Negotiations Ninja

What Negotiations Ninja does

Negotiations Ninja is a Calgary, Canada-based B2B negotiation training company founded in 2017 by Mark Raffan. The company delivers training programs targeting enterprise procurement teams, B2B sales organizations, and finance functions, with a focus on improving negotiation outcomes, reducing value leakage, and building internal negotiation capability. Its core product, the Negotiation Success Program, is a multi-phase framework that includes pre-event learning, 16 hours of core negotiation training, ongoing sustainment through weekly microlearning, and impact reporting; supplementary paid offerings include Procurement Fundamentals, Conflict Resolution, and a Procurement-for-Sales course that teaches sales teams how procurement is trained.

The business model combines quote-based enterprise training programs (delivered virtually or in-person over multi-month engagements), individual course subscriptions, book and audiobook sales (including '9 Secrets to Win Deals and Influence Stakeholders'), and a freemium layer of free courses used for lead generation. Pricing is not publicly disclosed; clients initiate engagement via a 'schedule a consult' call-to-action. The company's primary demand generation engine is the Negotiations Ninja Podcast, which has published over 446 episodes featuring experts from procurement, hostage negotiation, M&A, and crisis negotiation, supported by an extensive blog with competitive comparison content against Harvard, Karrass, Shapiro, Scotwork, and others.

Notable enterprise customers include Salesforce, Visa, Citi, LinkedIn, Humana, TransAlta, Aurora, and VSP Global, with a detailed case study in the energy sector documenting multimillion-dollar financial returns across 33 participants in an 18-month engagement. The company operates with 1-10 employees, is privately held with no external institutional funding, and has earned media recognition in Forbes, Entrepreneur, Inc, and Thrive Global, as well as a 2019 'Pro to Know' award from Supply & Demand Chain Executive Magazine.

Name

Negotiations Ninja

Legal name

Negotiations Ninja

Website

https://negotiations.ninja

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Negotiations Ninja is a Calgary-based B2B negotiation training company founded in 2017 by Mark Raffan, offering enterprise programs, courses, and a podcast targeting procurement, sales, and finance teams seeking to improve negotiation outcomes and reduce value leakage.

Ownership category

akta.pro rank

Product category

Corporate Negotiation Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Conflict Resolution & Negotiation (EDABAMAE)

akta.pro secondary industries

Conflict Management, Negotiation & Difficult Conversations (EDABAAAJ), Negotiation & Closing Skills (EDABABAE)

Keywords

• Negotiation training
• Procurement training
• Conflict management training
• Sales negotiation training
• Corporate training services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Negotiation Training Programs: Paid training programs delivered to corporate teams including the Negotiation Success Program, Procurement Fundamentals, Conflict Resolution, and Procurement-for-Sales courses. Programs are customizable and delivered across multiple sessions.
2. Negotiation Courses: Individual course enrollments for professional development in negotiation, persuasion, influence, and conflict management.
3. Book Sales - 9 Secrets to Win Deals and Influence Stakeholders: Sale of audiobook and book '9 Secrets to Win Deals and Influence Stakeholders' with downloadable worksheet resources.
4. Podcast: Free podcast content serving as a marketing channel to attract corporate clients and establish thought leadership.
5. Free Courses: Free training courses in Industrial Sales Training, Sales Persuasion, Persuasive Storytelling, Persuasive Presentation, and Non-Verbal Communication used as lead generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Negotiations Ninja designs and delivers negotiation, persuasion, influence, and conflict management training programs for corporate B2B sales, procurement, and finance teams. Its core Negotiation Success Program is delivered as a customizable multi-phase curriculum combining lectures, role-plays, simulations, and facilitation, supplemented by standalone courses, free courses, a top-rated podcast, and an authored audiobook.

Product overview

Negotiations Ninja is a negotiation training company offering a portfolio of professional development products centered around its core Negotiation Success Program. The company provides both paid training courses (Negotiation Success, Procurement Fundamentals, Procurement for Sales, Conflict Resolution) and free educational content (Industrial Sales Training, Sales Persuasion, Persuasive Storytelling, Persuasive Presentations, Non-Verbal Communication). Supplementary offerings include the Negotiations Ninja Podcast, a negotiation blog with extensive articles, comparison tools against competitors, and case studies demonstrating training ROI. The company also publishes an audiobook titled '9 Secrets to Win Deals and Influence Stakeholders.' The product portfolio is delivered primarily through instructor-led training, microlearning, simulation-based applications, and content marketing (podcasts and blog posts).

Differentiator

Problem solved

Functional benefit

Products and services

• Negotiation Success Program Primary paid negotiation training course designed to help B2B sales and procurement teams develop framework-based, practical deal coaching skills with strong commercial relevance, delivered as a customizable multi-phase program.
• Procurement Fundamentals Course Foundational paid training course covering essential procurement skills and negotiation fundamentals targeted at procurement professionals.
• Procurement-for-Sales Training Course Paid training course designed to help sales professionals understand procurement processes and negotiate more effectively with procurement teams, exposing the "other side's playbook."
• Conflict Resolution Training Course Paid training course focused on conflict management skills and resolution techniques for workplace negotiations and professional relationships.
• Industrial Sales Training Free training course focused on sales techniques specific to industrial B2B environments, offered as a standalone self-enrollment offering.
• Sales Persuasion and Influence Training Free self-enrollment course covering persuasion and influence techniques for sales professionals.
• Persuasive Storytelling Free self-enrollment course teaching storytelling techniques to enhance persuasion in business contexts.
• Persuasive Presentations Free self-enrollment course focused on delivering persuasive presentations in professional settings.
• Non-Verbal Communication Free self-enrollment course covering non-verbal communication skills and their role in negotiation and influence.
• 9 Secrets to Win Deals and Influence Stakeholders (Audiobook) Audiobook by Mark Raffan with downloadable worksheet resources covering negotiation secrets and tactics for sales and procurement professionals.

Quantifiable outcome

• Multimillion-dollar financial return in energy sector case study with 33 participants over 18 months
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Red Beat Workshops: Red Beat is an emerging negotiation training provider offering workshops and corporate programs with a practitioner-led approach similar to Negotiations Ninja's positioning.
• Black Swan Group: Founded by Chris Voss (former FBI hostage negotiator), Black Swan Group offers negotiation training with strong podcast and content presence — overlapping with Negotiations Ninja's content-led GTM motion and hostage-negotiation guest roster.

Direct peers

• The Gap Partnership: The Gap Partnership provides negotiation training and consulting focused on commercial and procurement teams globally, competing head-to-head with Negotiations Ninja for enterprise training engagements.
• RED BEAR Negotiation: RED BEAR Negotiation Company offers global negotiation training programs to Fortune 1000 procurement and sales organizations with a practitioner-led delivery model directly comparable to Negotiations Ninja.
• Karrass Negotiations: Karrass is one of the longest-established negotiation training firms in the U.S., offering seminars and corporate programs directly comparable to Negotiations Ninja's Negotiation Success Program and Conflict Resolution training.
• Shapiro Negotiations Institute: Shapiro Negotiations Institute delivers negotiation training programs to corporations, government, and individuals, with a similar B2B procurement/sales focus and comparable program structure to Negotiations Ninja.
• CABL (Center for Advanced Business Learning): CABL provides procurement and supply chain training programs including negotiation courses for enterprise procurement teams, directly competing for the same buyer persona as Negotiations Ninja.
• SMARTnership: SMARTnership provides negotiation training with a distinctive principled-negotiation methodology, competing directly with Negotiations Ninja in the procurement-focused training segment.
• Scotwork: Scotwork is a global negotiation training and consulting firm serving enterprise procurement and sales teams, directly overlapping with Negotiations Ninja's target buyer segments and program offerings.

Broad incumbents

• Harvard Program on Negotiation: Harvard PON is the academic gold-standard in negotiation training, offering executive education, workshops, and publications. While broader in scope, it is consistently named alongside Negotiations Ninja in competitive comparisons.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/2y2zvquzt3psKifzDns55y
• LinkedInlinkedin.com/company/negotiations-ninja-training
• Xx.com/NegotiationPod
• Facebookfacebook.com/negotiationpod

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negotiations Ninja