EinsA Farben

What EinsA Farben does

einzA Farben GmbH & Co KG is a German manufacturer and distributor of paints, coatings, plasters, lacquers, sealants, primers, and thermal insulation products, headquartered in Hannover and operating under the brand name einzA. Founded in 1893, the company maintains a 251-500 employee workforce organized around a comprehensive product portfolio spanning interior and exterior paints (dispersion, mineral, latex, facade systems), varnishes (colored, 2-component, clear, effect, window lacquer, wood stains), spackling compounds, adhesives and sealants (acrylates, silicones), primers and impregnations, facade thermal insulation systems (EPS, mineral wool, reinforcement mortars), wall coverings, floor coatings (1-K and 2-K, epoxy, polyurethane), and professional painting tools (brushes, rollers, trowels, spatulas, including branded SilverSTAR and ExpertGrip lines). Its product range is structured into nine primary categories, with active product development evidenced by eight new product launches in 2025 alone, including weather protection paints, construction chemistry, balcony coatings, PU sealers, and thermal insulation systems.

The company's business model is predominantly product sales through a hybrid distribution network combining physical branch locations (Hannover, Bamberg, Deggendorf, Erfurt) with an e-commerce platform supporting online ordering and branch pickup. Revenue is generated through one-time product sale transactions rather than subscription or recurring contracts, serving two principal customer segments: professional painters and contractors (primary segment) and retail/DIY consumers (secondary), using a horizontal segmentation approach across construction, renovation, and painting trades. Pricing is not publicly disclosed. Marketing relies on a mix of organic social channels (Facebook, Instagram, YouTube), product catalog content, and customer review platforms, with a reported Google rating of 4.6/5 across 1,280 reviews.

Ownership is private and likely family-controlled, with managing directors Kai Winkelvoss and Birger Winkelvoss listed in the Hannover commercial register (HRA 25892). The legal entity is structured as a GmbH & Co KG with einzA Verwaltungs GmbH (HRB 57415) as the personally liable partner. The company holds EMAS eco-management certification and the Ökoprofit environmental label, signaling operational ESG compliance, but no revenue, external institutional investors, or M&A history is disclosed. Geographic reach is concentrated in Germany with reference projects noted across Europe.

Name

EinsA Farben

Legal name

einzA Farben GmbH & Co KG

Website

https://einza.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

251–500 employees

Short description

einzA Farben is a German manufacturer and distributor of paints, coatings, plasters, sealants, primers, and thermal insulation products, serving professional painters, contractors, and DIY consumers across Germany via four branch locations and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Architectural Coatings and Construction Chemicals

NAICS

Paint and Coating Manufacturing (32551), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industries

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Paint manufacturing
• Architectural coatings
• Thermal insulation systems
• Construction chemicals
• Professional painting tools

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sales of paints, coatings, building materials, tools, and construction supplies through retail branches and e-commerce platform

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

einzA Farben manufactures and distributes architectural paints, plasters, lacquers, varnishes, primers, sealants, adhesives, spackling compounds, thermal insulation systems, wall and floor coverings, and professional painting tools under the einzA brand. The portfolio is sold through four German branch locations and an e-commerce online shop, primarily serving professional painters, decorators, and construction contractors, with a secondary retail/DIY consumer segment.

Product overview

einzA Farben operates as a comprehensive building materials distributor offering a unified portfolio of paints, coatings, construction chemicals, and professional tools. The core product categories include Farben und Putze (paints and plasters), Lacke und Lasuren (paints and varnishes), Spachtelmasse (spackle products), Kleben und Abdichten (bonding and sealing), Grundierungen (primers), Wärmedämmung (thermal insulation systems), Werkzeuge und Hilfsmittel (professional tools), Wandbeläge (wall coverings), and Bodenbeläge/Bodenbeschichtung (floor coverings and coatings). The company also sells branded tool products under its own label, including smoothing trowels (Glättekelle), surface spatulas (Flächenspachtel), facade spatulas (Fassadenspachtel), and painter's spatulas (Malerspachtel) with various quality tiers like SilverSTAR and Expert lines. The product portfolio is available through their e-commerce platform and physical branch locations across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Farben und Putze (Paints and Plasters)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Knauf SE: Knauf is a major German manufacturer of building materials including thermal insulation (EPS, mineral wool) and related systems — overlapping with einzA's Wärmedämmung and Bauchemie lines via B2B contractor channels.
• Jotun A/S: Jotun is a global coatings manufacturer active in decorative paints and protective coatings across Europe — a broad incumbent competing with einzA in selected architectural and protective coating categories.
• Akzo Nobel N.V. (Dulux, Sikkens): AkzoNobel operates Dulux and Sikkens decorative paints in Germany and globally — competing with einzA in DIY retail and professional paints at a much larger scale and broader R&D budget.
• PPG Industries: PPG is one of the world's largest coatings companies with a sizeable German presence (incl. architectural coatings) — a global incumbent exerting pricing and channel pressure on regional players like einzA.
• Sherwin-Williams: Sherwin-Williams is the largest global paint manufacturer with continual European and German retail/wholesale expansion (e.g., Sayerlack, Gewe) — overlapping einzA's professional and DIY categories at scale.

Direct peers

• Remmers GmbH: Remmers is a German manufacturer of paints, lacquers, wood finishes, and construction chemicals (incl. adhesives/sealants) sold to professional contractors — operating in overlapping categories with a comparable specialty-chemicals positioning.
• Sto SE & Co. KGaA: Sto is a German specialist in facade coatings, renders, and facade insulation systems (WDVS) with comparable plasters, primers, and thermal-insulation categories — competing with einzA in contractor-grade facade and energy-efficiency segments.
• DAW SE: DAW SE (parent of Caparol, Alpina, Krautol) is a German paints, plasters, and coatings manufacturer with deep contractor and DIY distribution across Germany — directly comparable to einzA in both product categories and sales motion.
• Brillux GmbH & Co. KG: Brillux is a private German manufacturer and multi-channel distributor of paints, lacquers, plasters, and tools targeting professional painters and trade — closely mirroring einzA's portfolio breadth, branch distribution model, and customer segments.

Regional players

• Baumit GmbH: Baumit is an Austrian building-materials manufacturer (renders, plasters, paints, facade insulation systems) with strong DACH presence — competing with einzA in plasters, facade systems, and thermal insulation in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzDEF90JDwlc1xeTp7wC2Rg
• Facebookfacebook.com/einzA-Farben-103409298605327
• Instagraminstagram.com/einzafarben
• LinkedInlinkedin.com/company/einza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EinsA Farben