Naef Immobilier

What Naef Immobilier does

Naef Immobilier is a Swiss real estate services firm founded in 1881 and headquartered in Petit-Lancy (Geneva canton), operating across Romandy through a network of 11 physical agency offices spanning Geneva, Lausanne, Nyon, Vevey, Neuchâtel, La Chaux-de-Fonds, Fribourg, Bulle, Verbier, and Crans-Montana. The group is the parent entity Naef Holding SA's flagship brand and operates through subsidiaries including Naef Prestige (luxury/prestige properties), Acanthe (property expertise and valuation), Alios (commercial real estate), Naef Commercial Knight Frank (commercial joint entity with Knight Frank), and Sioux Immobilier. In 2021, the company reported annual sales volume exceeding CHF 1 billion and became the first Swiss real estate group to obtain B-Corp certification.

The business model spans the full real estate value chain: brokerage commissions on residential and commercial sales, rental placement fees, ongoing property management (Gérance) for buildings and PPE (condominium) administration, expertise and valuation services, investment advisory, construction management, and new development promotion (pilotage de programmes neufs). Its GTM is sales-led, with experienced broker teams advising clients from valuation through commercialization, supplemented by digital channels (website, email newsletters, social media, market research reports such as the Snapshot 2025 commercial real estate study and Alpine Property Report). Supporting digital platforms include E-Candidat (rental application portal), E-Naef (owner account portal), and Naef@home (property management interface). Customer segments are split between private individuals (primary) and institutional investors (primary), with renters and property developers as secondary segments.

Pricing is transaction-based for sales commissions and rental placements, with property management fees structured on recurring managed-services terms. The company derives revenue from transaction fees, managed services, and professional services streams. Corporate structure is privately held under Naef Holding SA with no public shareholders, no funding rounds disclosed, and group ownership within Swiss private/family control. Recent strategic activity includes the Knight Frank commercial partnership (2021/2024), the acquisition of Expertop by Acanthe (2022), expansion into Bulle (2025), the inauguration of the new Petit-Lancy headquarters (2025), and the appointment of Virginie Galland as Directrice Générale (2024).

Name

Naef Immobilier

Legal name

Naef Holding SA

Website

https://naef.ch

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

101–250 employees

Short description

Naef Immobilier is a 144-year-old Swiss real estate services firm headquartered in Petit-Lancy, operating 11 agencies across Romandy. Through subsidiaries Naef Prestige, Acanthe, Alios, and Naef Commercial Knight Frank, it provides sales, rental, property management, valuation, and development advisory services to private and institutional clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions
2. Property Management (Gérance): Ongoing property management fees for residential and commercial buildings, including PPE administration
3. Rental Services: Property rental placement services for apartments, houses, parking, and commercial spaces
4. Promotion/Pilotage: New development project management from feasibility to commercialization
5. Expertise and Asset Management: Real estate valuation and asset management consulting services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Naef Immobilier is a full-service Swiss real estate agency operating across Romandy (French-speaking Switzerland). It provides residential and commercial property brokerage (sales and rentals), building and condominium property management (Gérance and PPE administration), property valuation and expertise services, investment advisory, new development promotion/pilotage, and construction support. The firm serves both private individuals and institutional investors through 11 agency offices and digital platforms.

Product overview

Naef Immobilier is a comprehensive real estate services platform offering rental, sales, and property management services across Switzerland Romande. The portfolio spans core service lines including Location (rental of apartments, houses, parkings, storage, commercial spaces, and new construction), Achat (sales of apartments, houses, new projects, land, parkings, commercial spaces, investment properties, and prestige properties), and Gérance (building management, private property management, PPE administration, property enhancement, and energy renovations). The company also provides specialized services such as investment advisory, property expertise, construction management, commercial space services, and Naef@home, a digital property management platform. Supporting brands include Naef Prestige for luxury properties. The business operates through a network of 14 agency locations and serves both private and institutional clients.

Differentiator

Problem solved

Functional benefit

Brands

• Naef Prestige: Luxury real estate services including prestige property sales and acquisitions
• Naef Commercial Knight Frank
• Naef@home
• Naef Investissement & Commercial

Products and services

• Location (Rental Services) Brokerage services for renting residential and commercial properties including apartments, houses, parking spaces, storage units, commercial surfaces, and new construction rental projects across Switzerland Romande. Targets both private landlords/tenants and institutional owners.
• Achat (Property Sales) Brokerage services for the sale of residential and commercial properties including apartments, houses, new construction projects, land, parking, commercial surfaces, investment buildings, and prestige properties across Switzerland Romande.
• Gérance Immobilière (Property Management) Comprehensive building and property management services for institutional and private clients, including rental management, PPE (condominium) administration, and ongoing property oversight for residential and commercial buildings.
• Copropriété PPE (Condominium Administration) Administration and management services for co-owned properties (PPE) and homeowners' associations, covering governance, accounting, and maintenance oversight.
• Investissement & Conseils (Investment Advisory) Investment advisory and real estate consulting services for private and institutional clients seeking to invest in Swiss Romande properties, including portfolio analysis and acquisition strategy.
• Expertise (Property Appraisal) Professional property valuation and appraisal services providing accurate market assessments for sales, acquisitions, financing, and legal purposes.
• Estimation Immobilière (Property Valuation) Free online and in-person property valuation services to determine market values of residential properties across Switzerland Romande.
• Construction (Construction Management) Full-service construction support for residential and commercial projects, providing oversight from planning through completion.
• Commercial (Commercial Real Estate Services) Commercial real estate brokerage and advisory services for renting and selling commercial surfaces and office spaces across Switzerland Romande, delivered via Naef Commercial Knight Frank.
• Pilotage de Promotion (Development Management) Project management and development oversight services for new real estate promotions, from feasibility analysis through marketing and commercialization.
• Projets Neufs (New Construction Projects) Marketing, sales, and rental of new residential development projects across Switzerland Romande, managed from feasibility through commercialization in collaboration with developers.
• Mise en Valeur (Property Enhancement) Services to enhance and optimize the value of existing properties through improvements, repositioning, and targeted interventions to maximize sale or rental outcomes.

Quantifiable outcome

• Over CHF 1 billion in annual sales volume
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Knight FrankcoreStrategic or Co-development Partner · 1 January 2022Naef Investissement & Commercial partnered with Knight Frank to form Naef Commercial Knight Frank, combining local expertise with international reach for commercial real estate services.
• HomenhancementminorStrategic or Co-development Partner · 1 January 2021Naef Immobilier took a stake in the startup Homenhancement, demonstrating commitment to digital innovation in real estate services.
• ExpertopcoreStrategic or Co-development PartnerAcanthe, a subsidiary of Naef, acquired the Neuchâtel expertise firm Expertop, strengthening the group's property valuation capabilities. Expertop has since been rebranded as Acanthe.
• Sophie Lavaud (Alpinist)minorOthersNaef Immobilier sponsors alpinist Sophie Lavaud in her quest to summit all 14 eight-thousanders, demonstrating commitment to excellence and ambition.
• Roesti Sailing TeamminorOthersNaef sponsors the Roesti Sailing Team, a competitive sailing team that has won multiple medals including silver at the Transat Jacques Vabre.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sotheby's International Realty: Global luxury real estate brokerage franchise. Competes with Naef Prestige for high-net-worth buyers and sellers in Swiss resort and lakeside markets, and overlaps on prestige property listings in Geneva, Vaud, and Alpine regions.
• Knight Frank: Global luxury and commercial real estate agency. Knight Frank is Naef's direct strategic partner through Naef Commercial Knight Frank, jointly serving commercial mandates in Romandy with Knight Frank's international network — making it the closest comparable in business model.
• RE/MAX Switzerland: Global real estate franchise with a significant Swiss Romandy presence. Directly competes with Naef Immobilier on residential sales and rentals across the same geography, using a comparable commission-based brokerage model.
• Engel & Völkers: Global luxury-focused real estate franchise active across Switzerland. Operates with a similar boutique-broker model emphasizing prestige and high-end residential, directly competing with Naef Prestige in the Alpine and lakeside luxury segment.
• Coldwell Banker Switzerland: Global real estate franchise operating in Switzerland. Competes with Naef on residential and commercial brokerage services in French-speaking Switzerland, with overlapping service lines in sales and rentals.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with offices in Geneva and Zurich. Competes with Naef Commercial Knight Frank on commercial transactions, valuations, and asset management mandates in the Swiss Romandy market.
• JLL (Jones Lang LaSalle): Global commercial real estate services platform active in Switzerland. Overlaps with Naef on commercial leasing, investment advisory, and property management for institutional clients in Romandy.
• CBRE: World's largest commercial real estate services firm with Swiss operations. Competes with Naef Commercial Knight Frank on commercial investment sales, leasing, and advisory mandates in Geneva and Lausanne.

Regional players

• Wüest Partner: Swiss real estate research, valuation, and consulting firm. Comparable to Naef's Acanthe/Expertop subsidiary on the expertise/valuation side, and a thought-leader peer in the Swiss property analytics market that Naef's Snapshot reports compete against.

Others

• Homegate: Switzerland's largest real estate listing portal. Not a direct broker competitor but represents the digital channel where Naef's listings are aggregated and through which buyers/renters increasingly initiate search — a key ecosystem relationship and indirect disintermediation vector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/naefimmobilier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naef Immobilier