Cupcake
Cupcake is a privately held company founded in 2022 that, per its stated description, aims to simplify NFT acquisition for first-time buyers, and operates the "Shake N'Bake" Telegram bot/channel as its primary visible product with 140 subscribers.
- Company typePrivate
- Founded2022
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Cupcake firmographics
Firmographics- Name
- Cupcake
- Website
- https://cupcake.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cupcake is a privately held company founded in 2022 that, per its stated description, aims to simplify NFT acquisition for first-time buyers, and operates the "Shake N'Bake" Telegram bot/channel as its primary visible product with 140 subscribers.
- Ownership category
- akta.pro rank
Where Cupcake is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Cupcake business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Distribution channels1 record
Marketing channels1 record
Cupcake product offering
Product offeringCore offering
Cupcake operates a Telegram-based bot/channel called Shake N'Bake that delivers baking and cooking-related content to subscribers through the Telegram messaging platform. The offering is a content channel reachable at t.me/shakebakebot, focused on providing accessible baking/cooking content directly within users' existing messaging app.
Differentiator
Problem solved
Functional benefit
Products and services
- Shake N'Bake A Telegram bot/channel operated by Cupcake under the doing-business-as name Shake N'Bake that distributes baking/cooking content to subscribers via the Telegram messaging platform. The source data does not specify the bot's specific functional features beyond content delivery to its 140 subscribers.
Companies that use Cupcake
Customer profileIdeal customer profiles1 record
Cupcake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cupcake partnerships and signals
Strategic signalScale indicators1 record
Cupcake competitors and assessment
Company assessmentBroad incumbents
- Yummly: Yummly is a large-scale recipe discovery and meal planning platform serving home cooks with personalized baking and cooking content. It is comparable to Cupcake because both target consumers interested in home baking/cooking content, though Yummly operates at vastly greater scale via a full app and web platform.
- Tasty (BuzzFeed): Tasty is BuzzFeed's video-first food content brand with a massive social media following, including on messaging and short-form platforms. It is comparable to Cupcake because both reach home bakers via social/visual-first channels, though Tasty operates at a global brand scale.
- Cookpad: Cookpad is the world's largest home cooking recipe-sharing platform, with strong communities in Japan, Southeast Asia, and Latin America. It is comparable to Cupcake in that both serve home bakers/cooks with recipe content via digital channels, though Cookpad has a vastly larger and more localized user base.
- NYT Cooking: NYT Cooking is a subscription-based recipe and cooking content product from The New York Times. It is comparable to Cupcake in that both monetize curated baking/cooking content for engaged home cooks, though NYT Cooking benefits from the NYT brand and a deep editorial team.
- Allrecipes: Allrecipes is one of the largest community-driven recipe and baking content platforms, with user-submitted recipes and a substantial home-cook audience. It competes for the same end consumer attention that the Shake N'Bake Telegram bot targets, but at a much larger scale.
Emerging players
- SideChef: SideChef is a guided cooking app delivering step-by-step recipes to home cooks, including significant baking content. It is comparable to Cupcake because both serve engaged home bakers with instructional content, though SideChef uses a full app while Cupcake uses a Telegram bot.
- Whisk (Samsung Food): Whisk (now Samsung Food) is a recipe organizer and meal planner with strong baking content. It is comparable to Cupcake because both serve the home baker with structured recipe content and meal inspiration, though Whisk has deeper integrations and an established user base.
Market position
Customer concentration
Cupcake social profiles
Digital presenceCupcake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cupcake leadership team
Management profileNumber of profiles
Cupcake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cupcake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cupcake
What does Cupcake do?
Cupcake operates a Telegram-based bot/channel called Shake N'Bake that delivers baking and cooking-related content to subscribers through the Telegram messaging platform. The offering is a content channel reachable at t.me/shakebakebot, focused on providing accessible baking/cooking content directly within users' existing messaging app.
Is Cupcake a public or private company?
Cupcake is a private company. It is classified as unknown and is currently operating.
When was Cupcake founded?
Cupcake was founded in 2022. It employs 11 to 50 people.
Where is Cupcake based?
Cupcake is headquartered in Chicago, United States, in the North America region.
Who are Cupcake's main competitors?
Broad incumbents on record are Yummly, Tasty (BuzzFeed), Cookpad, NYT Cooking and Allrecipes. Emerging players are SideChef and Whisk (Samsung Food).
Does Cupcake have an API?
No public API is recorded for Cupcake.