Freshtohome
FreshToHome is a Bangalore-based D2C e-commerce platform founded in 2015 that delivers antibiotic-free, preservative-free fresh fish, seafood, chicken, and mutton to urban consumers across 160+ Indian cities and 27 UAE cities via its website and mobile apps.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Freshtohome does
Freshtohome Foods Private Limited, operating as FreshToHome, is a Bangalore-headquartered direct-to-consumer e-commerce company founded in 2015 that sells fresh fish, seafood, chicken, mutton, and complementary products (ready-to-cook meals, dairy, cold-pressed juices, Indian batters) to urban consumers in India and the UAE. The company runs an integrated digital platform across freshtohome.com, iOS, and Android applications, offering 10-20 minute quick-commerce delivery in select Indian locations alongside a 60-minute standard fulfillment option, and has disclosed plans for 100 offline retail stores as part of an omnichannel expansion. Its supply chain is built on direct sourcing from more than 4,000 small boat fishermen and dedicated farmers, with explicit antibiotic-residue-free and preservative-free certification as the core quality positioning, backed by an FSSAI license (No. 11221999000168).
Revenue is generated through transactional, one-time direct purchases at unit-based prices (per 500g or per pack) with volume discounts via combo packs, complemented by the Purple Membership VIP program that offers unlimited free home delivery as a retention mechanism. Geographic reach spans 160+ Indian cities and 27 UAE cities, with stated expansion plans into Saudi Arabia, the broader Middle East, and North Africa. The product portfolio covers marine and freshwater fish, shellfish, poultry, goat and lamb cuts, marinated and ready-to-eat items, batters, dairy, and juices.
The company is venture-backed, having raised approximately $377 million in cumulative funding including a $104 million Series D led by Amazon Smbhav Venture Fund in February 2023, an earlier $121 million round led by Investment Corporation of Dubai in August 2020, and ₹135 crore in debt financing in 2026 from BlackSoil and Stride Ventures. FY25 revenue was ₹421 crore, up from ₹369.55 crore in FY24, while FY24 net loss narrowed 52.18% year-over-year to ₹149.73 crore. Operational profitability was reported as of early 2023.
Freshtohome firmographics
Firmographics- Name
- Freshtohome
- Legal name
- Freshtohome Foods Private Limited
- Website
- https://freshtohome.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FreshToHome is a Bangalore-based D2C e-commerce platform founded in 2015 that delivers antibiotic-free, preservative-free fresh fish, seafood, chicken, and mutton to urban consumers across 160+ Indian cities and 27 UAE cities via its website and mobile apps.
- Ownership category
- akta.pro rank
Freshtohome industry classification
Industry- Product category
- Online Meat and Seafood Retail
- NAICS
- Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171), Fish and Seafood Retailers (445250)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
- akta.pro secondary industries
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where Freshtohome is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Freshtohome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: FreshToHome generates revenue through direct-to-consumer sales of fresh fish, poultry, and mutton products. Customers purchase individual items at unit prices (per 500g or per pack) through the website or mobile app. The company offers express/quick delivery as a premium service option. Revenue is transactional and one-time per order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with unit pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Freshtohome product offering
Product offeringCore offering
FreshToHome is an online direct-to-consumer platform that sources, processes, and delivers fresh and chemical-free fish, seafood, chicken, and mutton to urban households in India and the UAE. Customers order via the website or mobile apps and receive same-day home delivery, with 10-20 minute express delivery available in select locations and 60-minute standard delivery elsewhere. The product range spans whole fish, fillets, poultry cuts, mutton, ready-to-cook marinated items, combo packs, dairy, and cold-pressed juices.
Product overview
FreshToHome is a direct-to-consumer online platform for fresh fish, seafood, and meat delivery operating as a single unified e-commerce marketplace. The company offers an integrated portfolio consisting of the FreshToHome Online Platform (web and mobile app), product categories spanning Fish & Seafood, Poultry, Mutton (Goat & Lamb), Steaks & Fillets, Ready to Cook/Heat & Eat items, Combo Packs, Indian Breads & Batter, Dairy Products, and Cold Pressed Juices. The platform operates across 160+ Indian cities and 27 UAE cities with delivery options ranging from 10-20 minute express delivery to 60-minute standard delivery. Quality positioning emphasizes antibiotic-residue-free and preservative-free products sourced from small boat fishermen and dedicated farmers, supported by FSSAI certification. The Purple Membership program provides loyalty benefits including unlimited free delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Purple Membership: VIP membership program offering unlimited free home delivery, exclusive deals and other benefits.
Products and services
- FreshToHome Online Platform A direct-to-consumer online platform for ordering fresh fish, chicken, mutton, and processed meat products. The platform enables customers to browse, select, and purchase various meat products with home delivery options ranging from 10-20 minute express delivery to 60-minute standard delivery.
- Fish & Seafood Extensive range of fresh fish including marine fish (Anchovy, Barracuda, Pomfret, Mackerel, Salmon, Sardine, Seer Fish, Tuna, Sword Fish), freshwater fish (Rohu, Catla, Tilapia, Baasa, Pearl Spot), and shellfish (Prawns, Shrimp, Crab, Squid, Lobster, Scampi, Clam).
- Poultry Fresh chicken products including whole chicken, curry cuts, boneless breast fillets, drumsticks, lollipops, thighs, and specialty items like Sasso Chicken and Kuttandan Duck. Products emphasize antibiotic-residue-free quality.
- Mutton (Goat & Lamb) Premium goat and lamb products including curry cuts, boneless cuts, biryani cuts, chops, raan (leg portions), minces/kheema, liver, heart, and soup bones. Products include specialty cuts like Bengal Rich Goat Kheema.
- Steaks & Fillets Pre-cut steaks and fillets from various fish species (Seer Fish, Bhetki/Barramundi, Red Snapper, Sword Fish, Salmon) and meat cuts prepared for specific cooking methods.
- Ready to Cook / Heat & Eat Marinated and pre-prepared items including kebabs (Seekh Kebab, Achari Kebab, Punjabi Kebab), tandoori items, fried chicken variants (Peri Peri, Lemon Pepper, Ghost Chilli), momos/dumplings, samosas, biryanis, curries (Butter Chicken, Coconut Chicken Curry, Chettinad Chicken), and fish preparations (Kasundi Fish Tikka, Prawn Roast).
- Combo Packs Bundled product combinations offering savings, such as chicken with fish combos, meat with vegetable combos, and multi-protein variety packs designed for family meals or special occasions.
- Indian Breads & Batter Fresh Indian breads and batters including Idly/Dosa Batter (stone-ground with no preservatives/chemicals) and Ragi Idly/Dosa Batter, sourced from local producers.
- Dairy Products Dairy offerings available on the platform, complementing the meat and seafood product range.
- Cold Pressed Juices Fresh cold-pressed juices available as part of the product portfolio for health-conscious consumers.
- Purple Membership VIP membership program offering unlimited free home delivery, exclusive deals, and special benefits for subscribed members.
- FreshToHome Mobile App iOS and Android mobile applications enabling customers to browse products, place orders, track deliveries, and access express delivery services. Available on App Store and Google Play Store.
Quantifiable outcome
- 52.18% reduction in net loss to INR 149.73 Cr in FY24
- +2 more outcomes
Companies that use Freshtohome
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Freshtohome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Freshtohome partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Freshtohome competitors and assessment
Company assessmentDirect peers
- Zappfresh: D2C fresh meat delivery platform in India, offering processed and raw chicken, mutton and seafood via online ordering and rapid delivery — directly comparable in product mix and target consumer.
- Licious: India's largest direct-to-consumer fresh meat and seafood brand, operating a very similar D2C model with its own processing facilities, cold-chain, and urban delivery — the closest head-to-head competitor to FreshToHome in India.
- Meatigo: Online fresh meat and seafood retailer in India operating a similar farm-to-fork sourcing and home delivery model, competing for the same urban, quality-conscious meat buyer.
Broad incumbents
- Swiggy Instamart: Quick-commerce arm of Swiggy delivering groceries including meat and seafood in 10-20 minute windows — much larger and broader assortment, but increasingly overlapping with FreshToHome's quick-commerce play.
- Bigbasket: Largest online grocery retailer in India (Tata-owned) selling meat, fish and seafood alongside full grocery — a broader incumbent competitor for urban household food spend.
- Blinkit (Zomato): India's largest quick-commerce grocery platform owned by Zomato; expanding fresh and perishable categories and competing for the same urban impulse and meal-prep occasions as FreshToHome.
- Zepto: Quick-commerce platform in India delivering groceries in 10 minutes, increasingly adding fresh proteins and seafood categories that directly overlap with FreshToHome's express delivery offering.
Emerging players
- Captain Fresh: B2B seafood sourcing and distribution platform in India; while primarily B2B rather than B2C, it competes in the same seafood supply chain and represents a potential competitive channel.
- Country Delight: D2C fresh dairy and now expanding into bakery/breakfast proteins in India, applying the same farm-sourced, subscription-friendly model that overlaps with FreshToHome's premium positioning.
Regional players
- Ninjacart: India's leading B2B fresh produce and agri-commerce platform; while primarily B2B, it shares FreshToHome's supply-chain technology focus on sourcing from farmers and fishermen in India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Freshtohome social profiles
Digital presenceFreshtohome compliance and trust
Trust signalCompliance3 records
Freshtohome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freshtohome leadership team
Management profileNumber of profiles
Profiles8 records
Freshtohome funding detail
Funding detailFunding overview
Funding rounds11 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freshtohome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freshtohome
What does Freshtohome do?
FreshToHome is an online direct-to-consumer platform that sources, processes, and delivers fresh and chemical-free fish, seafood, chicken, and mutton to urban households in India and the UAE. Customers order via the website or mobile apps and receive same-day home delivery, with 10-20 minute express delivery available in select locations and 60-minute standard delivery elsewhere. The product range spans whole fish, fillets, poultry cuts, mutton, ready-to-cook marinated items, combo packs, dairy, and cold-pressed juices.
Is Freshtohome a public or private company?
Freshtohome is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freshtohome founded?
Freshtohome was founded in 2015. It employs 1,001 to 5,000 people.
Where is Freshtohome based?
Freshtohome is headquartered in Bangalore, India, in the Asia region.
How does Freshtohome make money?
One revenue line is on record: direct Product Sales.
Who are Freshtohome's main competitors?
Direct peers on record are Zappfresh, Licious and Meatigo. Broad incumbents are Swiggy Instamart, Bigbasket, Blinkit (Zomato) and Zepto. Emerging players are Captain Fresh and Country Delight. Ninjacart is listed as a regional player.
Does Freshtohome have an API?
No public API is recorded for Freshtohome.
What industry is Freshtohome in?
Freshtohome's product category is Online Meat and Seafood Retail. Its primary akta.pro industry code is CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged), with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 3117 and its SIC code is 2092.