Carbotecnia

What Carbotecnia does

Carbotecnia S.A. de C.V. is a Mexican industrial water treatment company headquartered in Zapopan (Guadalajara Metropolitan Area), Jalisco, founded in 1987 with the installation of the first coconut shell activated carbon activation plant in North America. The company manufactures activated carbon in coconut shell, mineral (bituminous and lignite), and wood-based varieties across granular, powdered, pelletized, and carbon block formats, alongside impregnated specialty carbons (Vapacid, Carvacid, Carvapox, Vapamón, Vapomer) for targeted removal of acid gases, ammonia, mercury vapors, and organic compounds. Its product portfolio extends to complete water treatment systems including FRP filter tanks, cartridge housings, water softeners, ion exchange resins, reverse osmosis membranes and systems, UV disinfection, ozone generators, multimedia filtration, iron and manganese catalytic systems, and grey water treatment plants, plus a Carboro line for gold recovery and BioCar biochar for agricultural applications.

The company's customer base spans food and beverage (its primary vertical, including tequila distilleries, wineries, breweries, sugar processors, and edible oil producers), manufacturing and automotive, mining, electronics, pharmaceutical and laboratory, hospitality, agriculture, and municipal water utilities. Eight named enterprise customers across these verticals report supplier evaluation scores between 90 and 100, indicating strong retention. The go-to-market is sales-led, centered on a team of specialized engineers who provide technical advisory, feasibility analysis, installation support, performance audits, and carbon reactivation services through phone, email, and a separate Filtrashop.com e-commerce storefront for simpler SKU purchases.

Carbotecnia's business model combines one-time product sales (activated carbon, filtration equipment, consumable media) with professional engineering services (consulting, audits, reactivation) and project-based water treatment plant installation. Pricing is publicly disclosed in both USD and MXN with promotional discounts, free shipping within the Guadalajara metro area, and national freight plus international CPT/FOB/CIF shipping. The company holds NSF/ANSI 61 certification for potable water components and operates from a 3,000 m² warehouse with immediate inventory availability. The company is privately held with no disclosed institutional investors, parent company, or subsidiaries.

Name

Carbotecnia

Legal name

Carbotecnia S.A. de C.V.

Website

https://carbotecnia.info

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Carbotecnia is a Mexican industrial water treatment specialist founded in 1987, manufacturing activated carbon products and distributing filtration systems for food and beverage, manufacturing, mining, pharmaceutical, and municipal clients primarily across Mexico.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Carbon and Graphite Product Manufacturing (335991)

SIC

Chemicals & Allied Products (2800), Industrial Organic Chemicals (2860)

akta.pro primary industry

Activated Carbon & Carbon Adsorbents (IMAEAIAF)

akta.pro secondary industries

Adsorption & Taste/Odor Control (GAC/PAC, Air Stripping) (EUANABAF), Bio-based Carbon Products & Advanced Bioproducts (Biochar, activated carbon, carbon black alternatives) (EUAAAIAM), Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)

Keywords

• Activated carbon products
• Water treatment systems
• Industrial filtration equipment
• Reverse osmosis membranes
• Water purification services

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Activated Carbon and Filtration Product Sales: Sale of activated carbon in various forms (coconut shell, mineral, wood; granular, powder, pellet), filtration equipment (tanks, valves, cartridge housings, softeners, reverse osmosis systems, UV systems, ozone generators), and consumable media (sand, anthracite, zeolite, garnet, greensand, ion exchange resins, membranes). Products are sold in standard bags (25 kg), cubic foot bags (1 ft³), and super sacks (500 kg or 1000 kg). Pricing is publicly listed in USD and MXN with promotional discounts available.
2. Technical Services and Engineering Consulting: Technical advisory and consulting services including activated carbon viability studies (technical and economic), technical guidance for carbon selection, installation/backwash/disinfection advice, optimization audits, spent carbon regeneration, and tequila/distilled beverage parameter correction. Services support product sales and build long-term customer relationships.
3. Water Treatment Plant Installation and Projects: Design and installation of water treatment plants and purification systems for industrial clients, as evidenced by the 'Proyectos' and 'Completed Projects Portfolio' pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Carbotecnia manufactures and distributes activated carbon products (coconut shell, mineral/bituminous, lignite, and wood-based in granular, powder, pellet, and cartridge forms) and complete water treatment equipment including FRP filter tanks, cartridge filters, multimedia filters, water softeners, ion exchange systems, reverse osmosis systems, UV and ozone disinfection units, and iron/manganese removal systems. The company also designs and installs water treatment plants, and provides technical consulting, feasibility studies, installation support, carbon reactivation services, and free engineering training.

Product overview

Carbotecnia is a Mexican industrial water treatment company with over 30 years of experience since 1987, offering a comprehensive portfolio of activated carbon products, filtration equipment, and technical services. The product portfolio is organized around three core activated carbon raw materials (coconut shell, mineral/bituminous and lignite, and wood-based) available in multiple formats (granular, powdered, pellet, and block cartridges), complemented by complete water treatment systems including activated carbon filters, cartridge filters, multimedia filtration, water softeners, ion exchange systems, reverse osmosis, UV and ozone disinfection, and iron/manganese removal equipment. The company also provides grey water treatment plants and specialized products for gold recovery and biochar applications. Technical services include consulting for activated carbon selection, feasibility analysis, installation support, performance audits, disinfection, and carbon reactivation services. The portfolio includes branded products such as Carboro (gold recovery), Biostat (bacteriostatic), Carvapur/Vapacid/Carvacid/Carvapox/Vapamón/Vapomer (specialty impregnated carbons), Mega/Megapol (wood-based), and Gama (mineral) product lines, complemented by Aquex cartridge filters, 3M water purifiers, Hydronix filters, Parker filtration products, and Azud disc filters. Educational resources including free courses, webinars, and technical articles support the product offering.

Differentiator

Problem solved

Functional benefit

Brands

• Carbotecnia: Water treatment and purification company specializing in activated carbon solutions
• Filtrashop

Products and services

• Coconut Shell Activated Carbon (Micro 4, Micro 10, IA-4, Biostat, Micro 4 LS) Activated carbon from coconut shell with high surface area (240-280 m²/g), high hardness, and good mechanical strength. Used for water purification, gas scrubbing, odor control, and air purification. Includes bacteriostatic variants (Biostat with silver impregnation) and acid-washed low-ash variants (Micro 4 LS). Sold in 25 kg bags, 1 ft³ bags, or super sacks (500 kg / 1000 kg).
• Mineral Activated Carbon (Gama B, Gama L, Amin-Carb, EBA-9, Carvapur Pellet) Mineral activated carbons produced from bituminous coal or lignite via steam activation. Bituminous variants create multi-sized pores (micro, meso, macro) suitable for drinking water to tertiary wastewater. Lignite variants are macroporous, used primarily for liquid decolorization. Includes specialty grades for amine removal and tequila/distilled spirit refining.
• Wood-Based Activated Carbon (AA-3, AAM, Megapol series, Mega) Macroporous activated carbon from pine wood, sawdust, and bamboo, activated by steam or phosphoric acid. High surface area of 1500-2500 m²/g. Particularly effective for decolorization of liquids including wines, juices, vinegars, sugars, and edible oils. Also used in pharmaceutical and petroleum industries.
• Impregnated/Special Activated Carbons (Vapacid, Carvacid, Carvapox, Vapamón, Vapomer) Chemically impregnated activated carbons for removing compounds not captured by standard carbon, including mercury vapors, acid gases (H2S, HCl, SO2), nitrogen oxides, ammonia, amines, and hydrogen cyanide. Impregnants include metallic silver and alkalis.
• Carboro - Activated Carbon for Gold Recovery

Quantifiable outcome

• CINCO Laboratorio scored 100/100 for delivery times, documentation, emergency response, packaging conditions
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• IPICYT (Instituto Potosino de Investigación Científica y Tecnológica)minorStrategic or Co-development PartnerResearch and academic partnership with IPICYT, a scientific research institute in San Luis Potosí, Mexico. The partnership is displayed via a logo/mark indicating a cooperation agreement or academic collaboration.
• NSF InternationalcoreTechnology or IntegrationProduct certification partnership. Carbotecnia's water treatment components are certified to NSF/ANSI Standard 61, ensuring safety for potable water applications. Listed on NSF website (Company C0504941).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Haycarb PLC: Sri Lankan–headquartered global supplier of coconut shell–based activated carbon, serving drinking water, gold recovery (similar to Carboro), and industrial process purification — directly overlapping Carbotecnia's coconut shell product line.
• Calgon Carbon (Kuraray): Now part of Kuraray, Calgon Carbon is one of the world's largest manufacturers of activated carbon (granular, powder, and specialty impregnated grades) for water, air, and industrial process applications — directly comparable to Carbotecnia's core product family.
• Cabot Corporation (Norit Activated Carbon): Cabot's Norit line produces granular and powdered activated carbons used in water treatment, food/beverage, pharmaceutical, and industrial gas purification. Highly comparable to Carbotecnia across both commodity and impregnated carbon segments.
• Donau Carbon: European-based activated carbon manufacturer and reactivation service provider, offering GAC, PAC, and specialty impregnated carbons for water and air — most analogous to Carbotecnia's industrial and regeneration service mix.
• Silcarbon Aktivkohle: German manufacturer of activated carbon (coconut, coal, wood-based, and impregnated) and provider of spent-carbon reactivation — directly competes with Carbotecnia's activated carbon and reactivation service lines in industrial and specialty applications.
• Jacobi Carbons: Swedish-owned global activated carbon manufacturer with a full portfolio of granular, powdered, pelletized, and impregnated grades plus reactivation services — comparable to Carbotecnia across product breadth and carbon regeneration offerings.

Broad incumbents

• Veolia Water Technologies: International environmental services and water treatment company operating across industrial and municipal water sectors in Mexico/Latin America — competes for large-scale water treatment plant projects that Carbotecnia also bids on.
• Pentair: Global water solutions company offering residential, commercial, and industrial filtration systems — including reverse osmosis, water softening, and carbon filtration cartridges like those resold by Carbotecnia (Pentair valves appear in Carbotecnia's catalog).
• Xylem: Global water technology major supplying industrial and municipal water treatment equipment, filtration, and disinfection — competes with Carbotecnia for municipal and industrial accounts at a much larger scale.

Regional players

• Grupo Rotoplas: Mexico-based leader in water storage, treatment, and filtration solutions serving residential, commercial, and industrial Mexican/Latin American markets — addresses the same customers as Carbotecnia, though with a different product focus and broader retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carbotecnia
• YouTubeyoutube.com/user/CanalCarbotecnia
• Facebookfacebook.com/carbotecnia
• LinkedInlinkedin.com/company/carbotecnia-sa-de-cv
• Instagraminstagram.com/carbotecniamx
• TikToktiktok.com/@carbotecnia.mx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbotecnia