Arthursfoodcompany

What Arthursfoodcompany does

Arthur's Food Company Pvt. Ltd. is an Indian B2B processed-meats manufacturer founded in 2009 in Bangalore by German national Arthur Maurer. The company specializes in authentic German-style pork and chicken products—including sausages (Bratwurst, Frankfurter, Currywurst, Weisswurst, and 25+ other varieties), ham, bacon, cold cuts, meatloaf, and cured salami—produced at its ISO 22000:2005- and HACCP-certified facility in the KIADB Industrial Area, Attibele, Bangalore. Production relies on traditional German processing techniques, including Beechwood smoking and quality oversight by in-house German Master Butchers; products are stored and shipped below -18°C through certified cold-chain logistics. All core products are 100% gluten-free and free from soya, MSG, and artificial colours, with European-imported A-grade seasonings.

The company operates a pure B2B wholesale model, selling exclusively to the institutional HoReCa sector (hotels, restaurants, cafés, pubs, catering units, and resorts) across India. Distribution is handled through a pan-India authorized-distributor network anchored by Empire Foods (a division of Empire Industries Limited, headquartered in Mumbai), supplemented by company-owned retail outlets and Metro store placements (e.g., Yeshwantpur, Bangalore). Pricing is quote-based with minimum order quantities of 50 kg for domestic Indian buyers (cash on delivery, freight included) and 1 ton for international buyers (advance payment, freight excluded). Notable end-customers include ITC Hotels.

In addition to its core German meat portfolio, Arthur's Food Company has launched Veganya, a plant-based sub-brand offering vegan, gluten-free alternatives made from pea protein, soya, jackfruit, and imported spice blends, targeting the growing vegetarian/vegan market in Indian foodservice. The company is privately held, founder-led (Arthur Maurer as CEO/Founder, with Zubin Poonawala as Director/Founder and Sridhar Gopalan as Company Secretary), has no disclosed external funding, and employs 51–100 people. Marketing activity includes a multi-platform social presence, a recipe blog, and participation in food-industry events such as Zomaland 2023 and the Swiss German Christmas Market 2025.

Name

Arthursfoodcompany

Legal name

Arthur's Food Company Pvt. Ltd.

Website

https://arthursfood.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Arthur's Food Company Pvt. Ltd. is an Indian B2B manufacturer of authentic German-style pork and chicken processed meats—including sausages, ham, bacon, cold cuts, meatloaf, and salami—produced at its Bangalore facility and supplied exclusively to the institutional HoReCa sector across India via distributor networks, with a new plant-based sub-brand called Veganya.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

akta.pro secondary industries

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)

Keywords

• Processed meat products
• German sausages wholesale
• Horeca meat supply
• Frozen pork chicken
• Plant-based meat alternatives

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale - Bulk Orders: Bulk orders sold to institutional customers (HoReCa sector) with minimum order requirements. Cash on Delivery (COD) for domestic orders within India with minimum 50kgs. Advance payment before shipping for orders outside India with minimum 1 Ton.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Arthur's Food Company manufactures and supplies German-style processed pork and chicken meat products (sausages, ham, bacon, cold cuts, meatloaf, and cured salami) from its ISO 22000:2005 and HACCP-certified plant in Bangalore. It sells primarily in bulk to the institutional HoReCa sector (hotels, restaurants, cafés, catering) across India via authorized distributors and direct sales, with retail outlets and a plant-based sub-brand (Veganya) extending its consumer reach.

Product overview

Arthur's Food Company is a German processed meats company offering a comprehensive portfolio of pork and chicken products. The core product lines include Pork Sausages (12+ varieties including Bratwurst, Frankfurter, Currywurst), Pork Cold Cuts, Pork Bacon, Pork Ham, Pork Bavarian Meatloaf, and Pork Cured Salami for the pork category; and Chicken Sausages (14+ varieties including Tikka, Jalapeno & Cheese), Chicken Cold Cuts, Chicken Bacon, Chicken Ham, Chicken Meatloaf, and Chicken Cured Salami for the chicken category. Additionally, the company offers specialty whole roasted pork and chicken products. A new sub-brand, Veganya, provides plant-based alternatives using pea protein, soya, and jackfruit. All products are 100% Gluten Free, free from Soya (in main products), MSG, and artificial colours. The company supplies exclusively to the institutional HoReCa (Hotel, Restaurant, Café/Catering) sector as a B2B wholesale supplier.

Differentiator

Problem solved

Functional benefit

Brands

• Veganya: Plant-based alternative brand launched by Arthur's Food Company. Products are 100% gluten-free, made from ethically sourced Pea Protein, Soya, Jackfruit and imported spice blends. Free of GMOs and animal-based ingredients. Positioned as 'Vegan...the New Healthier Way of Life.'

Products and services

• Pork Sausages German-style pork sausages made from ground pork with spices, herbs, and condiments, offered in varieties including Cocktail, Curlies, Cheesy, Spicy, Currywurst, Bockwurst, Weisswurst, Smoked Hotdog, Frankfurter, Bratwurst, Nuremberger, Garlic Krakauer, and Bacon-Wrapped, with no added artificial colours. Targeted at HoReCa kitchens and retail consumers.
• Pork Bavarian Meatloaf (Leberkäs) Pre-cooked pork meatloaf made from ground pork seasoned with Nutmeg, Ginger, White Pepper, and herbs, available in Bavarian, Black Pepper, Chilli, and Rosemary & Thyme flavours for HoReCa and retail use.
• Pork Cold Cuts Pre-cooked pork lunch meats including Pork Lyoner, Pork Cold Cut with Chilli/Paprika, and Pork Bierschinken, made from top-quality pork for HoReCa sandwich, salad, and cold-platter applications.
• Pork Bacon (Smoked) Smoked pork bacon comprising 80% meat and 20% fat, smoked with Beechwood chips, available as Pork Rashers Smoked Bacon and Pork Streaky Bacon, seasoned with Garlic, Honey, Mustard, and aromatic spices.
• Pork Ham (Smoked) Boneless pork ham cooked and smoked with Beechwood chips, offered as Pork Smoked Ham, Pork Honey Roasted Ham, and Pork Black Forest Ham, seasoned with Garlic, Honey, and spices for hotel and retail use.
• Pork Cured Salami Cured pork salami made from coarsely ground pork with Mustard, spices, and condiments, smoked with Beechwood chips, including Pork Cooked Pizza Salami, Pork Pepperoni Salami, Pork Milano Salami (Edel Salami), Pork Jerky Sticks (Knaxx), and Pork Chorizo.
• Pork Speciality Products Premium pork specialty items including Roasted Knuckles, Bacon-Wrapped Roasted Tenderloin, Roasted & Stuffed Whole Belly, Honey-Glazed Roasted Belly, and Roasted Pork Leg for banquet and festive occasions.
• Chicken Sausages German-style chicken sausages in varieties including Cocktail, Cheese Cocktail, Cheese & Onion, Sage & Onion, Tikka, Cheese & Chilli, Jalapeno & Cheese, Smoked Hotdog, Frankfurters, Bratwurst, Nuremberger, Garlic Krakauer, Krainer, and Knackwurst, with no added colours.
• Chicken Meatloaf (Leberkäs) Pre-cooked Bavarian-style chicken meatloaf made from ground chicken delicately spiced with herbs and baked in loaf shape, intended to be served hot with tomato, ketchup, or barbecue/mustard/mushroom sauce.
• Chicken Cold Cuts Chicken cold cuts made from 100% breast meat, offered as Chicken Lyoner and Chicken Cold Cut with Chilli/Paprika, for sandwiches, pastas, crepes, quiches, bakes, salads, and party canapes.
• Chicken Bacon (Smoked) Smoked chicken bacon made from 100% compressed quality chicken seasoned with Mustard and aromatic spices, smoked with Beechwood chips, offering a lower-fat alternative to pork bacon.
• Chicken Ham (Smoked) Chicken ham made from 100% fresh chicken breast meat with delicately balanced flavours, offered as Chicken Ham Cold Cut, Chicken Chilli Ham Breast, and Chicken Smoked Breast.
• Chicken Cured Salami Chicken salami made from 100% fresh chicken breast meat blended with condiments, herbs, and spices, smoked with Beechwood chips, including Chicken Cooked Pizza Salami, Chicken Cured Pepperoni, Chicken Jerky Sticks, and Chicken Chorizo.
• Chicken Speciality Products Premium chicken specialty items including Roasted & Stuffed Whole Chicken, suited for festive feasts and HoReCa banquet menus.
• Veganya (Plant-Based Alternative Brand) Plant-based alternative brand offering vegan mock-meat products made from ethically sourced Pea Protein, Soya, Jackfruit, and imported spice blends; 100% gluten-free, free of GMOs, and without animal-based ingredients, targeting vegan and vegetarian consumers.

Quantifiable outcome

• Products delivered within 24 hours through reliable distributor network across India.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Empire Foods (a division of Empire Industries Limited)coreChannel Partner/ Reseller/ DistributorAuthorized Pan India distributor for Arthur's Food Company's frozen meat products. Located at Empire Complex, Lower Parel, Mumbai. Contact: Ms. Shruti, 7028738826, [email protected]. Delivers products within 24 hours across their distribution network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ITC Limited (Foods Division): Large Indian conglomerate with a packaged foods portfolio (Aashirvaad, Sunfeast, Bingo!) and meat/frozen foods presence, including flagship hotel customers. Overlaps with Arthur's on premium institutional processed meat and is itself Arthur's customer via ITC Hotels, creating both supply and demand overlap.
• Allanasons Private Limited: One of India's largest meat exporters and frozen/processed meat producers (Allana brand) supplying beef, mutton, and processed meats domestically and to the Middle East. Overlaps with Arthur's frozen processed meat formats and pan-India cold-chain capabilities, with significantly larger scale.
• Venky's (Venkateshwara Hatcheries): Indian poultry and processed meat major producing chicken sausages, cold cuts, and ready-to-cook products under the Venky's brand. Competes with Arthur's chicken sausage and cold-cut lines in the institutional and modern-retail channels with much larger nationwide scale.
• Godrej Tyson Foods: Indian JV between Godrej and Tyson Foods producing Real Good Chicken and processed meat products including sausages and cold cuts for retail and HoReCa. Competes directly for institutional sausage contracts with deeper capital and branded-retail reach.

Regional players

• Johnsonville Sausage: America's largest sausage brand, heavily focused on smoked pork and chicken sausages, cold cuts, and meatloaf across foodservice and retail. Highly comparable product portfolio and B2B HoReCa channel, but geographically focused on North America.
• Zorabian Chicken and Foods: Niche Indian premium poultry and processed chicken brand with regional strength in Western India, offering sausages, salami, and cold cuts. Comparable as a regional branded processed-meat player but smaller in HoReCa institutional depth than Arthur's.

Emerging players

• Licious: India's leading D2C meat and seafood brand, expanding from raw to processed meats (sausages, cold cuts, ready-to-eat) targeting premium urban consumers. Adjacent competitor emerging in processed meat formats; well-funded with national brand awareness Arthur's lacks.
• FreshToHome: Well-funded Indian online meat and seafood brand expanding into processed meats and ready-to-cook formats. Represents emerging consumer-facing competition in adjacent categories that could ultimately pressure institutional processed meat margins.

Direct peers

• Al Kabeer Group: Al Kabeer is India's largest processed halal meat exporter and manufacturer of sausages, cold cuts, and value-added meat products serving HoReCa and international markets with strong cold-chain distribution. Directly competes with Arthur's in the institutional processed meat channel.
• Rügenwalder Mühle: German charcuterie and sausage specialist that has aggressively expanded into plant-based meat alternatives (Rügenwalder Veggie). Highly comparable product breadth (sausages, ham, salami + alt-protein), German provenance, and Beechwood-style processing, with much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BonAppetitFoodChain
• LinkedInlinkedin.com/company/arthur
• Instagraminstagram.com/arthurs_food
• Xx.com/ArthursFood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arthursfoodcompany