ASR

Name

ASR

Legal name

ASR Consultoria

Website

https://asrconsultoria.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Management Systems Consulting and Compliance Services

akta.pro primary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

akta.pro secondary industry

Security Audits & Compliance (ISO 27001, SOC 2, PCI DSS, HIPAA, SOX) (BPAKADAC)

Keywords

• Management systems consulting
• ISO certification consulting
• LGPD compliance services
• CMMI process implementation
• Data protection officer services

Headquarters

HQ city

Mogi Das Cruzes

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultoria (Consulting): Project-based consulting engagements covering process mapping, gap analysis and implementation of CMMI, MPS.BR, Scrum, LGPD, ISO 9001, ISO 20000 and ISO 27000. Engagements typically include mapping, diagnostics and ongoing advisory work.
2. Assessoria (Advisory / Managed Compliance): Ongoing advisory services including quality management, indicator consolidation, internal audits, PPQA/GQA audits and outsourced DPO services (Encarregado).
3. Treinamento (Training): Open-enrollment courses and in-company workshops, including paid official CMMI V2.0 courses (R$ 5,500 per Foundations+Development/Services track; R$ 6,700 for combined Foundations+Development+Services), MPS.BR courses (CR1/CR2 representative preparation), and free introductory events.
4. Certificação Support: Support during official MPS.BR evaluations and ISO/MPS/CMMI/Certics certification audits — provided as paid advisory services tied to each certification engagement.
5. Documentação e Ferramentas: Documentation services (organizational processes, systems documentation, corporate portals) and tool configuration/development (Redmine, Jira, Subversion, Mantis, WordPress, Bizagi, Trello, Moodle, app development).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ASR Consultoria provides Brazilian organizations with consulting, advisory, training, certification support and documentation services for implementing management systems and frameworks — including ISO 9001, ISO/IEC 27001, ISO 20000, ISO 37301, ISO 37001, ISO 38500, ISO/IEC 42001, CMMI V2.0, MPS.BR, ITIL, COBIT, SCRUM, IATF 16949, Automotive SPICE and LGPD data-protection compliance. The firm also offers outsourced Data Protection Officer (Encarregado/DPO) services under Brazil's LGPD and sells official CMMI V2.0 and MPS.BR training courses.

Product overview

ASR Consultoria is a Brazilian management systems consulting firm, not a unified SaaS product. Its offering is a portfolio of professional services organized into five core service lines: Consultoria (Consulting), Assessoria (Advisory), Treinamento (Training), Certificação (Certification Support), and Documentação (Documentation), supplemented by specialized offerings such as DPO as a Service and Ferramentas (tool configuration support for platforms like Redmine, Jira, Trello, and others). These services are applied across numerous standards and frameworks practice areas, including ISO/IEC 27001 (Information Security), ISO/IEC 9001 (Quality), ISO 20000 (IT Service Management), ISO/IEC 42001 (AI Management), ISO/IEC 37301 (Compliance), ISO 31000 (Risk), ISO 38500 (IT Governance), ISO 37001 (Anti-Bribery), LGPD (Brazilian Data Protection), MPS.BR (Software Process Improvement), CMMI, ITIL, COBIT, SCRUM, IATF 16949, Automotive SPICE, and ESG advisory. The standards-specific practices and the core service lines form an integrated consulting portfolio where each service line can be applied across any of the supported frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria (Consulting) Project-based management systems consulting — process mapping, gap analysis diagnostics, and implementation of CMMI, MPS.BR, Scrum, LGPD, ISO 9001, ISO 20000 and ISO 27000 frameworks — sold to Brazilian mid-market and enterprise organizations.
• Assessoria (Advisory) Ongoing advisory services covering quality management, indicator collection and consolidation, internal audits, PPQA/GQA audits, and acting as outsourced DPO (Encarregado de Dados) for client organizations.
• Treinamento (Training) Open-enrollment courses and in-company workshops on management frameworks, standards and methodologies, including paid official CMMI V2.0 courses (R$ 5,500 per Foundations+Development or Foundations+Services; R$ 6,700 for combined Foundations+Development+Services) and MPS.BR courses.
• Certificação (Certification Support) Paid advisory support during official MPS.BR evaluations and ISO/MPS/CMMI/Certics certification audits — provided as project-based engagements tied to each certification goal.
• Documentação (Documentation) Development of organizational process documentation, systems documentation and corporate portals as part of management system implementation and certification engagements.
• DPO as a Service (Encarregado de Dados) Outsourced Data Protection Officer service in which ASR acts as Encarregado de Dados for client organizations requiring LGPD compliance oversight, privacy governance, ANPD-facing accountability and ongoing privacy program management.

Quantifiable outcome

• More than 350 clients served across Brazil
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Softex (Associação para Promoção da Excelência do Software Brasileiro)coreStrategic or Co-development PartnerASR operates within the MPS.BR program coordinated by Softex (launched December 2003). Softex maintains the MR-MPS-SW/MR-MPS-SV/MR-MPS-RH models and the MA-MPS evaluation method; ASR delivers official MPS.BR training (CR1/CR2 representative preparation, C1-MPS-SW introductory course) and supports client assessments. Softex is referenced as the primary source for MPS.BR-related announcements on ASR's blog.
• Implementum Consultoria em Tecnologia da Informação LtdacoreImplementation/ SI/ Consulting PartnerImplementum acted as the Institutional Appraiser (Instituição Avaliadora) alongside ASR for the CTIS MPS-SW Level C assessment in Brasília-DF (concluded 30 September 2016). Lead appraiser: Ana Regina Rocha; team member: Tayana Conte. ASR referenced this joint engagement as a reference case for its certification services.
• 7COMmminorImplementation/ SI/ Consulting Partner7COMm co-presented at the free LGPD – Ações práticas para adequação event on 20 February 2020 at Huawei in São Paulo, alongside ASR (governance, risks and compliance) and Assis e Mendes Advogados (legal aspects). Joint topic covered LGPD and information security.
• Assis e Mendes AdvogadosminorImplementation/ SI/ Consulting PartnerCo-presenter on legal aspects of the LGPD at the 20 February 2020 free seminar at Huawei in São Paulo; partnered with ASR Consultoria and 7COMm for the LGPD practical actions event.
• HuaweiminorStrategic or Co-development PartnerHuawei hosted the free LGPD – Ações práticas para adequação event on 20 February 2020 at R. Arquiteto Olavo Redig de Campos, 105 – Ed. EZTower, Chácara Santo Antônio, São Paulo, providing the venue and infrastructure for the ASR-led seminar.
• Engineering (event/training venue)minorImplementation/ SI/ Consulting PartnerEngineering hosted the official CMMI V2.0 courses in March 2020 at Rua Dr. Geraldo Campos Moreira, 375 – 10º andar, Cidade Monções, São Paulo – SP. Used as a training venue by ASR for instructor-led courses delivered by SEI-authorized instructor Viviana Rubinstein (President/CEO Liveware Inc).
• Liveware Inc (Viviana Rubinstein)coreImplementation/ SI/ Consulting PartnerViviana Rubinstein, President and CEO of Liveware Inc, served as the SEI Authorized CMMI Instructor for ASR's official CMMI V2.0 courses in March 2020, including Foundations + Development, Foundations + Services, and the combined Foundations + Development + Services bundle.
• ProMove (Mariano Montoni)coreImplementation/ SI/ Consulting PartnerProMove, through Mariano Montoni, performed the official CMMI-DEV Level 3 appraisal for client MAPS in December 2017; ASR Consultoria led the 6-month implementation project. The two firms co-deliver CMMI engagements in Brazil.
• Hotel Transamérica Berrini / Hotel Park Inn by Radisson BerriniminorOthersRecommended partner hotels for attendees of the official CMMI V2.0 training courses held at the Engineering venue in the Berrini region of São Paulo.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KPMG Brasil: Big 4 firm offering risk consulting, internal audit and ISO/GRC implementation services in Brazil, often competing against specialist consultancies like ASR for enterprise mandates.
• Bureau Veritas Brazil: International testing, inspection and certification (TIC) firm with a Brazilian operation offering ISO certification, training and management systems services across multiple industries.
• PwC Brasil: Big 4 firm with a sizable GRC, risk and compliance practice in Brazil that competes with ASR on LGPD, ISO 37301, ISO 27001 and broader compliance programs for enterprise clients.
• TÜV SÜD Brazil: Global testing, inspection and certification company with ISO training and certification offerings in Brazil. Comparable on ISO 27001/9001 and management systems services.
• Falconi: Large Brazilian management consulting firm focused on operational excellence, quality management and ISO implementation. Significantly larger than ASR but addresses the same ISO 9001 quality and GRC needs of Brazilian enterprises.
• TÜV Rheinland Brazil: Major international certification body offering ISO certification and training services in Brazil. Competes with ASR on ISO management systems audits and training, with far broader geographic reach.
• BSI Group Brazil: Global standards body and certification/ISO training incumbent with a Brazilian operation. Overlaps with ASR on ISO 27001/9001/42001 training and certification support, but at significantly larger scale and with international footprint.

Direct peers

• ProMove (Mariano Montoni): Brazilian CMMI appraisal firm led by Mariano Montoni, who performed the MAPS CMMI-DEV Level 3 appraisal implemented by ASR. Operates in the same CMMI/MPS.BR ecosystem with overlapping client base.
• Implementum Consultoria em Tecnologia da Informação: Brazilian CMMI/MPS.BR evaluation and consulting firm that has partnered with ASR on MPS-SW assessments (e.g., the CTIS Level C engagement in 2016). Directly comparable in scope and customer profile.

Emerging players

• 7COMm: Brazilian IT/security consultancy that co-presented with ASR at the LGPD practical actions seminar in 2020. Partial overlap on LGPD and information security consulting for mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASR_Consultoria
• Facebookfacebook.com/asrconsultoria
• LinkedInlinkedin.com/company/asr-consultoria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASR