Autosur
Grupo Autosur is a privately held multi-brand automotive dealership group operating 62 agencies across six southeastern Mexican states, representing 13 OEMs and offering new/used vehicle sales, financing, insurance, service, parts, body and paint, fleet sales, and trade-in services to individual consumers and corporate fleet customers.
- Company typePrivate
- Founded1980
- HeadquartersMérida, Mexico
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Autosur does
Grupo Autosur (operating as Autosur) is a privately held multi-brand automotive dealership group headquartered in Mérida, Yucatán, Mexico, with more than 40 years of operating history and the largest automotive retail presence in southeastern Mexico. The group operates 62 agency locations across six states (Tabasco, Chiapas, Campeche, Veracruz, Yucatán, and Quintana Roo), representing 13 international brands — Nissan, Renault, MG, Infiniti, Mitsubishi, Suzuki, Hyundai, Jeep, Fiat, Dodge, RAM, Peugeot, and Geely — and lists more than 3,280 new vehicles in its current inventory alongside 58 demo/ex-demo units and a certified pre-owned (seminuevos) program. Customers range from individual retail buyers to corporate fleet accounts served through a dedicated Flotillas channel. The legal entity is GRUPO AUTOSUR, S.A.P.I. DE C.V., a privately held Mexican corporation with no disclosed parent company or institutional investor.
The company's product ecosystem covers the full vehicle ownership lifecycle: new, used, and demo vehicle sales; fleet sales with dedicated advisors; multiple financing options (traditional auto credit up to 72 months, Selectiviti flexible financing with residual value, autofinancing through savings groups, and tax-deductible leasing); vehicle insurance facilitated through partnerships with major Mexican insurers; a trade-in program (Compramos Tu Auto) accepting vehicles up to four years old with free appraisal; scheduled maintenance and repair services; certified body and paint services at four centers using water-based paints and factory-finish cabins (Cancún, Villahermosa, Mérida, Cárdenas); and original-parts distribution through 30-plus warehouses across the region. Technology is conventional: an online vehicle catalog with filtering, a quote request system, and an Azure-hosted service appointment scheduler (citaactiva.azurewebsites.net). Digital channels span the website plus WhatsApp (for quoting and service booking), Facebook, Instagram, YouTube, TikTok, and LinkedIn.
The business model is predominantly volume-based retail vehicle sales with diversified aftermarket revenue streams. Vehicle pricing spans from approximately MX$362,900 for an entry-level Nissan Versa to MX$949,100 for a Mitsubishi Outlander PHEV, with certified pre-owned units priced between MX$390,000 and MX$950,000. Service pricing examples include CVT transmission maintenance from MX$1,799 and alignment/balancing from MX$500. Revenue is captured across multiple touchpoints — gross margin on vehicle sales, financing commissions, insurance referral commissions, parts margins, and labor on service and collision work — providing partial natural hedging against any single product cycle or brand.
Autosur firmographics
Firmographics- Name
- Autosur
- Legal name
- GRUPO AUTOSUR, S.A.P.I. DE C.V.
- Website
- https://autosur.mx
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Grupo Autosur is a privately held multi-brand automotive dealership group operating 62 agencies across six southeastern Mexican states, representing 13 OEMs and offering new/used vehicle sales, financing, insurance, service, parts, body and paint, fleet sales, and trade-in services to individual consumers and corporate fleet customers.
- Ownership category
- akta.pro rank
Autosur industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- Automobile Dealers (4411), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Auto & Vehicle Loan Brokerage (FSAEAEAK), Commercial Auto for Specialty Vehicles (Tow Trucks, Limousines, Dump Trucks, etc.) (FSAJABAG)
Keywords
Where Autosur is headquartered
LocationHeadquarters
- HQ city
- Mérida
- HQ country
- Mexico
- HQ region
- Latin America
Offices18 records
Markets served
Autosur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new automobiles from multiple brands including Nissan, Renault, MG, Infiniti, Mitsubishi, Suzuki, Hyundai, Jeep, Fiat, Dodge, RAM, Peugeot, and Geely
- Used Vehicle Sales: Sale of certified pre-owned vehicles (seminuevos) with inspection and warranty, including vehicles taken as trade-ins
- Automotive Financing: Vehicle financing products including traditional credit (up to 72 months), Selectiviti flexible financing with residual value options, autofinancing through savings groups, and leasing for tax deduction purposes
- Original Parts Sales: Sale of certified original parts and accessories across 30+ warehouses throughout southeastern Mexico
- Body and Paint Services: Certified body repair and painting services at 3 centers using water-based paints and factory-finish cabinas
- Maintenance and Repair Services: Programmed maintenance, repairs, automotive detailing, interior cleaning, and window film application services
- Insurance Products: Vehicle insurance facilitated through strategic agreements with major insurance companies in Mexico
- Trade-in Services: Accepts vehicles up to 4 years old as trade-in for new vehicle purchases, with free appraisal and ownership transfer processing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-owned vehicles (Seminuevos) with warranty |
| One time/ perpetual license | Pay-as-you-go | New vehicles across multiple brands |
| One time/ perpetual license | Pay-as-you-go | Demo/Ex-Demo vehicles |
| Unit Pricing | Pay-as-you-go | Vehicle maintenance services |
| Unit Pricing | Pay-as-you-go | Alignment and balancing services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Autosur product offering
Product offeringCore offering
Grupo Autosur is an automotive dealership group that sells new vehicles (across 13 brands including Nissan, Renault, MG, Infiniti, Mitsubishi, Suzuki, Hyundai, Jeep, Fiat, Dodge, RAM, Peugeot, and Geely), certified pre-owned vehicles, and ex-demo vehicles through a network of 62 agency locations across six southeastern Mexican states. The core offering is complemented by integrated services including fleet sales for corporate clients, vehicle financing (traditional credit up to 72 months, Selectiviti flexible financing, autofinancing, leasing), vehicle insurance through partner carriers, scheduled maintenance and repairs, certified body and paint services, and distribution of original manufacturer parts across 30+ warehouses.
Product overview
Grupo Autosur is an automotive dealership group operating in southeastern Mexico with over 40 years of experience. The company operates on a multi-brand, multi-service platform architecture, offering new vehicles (Autos Nuevos), semi-new/used cars (Autos Seminuevos), and demo cars (Autos Demo) across 13 international brands (Nissan, Renault, Suzuki, MG, Infiniti, Mitsubishi, Hyundai, Geely, Jeep, Fiat, Dodge, Peugeot, RAM). The product ecosystem integrates vehicle sales with complementary services including fleet sales (Flotillas), multiple financing options (Financiamiento), insurance (Seguros), real-time service scheduling (Agendar Cita de Servicio), certified body and paint services (Hojalatería y Pintura) at 3 locations, original parts distribution (Refacciones) across 30+ warehouses, comprehensive after-sales services (Servicios Postventa), and a vehicle trade-in program (Compramos Tu Auto). The platform serves individual consumers and corporate clients across 6 Mexican states through a network of 62+ agency locations.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicles (Autos Nuevos)
Quantifiable outcome
- Trade-in accepted with free appraisal and ownership transfer
- +2 more outcomes
Companies that use Autosur
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Autosur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Autosur partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Autosur competitors and assessment
Company assessmentDirect peers
- Grupo Premier Automotriz: Mexican automotive dealer group operating multiple brand franchises (Nissan, Volkswagen and others) across several Mexican states. Comparable as a multi-brand Mexican franchise dealer with similar product mix and customer segments.
- Grupo Chirey: Mexican automotive retail group that distributes and sells Chirey (Chery) and related Chinese brands through a multi-state dealer network in Mexico. Directly comparable as a multi-brand Mexican dealer group targeting similar geographies and customer segments.
- Grupo Alden: Mexican multi-brand automotive dealership group operating sales and service for international OEMs. Comparable as a regional Mexican dealer group with multi-brand franchise model across multiple Mexican states.
- Aldesa Automotriz: Mexican automotive group with multi-brand dealership operations and integrated financing. Comparable as a similar-size multi-brand Mexican retailer combining vehicle sales with captive financing.
Emerging players
- Grupo Traxión: Mexican fleet-mobility, leasing and logistics company. Comparable as a Mexican fleet and corporate-mobility player addressing the same business/corporate-fleet customer segment that Autosur targets through its dedicated flotillas channel.
- Kavak: Mexico-headquartered online used-car marketplace operating across Latin America. Comparable as an emerging competitor attacking the used-vehicle and trade-in segment that is a core part of Autosur's portfolio, leveraging a digital-first model in the same geography.
- MercadoLibre: Latin America's largest online marketplace with a dedicated autos category for new and used vehicles across Mexico. Comparable as an emerging digital channel reshaping how Mexican consumers discover and price vehicles, putting pressure on traditional dealer funnel economics.
Broad incumbents
- Lithia Motors: One of the largest U.S. automotive dealership groups, operating multi-brand franchises with integrated financing (Driveway) and digital retail. Comparable as a scaled, multi-brand dealership incumbent validating the franchise-roll-up model Autosur operates, but at national U.S. scale.
- CarMax: U.S. used-vehicle retailer with integrated financing and reconditioning operations. Comparable as a higher-margin incumbent focused on the used-car segment that Autosur operates via its Seminuevos platform, illustrating an alternative scaled model.
- AutoNation: Major U.S. publicly listed automotive dealer with multi-brand franchises, used-car operations, and captive financing. Comparable as a broader-scope incumbent showing the strategic value of integrated retail + F&I + aftermarket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autosur social profiles
Digital presenceAutosur compliance and trust
Trust signalCompliance1 record
Autosur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autosur leadership team
Management profileNumber of profiles
Autosur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autosur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autosur
What does Autosur do?
Grupo Autosur is an automotive dealership group that sells new vehicles (across 13 brands including Nissan, Renault, MG, Infiniti, Mitsubishi, Suzuki, Hyundai, Jeep, Fiat, Dodge, RAM, Peugeot, and Geely), certified pre-owned vehicles, and ex-demo vehicles through a network of 62 agency locations across six southeastern Mexican states. The core offering is complemented by integrated services including fleet sales for corporate clients, vehicle financing (traditional credit up to 72 months, Selectiviti flexible financing, autofinancing, leasing), vehicle insurance through partner carriers, scheduled maintenance and repairs, certified body and paint services, and distribution of original manufacturer parts across 30+ warehouses.
Is Autosur a public or private company?
Autosur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autosur founded?
Autosur was founded in 1980. It employs 1,001 to 5,000 people.
Where is Autosur based?
Autosur is headquartered in Mérida, Mexico, in the Latin America region.
How does Autosur make money?
Eight revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, automotive Financing, original Parts Sales, body and Paint Services, maintenance and Repair Services, insurance Products and trade-in Services.
Who are Autosur's main competitors?
Direct peers on record are Grupo Premier Automotriz, Grupo Chirey, Grupo Alden and Aldesa Automotriz. Emerging players are Grupo Traxión, Kavak and MercadoLibre. Broad incumbents are Lithia Motors, CarMax and AutoNation.
Does Autosur have an API?
No public API is recorded for Autosur.
What industry is Autosur in?
Autosur's product category is Automotive Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 4411 and its SIC code is 5500.