Logic
Logic (Logic AV) is an India-headquartered audiovisual solutions provider offering interactive displays, LED videowalls, professional displays, kiosks, and workspace products, serving education, corporate, retail, and other verticals across 9 countries with proprietary NeoAI and Neo Signage CMS software.
- Company typePrivate
- Founded2006
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Logic does
Logic (also marketed as Logic AV) is an India-headquartered audiovisual solutions provider and the flagship product brand of Online Instruments (India) Private Limited, a private limited company established in 1994 with the Logic brand launched in 2006. The company designs, manufactures, and distributes a comprehensive AV portfolio spanning Interactive Flat Panel Displays (IFPD) in CX, ZX, and HX Series configurations, professional displays (Vista Series), eleven LED videowall product lines (Estilo Luxe, Estilo 2.0, Ebony, Radiant, Lumina, Dazzle, Chroma, Ambient, Aura, Optix, and Flex), self-service kiosks, mounting and connectivity accessories, and workspace products (Logic Pods, VisionHub, Hudldock). Its proprietary technology stack centers on the NeoAI engine powering image and video search and AI-assisted classroom features on CX and ZX Series displays, alongside the cloud-based Neo Signage CMS that supports cross-platform content management across Android, Windows, Samsung SSSP, and LG webOS with role-based permissions and cluster sync.
The business model is predominantly hardware-led revenue from display, LED, and accessory sales, complemented by professional services and warranty support, and a potentially recurring component through Neo Signage CMS software licensing. Google EDLA certification on CX and HX Series provides access to the Google Play ecosystem as a competitive credential in the education vertical. The January 2026 unveiling of India's first CKD Interactive Displays Manufacturing Plant in Bengaluru signals a strategic shift toward in-house assembly and vertical integration. Go-to-market is executed through direct enterprise field sales across major Indian metros (Bangalore, Chennai, Mumbai, Pune, New Delhi, Hyderabad) and a Dubai-based regional headquarters (Online Instruments Technologies L.L.C.) supporting international markets including Singapore, Philippines, and USA, supplemented by a channel partner/reseller network.
Logic serves a diversified vertical mix spanning education, corporate, retail, hospitality, sports, QSR, control room, and out-of-home advertising, reporting 7,000+ satisfied clients and 230+ SKUs across 9 countries. The company is founder-led (Shivanand Mahashetti, co-founder and managing director), privately held with no disclosed external funding rounds, and operates without public revenue disclosures, named customer logos, or patents in the provided materials.
Logic firmographics
Firmographics- Name
- Logic
- Legal name
- Online Instruments (India) Private Limited
- Website
- https://logicav.in
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Logic (Logic AV) is an India-headquartered audiovisual solutions provider offering interactive displays, LED videowalls, professional displays, kiosks, and workspace products, serving education, corporate, retail, and other verticals across 9 countries with proprietary NeoAI and Neo Signage CMS software.
- Ownership category
- akta.pro rank
Logic industry classification
Industry- Product category
- Professional Audio-Visual Displays
- NAICS
- Audio and Video Equipment Manufacturing (3343), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Logic is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
Logic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Display Solutions Sales: Sale of interactive displays, LED displays, professional displays, and kiosks as core hardware products. Multiple product series available in various sizes (43" to 98") targeting different market segments from education to corporate.
- AV Accessories and Connectivity Solutions: Sale of mounting solutions (floor mount trolleys, display brackets), workstation cable managers, AV cables, and faceplates as complementary product lines.
- Professional Services and Support: After-sales support, warranty services, and technical assistance through dedicated support portal and toll-free number.
- Neo Signage CMS Software: Content management system software for digital signage operations, potentially with licensing or subscription component.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Logic product offering
Product offeringCore offering
Logic designs, manufactures, distributes, and supports a comprehensive audiovisual (AV) solutions portfolio including Interactive Flat Panel Displays (IFPD), LED Videowalls, Professional Displays, digital signage kiosks, workspace pods, mounting solutions, and connectivity accessories. The company bundles its hardware with proprietary software platforms such as Neo Signage CMS (cloud-based content management) and NeoAI (AI-powered interactivity) for education, corporate, retail, hospitality, sports, QSR, and control-room deployments. It also operates India's first CKD Interactive Displays manufacturing plant (Bengaluru) launched in January 2026.
Product overview
Logic is an AV (Audio-Visual) solutions provider offering a comprehensive portfolio of display products, mounting solutions, and connectivity accessories. The product portfolio centers on three core display categories: Interactive Displays (including CX Series, ZX Series, and HX Series with AI-powered features), Professional Displays (Vista Series), and LED Videowalls (spanning 11 series: Estilo Luxe, Estilo 2.0, Ebony, Radiant, Lumina, Dazzle, Chroma, Ambient, Aura, Optix, and Flex). Supporting products include Logic Kiosks, Logic Pods, VisionHub, and Hudldock for workspace solutions, plus Neo Signage CMS as a cloud-based content management platform supporting Android, Windows, Samsung SSSP, and LG webOS displays. Accessories include AV cables, cable managers, faceplates, display mount brackets, floor mount trolleys (manual and motorized), and an OPS PC module with Intel 11th Gen Core processors.
Differentiator
Problem solved
Functional benefit
Brands
- Neo Signage CMS: Cloud-based Content Management System for digital signage solutions
- Logic Pods
- VisionHub
Products and services
- Interactive Displays (IFPD) Interactive Flat Panel Displays designed for classrooms, boardrooms, and creative spaces with ultra-responsive touch, 4K clarity, and seamless multi-device collaboration for education and corporate users.
- CX Series Interactive Displays AI-powered (NeoAI) interactive displays with Google EDLA certification, supporting wireless screen sharing for up to 9 devices simultaneously; designed for education and corporate use.
- ZX Series Interactive Displays AI-powered interactive displays with built-in image and video search, targeting classroom environments with AI-enabled features powered by NeoAI.
- HX Series Interactive Displays Interactive displays running Android 14 with Google EDLA certification, split-screen multi-tasking, up to 40-point multi-touch capability, and 4K Ultra HD resolution for education and enterprise.
- Vista Series Professional Displays Digital signage displays delivering 4K Ultra HD resolution with industrial-grade clarity for corporate, retail, and other high-stakes business environments.
- LED Videowalls LED display solutions ranging from indoor to outdoor videowalls for boardrooms, stadiums, and large-scale visual applications, available in multiple series including Estilo Luxe, Estilo 2.0, Ebony, Radiant, Lumina, Dazzle, Chroma, Ambient, Aura, Optix, and Flex.
- Estilo Luxe LED Display Premium LED display with COB LED type and modern design aesthetics for stylish performance in boardrooms and premium environments.
- Estilo 2.0 LED Display Sleek LED display that seamlessly integrates with walls, featuring cinematic viewing angles and front-accessible design for boardrooms and premium venues.
- Ebony Series LED Display LED display with ultra-high contrast and deep blacks, featuring sleek cable-less installation for clean boardroom and venue aesthetics.
- Radiant Series LED Display LED display with standard 4:3 cabinet size and ultra-slim, lightweight design for varied installation environments.
- Lumina Series LED Display Outdoor LED display that is waterproof, energy-efficient, and built for all-weather outdoor performance with IP65 rating.
- Dazzle Series LED Display Outdoor LED display with high brightness (up to 8000 nits) and dual cooling channels technology for maximized uptime in outdoor environments.
- Chroma Series LED Display LED display with 3840 Hz refresh rate, front-service design, and support for FHD/2K/4K resolutions for broadcast-grade clarity.
- Ambient Series LED Display LED display with featherlight design, front-service capability, and 14-bit grayscale for cinematic clarity in indoor installations.
- Aura Series LED Display LED display with front-service access, advanced heat management, and corrosion-proof materials for long-term durability.
- Optix Series LED Display SMD-based LED display running Android OS, with a screen size of 138 inches for large-format needs.
- Flex Series LED Display Flexible LED display series designed for curved or non-standard installation surfaces.
- Logic Kiosks Self-service kiosk displays for retail, corporate, and public-facing environments.
- Logic Pods Workspace pod solutions for office environments, available with a configurable pods configurator tool.
- VisionHub Workspace collaboration hub solution for display and meeting-room integration.
- Neo Signage CMS Cloud-based Content Management System enabling remote content control, display monitoring, and analytics across multiple screens on Android, Windows, Samsung SSSP, and LG webOS platforms.
- OPS PC Module Open Pluggable Specification PC module with Intel 11th Generation Core i5/i7 processor (i5-1135G7/i7-1165G7), Windows 10 64-bit, providing slot-in computing for interactive displays.
- Floor Mount Trolleys Mobile floor stand solutions for interactive displays, including manual and motorized options supporting 55" to 100" displays.
- Display Mount Brackets Fixed, tilting, and full-motion display mounting solutions for various screen sizes and installations.
Quantifiable outcome
- 7,000+ satisfaction clients
- +2 more outcomes
Companies that use Logic
Customer profileSegments8 records
Ideal customer profiles4 records
Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature9 records
Logic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, supporting, flagship and regional.
- SWACH ENVIRO INDIA E-WASTE PVT. LTD.coreE-waste recycling partner managing collection and proper disposal of electronic waste across PAN India through a network of collection centers in 22 states. Logic AV, operating under TELEMAX COMMUNICATIONS PRIVATE LIMITED, has partnered with Swach Enviro India for environmental compliance under E-waste (Management) Rules, 2016. The partnership includes take-back schemes, exchange programs, and customer incentives for responsible e-waste disposal.
- OM LOGISTICS LTDsupportingReverse logistics partner for e-waste collection services. OM Logistics Ltd provides collection services across India to pick up end-of-life products from customer doorsteps and channelize them to registered recycler facilities as part of the e-waste management program.
- Online Instruments (India) Private LimitedflagshipParent company and systems integrator behind the Logic brand. Established in 1994, Online Instruments is recognized as one of the top AV system integrators in India with global presence. Logic operates as the flagship product brand of Online Instruments India Limited, pioneering AV solutions since 2006.
- Online Instruments Technologies L.L.CregionalInternational subsidiary entity operating Logic AV products and services from Dubai, UAE warehouse facility. Serves as the regional headquarters for Middle East and international markets.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Logic competitors and assessment
Company assessmentBroad incumbents
- Panasonic Connect: Panasonic provides commercial displays, professional AV, and visual solutions for education and enterprise — a broad incumbent comparable in product scope to Logic's display and mounting portfolio.
- Samsung Electronics (Commercial Displays): Samsung is a dominant global commercial display and IFPD vendor with MagicINFO CMS — broadly competitive with Logic's professional display and Neo Signage CMS offering, but at much larger scale.
- Sharp NEC Display Solutions: Sharp/NEC offers large-format commercial displays, digital signage, and meeting room solutions — a broad incumbent competing with Logic in professional displays and OOH/control-room verticals.
- LG Electronics (Business Solutions): LG offers commercial displays, signage, and webOS-based CMS — a broad incumbent overlapping with Logic's professional displays, kiosks, and Neo Signage CMS' webOS support.
Direct peers
- ViewSonic: ViewSonic offers a comparable portfolio of interactive flat panels, commercial displays, and LED videowalls targeting education and enterprise — directly overlapping Logic's product matrix.
- SMART Technologies: SMART is a direct competitor in the interactive flat panel and education collaboration space, offering SMART Boards with integrated software — comparable to Logic's IFPD plus Neo Signage CMS bundle.
- BenQ: BenQ is a major global IFPD and digital signage vendor with a strong presence in Indian education and corporate markets via its BenQ Board and InstaShow lines, competing head-on with Logic's CX/HX/ZX Series.
- Unilumin / Absen: Unilumin is a leading global LED videowall manufacturer with deep presence in Asia and growing Indian footprint — directly comparable to Logic's 11-series LED videowall lineup (Estilo, Ebony, Lumina, Dazzle, Chroma, etc.).
- Newline Interactive: Newline is a focused IFPD vendor competing directly with Logic in education and corporate channels, offering interactive displays with Google EDLA certification and integrated collaboration software.
- Promethean: Promethean is a leading global education-focused interactive display vendor (ActivPanel) directly comparable to Logic's school-targeted IFPD lineup with AI features and Google EDLA-class certifications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Logic social profiles
Digital presenceLogic compliance and trust
Trust signalCompliance2 records
Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logic leadership team
Management profileNumber of profiles
Profiles1 record
Logic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logic
What does Logic do?
Logic designs, manufactures, distributes, and supports a comprehensive audiovisual (AV) solutions portfolio including Interactive Flat Panel Displays (IFPD), LED Videowalls, Professional Displays, digital signage kiosks, workspace pods, mounting solutions, and connectivity accessories. The company bundles its hardware with proprietary software platforms such as Neo Signage CMS (cloud-based content management) and NeoAI (AI-powered interactivity) for education, corporate, retail, hospitality, sports, QSR, and control-room deployments. It also operates India's first CKD Interactive Displays manufacturing plant (Bengaluru) launched in January 2026.
Is Logic a public or private company?
Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Logic founded?
Logic was founded in 2006. It employs 51 to 100 people.
Where is Logic based?
Logic is headquartered in Bangalore, India, in the Asia region.
How does Logic make money?
Four revenue lines are on record. Display Solutions Sales are the primary driver. The others are AV Accessories and Connectivity Solutions, professional Services and Support and neo Signage CMS Software.
Who are Logic's main competitors?
Broad incumbents on record are Panasonic Connect, Samsung Electronics (Commercial Displays), Sharp NEC Display Solutions and LG Electronics (Business Solutions). Direct peers are ViewSonic, SMART Technologies, BenQ, Unilumin / Absen, Newline Interactive and Promethean.
Does Logic have an API?
No public API is recorded for Logic.
What industry is Logic in?
Logic's product category is Professional Audio-Visual Displays. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 3343 and its SIC code is 7373.