Barnhouse

What Barnhouse does

Barnhouse Naturprodukte GmbH is a privately-held German organic food manufacturer founded in 1979 and headquartered in Mühldorf am Inn, Bavaria. It produces a portfolio of approximately 39 SKUs under the 'Krunchy' brand of organic crunchy muesli (Knuspermüsli/granola), complemented by oat and spelt flakes, organic cornflakes, a Low Sugar line, a 21%-protein variant for fitness consumers, and branded accessories (reusable cup, spoon, bag clip). Its production system is built on a deep regional supply chain: approximately 90 certified-organic farmers organized as the Barnhouse Bauern eG cooperative supply 100% of the grain inputs (oat and spelt) within a maximum 100km radius (predominantly within 50km), governed by Demeter, Naturland, Bioland, and Biokreis association standards, and the finished products are baked at the Mühldorf facility using specialized traditional baking processes for the firm's signature crunchy cluster texture.

The company operates a dual B2B and DTC model. B2B distribution flows through organic specialty retailers (Fachhandel) and supermarket chains with bio sections across the DACH region under Key Account Management, plus a private-label manufacturing capability managed by a dedicated International & Private Label KAM. DTC runs through a Shopify-based online shop (Barnhouse Onlineshop) with a subscription program (Krunchy Abo) offering three themed bundles (Schoko, Healthy Fit, Family) at 15-20% discounts and flexible delivery cadences, supported by a twice-weekly factory outlet (Werksverkauf) in Mühldorf am Inn and shipping into thirteen European countries.

Customer-facing credentials include EU organic certification (DE-ÖKO-007), palm-oil-free status, We-Care certification since September 2021, German Sustainability Code (DNK) signatory status with annual declarations, and recent awards including 1st place in the German Sustainability Award 2025 'Obst-, Gemüse- und Getreideverarbeitung' category, the German Brand Award 2025 for the Low Sugar Silly Seeds packaging, and three 'Bestes Bio 2026' product awards. The company is led by Geschäftsführer Martin Eras and a functional management team spanning production, quality, procurement/logistics, marketing, HR, and online marketing, with 11-50 employees and no disclosed external institutional ownership.

Name

Barnhouse

Legal name

Barnhouse Naturprodukte GmbH

Website

https://barnhouse.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Barnhouse Naturprodukte GmbH, founded in 1979 and headquartered in Mühldorf am Inn, Bavaria, manufactures and distributes organic crunchy granola (Krunchy) sourced exclusively from approximately 90 regional organic farmers within 100km, selling through DACH organic specialty retail, supermarket bio sections, and a direct-to-consumer Shopify storefront with subscription bundles.

Ownership category

akta.pro rank

Product category

Organic Breakfast Cereals (Crunchy Muesli / Granola)

NAICS

Breakfast Cereal Manufacturing (31123), Food Manufacturing (311)

SIC

Bakery Products (2050), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Organic Bakery & Confectionery Wholesale (AFAIAJAG)

Keywords

• Organic crunchy muesli
• Organic granola cereals
• Breakfast cereals
• Low sugar granola
• High protein muesli

Headquarters

HQ city

Mühldorf Am Inn

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Barnhouse sells products directly to consumers through their Shopify-based online shop. Products are shipped to customers in Germany and internationally to Austria, Belgium, Denmark, Luxembourg, Netherlands, France, Italy, Croatia, Portugal, Sweden, Switzerland, and Spain.
2. Subscription Boxes (Abo-Pakete): Recurring subscription model with three pre-configured themed packages (Schoko, Healthy Fit, Family) plus option to customize. Flexible delivery every month, every two months, or every three months with discount pricing.
3. B2B Organic Retail Distribution: Sales through biological/organic specialty stores, supermarkets, and health food retailers across DACH region (Germany, Austria, Switzerland). Managed through Key Account Management.
4. Private Label: Barnhouse offers private label manufacturing capabilities, with dedicated staff (Alicia Müller, Key Account Management International & Private Label) managing these partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Barnhouse manufactures and sells organic crunchy muesli/granola products under the "Krunchy" brand, including chocolate, fruit, nut, low sugar, and high protein varieties, plus organic flakes and cornflakes. The company also offers branded accessories (on-the-go cup, spoon, bag clip), subscription bundles (Abo-Pakete), and private label manufacturing services. All products are made with regionally-sourced organic ingredients from approximately 90 Bavarian farmers within a 100km radius of the Mühldorf am Inn production facility.

Product overview

Barnhouse is a German organic food company specializing in organic crispy muesli (Knuspermüsli) products, primarily sold under the 'Krunchy' brand. The product portfolio centers on the Krunchy crispy muesli line, which includes chocolate, fruit, nut, and basic varieties, with specialized sub-lines such as Low Sugar (reduced sugar), High Protein (21% protein from lentils), and seasonal offerings. Complementary products include flakes (Hafer, Dinkel), cornflakes, and accessories (on-the-go cups, spoons, bag clips). The company also offers subscription services (Krunchy Abo) and seasonal value bundles. All products are certified organic and manufactured in Bavaria, with ingredients sourced from regional farmers within approximately 100km of the production facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Krunchy Low Sugar (No) Choco Chocolate-flavored organic crispy muesli with no added chocolate, featuring a vegan and sustainable organic chocolate alternative; part of the low sugar product line. Launched September 2025.
• Krunchy Low Sugar Very Berry Berry-flavored organic crispy muesli with reduced sugar content, part of the Low Sugar product line.
• Krunchy Low Sugar Crazy Nuts Nut-based organic crispy muesli with reduced sugar, containing cashews, hazelnuts, and coconut chips.
• Krunchy Low Sugar Plain Grain Basic grain organic crispy muesli with reduced sugar for those seeking a simpler low-sugar option.
• Krunchy Low Sugar Silly Seeds Seed-based organic crispy muesli with reduced sugar, featuring pumpkin seeds, flaxseed, and sunflower seeds. Winner of German Brand Award 2025 and Bestes Bio 2026. Launched July 2025.
• Krunchy High Protein High-protein organic crispy muesli with 21% protein content from red lentils and rice protein, in strawberry and vanilla flavors. Designed for fitness- and protein-focused consumers. Launched March 2025.
• Krunchy Himbeere Raspberry-flavored organic crispy muesli featuring freeze-dried raspberries with a hint of lemon. Launched September 2025.
• Krunchy Caffè Latte
• Krunchy Chocolate Banana Chunks
• Krunchy Schoko
• Krunchy Chocolate Chunks
• Cornflakes Original
• Barnhouse Flakes Hafer
• Barnhouse Flakes Dinkel

Quantifiable outcome

• 21% protein content in Krunchy High Protein product
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Barnhouse Bauern eG (Barnhouse Farmers Cooperative)coreStrategic or Co-development Partner · 19 February 2025Partnership with nearly 90 organic farmers (Demeter, Naturland, Bioland, Biokreis associations) within max 100km radius supplying 100% of grain for Barnhouse products. The cooperative has been operating for 10+ years with formal framework agreements. Farmers are organized as Barnhouse Bauern eG cooperative with annual general meetings and joint events.
• We-Care StandardcoreStrategic or Co-development Partner · 1 September 2021We-Care certification (since September 2021) covering entire value chain and company operations. We-Care standard addresses sustainability, fair practices, and social criteria from farming in origin countries and regional areas to finished product.
• German Sustainability Code (DNK)minorStrategic or Co-development PartnerBarnhouse submits annual DNK declarations documenting sustainability performance per German Sustainability Code requirements, with publicly available English and German versions.
• Bayern State Ministry for AgricultureminorStrategic or Co-development PartnerFramework agreement with Bavarian State Ministry, represented by State Minister Michaela Kaniber, supporting regional organic farming and Barnhouse farmer partnerships.
• BIOFACH (Nuremberg)coreStrategic or Co-development PartnerAnnual participation at BIOFACH, world's leading trade fair for organic food, as exhibitor. Major announcements including 10-year farmer partnership celebration made at BIOFACH 2026.
• Children's Cancer Aid BALUminorOthersBarnhouse donated €4,500 to children's cancer charity BALU through a customer campaign (June 2025), demonstrating social responsibility beyond core business.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vitalis: German muesli and cereal brand within the Dr. Oetker portfolio. Directly comparable on crunchy muesli/granola product positioning and DACH retail presence, with the scale advantage of a major FMCG parent.
• Seitenbacher: German manufacturer of organic muesli, cereals, and grain-based products. Directly comparable to Barnhouse as a DACH-based organic cereal specialist selling through similar Fachhandel and supermarket bio channels.
• mymuesli: German custom-muesli DTC brand selling personalized muesli and granola subscriptions online. Closely comparable business model to Barnhouse's DTC + Abo model, targeting similar health-conscious consumers.
• Kölln: Long-established German oat and cereal brand (Peter Kölln) producing muesli and granola ranges sold across mainstream German grocery. Comparable to Barnhouse on category, geography, and product overlap.

Broad incumbents

• Nature's Path: North American organic cereal and granola manufacturer with strong sustainability credentials. Comparable to Barnhouse on organic positioning, sustainability storytelling, and product overlap.
• Rapunzel Naturkost: German organic food manufacturer with deep regional farmer partnerships and a wide organic portfolio including muesli. Comparable to Barnhouse on sourcing philosophy and DACH organic manufacturing scale.
• Bob's Red Mill: US-based organic grain, cereal, and granola manufacturer with a strong heritage brand. Comparable to Barnhouse on organic positioning, premium pricing, and direct-to-consumer distribution model.
• Alnatura: Major German organic food brand (now under dm-drogerie) with a broad organic portfolio including cereals and granola. Competes with Barnhouse on DACH shelf and is a leading private-label organic alternative.

Regional players

• Jordans: UK-based organic cereal and granola brand owned by Associated British Foods. Comparable to Barnhouse on organic crunchy granola product mix, primarily serving UK rather than DACH.

Others

• dennree: Germany's leading organic wholesaler and retailer (Denn's Biomarkt). Relevant to Barnhouse as both a distribution partner and a private-label competitor in organic specialty retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@barnhousenaturprodukte
• Facebookfacebook.com/BarnhouseNaturprodukte
• LinkedInlinkedin.com/company/barnhouse-naturprodukte-gmbh/?originalSubdomain=de
• Instagraminstagram.com/barnhousenaturprodukte

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnhouse