The Photo Booth Guys

What The Photo Booth Guys does

HeyOK (formerly The Photo Booth Guys, founded 2013 in Brisbane by Steve Bliesner) is an event photo and video activation company that designs, owns, and operates proprietary hardware and software to deliver branded experiential activations for enterprise clients. Its product portfolio spans custom-built photo booths (Pro Booth, Big Boy, Boutique Booth, Junior Booth), advanced video capture rigs (Glambot robot arm, 360° platform, 11-camera bullet-time array), an audio guest book (The Hotline), virtual browser-based experiences, and an AI experience suite (AI Photo, AI Video, AI Background Removal, AI Colour Analysis, AI Virtual Try On). The company also owns Breeze Software, acquired in 2023, a photo booth software platform used by tens of thousands of operators worldwide, providing a recurring infrastructure-layer revenue stream that complements its services business.

HeyOK generates revenue through four streams: staffed event services with per-activation quote-based pricing; hardware sales and long-term rentals (Big Boy permanent installs, Boutique Booths); recurring Breeze Software licensing; and self-serve ship-out (Selfmatic) plus virtual activation models that reduce on-site crew dependency. Operations are anchored in six offices across Australia (Sydney, Melbourne, Brisbane) and the United Kingdom (London, Birmingham, Manchester), with capability to deliver globally via the Virtual Booth channel and on-request travel.

The customer base is concentrated in enterprise brand experience buyers across fashion (David Jones, Bonds, Armani, Adidas), sports and entertainment (Australian Grand Prix, Qantas, NBA x NBL, TabCorp, Marriott Bonvoy), technology and SaaS (TikTok, Xero, Remote), gaming (Rockstar Games, 2K26), streaming (Netflix), automotive (Toyota), and retail (Westfield, Rare Beauty x Sephora, Flight Centre). The go-to-market is enterprise field sales via direct website inquiry, dedicated AU/UK phone lines, case-study-driven content marketing, and industry-conference presence. Documented activations show high engagement metrics, with share rates frequently at or above 90–100% across marquee deployments.

Name

The Photo Booth Guys

Legal name

HeyOK

Website

https://photobooth.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HeyOK is an Australia and UK event activation company that designs proprietary photo, video, and AI hardware and operates the Breeze Software platform to deliver branded experiential activations for enterprise brands, agencies, and event planners across live and virtual events.

Ownership category

akta.pro rank

Product category

Event Activation Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Event photo activations
• Brand activation services
• Photo booth hire
• Video booth rentals
• Experiential marketing technology

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Photo & Video Activations (Professional Services): Full-service photo and video booth hire with dedicated HeyOK operator for the full event duration. Includes branded output, QR delivery, optional prints, and data capture. Pricing varies by product type (Pro Booth, Glambot, 360 Booth, Camera Array), duration, and location. Revenue is project/event-based with per-activation pricing.
2. Hardware Sales & Long-Term Rental: Sale and rental of proprietary photo booth hardware including Big Boy enclosed booths (built for permanence), Boutique Booths, and custom integrations. Big Boy designed for permanent venue installs, multi-day festivals, and extended activations.
3. Software Platform (Breeze Software): Breeze Software photo booth software platform operating at infrastructure layer. Tens of thousands of users worldwide. Provides recurring software licensing revenue.
4. Ship-Out Photo Booth Model: Self-contained activation units deployable without on-site crew (Selfmatic model launched 2017). Australia-first ship-out model for scalable activation.
5. Virtual & Digital Activations: Brandmatic delivered over 1,000 virtual brand activations across 50+ countries during pandemic period. Virtual Booth platform for remote participation - no venue required.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

HeyOK (formerly The Photo Booth Guys) provides full-service photo and video booth activations for corporate events, brand activations, and experiential marketing campaigns across Australia and the UK. The company delivers proprietary hardware platforms including Glambot robot arms, 360° video booths, Camera Array bullet-time rigs, enclosed Big Boy booths, virtual phone-based experiences, and AI-powered portrait/video generation, staffed by dedicated operators with branded outputs delivered via QR code in under 60 seconds.

Product overview

HeyOK is an event technology company offering a comprehensive portfolio of photo booth, video, and AI activation products for live events. The core product lineup includes Pro Booth (full-service staffed photo booth), Big Boy (enclosed permanent booth), Boutique Booth (retro open-air booth), Glambot (slow-motion robot arm), 360 Booth (360° video platform), Camera Array (bullet time), Virtual Booth (phone-based remote), The Hotline (audio guest book), Junior Booth (self-managed), and Pro Photographer (professional-led). These are complemented by AI-powered experiences (AI Photo, AI Video, AI Background Removal, AI Colour Analysis, AI Virtual Try On) and add-on modules (Mosaic Wall, Custom Integrations). The company also operates Breeze Software, an acquired photo booth software platform serving tens of thousands of users globally. Services span Australia and the UK with operations in Sydney, Melbourne, Brisbane, London, Birmingham, and Manchester.

Differentiator

Problem solved

Functional benefit

Brands

• Breeze Software: Photo booth software platform acquired in 2023, formerly UK-based, serving tens of thousands of users worldwide.
• Brandmatic
• At the Beep

Products and services

• Pro Booth Full-service photo booth with on-site HeyOK operator for corporate and brand events. Delivers high-quality branded images and video via QR in under 30 seconds with optional instant prints.
• Big Boy Classic fully enclosed photo booth built for permanence with maximum branding space inside and out, built-in dye-sub printer, and privacy curtain. Designed for permanent installs, multi-day festivals, and long-run events.
• Boutique Booth Handcrafted retro-style open-air photo booth with editorial-style beauty dish lighting in a compact 2x2m footprint. Design piece that doubles as a photo experience.
• Glambot Slow-motion robot arm video booth that captures cinematic clips as guests step onto a mark. Delivers branded video via QR in under 60 seconds at 240fps.
• 360 Booth 360° video platform where guests step on a rotating platform while a camera arm orbits them, capturing slow-motion video delivered via QR in under 60 seconds.
• Camera Array Bullet time freeze-frame activation using 11 cameras firing simultaneously to capture a moment from multiple angles, producing 180° rotating bullet-time video clips delivered via QR in under 60 seconds.
• Virtual Booth Browser-based photo experience where guests use their own phone to access AI-generated or branded images via QR code scan. Self-serve with no staff or hardware required, scalable globally.
• The Hotline (Audio Guest Book) Interactive audio guest book using a vintage-style telephone handset with integrated screen, speaker, microphone and camera. Six activation modes: audio messages, info line, competition, survey, video, and photo trigger.
• Junior Booth Self-managed photo booth delivered, set up and handed over to client team. Optimised for digital-first and AI-powered activations without dedicated operator, with remote HeyOK support available.
• Pro Photographer Professional photographer-led studio experience with instant branded output. Guests are directed by an experienced photographer with studio lighting, delivering polished editorial-style imagery via QR in under 30 seconds.
• Custom Integrations Bespoke photo and video capture technology integrated directly into retail fit-outs, brand worlds, sets, hospitality venues and permanent installations.
• Breeze Software Photo booth software platform acquired in 2023. Leading platform with tens of thousands of users worldwide, operating at the infrastructure layer of the industry under subscription licensing.
• Selfmatic Ship-Out Booth Self-contained activation units deployable without on-site crew for scalable activation. Australia's first ship-out photo booth model, enabling brands to run activations without operator presence.
• AI Photo Experience AI-powered portrait and image generation experience where guests take selfies and AI transforms them into themed content with custom style prompts per brand brief, processing in approximately 20 seconds.
• AI Video Experience AI-powered video generation experiences for events, transforming guest inputs into branded video content.

Quantifiable outcome

• Australian Grand Prix Pit Stop Park achieved ~100% share rate with 2,298 digital shares from 2,304 images
• +6 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• Breeze SoftwarecoreStrategic or Co-development Partner · 1 January 2023HeyOK acquired Breeze Software in 2023 - a formerly UK-based company and the leading photo booth software platform with tens of thousands of users worldwide. Operating at the infrastructure layer of the industry gives HeyOK depth of technical understanding that no other activation partner can match.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Darkroom Software: Photo booth workflow and gallery software suite used by operators globally. Adjacent peer with overlapping software positioning to Breeze, but focused on the operator SMB segment rather than enterprise brand activations.
• FotoMaster: Photo booth software, hardware and accessory vendor selling solutions into event and retail activation channels. Comparable to HeyOK's combined software-plus-hardware stack at a smaller, more SMB-skewed scale.

Broad incumbents

• MAS Event Design: Event production and experiential agency producing brand launches, conferences and high-end corporate events. Adjacent peer on the event-services side of the experiential marketing value chain.
• Jack Morton Worldwide: Global brand experience agency delivering live, digital and hybrid experiential campaigns for major brands. Overlaps with HeyOK on the enterprise events client list, positioning as a broader agency incumbent rather than a photo-booth specialist.
• Sparks: Experiential marketing agency serving enterprise brands with live events, activations, retail and conference experiences. Comparable on the agency-of-record relationship with HeyOK's enterprise customer base but with a wider services portfolio.
• George P. Johnson Experience Marketing: Large global experiential marketing agency designing brand experiences, pop-ups, conferences and launches for enterprise clients. Comparable to HeyOK on the enterprise brand activation customer base, though operating as a much broader agency rather than a photo/video-specialised operator.

Direct peers

• Touchpix: Photo booth app and SaaS platform powering shared screens, galleries and microsites for event operators worldwide. Directly comparable to HeyOK's Breeze Software acquisition on the software infrastructure layer.
• Simplebooth: Provider of iPad-based photo booth hardware and software aimed at event professionals and brand activations. Comparable to HeyOK because it sells into the same operator/agency channel with a combined hardware-plus-software proposition.
• Snapbar: US-based premium event photo booth and activation company offering branded photo, GIF and video experiences for corporate events and brand activations. Closest direct comparable to HeyOK on the activation services side, particularly around custom-branded hardware and instant digital delivery.

Regional players

• PictureMe / Photo Booth International: Australian photo booth operator focused on weddings and private events with some corporate activation work. Regional peer sharing the Australian market and comparable photo-booth services model, though skewed to private rather than enterprise brand activations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/heyok
• LinkedInlinkedin.com/company/heyok
• Instagraminstagram.com/heyok.co
• Xx.com/photoboothzim
• Facebookfacebook.com/theboothguys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Photo Booth Guys