PreApp 1003

What PreApp 1003 does

PreApp 1003 (legal entity: PreApp, LLC) is a private US-based SaaS company that operates a cloud-based, mobile-friendly mortgage origination platform primarily serving independent mortgage brokers and individual loan originators. Founded in 2015 and headquartered in Webster, Texas, the company offers a tiered product suite that runs from an entry-level point-of-sale at $50 per Mortgage Loan Originator (MLO) seat per month up to a comprehensive all-in-one platform (Broker Plus) at $150 per MLO seat per month, with a discounted Broker Plus Enterprise tier at $99 per MLO seat per month on an annual commitment. The platform is delivered entirely through a web browser with no software downloads and combines loan origination system (LOS), point-of-sale (POS), customer relationship management (CRM), a product and pricing engine (PPE), document management, and a proprietary eSignature platform (SignPlus). Underlying technology runs on AWS, includes a REST API with Zapier integration, and is built around integrations with the core US mortgage infrastructure stack: Fannie Mae Desktop Underwriter, Freddie Mac Loan Prospector, Lender Price (PPE), MGIC (mortgage insurance), and CIC Credit (credit reporting), with the company also operating an in-house Contract Processing Network marketplace. PreApp 1003 holds SOC 2 Type 2, PCI DSS, and URLA (MISMO v3.4) certifications.

The company monetizes primarily through per-seat monthly and annual SaaS subscriptions, supplemented by a one-time $100 per-LO premium setup fee (with a $500 minimum) and ancillary revenue from email and text credit top-ups inside the CRM. Go-to-market is hybrid: a product-led self-serve motion with website-based sign-up and Blesta-powered online billing, a Calendly-driven sales demo motion for larger prospects, and an affiliate referral program with 90-day cookie tracking. Marketing is digital-first, focused on SEO-optimized content around loan origination and mortgage POS terms, a blog, a self-service knowledge base, demo videos, and an email newsletter. The company is a bootstrapped, founder/owner-operated LLC; CEO Dru Brents is the only named executive, no institutional funding is disclosed, and no revenue, customer logos, or headcount growth data are publicly available beyond an 11–50 employee range. Customer concentration is exclusively within the US mortgage broker segment, and the company does not claim a global footprint despite offering global website sign-up.

Name

PreApp 1003

Legal name

PreApp, LLC

Website

https://preapp1003.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PreApp 1003 is a private US SaaS company offering a cloud-based, mobile-friendly mortgage origination platform for independent mortgage brokers. Its Broker Plus suite integrates LOS, POS, CRM, product pricing, eSignature, and document management, priced at $50–$150 per loan originator seat per month.

Ownership category

akta.pro rank

Product category

Mortgage Loan Origination Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

akta.pro secondary industry

Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines (FSALALAC)

Keywords

• Mortgage loan origination
• Mortgage point of sale
• Mortgage broker software
• Loan origination system
• Electronic signature platform

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: SaaS subscription model with tiered pricing tiers (PreApp 1003, PreApp Plus, Broker Plus, Broker Plus Enterprise). Revenue generated through monthly or annual seat-based subscriptions. Additional revenue from team member seats, premium setup services, and CRM add-on credits.
2. Premium Setup Services: One-time premium setup and training services priced at $100 per LO with a $500 minimum for up to 5 LOs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PreApp 1003 provides a cloud-based, end-to-end mortgage origination platform for mortgage brokers, combining point-of-sale (POS), loan origination system (LOS), electronic signature, native CRM, document management, and a product & pricing engine into tiered subscription offerings. Its core product is the unified broker platform that captures loan applications, processes pricing, manages documents, and routes contracts through its Contract Processing Network.

Product overview

PreApp 1003 is a cloud-based, mobile-friendly mortgage software platform offered in three tiers. PreApp 1003 serves as the entry-level point-of-sale (POS) for capturing mortgage applications. PreApp Plus adds Loan Origination System (LOS) capabilities with integrated eSignature. Broker Plus represents the comprehensive all-in-one solution combining POS, LOS, CRM (with marketing campaigns and analytics), Product & Pricing Engine (PPE powered by Lender Price), Document Management System (DMS), and the proprietary SignPlus eSignature platform. The platform also includes a Contract Processing Network (CPN) for connecting with third-party processors. All tiers are accessible via browser with no software downloads required.

Differentiator

Problem solved

Functional benefit

Brands

• Broker Plus: Comprehensive all-in-one mortgage platform that integrates POS, LOS, CRM, PPE, eSign, and document management. Marketed as the most comprehensive, cloud-based, mobile-friendly mortgage platform.
• SignPlus

Products and services

• PreApp 1003 Entry-level cloud-based point-of-sale (POS) system that lets mortgage brokers capture borrower applications and submit loans.
• PreApp Plus Mid-tier bundle combining the POS, Loan Origination System (LOS), and electronic signature (eSign) functionality for mortgage brokers.
• Broker Plus All-in-one mortgage broker platform combining POS, LOS, eSign, native CRM, document management, Product & Pricing Engine, and Contract Processing Network.
• Broker Plus Enterprise Enterprise edition of the Broker Plus platform offered on an annual contract commitment for larger broker organizations.
• SignPlus Standalone electronic signature platform for capturing signatures on mortgage loan documents.
• Native CRM Native customer relationship management system included within the Broker Plus platform for managing borrower and referral partner relationships.
• Document Management System Document management system for organizing, storing, and retrieving loan documents within the Broker Plus platform.
• Product & Pricing Engine (PPE) Product and pricing engine that delivers real-time mortgage product eligibility and pricing scenarios to brokers.
• Contract Processing Network (CPN) Network service that routes loan contracts and supporting documents from brokers to lenders to streamline loan submission and processing.
• Broker LOS & Point-of-Sale Integrated broker loan origination system (LOS) and point-of-sale (POS) capability forming the core of the PreApp 1003 platform tiers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreOthersAWS provides cloud infrastructure and hosting services. PreApp 1003 servers are protected and compliant through AWS, ensuring secure data backup using state-of-the-art encryption.
• Fannie MaecoreTechnology or IntegrationIntegration with Fannie Mae's Desktop Originator (DO) and Desktop Underwriter (DU) for automated mortgage underwriting. Supports MISMO v3.4 file format.
• Freddie MaccoreTechnology or IntegrationIntegration with Freddie Mac's Loan Prospector (LP) for automated underwriting system (AUS) capabilities.
• Lender PricecoreTechnology or IntegrationLender Price powers the Product & Pricing Engine (PPE) within Broker Plus. Provides real-time rate and product pricing access directly within loan files.
• NAMB (National Association of Mortgage Brokers)minorGTM or Marketing PartnerNAMB membership association partnership for industry networking and marketing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mortgage Cadence: Mortgage Cadence (an Accenture company) provides an enterprise digital mortgage platform for large lenders and servicers. It overlaps with PreApp 1003 at the LOS and POS layer but operates upmarket at large-bank and credit-union scale, with a much broader workflow footprint.
• ICE Mortgage Technology (Encompass): ICE Mortgage Technology's Encompass is the dominant loan origination system used by mortgage lenders and brokers across the U.S. It overlaps with PreApp 1003's Broker LOS & Point-of-Sale on loan origination, POS, document management, and integrations with Fannie/Freddie, but serves a much broader set of customers including large banks and credit unions.
• SimpleNexus (nCino Mortgage): SimpleNexus, now part of nCino, is a mobile-first mortgage POS and digital homeownership platform serving lenders and loan originators. It is comparable to PreApp 1003's mobile-friendly POS and CRM stack but operates at significantly larger enterprise scale.

Direct peers

• Floify: Floify is a mortgage Point-of-Sale platform built specifically for mortgage brokers and loan originators. It is one of the closest direct competitors to PreApp 1003's PreApp 1003 and PreApp Plus tiers, offering borrower-friendly applications, document upload, and integrations with LOS systems.
• LendingPad: LendingPad is a cloud-based mortgage LOS and POS platform that competes directly with PreApp 1003's Broker Plus platform among small and mid-size mortgage brokerages and lenders. Both target cost-sensitive, mobile-friendly broker workflows.
• Blend: Blend is a digital mortgage Point-of-Sale and consumer-application platform serving lenders and mortgage companies. It competes most directly with PreApp 1003's POS layer and PreApp Plus tier on borrower intake, mobile-friendly applications, and white-labeled digital experiences.
• Maxwell: Maxwell provides a digital mortgage POS and CRM platform for lenders and brokers, with a focus on small-to-mid-size mortgage businesses. It overlaps with PreApp 1003's Native CRM, POS, and pipeline management features and targets the same broker and community lender segment.

Emerging players

• Bonzo: Bonzo is a mortgage-specific CRM and marketing automation platform focused on loan officers and brokers. It directly overlaps with PreApp 1003's Native CRM offering on drip campaigns, email/text marketing, and pipeline analytics for individual LOs and brokerages.
• Beeline Loans: Beeline Loans offers a digital mortgage POS focused on broker and non-QM lending workflows. It is comparable to PreApp 1003's POS plus PPE offerings, particularly around non-agency and home equity products where PreApp's Lender Price integration also plays.
• Snapdocs: Snapdocs is a digital closing and eSignature network for mortgage. It overlaps with PreApp 1003's SignPlus proprietary eSignature offering and broader document-management workflow, but Snapdocs operates more as a network/eClose platform rather than a full LOS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/preapp1003

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PreApp 1003