Medisport

What Medisport does

Medisport (Medi Sport S.r.l.) is an Italian medical device and rehabilitation products company founded in 1991, headquartered in Borgo Podgora, Latina. The company distributes a catalog of approximately 400 products spanning electromedical devices (Cryoultrasound, NESA X-SIGNAL, Deep Oscillation, Lymphatouch, Imoove, Zt series, Magcell Arthro, Medi Laser), GMP-certified massage products, taping and bandaging supplies (including exclusive Italian distribution of Temtex Kinesiology Tape since 2007), orthopedic products (Monovisc hyaluronic acid), foot care/insoles (Aura Activator line), and rehabilitation accessories. Its portfolio combines proprietary technologies — notably the patented Deep Oscillation electrostatic vibration system and the NESA non-invasive autonomic nervous system neuromodulation device launched in 2022 — with exclusive distribution agreements for international brands including Physiomed, NESA World, LymphaTouch, Andover Healthcare, and Towatek Korea.

Medisport sells to four primary customer segments: 3,000 physiotherapy studios, 1,000+ sports clubs and federations, 70 Italian pharmacies, and direct consumers via its medisport.it e-commerce platform. Go-to-market combines a domestic field sales agent network (physiotherapy, aesthetic, veterinary agents), international distribution partnerships spanning 30+ countries, and event-driven demand generation through regular participation in MEDICA (Düsseldorf), Arab Health (Dubai), the Milan Physiotherapy Exhibition, and specialty congresses such as the Lipedema World Congress. Pricing is unit-based, ranging from €48–€200 for professional accessories to multi-hundred-euro electromedical devices, with volume discounts for bulk packs. The company also runs professional training courses as a complementary revenue and customer-stickiness lever.

The business model is a hybrid of B2B medical device distribution and proprietary hardware manufacturing, supplemented by DTC e-commerce and education services. Medisport holds EU MDR certification for Cryoultrasound, GMP certification for its massage product lines (2023), and GDPR compliance for its digital channels. In 2020 it secured a €24,424 POR FESR LAZIO grant (against €61,060 total project cost) for a digital transformation initiative targeting a 30% revenue uplift over three years, with 30% of revenue expected from e-commerce. The company is privately held with no disclosed institutional ownership, employs 11-50 people, and operates as a sub-€100M Italian SME with a long-standing international footprint anchored by exclusive distribution rights.

Name

Medisport

Legal name

Medi Sport S.r.l.

Website

https://medisport.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Medisport is an Italian medical device and rehabilitation products company, founded 1991, distributing 400+ SKUs of electromedical devices, taping, massage products, and orthopedic supplies to 3,000+ physiotherapy studios, 1,000+ sports clubs, and pharmacies across 30+ countries.

Ownership category

akta.pro rank

Product category

Sports Medicine and Rehabilitation Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industries

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Sports medicine equipment
• Rehabilitation medical devices
• Electromedical physiotherapy
• Kinesiology taping supplies
• Physiotherapy professional products

Headquarters

HQ city

Borgo Podgora

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of electromedical devices, rehabilitation equipment, physiotherapy products, massage products, taping supplies, orthopaedic products, and accessories. Products include both proprietary branded devices and distributed products from partners.
2. Professional Training Courses: Courses delivered by industry professionals for physiotherapy, sports medicine, and related fields. The company offers specialized training as part of its service offering.
3. E-commerce Sales: Direct-to-consumer sales through the company's e-commerce platform medisport.it, serving both Italian and international customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Medisport manufactures and distributes electromedical devices (Cryoultrasound, NESA X-Signal, Imoove, Lymphatouch, Deep Oscillation, Medislipper, Medi Pharon, Medi Laser, Zt series, Magcell Arthro), rehabilitation and physiotherapy consumables, massage products, kinesiology taping, foot care insoles, orthopedic devices and professional bags, complemented by professional training courses for clinicians. The catalog of approximately 400 products is sold to physiotherapy studios, sports clubs and federations, pharmacies and medical specialists through direct sales agents, e-commerce, retail pharmacy placement and exclusive international distribution partnerships.

Product overview

Medisport is an Italian company specializing in rehabilitation and sports medicine products and services, founded in 1991. The company operates a comprehensive catalog of approximately 400 products including electromedical devices (Cryoultrasound, NESA X-Signal, Imoove, Lymphatouch, Deep Oscillation, Medislipper, Medi Pharon, Medi Laser, Zt series, Magcell Arthro), massage products (Basic Line, Conductive Line, and Technical Products - all GMP certified), taping solutions (Tem Tex Kinesiology Tape, PowerFlex, Coflex), foot care products (Aura Activator insoles, orthotics), rehabilitation equipment (Theraband), orthopedic products (Monovisc hyaluronic acid), and medical accessories (bags, cases, cold therapy). Medisport also offers professional training courses and operates B2C/B2B e-commerce platforms. The company distributes to over 30 countries worldwide and serves approximately 3,000 physiotherapy practices and 1,000 sports organizations annually.

Differentiator

Problem solved

Functional benefit

Brands

• Aura Active: Line of insoles and foot care products featuring Aura Activator devices for energy rebalancing, improving well-being, athletic performance, and recovery capacity.

Products and services

• Cryoultrasound Electromedical device combining ultrasound and cryotherapy technologies, delivering synergistic analgesic and anti-inflammatory effects for treatment of muscle injuries and tendinopathies in acute, sub-acute and chronic phases. EU MDR-certified medical device for physiotherapy and sports medicine professionals.
• NESA X-Signal Non-invasive neuromodulation device that modulates the autonomic nervous system, restoring cellular bioelectric balance. Used for sleep improvement, recovery acceleration, anxiety reduction, overactive bladder relief and chronic pain management. Distributed exclusively by Medisport through partnership with NESA World.
• Lymphatouch Therapeutic device combining negative pressure and high-frequency mechanical vibration to stimulate lymphatic circulation and soft tissues. Used for lymphedema treatment and post-operative pain reduction, distributed exclusively in Italy through Medisport.
• Tem Tex Kinesiology Tape Neuromuscular taping product with 50%/60% elasticity from Towatek Korea, distributed exclusively in Italy and other countries by Medisport since 2007. Used by physiotherapists, sports trainers and athletes for functional bandaging and kinesiology taping applications.
• Deep Oscillation Patented technology using deep electrostatic vibrations to improve lymphatic drainage, reduce pain and promote tissue regeneration. Available in Evident (professional clinic) and Personal (home use) versions, particularly effective for lymphedema, lipedema and post-operative recovery.
• Imoove 600 Electromedical device for physical and postural rehabilitation featuring 3D multidirectional movement technology. Provides comprehensive rehabilitation therapy through combined neuromuscular stimulation and movement, distributed from partner Physiomed.
• Medislipper 1000 Plus Compression therapy device for lymphatic drainage and treatment of venous insufficiency, used in physiotherapy and vascular rehabilitation settings.
• Medi Pharon 5 Electromedical device for physiotherapy applications, part of the Medisport professional device range.
• Medi Laser 15 ED Laser therapy device for rehabilitation and pain management applications in physiotherapy practice.
• Zt Cube Electromedical device in the Zt product line for physiotherapy treatment, part of a series that also includes Zt Clinic Pro and Zt One.
• Zt Clinic Pro Professional version of the Zt electromedical device for clinical use in physiotherapy and rehabilitation settings.
• Zt One Entry-level version of the Zt electromedical device for physiotherapy treatment.
• Magcell Arthro Electromedical device using magnetic field therapy for arthro-muscular treatment in physiotherapy and rehabilitation practice.
• Aura Activator Perfect 3D Insole integrating 3 Aura Activator devices functioning as energy rebalancing devices, marketed to improve wellbeing, athletic performance and recovery capacity. Part of the Aura Active foot care line.
• Aura Activator Perfect 4D Insole integrating 4 Aura Activator devices providing enhanced energy rebalancing for improved wellbeing, athletic performance and recovery. Part of the Aura Active foot care line.
• Aura Activator Atmos 3D Insole integrating 3 Aura Activator devices for energy rebalancing, designed specifically for athletic use as part of the Aura Active foot care line.
• Aura Activator Extraflat 1D Slim-profile insole integrating 1 Aura Activator device designed for elegant footwear with limited space or to be placed under corrective insoles. Part of the Aura Active foot care line.
• Aura Activator Extraflat 3D Slim-profile insole integrating 3 Aura Activator devices designed for elegant footwear with limited space. Part of the Aura Active foot care line.
• Monovisc (Hyaluronic Acid 22 MG/ML) Single-dose intra-articular hyaluronic acid infiltration (22 MG/ML) for orthopedic joint treatment. CE-marked medical device supplied to orthopedic and sports medicine specialists at approximately €137.50 per unit.
• Massage Product Lines (Basic, Conductive, Technical) Medisport's GMP-certified range of massage products including Basic Line oils/ointments/balms/lotions, Conductive Line creams for diathermy and conductive massage, and state-of-the-art Technical Products. Manufactured under GMP certification covering the full production chain.
• Theraband Rehabilitation Products Complete line of resistance bands, exercise balls, stability trainers, wobble boards and rehabilitation accessories. Used by physiotherapists and sports trainers for rehabilitation, strengthening and exercise programs.
• Taping and Functional Bandaging Products Functional bandaging and kinesiology taping products including PowerFlex, Coflex, Sport Medi Tape and various elastic bandages, sourced through partnership with Andover Healthcare. Used for sports medicine, physiotherapy taping applications and veterinary bandaging.
• Professional Medical Bags and Cases Professional medical bags and cases for sports medicine practitioners, including first aid bags, team bags and equipment cases (e.g., Zaino Tecnico Pro €200, Borsa Team Professionale €61, Ghiacciaia Large €103.70).
• Cold Therapy and First Aid Products Instant cold packs, reusable ice bags and cryotherapy bandages for injury treatment and first response. Used by physiotherapists, sports clubs and first aid responders for acute injury management.
• Professional Training Courses Professional training courses delivered by industry experts for physiotherapists, sports medicine practitioners and rehabilitation specialists. Courses cover treatment techniques, device usage and clinical protocols across the Medisport product range.

Quantifiable outcome

• 30% projected revenue increase over 3 years from digital transformation initiatives
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• NESA WorldcoreTechnology or IntegrationNESA specializes in non-invasive neuromodulation technologies focusing on the autonomic nervous system. Their NESA X-SIGNAL system uses advanced technology to restore cellular bioelectric balance, promoting patient well-being. Effective for treating neurological, psychiatric, and musculoskeletal conditions including chronic pain, resistant depression, anxiety disorders, Parkinson's disease, and epilepsy.
• LymphaTouchcoreTechnology or IntegrationLymphaTouch develops innovative therapeutic devices combining negative pressure and high-frequency mechanical vibration to stimulate lymphatic circulation and soft tissues. Particularly effective for treating lymphedema and reducing post-operative pain, recognized for effectiveness and ease of use with high patient satisfaction.
• Towatek Korea Co. LtdcoreChannel Partner/ Reseller/ DistributorLeading company in production of TEMTEX KINESIOLOGY TAPE characterized by 50%/60% elasticity. Distributed exclusively in Italy and other countries by MediSport since 2007. The high quality standard of the product makes Medisport proud of this exclusive distribution partnership.
• Physiomed Elektromedizin AGmajorTechnology or IntegrationFounded in 1973, one of the leading manufacturers of high quality medical devices in rehabilitation, sports and aesthetic medicine sectors. Innovative solutions and continuous exchange between users and science allow offering innovative technical solutions and new therapeutic approaches.
• Andover HealthcaremajorChannel Partner/ Reseller/ DistributorFounded in 1976, leading US manufacturer of cohesive bandages and bandages for health, sports and veterinary medicine. Products distinguished by innovative and patented technologies meeting evolving market needs including the COHESIVE TAPING line.

Scale indicators7 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• DJO Global (Enovis): Large orthopedic and rehabilitation medical device company (Chattanooga, DonJoy, Compex), directly comparable to Medisport's physiotherapy, sports medicine and bracing portfolio.
• BTL Industries: Global incumbent in non-invasive medical aesthetic and physiotherapy equipment, including shockwave, laser, and electrotherapy devices, competing head-on in the electromedical segment where Medisport operates Cryoultrasound and Imoove.

Regional players

• Cosmed: Italian medical and sports science equipment manufacturer with global reach, serving sports medicine and rehabilitation professionals - comparable domestic competitor to Medisport within Italy.

Direct peers

• Physiomed Elektromedizin AG: German manufacturer of electromedical devices for rehabilitation, sports and aesthetic medicine founded in 1973. Closely comparable to Medisport's electromedical portfolio (Cryoultrasound, Medi Pharon, Medi Laser) and is explicitly listed as a Medisport technology partner.
• Zimmer MedizinSysteme: German manufacturer of physiotherapy and aesthetic electromedical devices (shockwave, laser, cryotherapy), overlapping with Medisport's Cryoultrasound and Imoove product categories.
• Gymna (GymnaUniphy): Belgian manufacturer of physiotherapy, rehabilitation and sports-medicine equipment including Tecartherapy and electrotherapy, directly comparable to Medisport's combined devices and consumables offering.

Others

• Andover Healthcare: US manufacturer of cohesive bandages and taping products for sports and veterinary medicine; listed as a Medisport distribution partner, making it a direct catalog-comparable peer for taping SKUs.
• Towatek Korea (Temtex Kinesiology Tape): Korean manufacturer of Temtex Kinesiology Tape; exclusively distributed in Italy by Medisport since 2007, making it a directly comparable peer in kinesiology taping.

Emerging players

• Stratec Medical: Specialized in sports medicine, rehabilitation and orthopedic supplies, serving physiotherapy clinics and sports clubs with overlapping solutions to Medisport's physiotherapy and sports segments.
• Mego Afek (Lympha-Tron, PressureMed): Israeli manufacturer of pneumatic compression and lymphatic drainage devices (Lympha-Tron), directly comparable to Medisport's Lymphatouch/Deep Oscillation lymphedema treatment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/medisportitalia
• Facebookfacebook.com/medisport.italia
• LinkedInit.linkedin.com/company/medisport-italia
• Instagraminstagram.com/medisportitalia
• Xx.com/MedisportItalia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisport