Iterate
Iterate is a US-based software development consultancy founded in 2010 that delivers custom web, mobile, blockchain, and UX/UI design services to startups and enterprises through project-based engagements led by a network of 48 trained contributors.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Iterate does
Iterate is a US-based software development consultancy founded in 2010 that delivers custom web applications, native mobile apps, blockchain/Web3 solutions, and UX/UI design services to startups and enterprises. The firm operates on a project-based professional services model, assembling teams from a network of 48 named contributors (developers and designers) who have collectively logged 113,633 hours of work over 14 years. Iterate distinguishes itself through a proprietary development methodology, function-driven design philosophy, and direct client access to lead developers and UI/UX designers rather than account managers.
Iterate's go-to-market is sales-led and consultation-first, with prospective clients submitting project details via a consultation form on iterate.co to receive custom quotes. Pricing is quote-based with multi-year contract cadences. The company does not sell a unified SaaS product; instead, it delivers bespoke code for each engagement. Notable portfolio work includes Ebyline (acquired 2015), Paydrop (acquired 2022), IZEA, Sharge (EV charging network in Southeast Asia), Blocktix (Ethereum event ticketing), Valinity (DeFi exchange), and Gigs (AI-powered hourly jobs platform).
Iterate is privately held and founder-led, with Lance Sanders (CTO & President, former NASA engineer with two prior exits) and Jesse Cooper (VP of Engineering and UI/UX, 15+ years experience) as the named executive team. The company has not raised institutional funding, operates without disclosed revenue figures, and relies on a website-and-referral marketing channel rather than paid acquisition. Its blockchain development capability (Ethereum smart contracts, ICO support) and early exposure to consumer Web3 applications represent a domain specialization, while the broader portfolio indicates generalist custom software delivery.
Iterate firmographics
Firmographics- Name
- Iterate
- Legal name
- Iterate, Inc.
- Website
- https://iterate.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iterate is a US-based software development consultancy founded in 2010 that delivers custom web, mobile, blockchain, and UX/UI design services to startups and enterprises through project-based engagements led by a network of 48 trained contributors.
- Ownership category
- akta.pro rank
Iterate industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT & Software Engineering Staffing (BPACADAA)
Keywords
Where Iterate is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Iterate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Custom Software Development Services: Iterate provides bespoke software development services including web development, mobile applications, blockchain development, and UX/UI design. Revenue is generated through project-based engagements where teams are assembled for specific client needs. The company delivers quality software on time and on budget for the lifetime of the client's company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Iterate product offering
Product offeringCore offering
Iterate is a software development consultancy that delivers custom web applications, native mobile apps, blockchain/Web3 solutions, and UX/UI design. The company assembles trained, scalable development teams for client projects, providing a single point of contact with a lead developer and designer. They follow a function-driven design methodology to guide technology decisions for optimal business outcomes.
Product overview
Iterate is a software development consultancy founded in 2010 that provides professional development services including web development, mobile applications, blockchain development, and UX/UI design. The company operates on a scalable team model, assembling development teams for client projects. Their portfolio includes client projects such as Gigs (an AI-powered hourly jobs platform), Valinity (a DeFi crypto exchange concept), Sharge (an EV charging network), and Blocktix (an Ethereum-based event ticketing platform). Iterate does not offer a unified SaaS product; instead, they deliver custom software development services tailored to client business objectives.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development
- Mobile Applications
- Blockchain Development
- UX/UI Design
Quantifiable outcome
- 113,633 hours of accumulated expertise across 48 contributors over 14 years
Companies that use Iterate
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Iterate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Iterate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ShellminorShell is mentioned as an energy provider partner for Sharge, one of Iterate's portfolio clients. Sharge collaborates with energy providers like Shell as part of their EV charging network operations in South East Asia. This is a client partnership through Iterate's work, not Iterate's direct partnership.
- Porsche ThailandminorPorsche Thailand partnership is referenced in relation to Sharge's EV charging network, where Sharge provides destination charging for EVs and PHEVs. Iterate worked with Sharge on this project. This is a client partnership through Iterate's portfolio work.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Iterate competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global consulting and digital engineering giant with extensive custom software capabilities across industries and geographies. Overlaps with Iterate's offerings but at vastly larger scale and with broader portfolio.
- Slalom: Larger digital transformation and technology consulting firm with overlapping custom development capabilities. Comparable service categories but operates at much greater scale and breadth than Iterate.
Direct peers
- Net Solutions: Custom software development and digital product firm with similar offerings across web, mobile, and design. Comparable to Iterate in full-stack custom-development positioning and client base.
- Atomic Object: Custom software product development consultancy based in Grand Rapids, MI with ~70 employees. Highly comparable to Iterate in size, custom-development model, and cross-functional product team assembly.
- WillowTree: Mobile app and digital product development firm (now part of TELUS International). Directly comparable to Iterate across mobile, web, and emerging-tech development for enterprise clients, though at larger scale.
- DockYard: Digital product consultancy specializing in custom web and mobile applications. Comparable to Iterate in boutique custom-software delivery model, engineering-led approach, and product-development focus.
- Fictive Kin: Design and development studio offering custom web and mobile development. Comparable boutique consultancy model and craft-driven approach to Iterate's design + engineering delivery.
- Fingent: Custom software development firm offering full-stack web, mobile, and emerging-tech services. Comparable to Iterate in boutique-to-mid-market positioning and project-based custom development delivery.
- Thoughtbot: Design and development consultancy offering web and mobile product development. Closely matches Iterate's boutique product-team model, client segment (startups to enterprise), and emphasis on design + engineering craft.
- Sparkbox: Web development and design consultancy with a comparable boutique model and emphasis on quality craft. Matches Iterate in custom web/app build engagements and consultative client approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Iterate social profiles
Digital presenceIterate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iterate leadership team
Management profileNumber of profiles
Profiles2 records
Iterate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iterate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iterate
What does Iterate do?
Iterate is a software development consultancy that delivers custom web applications, native mobile apps, blockchain/Web3 solutions, and UX/UI design. The company assembles trained, scalable development teams for client projects, providing a single point of contact with a lead developer and designer. They follow a function-driven design methodology to guide technology decisions for optimal business outcomes.
Is Iterate a public or private company?
Iterate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iterate founded?
Iterate was founded in 2010. It employs 1 to 10 people.
Where is Iterate based?
Iterate is headquartered in Los Angeles, United States, in the North America region.
How does Iterate make money?
One revenue line is on record: custom Software Development Services.
Who are Iterate's main competitors?
Broad incumbents on record are Accenture and Slalom. Direct peers are Net Solutions, Atomic Object, WillowTree, DockYard, Fictive Kin, Fingent, Thoughtbot and Sparkbox.
Does Iterate have an API?
No public API is recorded for Iterate.
What industry is Iterate in?
Iterate's product category is Custom Software Development Services. Its primary akta.pro industry code is BPACADAA, IT & Software Engineering Staffing. Its NAICS code is 541511 and its SIC code is 7371.