Havas Events

What Havas Events does

Havas Events is a full-service experiential events agency and wholly-owned subsidiary of Havas Group, headquartered in Puteaux, France. The agency designs, creates, and produces bespoke events across five core expertise areas: Corporate, Digital & Streaming, General Public, Luxury, and Art & Culture. Its portfolio spans internal corporate conventions, luxury brand activations, large-scale public festivals, mass-participation sports events, cultural exhibitions, and digital/hybrid broadcasts, with technical capabilities in immersive multi-media scenography (LED cube installations up to 300 m², volumetric lighting), drone choreography (up to 2,300 drones), pyrotechnics, and multi-platform live streaming reaching audiences of millions.

The agency serves enterprise, luxury, government, and cultural-institution clients with a roster of 90+ named accounts including LVMH, Dior, Orange, Renault, Alpine, Mairie de Paris, BPCE, Veuve Clicquot, UNICEF, WWF, Vivendi, Riyadh Expo 2030, and Aéroport de Paris. Notable landmark projects include the Paris 2024 Olympic and Paralympic Games ceremonies, the LVMH Show Me 10 Years multi-city celebration, Riyadh Expo 2030 pyrotechnics and drone show, Noor Riyadh 2024 light festival, and the Orange Night Run marathon. The agency operates from offices across Paris, New York, Shanghai, Milan, London, Mumbai, Lisbon, Prague, Warsaw, Kiev, Dubai, and Riyadh, and holds ISO 20121, ISO 14001, and ISO 9001 certifications alongside GDPR compliance.

Havas Events generates revenue through project-based professional services fees for event conceptualization, technical production, logistics, and operations. Pricing is quote-based and bespoke to each engagement, with no public pricing or recurring contracted revenue model. The go-to-market motion is sales-led and event-driven, leveraging the portfolio of landmark projects and an industry-leading award haul (Cannes Lions Grand Prix, Clio Gold, BEA Awards) as primary credibility and new-business drivers. The business operates within the broader Havas Group network of communications and media agencies.

Name

Havas Events

Legal name

HAVAS EVENTS

Website

https://havasevents.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Havas Events is a France-based, Havas Group-owned full-service experiential events agency designing and producing corporate, luxury, public, cultural, and digital events for 90+ enterprise and government clients across 12+ global cities, anchored by landmark projects like the Paris 2024 Olympics.

Ownership category

akta.pro rank

Product category

Experiential Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Local Community & Multi-Category Fairs (MPAGAFAO), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event management services
• Experiential marketing agency
• Corporate event production
• Luxury brand activations
• Live event production

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Design and Production Services: Havas Events generates revenue through the design, creation, and production of bespoke events for corporate, luxury, cultural, and general public clients. Revenue is derived from project-based fees for event conceptualization, technical production, logistics, and operations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Havas Events designs, creates, and produces bespoke live, hybrid, and digital events for corporate, luxury, government, cultural, and general public clients. Its core offering spans event conceptualization, scenography, technical production, logistics, multi-platform streaming, and on-site operations, organized around five expertises: Corporate, Digital, General Public, Luxury, and Art & Culture. Revenue is generated through project-based professional service fees for end-to-end event design and execution, ranging from internal corporate conventions to mass-participation public festivals and international ceremonial events.

Product overview

Havas Events is a full-service experiential events agency operating under five expertises: Corporate, Digital, General Public, Luxury, and Art & Culture. The agency designs and produces live, hybrid, and fully digital events ranging from internal corporate conventions and product launches to large-scale public festivals and international cultural exhibitions. Core capabilities span immersive multi-media scenography, live broadcasting and multi-platform streaming (YouTube, Facebook, Twitter), drone and pyrotechnic shows, eco-designed CSR events, ephemeral restaurant operations at heritage sites, mass-participation sports event production, and influencer-led brand activations. Projects are organized by client category (e.g., Paris 2024 Olympics, LVMH Show Me, Renault Captur launch, Noor Riyadh, Orange Night Run), and the agency also runs its own Art For (H)all internal art culture program. The company holds ISO 9001 and ISO 14001 certifications and is certified as a Havas Group entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Bespoke corporate event design and production services including internal conventions, leadership meetings, strategic kick-offs, and employee engagement events for enterprise clients. Includes plenary design, workshop facilitation, and talent programs such as conventions for Banque Populaire (BPAURA), BPCE Vision 2030, Vivendi Talent Show, and Sodexo International Managers Meeting.
• Digital Events End-to-end digital and hybrid event design and production including live studio broadcasts, multi-platform streaming (YouTube, Facebook, Twitter, Twitch), digital participant platforms, and synchronized e-conference formats. Demonstrated with Fnac Darty e-Commercial Convention reaching 14,000 employees and Oppo Find X2/Reno launches with streaming.
• General Public Events Large-scale public event design and production including mass-participation festivals, citywide celebrations, public brand activations, torch relays, and ceremonial events drawing audiences from hundreds of thousands to millions. Demonstrated with Paris 2024 Olympic ceremonies, Orange Night Run (5,274 km relay), Nutella 60th anniversary festival, and Mairie de Paris New Year 2024.
• Luxury Brand Events Bespoke luxury event design and production for premium brands including anniversary celebrations, product launches, and immersive brand showcases with scenography, artistic performances, and VIP hospitality. Demonstrated with LVMH Show Me 10 Years across Paris, Milan, Shanghai; Dior Women@Dior at UNESCO; Veuve Clicquot Bold Woman Award 50th anniversary at Olympia; Ulysse Nardin Vertical Odyssey at Watches and Wonders.
• Art & Culture Events Cultural event design and production including light art festivals, UNESCO partnership activations, art installations, artist collaborations, and ephemeral heritage-site programming. Demonstrated with Noor Riyadh light art festival across multiple Riyadh zones, AlUla cultural programs (Winter at Tantora, Hegra rotating chef restaurant), and Riyadh Expo 2030 pyrotechnics and drone spectacle.

Quantifiable outcome

• Paris 2024 Olympic and Paralympic Games ceremonies reached millions of viewers globally
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• UNESCOcoreStrategic or Co-development Partner · 1 January 2019Havas Events collaborated with the Royal Commission for AlUla and UNESCO for a high-standard reception celebrating the memorandum of understanding signature between the Royal Commission for AlUla and UNESCO. The agency handled conception, design, exhibition curation, technical production, logistics, and operations for the event.
• UNESCOcoreStrategic or Co-development PartnerDior partnered with UNESCO for the Women@Dior Global Conference at UNESCO headquarters, with Havas Events coordinating and producing the entire project. The conference is an international mentorship and education program connecting future women leaders.
• Royal Commission for AlUla (RCU)majorStrategic or Co-development PartnerMulti-year partnership for AlUla cultural events including the Winter at Tantora festival, Hegra rotating restaurant with starred chefs, and UNESCO partnership celebrations. Havas Events Paris managed relationships to preserve the heritage site and enhance Nabatean culture.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BeCore: Independent French experiential agency focused on corporate events, brand experiences, and large-scale public activations. Comparable size and French-market positioning with growing international ambitions.
• Pico Group: Asian experiential marketing and event management group with growing global presence. Comparable services across corporate events, exhibitions, and brand activations, particularly strong in Asia-Pacific where Havas Events has Shanghai and Mumbai offices.

Direct peers

• MKG Experiences: Independent French experiential marketing agency with similar expertise in corporate events, luxury brand experiences, and cultural programming. Closest French-market peer, competing for LVMH, Dior, and major French enterprise clients.
• Momentum Worldwide: IPG-owned experiential agency focused on brand experiences, sports marketing, and large-scale events. Direct competitor for automotive (Renault, Alpine) and consumer brand accounts with global delivery capability.
• Jack Morton Worldwide: Global brand experience agency and direct competitor with comparable services across corporate events, brand activations, and cultural programming. Operates as IPG's experiential arm with similar Fortune 500 client base and international footprint.
• Sparks: Experiential and live events agency producing corporate meetings, product launches, and large-scale public events. Direct competitor in the MICE and brand activation space with comparable technical production capabilities.
• Wasserman (Live & Experiential): Global agency producing live experiences, sports and entertainment events. Competes for major corporate sponsorships, sports activations, and cultural events with comparable global delivery capability.
• George P. Johnson Experience Marketing: Largest global brand experience agency (Omnicom) producing corporate events, product launches, and cultural activations worldwide. Comparable scope, multi-office footprint, and enterprise client roster.

Broad incumbents

• Publicis Live: Publicis Groupe's live events and experiential agency. Direct competitor as part of a major holding company network, pitching integrated campaigns that bundle strategy, creative, and events for global brands.
• Dentsu Live: Live events and experiential division of Dentsu, one of the largest global advertising networks. Competes for the same multinational event RFPs as a part of a much larger media and creative portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/havas_events
• YouTubeyoutube.com/channel/UCxvoYfaTBtsxdc8T_sIWVtg
• Facebookfacebook.com/HavasEvents
• LinkedInlinkedin.com/company/havas-event
• Instagraminstagram.com/havasevents/?hl=fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Events