Cartel Living

What Cartel Living does

Cartel Living B.V. is a privately held Dutch furniture manufacturer founded in 1986 and headquartered in Culemborg, Netherlands. The company designs and hand-produces contemporary upholstered furniture (sofas, sectionals, armchairs, and dining chairs), beds, and operates the Brute Studio sub-brand for tables. All core products are handcrafted in the company's own factory in Culemborg, with Brute Studio tables manufactured by partner factories in the Netherlands and elsewhere in Europe. The product portfolio is supported by proprietary fabric and leather collections, several of which are self-designed and sold exclusively through the company's dealer network.

The company sells exclusively through an authorized dealer network across the Netherlands, with no direct-to-consumer e-commerce transactions; two company-owned showrooms in Culemborg and Nieuwegein (De Woonindustrie) serve as experience centers open by appointment only on Mondays. Pricing is quote-based through dealers, reflecting the made-to-order customization model across fabric, leather, and configuration choices. An outlet channel sells discontinued and showroom items at 40-60% discounts. Ancillary revenue comes from a maintenance-products partnership with LCK Nederland through cartelliving-care.nl.

The customer base is residential consumers in the Netherlands seeking premium, customizable, locally manufactured furniture. Revenue, headcount, and ownership details are not publicly disclosed; the company is bootstrapped with no external funding rounds, no acquisitions, and no parent company. Recent strategic activity has been focused on product-line expansion (Gavi and Flex in November 2025, Bono in 2025, Trenzando in 2024, Claudy in 2023) and ecosystem development around the Brute Studio sub-brand.

Name

Cartel Living

Legal name

Cartel Living B.V.

Website

https://cartelliving.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Cartel Living is a Dutch furniture manufacturer founded in 1986, handcrafting upholstered seating, beds, and tables in its Culemborg factory and selling exclusively through a domestic dealer network to residential consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Culemborg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain

Revenue model

1. Furniture Manufacturing and Sales: Cartel Living manufactures and sells upholstered furniture (sofas, sectionals, armchairs, dining chairs), beds, and tables. Revenue is generated through the sale of manufactured furniture products via their dealer network. The company produces custom-made furniture allowing for premium pricing through personalization options.
2. Materials and Accessories: Sale of furniture materials including proprietary fabric and leather collections. Some materials are self-designed and exclusively available through their dealers.
3. Maintenance Products: Sale of maintenance and care products through cartelliving-care.nl partner website LCK Nederland, tested for cleaning compatibility with their materials.
4. Outlet Sales: Discounted sales of discontinued models, showroom items, and slight seconds through the outlet section, offering reduced prices (40-60% discounts) to clear inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cartel Living manufactures and sells handcrafted upholstered furniture (sofas, armchairs, dining chairs), beds, and contemporary tables through its Brute Studio sub-brand. All furniture is produced in its own factory in Culemborg, Netherlands, with extensive customization options across a proprietary fabric and leather collection. Products are sold exclusively through an authorized dealer network across the Netherlands.

Product overview

Cartel Living is a Dutch furniture manufacturer producing contemporary seating furniture and bedroom products, handcrafted in their own factory in Culemborg since 1986. The product portfolio centers on upholstered furniture (sofas/armchairs/dining chairs), beds (Carre, Geneve, Claudy, Matarazzi, Bellini, Summer, Trenzando), and tables through their Brute Studio sub-brand (Bono, Odin, Glory, Vogue, Spoil, Zion). Materials include proprietary fabric collections (Ravi, Oblis, Blend, Dexter, Moss, Renew, Toscane, Brema) and leather options (Alfa, Rebound, Touch). Products are sold exclusively through dealers in the Netherlands, with an outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• Brute Studio: A sub-brand under Cartel Living that offers a refined collection of tables. The collection is designed in Culemborg and manufactured by partner manufacturers in the Netherlands and elsewhere in Europe, featuring contemporary modern character with various styles and finishes.

Products and services

• Banken (Sofas)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LCK NederlandminorStrategic or Co-development PartnerPartnership with LCK Nederland for maintenance products. LCK Nederland has tested all Cartel Living materials and upholstery for cleanability. Cartel Living-care.nl website (operated with LCK Nederland) provides maintenance advice and recommended products for furniture care.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Leolux: Dutch premium furniture manufacturer producing upholstered seating, tables, and cabinetry, also selling through a dealer network in the Benelux and broader Europe. Directly comparable in scale, Dutch craftsmanship heritage, and premium dealer-based GTM.
• Montis: Dutch premium upholstered furniture manufacturer specializing in sofas and chairs, distributed via dealers. Comparable in Dutch origin, premium craftsmanship narrative, and dealer-based go-to-market.
• Artifort: Dutch manufacturer famous for upholstered designer seating with a long heritage and dealer-led distribution. Closely comparable to Cartel Living on product focus (upholstered seating), Dutch origin, and premium positioning.
• Moroso: Italian premium upholstered furniture manufacturer producing designer sofas, armchairs, and beds through a global dealer network. Comparable on upholstered seating focus, premium positioning, and customization options.
• Flexform: Italian maker of high-end upholstered seating and complementary tables, distributed through a worldwide dealer network. Comparable on premium upholstered sofa focus, craftsmanship narrative, and dealer-led sales.

Broad incumbents

• B&B Italia: Large Italian premium furniture brand offering sofas, beds, and tables through an extensive global dealer network. Broader portfolio and significantly larger scale than Cartel Living, but overlapping in premium upholstered seating.
• Vitra: Swiss design furniture and lifestyle brand producing a broad portfolio including residential seating and tables, distributed globally. Comparable in premium positioning and design-led positioning, though operating at significantly larger scale.
• Cassina: Established Italian premium furniture brand producing iconic upholstered seating and complementary pieces through global dealer networks. Comparable in premium positioning and dealer-based distribution, though much larger and broader in scope.
• Poliform: Italian premium furniture maker spanning sofas, wardrobes, kitchens, and tables, sold through dealers worldwide. Overlaps with Cartel Living on premium sofas and tables via dealer channels, but operates at larger scale with broader categories.
• Rolf Benz: German premium upholstered furniture maker selling sofas and tables through a European dealer network. Overlaps with Cartel Living on premium seating focus and dealer-led distribution across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cartellivingnl
• Facebookfacebook.com/cartel.living
• LinkedInlinkedin.com/company/cartel-living-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartel Living