Agency Landscape + Planning
Agency Landscape + Planning is a woman-owned, Cambridge, MA-based landscape architecture and urban planning firm delivering systems-based, community-engagement-led design, planning, and resilience services for municipal, state, and institutional clients across the United States.
- Company typePrivate
- Founded2017
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Agency Landscape + Planning does
Agency Landscape + Planning is a privately held, woman-owned landscape architecture and urban planning firm headquartered in Cambridge, Massachusetts, founded in 2017 by Gina Ford, FASLA, and Brie Hensold, HASLA. The firm delivers professional services across the full lifecycle of public realm projects — from strategic planning and community engagement through landscape architecture, site design, and construction documentation — for municipal, state, federal, and institutional clients. Core service lines include landscape architecture, urban and comprehensive planning, parks and recreation master planning, waterfront and campus design, climate resilience planning, and structured community engagement processes, anchored in a stated mission of advancing social equity, cultural vitality, and environmental resilience through design excellence.
The firm's underlying methodology is systems-based and community-engagement-led, combining participatory design processes with data-driven spatial analysis (e.g., GIS-based urban systems work performed by associates such as Justina Cheng). It is a certified DBE/WBE practice with US DOT certification and 25+ state and municipal certifications, providing eligibility for set-aside public sector work. The firm maintains formal subconsultant and co-design partnerships with Sasaki, David Rubin Land Collective, Ross Barney Architects, HR&A Advisors, and others, and consistently serves as the named landscape architecture partner on marquee public projects.
Commercially, Agency operates as a professional services firm on a project-based, RFP/RFQ-driven model with multi-year contract cadences typical of public sector work. Pricing is quote-based and customized to project scope, with no standardized tiers. Revenue is generated through billable professional fees on landscape architecture, planning, and consulting engagements for government (cities, counties, state agencies), educational institutions (Harvard, Syracuse), and urban development organizations (e.g., Sarasota Bay Park Conservancy, Albina Vision Trust). With approximately 30+ professionals across principal, director, senior, associate, and administrative tiers and a national client footprint spanning more than 20 states, the firm maintains a boutique, talent-dense model oriented around its founder brand and Harvard GSD/UPenn/RISD talent pipeline.
Agency Landscape + Planning firmographics
Firmographics- Name
- Agency Landscape + Planning
- Legal name
- Agency Landscape + Planning
- Website
- https://agencylp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agency Landscape + Planning is a woman-owned, Cambridge, MA-based landscape architecture and urban planning firm delivering systems-based, community-engagement-led design, planning, and resilience services for municipal, state, and institutional clients across the United States.
- Ownership category
- akta.pro rank
Agency Landscape + Planning industry classification
Industry- Product category
- Landscape Architecture and Urban Planning Services
- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Urban Planning & Master Planning (BPAHAKAD), Regional & Land Use Planning (BPAHAKAE)
Keywords
Where Agency Landscape + Planning is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Agency Landscape + Planning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Landscape Architecture Services: Project-based professional fees for landscape architectural design services including master planning, site design, and construction documentation for parks, public spaces, and urban landscapes
- Urban Planning and Strategic Planning Services: Planning services including comprehensive plans, park system plans, downtown plans, resilience strategies, and community engagement facilitation for municipal and institutional clients
- Research and Consulting: Strategic consulting on urban design, public realm planning, and design policy guidance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Agency Landscape + Planning product offering
Product offeringCore offering
Agency Landscape + Planning is a woman-owned landscape architecture and urban planning firm that designs and plans parks, public spaces, waterfronts, and urban landscapes through community engagement processes. The firm provides comprehensive services ranging from strategic master planning and downtown plans to site design and construction documentation, serving government and institutional clients across the United States. Their work integrates social equity, cultural vitality, and environmental resilience into project delivery.
Product overview
Agency Landscape + Planning is a woman-owned landscape architecture and urban planning firm offering a comprehensive suite of design and planning services. The firm operates as a unified practice rather than a platform-plus-modules architecture, providing landscape architecture, urban planning, community engagement, and strategic planning services across specialized domains including parks and recreation, waterfronts, climate resilience, campus planning, and public space design. Notable projects include the Chicago Riverwalk, Sarasota's The Bay, and various park master plans across North American cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Architecture Services Professional landscape architecture services covering design and planning of parks, public spaces, waterfronts, and urban landscapes across multiple scales for government and institutional clients.
- Urban Planning Services Comprehensive urban planning services including downtown plans, community frameworks, parks and recreation master plans, and regional strategic planning for municipalities and institutions.
- Community Engagement Collaborative community engagement processes that bring together diverse constituents to identify shared visions for places and public spaces, forming an integral part of all planning and design engagements.
- Climate Resilience Planning Strategic planning services focused on climate resilience, including coastal resilience, flood recovery, and sustainability strategies for cities and communities facing climate challenges.
- Parks and Recreation Master Plans Comprehensive planning for park systems, recreation facilities, and open space networks at municipal and regional scales for cities, counties, and state agencies.
- Waterfront Design and Planning Design and planning services for urban waterfronts, riverfronts, and waterfront revitalization projects that transform underutilized shoreline areas into vibrant public spaces.
- Campus and Institutional Planning Master planning and design services for university campuses and institutional facilities, balancing historic preservation with modern needs and addressing sustainability and resilience goals.
- Public Space Design Design services for urban public spaces including plazas, streetscapes, and civic spaces that support community life, health, and well-being in urban settings.
Companies that use Agency Landscape + Planning
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Agency Landscape + Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agency Landscape + Planning partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and supporting.
- David Rubin Land CollectivecoreStrategic partnership for multiple projects including Fort Wayne Riverfront, Hazelwood Green, and other urban design initiatives. Land Collective leads with Agency as landscape architecture partner.
- Livable Cities StudiocoreCollaborating partner on High Line Canal Framework Plan. Led by Meredith Wenskoski, working alongside Agency and Sasaki to advance the vision for the 71-mile canal and greenway system in Denver.
- SasakicoreArchitecture and design firm where Gina Ford was formerly principal. Ongoing collaboration on projects including Chicago Riverwalk, Sarasota Bayfront, and Zidell Yards. Sasaki serves as prime consultant with Agency contributing landscape architecture.
- Beyer Blinder Belle Architecture and PlanningsupportingArchitecture and planning partner on Fort Wayne Riverfront Phase II/III implementation team.
- HR&A AdvisorssupportingReal estate and economic development consultants on Fort Wayne Riverfront and other projects including Sarasota Bayfront.
- Bruce Mau DesignsupportingDesign collaborator on Fort Wayne Riverfront implementation team.
- Sarasota Bay Planning Organization / Bay Park ConservancycoreClient-partner for The Bay Sarasota Bayfront Master Plan. Organization tasked with overseeing and managing implementation of the master plan and activation of the site.
- Landscape Architecture FoundationcoreActive collaboration on equity and inclusion initiatives. Gina Ford serves on stewardship council. Partnership for events, panels, and New Landscape Declaration initiatives.
- Cultural Landscape Foundation (TCLF)coreSusannah Ross serves on TCLF Board of Directors, Gina Ford on Stewardship Council. Active collaboration on conferences, events, and initiatives including What's Out There Weekend.
- PlaceMatterssupportingCollaborated on High Line Canal Vision Plan for community engagement and planning tools.
- Atlas LabsupportingSupporting Atlas Lab on Sacramento Waterfront Idea Makers Competition, joining team for design strategies.
- Ross Barney ArchitectscoreLead designers alongside Sasaki on Chicago Riverwalk project.
- Hamilton County and IndianapoliscorePublic sector partners on White River Vision Plan for Central Indiana.
- Long Beach Island FoundationsupportingPartner on resilience and sea level rise panel discussions.
- American Society of Landscape Architects (ASLA)coreActive participation in ASLA conferences, panels, and award programs. Team members speak at Annual Meetings and serve on committees.
- American Planning Association (APA)coreActive participation in APA conferences and award programs. Recognition including National Planning Achievement Awards.
- Almono LLCsupportingClient partner for Hazelwood Green project in Pittsburgh, 178-acre former steel mill site redevelopment.
- El DoradocoreLead firm on Albina Vision Community Investment Plan with Agency assisting planning and leading public realm design.
- Albina Vision TrustcoreNonprofit focused on equitable development and wealth building in Lower Albina. Leading the Albina Vision Community Investment Plan in Portland.
- Intrinsik ArchitecturesupportingPartner on Bozeman Downtown Plan in Montana.
- Leland Consulting GroupsupportingEconomic development consultants on Bozeman Downtown Plan.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Agency Landscape + Planning competitors and assessment
Company assessmentDirect peers
- SCAPE Landscape Architecture: Mission-driven landscape architecture and urban design practice with comparable focus on public realm, equity, resilience, and post-disaster planning. Overlaps Agency on waterfronts, parks systems, and coastal adaptation work and competes for similar municipal clients.
- OLIN: Philadelphia-based landscape architecture, urban design, and planning firm with similar scale and project mix across public parks, campuses, and urban revitalization. Comparable client base and emphasis on equity-driven public sector work.
- Stoss Landscape Urbanism: Boston-based landscape urbanism practice with strong public sector, resilience, and waterfront portfolio. Highly comparable in scale, geography, and equity/resilience framing to Agency.
- Hood Design Studio: Oakland-based, Black-owned landscape architecture and urban design practice with closely aligned mission around equity, cultural vitality, and community-led public realm. Closest peer to Agency in identity, values, and project type.
- James Corner Field Operations: Landscape architecture and urban design firm known for High Line and large-scale public realm projects. Directly competes with Agency on flagship waterfront, park, and downtown master plan pursuits in major US cities.
- Nelson Byrd Woltz: Landscape architecture firm with comparable emphasis on public gardens, parks, and cultural landscapes, including high-profile institutional and civic projects. Directly competes for similar public realm and master planning engagements.
- Reed Hilderbrand: Landscape architecture practice with comparable focus on campus, institutional, and public realm projects. Overlaps Agency on university campus planning (e.g., Harvard work) and similar cultural landscape commissions.
- Michael Van Valkenburgh Associates (MVVA): Brooklyn-based landscape architecture firm with signature public park work (Brooklyn Bridge Park, Maggie Daley Park). Comparable size and pursuit profile in large urban park and waterfront master planning for municipalities.
Broad incumbents
- Sasaki: Large multi-disciplinary planning, design, and architecture firm where Agency's co-founders were previously principals. Sasaki serves as prime consultant on multiple shared flagship projects (Chicago Riverwalk, Zidell Yards, Sarasota Bayfront), making it Agency's closest collaborator and most direct larger-market peer in landscape architecture and urban planning.
- SWA Group: Large, established landscape architecture, planning, and urban design firm with extensive public and private sector portfolio across the US. Broader and larger than Agency but competes for the same municipal waterfront, park, and downtown planning work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Agency Landscape + Planning social profiles
Digital presenceAgency Landscape + Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agency Landscape + Planning leadership team
Management profileNumber of profiles
Profiles9 records
Agency Landscape + Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agency Landscape + Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agency Landscape + Planning
What does Agency Landscape + Planning do?
Agency Landscape + Planning is a woman-owned landscape architecture and urban planning firm that designs and plans parks, public spaces, waterfronts, and urban landscapes through community engagement processes. The firm provides comprehensive services ranging from strategic master planning and downtown plans to site design and construction documentation, serving government and institutional clients across the United States. Their work integrates social equity, cultural vitality, and environmental resilience into project delivery.
Is Agency Landscape + Planning a public or private company?
Agency Landscape + Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agency Landscape + Planning founded?
Agency Landscape + Planning was founded in 2017. It employs 11 to 50 people.
Where is Agency Landscape + Planning based?
Agency Landscape + Planning is headquartered in Cambridge, United States, in the North America region.
How does Agency Landscape + Planning make money?
Three revenue lines are on record. Landscape Architecture Services are the primary driver. The others are urban Planning and Strategic Planning Services and research and Consulting.
Who are Agency Landscape + Planning's main competitors?
Direct peers on record are SCAPE Landscape Architecture, OLIN, Stoss Landscape Urbanism, Hood Design Studio, James Corner Field Operations, Nelson Byrd Woltz, Reed Hilderbrand and Michael Van Valkenburgh Associates (MVVA). Broad incumbents are Sasaki and SWA Group.
Does Agency Landscape + Planning have an API?
No public API is recorded for Agency Landscape + Planning.
What industry is Agency Landscape + Planning in?
Agency Landscape + Planning's product category is Landscape Architecture and Urban Planning Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of BPAHAKAD, Urban Planning & Master Planning. Its NAICS code is 541320.