Bory & Cie Agence Immobiliere

What Bory & Cie Agence Immobiliere does

Bory & Cie Agence Immobilière SA is a privately held Swiss real estate agency headquartered in Geneva, founded around 1884 and operating continuously for approximately 140 years. The firm runs a full-service brokerage, rental, and property management practice, with property management of rental and co-owned buildings described as its principal activity, alongside sales brokerage across apartments, houses, commercial spaces, and parking, and a recently added Construction & Sustainable Development Office handling assessments, renovation feasibility, and environmental compliance work.

The agency's service stack is anchored by an integrated digital platform built on third-party infrastructure: Tayo Cloud powers the Bory Live tenant portal and E-Management (web-gérance) owner portal, providing 24/7 document access, service request handling, and portfolio oversight; a proprietary my.bory.ch search portal enables buyers and renters to browse listings and configure alerts; and a Wuest Partner-powered online valuation tool delivers algorithmic price estimates that feed brokerage lead generation. Distribution is extended through an IMMOBILIER.CH listing partnership and active social media presence (Instagram, LinkedIn, Facebook).

Commercially, Bory operates a hybrid revenue model. Brokerage commissions are success-based, charged only on completed transactions, with both exclusive and non-exclusive mandate structures (exclusive mandates receiving a discount). Property management generates recurring managed-service fees across rental, co-ownership, and residential portfolios, supplemented by rental placement commissions on commercial and residential lettings. Customers are individual property owners, sellers, and renters in the Geneva region and adjacent Canton de Vaud markets, with a smaller commercial segment; named enterprise accounts are not disclosed.

Name

Bory & Cie Agence Immobiliere

Legal name

Bory & Cie Agence Immobilière SA

Website

https://bory.ch

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

51–100 employees

Short description

Bory & Cie Agence Immobiliere is a 140-year-old Geneva-based real estate agency offering brokerage, rental, and property management services to individual owners, sellers, and renters in Switzerland's Romandie region, supported by an integrated tenant, owner, and search platform stack.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Commercial Real Estate Asset Management (BPAJAMAB), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Property management services
• Real estate sales
• Rental property services
• Commercial real estate

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Brokerage commission on property sales. The company operates on a success-fee basis, meaning they are only compensated when a transaction is completed. They offer both exclusive and non-exclusive brokerage contracts, with discounts offered for exclusive mandates.
2. Property Management Fees: Ongoing management fees for rental properties, co-owned properties, houses and flats. Management services include tenant relations, maintenance coordination, rent collection, and financial reporting to property owners.
3. Property Rental Fees: Commission or fees related to rental transactions, including commercial property rentals and parking spaces. Property listings for various property types across Geneva and surrounding areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bory & Cie Agence Immobiliere is a Geneva-based real estate agency providing brokerage services for the sale, rental, and management of residential and commercial properties. The firm's main activity is property management (gérance) of rental properties, co-owned buildings, houses, and flats, complemented by sales brokerage with both exclusive and non-exclusive mandates, rental placement, and a specialized Construction & Sustainable Development Office for property assessments and renovation planning.

Product overview

Bory & Cie Agence Immobiliere operates as a full-service real estate agency with over 140 years of experience in the Geneva and Western Switzerland market. The company offers a unified platform consisting of core services (property sales, rentals, and management) complemented by digital tools including Bory Live (tenant portal), my.bory.ch Search (property search), and E-Management (owner portal). These products are integrated through the Tayo Cloud platform for property management operations and connected to third-party services including Smart Caution (rent deposits) and IMMOBILIER.CH (professional listing portal). The company also provides specialized services including Construction & Sustainable Development assessments and professional property valuation, with an online algorithmic valuation tool powered by Wuest Partner for instant estimates.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales / Vente Real estate sales brokerage for residential and commercial properties in Geneva and Western Switzerland, covering both exclusive and non-exclusive mandates, professional property valuation, marketing, viewings, negotiation, and support through notarial signature. Targeted at property owners selling apartments, houses, and luxury residences.
• Property Management / Gérance Ongoing management of rental properties, co-owned properties, houses, and flats, including tenant relations, maintenance coordination, rent collection, and financial reporting. Targeted at private owners and institutional investors in Geneva.
• Rental / Location Rental brokerage service for apartments, houses, commercial spaces, and parking in Geneva, including application processing, lease management, and tenant placement. Targeted at prospective tenants and commercial occupants.
• New Construction Projects / Projets Neufs Marketing and sales service for new development properties and construction projects in Switzerland. Targeted at developers and buyers of new-build residential property.
• Construction & Sustainable Development Office Specialized property advisory service providing property assessments, maintenance planning, renovation feasibility studies, and guidance on environmental standards. Targeted at property owners seeking to maintain or enhance asset value.

Quantifiable outcome

• Properties managed from A to Z with focus on protecting and enhancing client heritage

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• immobilier.chcoreGTM or Marketing PartnerIMMOBILIER.CH is a partner portal for the Romandie professional real estate network. Bory listings are published on this platform, extending reach to a broader audience of property seekers in French-speaking Switzerland.
• Cogestim SAminorChannel Partner/ Reseller/ DistributorCogestim SA holds co-exclusivity on certain luxury properties, such as the Montreux duplex listing. This partnership allows joint marketing of high-value properties.
• Smart CautionminorGTM or Marketing PartnerSmart Caution provides deposit replacement guarantees for tenants, offering rent deposit alternatives starting from CHF 25. Bory promotes this service on their rental listings.
• Wuest PartnercoreTechnology or IntegrationWuest Partner provides the algorithmic property estimation tool used on Bory's website for quick online valuations. This technology enables instant price range estimates based on market data.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Engel & Völkers Geneva: International luxury real estate franchise operating in Geneva with brokerage and advisory services. Comparable to Bory's luxury residential focus and Geneva-centric operations, though with a broader international referral network.
• Moser Vernier & Cie: Long-established Geneva real estate agency offering brokerage and management services. Comparable heritage agency model serving similar Geneva-area residential and commercial clients.
• Naef Immobilier: Long-established Geneva-based real estate agency offering brokerage, property management, and advisory services. Directly comparable given the similar full-service Régie model, regional Geneva focus, and luxury heritage in the same market.
• SPG Intercity Geneva: Swiss real estate group active in Geneva offering brokerage, management, and advisory. Comparable full-service model with similar regional Swiss focus and customer base as Bory.
• Barnes Geneva: International luxury real estate brand with a strong Geneva presence serving HNW clients. Directly comparable to Bory in luxury residential brokerage, target customer segment, and Geneva market positioning.
• Cardis Sotheby's International Realty: Geneva-based luxury affiliate of Sotheby's International Realty serving the high-end residential market. Direct peer to Bory's luxury brokerage activity with comparable pricing tier and Geneva geographic overlap.
• John Taylor Geneva: Luxury real estate agency specializing in premium and waterfront properties in the Geneva region. Comparable to Bory's luxury estate focus and customer profile of high-net-worth buyers and sellers.

Others

• immobilier.ch: Romandie-focused property listing portal and Bory's distribution partner. Comparable as a peer in the broader Geneva property ecosystem that drives lead generation and listing exposure for agencies.

Broad incumbents

• Cushman & Wakefield Switzerland: Global commercial real estate services firm with Swiss operations including Geneva. Overlaps with Bory's commercial property management and brokerage activities at the enterprise end of the market.
• Knight Frank Geneva: Global real estate consultancy with a Swiss Geneva office covering luxury sales, commercial, and advisory. Comparable as a broader incumbent in the same Geneva market with overlapping luxury residential services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Regie.Bory
• LinkedInlinkedin.com/company/bory-&-cie-agence-immobili-re-sa
• Instagraminstagram.com/bory.ch
• Xx.com/bory_immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bory & Cie Agence Immobiliere