass-market Spanish consumers from budget to premium price points.

Product overview

Euronics is Spain's major electronics and appliance retail chain operating both online and through physical stores. The company's product portfolio is organized into seven core categories: (1) Large Appliances (Gran electrodoméstico) covering refrigeration, laundry, dishwashing, cooking, and air treatment; (2) Small Appliances (Pequeño electrodoméstico) including kitchen appliances, coffee makers, food processors, and specialty cooking equipment; (3) Audio and Visual (Imagen y Sonido) featuring televisions, audio systems, and portable audio; (4) Home (Hogar) including cleaning appliances, climate control, and homeware; (5) Personal Care (Cuidado personal) for grooming and wellness; (6) Computing (Informática) including tablets, computers, gaming, and smart home devices; and (7) Telephony and Leisure (Telefonía y ocio) covering phones, mobility, and sports equipment. Euronics serves as both an e-commerce platform and physical retailer with over 250 stores across Spain, offering services like 24-hour delivery, in-store pickup, installation, and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Appliances (Gran electrodoméstico) Major household appliances for residential use, including refrigerators and freezers, washing machines, dryers, washer-dryers, dishwashers, ovens, cooktops, cooker hoods, and cookers across multiple brands and price tiers for individual Spanish consumers.
• Small Appliances (Pequeño electrodoméstico) Kitchen and household small appliances including microwaves, coffee makers and grinders, food processors and blenders, air fryers and grills, mini ovens and burners, and creative cooking products (waffle, fondue, ice cream makers) sold to Spanish household consumers.
• Audio and Visual (Imagen y Sonido) Home entertainment products including televisions (smart TVs and accessories), soundbars, micro audio systems, record players, portable audio (Bluetooth speakers, headphones, earphones), and digital photography equipment sold to individual consumers.
• Home Appliances and Climate Control (Hogar and Climatización) Home cleaning equipment (vacuum cleaners, robots, steam cleaners, pressure washers), climate control (air conditioning splits, multi-splits, cassettes and ducted; fans; heaters; water heaters), air treatment (dehumidifiers, humidifiers, purifiers), and homeware/cookware for residential consumers.
• Personal Care (Cuidado personal) Personal grooming and wellness appliances including shavers, epilators, dental care, hair care, and beauty devices sold to individual Spanish consumers.
• Computing and Smart Home (Informática and Domótica) Computing devices and accessories including tablets, e-readers, laptops, desktops, monitors, printers, storage, peripherals, gaming gear, and smart home products (smart plugs, solar kits, security cameras, automation systems) for individual consumers.
• Telephony, Mobility and Leisure (Telefonía, Deporte y ocio) Mobile phones, fixed phones, wearables, mobile accessories, electric bikes and scooters, sports equipment (treadmills, rowing machines), drones, gaming consoles and video games, and dedicated Apple product line (Apple Zone) sold to individual consumers.
• Euronics Online Store and Omnichannel Services The euronics.es e-commerce platform combined with omnichannel fulfilment services: 24-hour home delivery, free in-store pickup, professional home installation, and extended warranty and financing available at point of sale, serving Spanish household consumers across 223+ physical stores and the online storefront.

Quantifiable outcome

• 4.5/5 average Google rating across 223 stores with 5,499 reviews
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sinersis E-Commerce, S.L.coreImplementation/ SI/ Consulting PartnerSinersis E-Commerce, S.L. is identified as the data controller and entity responsible for Euronics' e-commerce operations, including newsletter communications and data processing. It appears to provide the technological and operational infrastructure supporting the eurusonics.es platform. Source: website footer stating 'Responsable del tratamiento: Sinersis E-Commerce, S.L.'

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PC Componentes: PC Componentes is a Spanish online-first consumer electronics and IT retailer specializing in computing, gaming peripherals, and connected devices, overlapping with Euronics' computing, gaming, telephony, and small appliances categories from a digital-native position.
• Worten: Worten is an Iberian Peninsula consumer electronics and appliance omnichannel retailer (originating in Portugal) with a store network and e-commerce platform selling the same brands and categories as Euronics, including installation services, financing, and extended warranties.
• Tien21: Tien21 is a Spanish chain of independent appliance specialty stores organized around the same large-appliance product focus and consumer base as Euronics, often affiliated with the same Euronics International / Sinersis buying network and competing for the same Spanish household customers.
• Fnac Spain: Fnac is a French-origin specialty retailer of consumer electronics, home appliances, and multimedia products with physical stores and e-commerce in Spain, overlapping with Euronics across A-V, computing, telephony, and small appliance categories.
• Milar: Milar is a Spanish chain of independent appliance retailers operating with the same specialty focus on large and small home appliances, white goods, and consumer electronics, with affiliated store model similar to parts of the Euronics network.
• MediaMarkt Spain: MediaMarkt is the largest dedicated consumer electronics and appliance retailer in Spain, operating an extensive store network and e-commerce platform with the same product mix (large appliances, computing, A-V) and identical mass-market customer base as Euronics, competing head-to-head across every category.

Regional players

• Coolblue: Coolblue is a Benelux-focused omnichannel consumer electronics and appliance retailer with a similarly high-service model (home delivery, installation, friendly expert advice) that mirrors Euronics' value proposition - a relevant competitive template that has not yet expanded to Spain.

Broad incumbents

• Carrefour Spain: Carrefour Spain is a hypermarket and supermarket chain that stocks a wide assortment of large appliances, small appliances, A-V, and computing products within its general merchandise retail operations, serving overlapping mass-market Spanish consumers.
• El Corte Inglés: El Corte Inglés is Spain's dominant department store carrying a broad assortment that includes all of Euronics' product categories (large appliances, A-V, computing, telephony) but as one section within a much wider retail portfolio.
• Amazon Spain: Amazon Spain is the dominant general e-commerce marketplace in Spain, carrying all categories sold by Euronics and competing on price, selection, and delivery speed, albeit without specialty-store-level installation and after-sales services in big-ticket appliances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/euronics.es
• Instagraminstagram.com/euronics_es
• Xx.com/euronics_spain
• LinkedInlinkedin.com/company/euronics-espa-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronics