Generations Healthcare Network

What Generations Healthcare Network does

Generations Healthcare Network is a private, for-profit skilled nursing and rehabilitation network founded in 1991 and headquartered in Lincolnwood, Illinois. The company operates 10+ wholly-owned facilities across Illinois, Indiana, and Michigan under sub-brands including Generations at Applewood, Auburn Village, Generations at Regency, Generations at Neighbors, Generations at Oakton Pavilion, Oakton Arms, Generations at Elmwood Park, Generations at Columbus Park, Generations at Rock Island, and Generations at Riverview Senior Living. Service lines span short-term rehabilitation, long-term care, memory care for Alzheimer's and dementia, cardiac rehabilitation (medical-director led across multiple sites), respiratory care, in-facility dialysis, Geri-Psych at Columbus Park, independent and assisted living, respite care, hospice-adjacent programming, and a dedicated Veterans Affairs partnership channel for veteran care.

The business model is multi-site skilled nursing facility operations plus a corporate consulting function. Revenue is generated through per-diem and per-stay billing across Medicare Part A, Medicaid, managed care plans, private insurance, and private pay, with the majority of clinical revenue flowing from government payers; the Veterans Affairs partnership adds an enterprise-government channel. Patient acquisition comes primarily from hospital discharge planning, physician and healthcare-provider referrals, VA referrals, and direct-to-consumer tour scheduling and contact-form inquiries. The network reinvests in physical plant renovations (e.g., $13.5M Applewood, $9M Neighbors, $8M Auburn Village projects) and runs marketing through organic social (Facebook, LinkedIn, Instagram), a content blog, community events including the Walk to End Alzheimer's and Walgreens-supported health fairs, and earned media such as WGN TV's DayTime Chicago. No proprietary technology platform, AI/ML capability, or product roadmap beyond clinical services is disclosed, though select facilities feature rehabilitation technology such as the AlterG Anti-Gravity Treadmill.

The network is privately held by founders and management with no disclosed parent company, private equity backer, public listing, or external funding rounds. Corporate governance is led through a Lincolnwood-based consulting office with Eva Byerley as Privacy Officer/Compliance Officer and Dr. Jeff Kreamer as Chief Medical Officer. Quality is centrally important to the value proposition: Generations at Regency has held a 4-star CMS Overall Performance rating for 7 consecutive years, Oakton Pavilion has achieved a 5-star rating, and the network earned 2024 ERC Facility Accreditation, 2025 AAPACN recognition, and the 2025 Pinnacle Award alongside an internally administered annual Burton Behr Award employee recognition program across all facilities.

Name

Generations Healthcare Network

Legal name

Generations Healthcare Network

Website

https://generationshealthcarenetwork.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Generations Healthcare Network operates a Midwest network of 10+ skilled nursing and rehabilitation facilities in Illinois, Indiana, and Michigan, providing short-term rehabilitation, long-term care, memory care, cardiac rehab, dialysis, and VA-partnered veteran care to post-acute and senior patients.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Skilled nursing services
• Rehabilitation therapy
• Memory care dementia
• Long-term senior care
• Post-acute care

Headquarters

HQ city

Lincolnwood

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Skilled Nursing and Rehabilitation Services: Core revenue from skilled nursing facility (SNF) services including short-term rehabilitation, long-term care, and specialized care programs. Billed through Medicare, Medicaid, private insurance, and private pay.
2. Veterans Care (VA Partnership): Specialized care services for veterans through VA partnership programs, funded through Veterans Affairs benefits.
3. Specialty Care Programs: Specialized services including respiratory care, dialysis, cardiac rehabilitation, memory care - typically covered through Medicare Part A and managed care plans.
4. Independent/Assisted Living: Residential living services for seniors who need varying levels of support, primarily private pay.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Generations Healthcare Network operates a network of skilled nursing and rehabilitation facilities providing 24-hour nursing care, short-term rehabilitation, long-term residential care, memory care, cardiac and respiratory specialty programs, dialysis, and veterans care. The company serves patients recovering from hospitalization, surgery, or illness, as well as seniors needing ongoing residential support, with services billed primarily through Medicare, Medicaid, private insurance, private pay, and VA benefits.

Product overview

Generations Healthcare Network is a skilled nursing and rehabilitation services provider operating multiple facilities across the Midwest. The company offers a comprehensive portfolio of healthcare services organized around core care programs including Short-Term Rehabilitation, Long-Term Care, Memory Care, Respiratory Care, Cardiac Rehabilitation, Dialysis, and Respite Care. Their facilities operate under sub-brands (Generations at Applewood, Auburn Village, Generations at Regency, Generations at Neighbors, Generations at Oakton Pavilion/Oakton Arms, Generations at Elmwood Park, Generations at Columbus Park, and Generations at Rock Island) that provide both shared services and specialized programs. Specialized offerings include cardiac rehabilitation at multiple locations, Geri-Psych care at Columbus Park, pet therapy, therapeutic activities like cooking and crochet clubs, and pet therapy programs. The network also provides consulting services and operates as a premier provider of skilled nursing services in the healthcare industry.

Differentiator

Problem solved

Functional benefit

Brands

• Generations at Applewood: Skilled nursing and rehabilitation facility located in Matteson, Illinois
• Generations at Oakton Pavilion
• Generations at Regency
• Auburn Village

Products and services

• Short-Term Rehabilitation Inpatient rehabilitation services for patients recovering from surgery, illness, or injury with the goal of returning to independent living. Includes physical, occupational, and speech therapy.
• Long-Term Care Ongoing residential care for individuals who require assistance with daily activities and medical monitoring.
• Memory Care Specialized secure units providing care for individuals with Alzheimer's disease and other forms of dementia.
• Respiratory Care Specialized care for patients with respiratory conditions including ventilator management and pulmonary rehabilitation.
• Dialysis Services On-site dialysis treatment for residents with kidney disease requiring regular dialysis sessions.
• Independent and Assisted Living Housing options for seniors who need some assistance with daily activities while maintaining independence.
• VA Partnership / Veterans Care Program Specialized care services for military veterans through partnership programs with the Department of Veterans Affairs.
• Respite Care Short-term stay services providing temporary relief for family caregivers, with 24-hour nursing care and no minimum stay required.
• Cardiac Rehabilitation Program Specialized monitored cardiac rehabilitation program for individuals recovering from cardiac events, with medically directed programming across multiple Generations facilities (Oakton Pavilion, Regency, Elmwood Park).
• Geri-Psych Specialty Program Psychiatric care program for individuals 65 and older requiring mental health treatment in a secured, safe environment at Generations at Columbus Park.
• Cultural Programs Activities and programming celebrating the diverse cultural backgrounds of residents across the network's facilities.
• Pet Therapy Program Animal-assisted therapy visits from therapy dogs providing emotional support and various health benefits including stress reduction and increased socialization for residents.
• Generations at Applewood Skilled nursing and rehabilitation facility located at 21020 Kostner Ave, Matteson, IL 60443.
• Auburn Village Skilled nursing and rehabilitation facility located at 1751 Wesley Rd, Auburn, IN 46706.
• Generations at Neighbors Skilled nursing and rehabilitation facility in Byron, IL featuring a state-of-the-art therapy gym with simulated home environments.
• Generations at Oakton Pavilion Des Plaines, IL facility specializing in cardiopulmonary rehabilitation; achieved 5-Star CMS Quality Rating.
• Generations at Oakton Arms / Oakton Arms Independent and assisted living facility in Des Plaines, IL with full activity curriculum and dining services.
• Generations at Elmwood Park Skilled nursing facility with cardiac rehabilitation program and community outreach services.
• Generations at Regency Skilled nursing facility with cardiac rehabilitation and Alzheimer's/dementia care services; achieved 4-Star CMS rating maintained for 7 years.
• Generations at Columbus Park Facility specializing in Geri-Psych care for individuals 65 and older requiring psychiatric treatment.
• Generations at Rock Island Skilled nursing facility with dedicated Alzheimer's and dementia ward; hosts annual Walk to End Alzheimer's fundraising events.

Quantifiable outcome

• Patient recovered from near-fatal pneumonia, sepsis, kidney/liver failure, and collapsed lungs - was walking with walker after 4 months at facility
• +3 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered supporting and core.

• Des Plaines Police DepartmentsupportingStrategic or Co-development Partner · 12 November 2021Veterans Day event partnership at Generations at Oakton community. Police department honored resident veterans with support and presence at the celebration.
• Moments HospicesupportingStrategic or Co-development Partner · 12 November 2021Veterans Day event partnership providing ice cream bar for resident veterans at Generations at Oakton community celebration.
• Illinois Institute of Nursing Studies, Inc.supportingImplementation/ SI/ Consulting Partner · 29 September 2021CNA (Certified Nursing Assistant) student training partnership. Generations at Neighbors hosts CNA students for on-site training and clinical experience. Healthcare Pro therapy team also participates in training students on transfer training.
• Therapy Dogs InternationalsupportingStrategic or Co-development Partner · 27 October 2017Pet therapy program at Generations at Applewood. Various canine friends from Therapy Dogs International visit residents monthly, including Rapha who makes 'house calls' to residents in their rooms.
• WalgreenssupportingStrategic or Co-development Partner · 20 September 2017Health fair and wellness partnership. Walgreens participates in senior resource fairs providing blood pressure and blood sugar screenings, flu shot appointments, and health education materials. Also provided summer skin care education sessions.
• Alzheimer's AssociationcoreStrategic or Co-development Partner · 9 September 2017Annual Walk to End Alzheimer's participation. Generations at Rock Island is exclusive sponsor of photo station and participates in fundraisers including bag tournaments. Network facilities host Alzheimer's support groups and awareness events.
• Board Certified Internist Dr. Nicholas PapanossupportingStrategic or Co-development Partner · 29 August 2017Health fair speaker and presenter. Dr. Papanos presents on health maintenance, heart health, diabetes, cholesterol and exercise benefits for seniors at Oakton Senior Resource Fair. Affiliated with Advocate Lutheran General Hospital and Community First Medical Center.
• Senior Resource Fair VendorssupportingStrategic or Co-development Partner · 29 August 2017Multiple community organizations participate in senior resource fairs including Elderwerks, Great Lakes Caring, City of Des Plaines, Veterans of Foreign Wars, and Rainbow Hospice providing information and services for seniors.
• American Red CrosssupportingStrategic or Co-development Partner · 1 July 2017Blood donation drives hosted at Generations at Elmwood Park and Generations at Regency facilities. Community blood drives help address summer blood shortages while engaging staff, residents, families, and community members.
• Connie McAlister Breast Cancer FoundationsupportingStrategic or Co-development Partner · 10 June 2017Auburn Village sponsors the annual Connie McAlister Poker Run, a breast cancer awareness and fundraising event. Non-profit organization helps individuals struggling to pay for medical bills or treatments related to breast cancer.
• Unity Hospice of Western Illinois - Paws for PatientssupportingStrategic or Co-development Partner · 7 March 2017Pet therapy program bringing animal-assisted therapy to residents. Lucky and Gracie from Unity Hospice provide visits to Generations at Neighbors residents, offering emotional support and therapeutic benefits.
• Dr. C. Dean KatsamakiscoreStrategic or Co-development Partner · 13 February 2017Cardiopulmonary Rehabilitation Program medical director at Generations at Oakton Pavilion. Board certified in Internal Medicine, Cardiology, and Interventional Cardiology with advanced training in Diagnostic Cardiovascular Imaging and Nuclear Cardiology.
• Dr. Jason RobincoreStrategic or Co-development Partner · 13 February 2017Cardiac Rehabilitation Program medical director at Generations at Regency. NorthShore University HealthSystems affiliated, recognized as NorthShore University Specialist of the Year (2011) and America's Top Cardiologist 2012-14.
• Dr. Mohammed SiddiquicoreStrategic or Co-development Partner · 13 February 2017Cardiac rehab program medical director at Generations at Elmwood Park. NorthShore University physician providing cardiac rehabilitation services.
• Veterans Affairs (VA)coreStrategic or Co-development PartnerGenerations Healthcare Network maintains a dedicated VA Partnership program providing specialized skilled nursing and rehabilitation care for veterans eligible for VA benefits. This partnership allows veterans to access the network's full range of services through VA coverage.
• Healthcare ProsupportingImplementation/ SI/ Consulting PartnerTherapy services partner providing therapy team support at facilities including Generations at Neighbors. Therapy team works with CNA students on transfer training.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• National HealthCare Corporation: NHC (NHI) operates skilled nursing, assisted living, and home care services primarily across the Southeast and Midwest. Comparable to Generations in offering a continuum of SNF, assisted living, and rehabilitation services with Medicare/Medicaid/private-pay mix.
• The Ensign Group: The Ensign Group (ENSG) operates a large national portfolio of skilled nursing and post-acute care facilities across 12+ states. It is the closest pure-play public peer to Generations in terms of multi-facility SNF operations with specialty programming and a quality-rated reputation.
• The Pennant Group: The Pennant Group operates home health, hospice, and senior living services across the Western U.S. Comparable to Generations in its focus on post-acute and elder-care service lines, though more concentrated in home-based rather than facility-based care.
• Genesis HealthCare: Genesis HealthCare is a major multi-state SNF and assisted living operator with services closely aligned to Generations' skilled nursing, rehabilitation, and memory care offerings. Comparable geographic footprint across the Midwest and Mid-Atlantic.
• PACS Group: PACS Group operates one of the largest post-acute/SNF platforms in the U.S. with a similar growth-by-acquisition model. It is highly comparable to Generations' multi-state SNF strategy and exposure to Medicare/Medicaid reimbursement.

Others

• American Healthcare REIT: American Healthcare REIT (formerly Griffin-American Healthcare REIT) is a major healthcare REIT that owns SNF and senior housing properties. Comparable as an indirect counterparty to Generations — representing the type of real-estate capital partner or lessor an SNF operator might transact with at scale.

Broad incumbents

• Encompass Health: Encompass Health operates the largest U.S. network of inpatient rehabilitation hospitals. Comparable to Generations' rehabilitation specialty programs (cardiac, orthopedic, post-surgical) at a much larger scale.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator, offering independent living, assisted living, and memory care. Comparable to Generations' Oakton Arms and assisted-living service line, though much larger and primarily private-pay focused.
• Atria Senior Living: Atria operates a large national portfolio of senior living communities. Comparable to Generations' independent/assisted living offering as part of a broader continuum-of-care model.

Regional players

• Alden Network: Alden Network is a Chicago-area skilled nursing, assisted living, and rehabilitation provider with multiple facilities across the Illinois market. Directly comparable to Generations on geographic overlap and SNF service lines, but not a national operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/generationshcn
• LinkedInlinkedin.com/company/generations-healthcare-network
• Instagraminstagram.com/generationshealthcarenetwork
• Xx.com/generationshcn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generations Healthcare Network