King George Hotel

What King George Hotel does

King George Hotel is a historic boutique hotel located at 334 Mason Street in San Francisco, one block from Union Square. Built in 1914 for the Panama-Pacific International Exposition, the property operates as a privately held single-asset hotel with European-inspired character, soft lighting, and vintage touches; guestrooms, bathrooms, and corridors were renovated in 2016, and the lobby in 2018. Its commercial offering spans standard rooms, suites, and approximately 1,050 square feet of meeting and event space across The Oxford Room and Mason Social Club, supported by on-site restaurant (Pine Restaurant) and lounge (Winston's Lounge) partners and a parking affiliation with Mason O'Farrell Garage.

The hotel's revenue model is transactional nightly rental, with tiered pricing by room or suite type and ancillary income from amenity fees and dry cleaning services. Pricing includes length-of-stay discounts (15-30% off for 2+ nights), complimentary in-room coffee and tea, complimentary Wi-Fi, and morning pastries. As of July 10, 2026, the previously applied amenity fee has been eliminated for new reservations. A $200 incidental hold is placed at check-in, and all major credit cards are accepted. There is no proprietary technology stack; the booking system runs on a Synxis widget integrated via the Milestone Inc. digital platform, with no AI, ML, or advanced data capabilities disclosed.

Distribution is fully direct-to-consumer through the hotel website, phone reservations, and email, with content marketing via blog and organic social (Instagram, Facebook) and an email newsletter channel for promotions. The hotel certifies as a California Green Lodging Program member, is fully conformant with WCAG 2.2 Level AA accessibility standards (including 7 accessible rooms with roll-in showers and 20 accessible parking spots), and is GDPR- and CCPA-compliant. The property appears to operate under the Oxford Hotels & Resorts LLC multi-property umbrella alongside the Godfrey Hotels portfolio, though no formal parent-subsidiary ownership structure is disclosed.

Name

King George Hotel

Legal name

King George Hotel

Website

https://kinggeorge.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Short description

King George Hotel is a historic 1914 boutique hotel in downtown San Francisco, one block from Union Square, offering rooms, suites, and meeting space to leisure visitors and conference attendees, with on-site restaurant and lounge partners.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), City/Urban Convention Hotels (THAGALAA)

Keywords

• Boutique hotel rooms
• Historic hotel accommodation
• Meeting event space
• Union square lodging
• Extended stay discounts

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Room Rentals: Nightly room rentals with tiered pricing based on room type (rooms and suites). Revenue is transactional per stay, with additional revenue from amenity fees and dry cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

King George Hotel operates a historic boutique hotel property at 334 Mason Street in downtown San Francisco, one block from Union Square. It sells overnight guest accommodations including standard rooms and suites, 1,050 square feet of meeting and event space (The Oxford Room and Mason Social Club), and curated special packages such as the Romance Getaway. Revenue is generated primarily through nightly room rentals, supplemented by amenity fees, dry cleaning services, and meeting space bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms Boutique hotel guest rooms offering accommodations with soft lighting, vintage touches, and cozy corners featuring European-inspired character and old-world warmth. Targeted at leisure and business travelers seeking a quieter downtown San Francisco stay.
• Suites Extended-stay guest suites with more space than standard rooms, designed with the same vintage-inspired charm and boutique comfort as the hotel's other room offerings. Targeted at travelers seeking additional space for longer stays or special occasions.
• Romance Getaway Package Special romance package including a bottle of wine or sparkling, a small cake, and a delightful treat bag, positioned for anniversaries, proposals, and romantic escapes. Targeted at couples seeking a curated boutique hotel experience in downtown San Francisco.

Quantifiable outcome

• Rooms renovated in 2016; lobby renovated in 2018

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Milestone Inc.minorOthersDigital presence platform provider powering the hotel's website, booking integration, and online presence.
• Oxford Hotels Resorts LLCcoreStrategic or Co-development PartnerParent company managing the King George Hotel along with other boutique properties including Godfrey Hotels and additional Oxford Hotels properties.
• Pine RestaurantminorOthersOn-site restaurant with accessibility features, located at the hotel property. Phone: 603-643-4300.
• Mason Social ClubminorOthersHotel lounge space available for guests to unwind after meetings, located on-property.
• Winston's LoungeminorOthersHotel lounge offering fine wines and imported or domestic beers for guests.
• Mason O'Farrell GarageminorOthersRecommended parking partner located at 325 Mason Street, open 24 hours, for guests requiring vehicle parking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Zelos San Francisco: Boutique hotel in the Union Square / Market Street corridor of San Francisco with similar room count, on-site restaurant and bar, and meeting space targeting both leisure travelers and convention attendees.
• The Marker (formerly W San Francisco): Boutique hotel near Union Square and the Moscone Center convention district, directly competing for the same TechCrunch, Dreamforce, and GDC attendee demand with a similar independent-boutique positioning.
• Hotel Abri: Independent boutique hotel in the Union Square area of San Francisco targeting leisure and business travelers with a comparable room count, modern amenities, and similar GTM focus on direct bookings.
• Kensington Park Hotel: Historic boutique property one block from Union Square with comparable room scale, European-inspired character, and a similar value-positioning strategy against larger Union Square chain hotels.
• Hotel Zeppelin San Francisco: Boutique lifestyle hotel in the Union Square / downtown San Francisco submarket targeting a similar mix of leisure and conference attendees with comparable room count and curated on-site F&B.
• Hotel Whitcomb: Historic downtown San Francisco hotel near Market Street and the Civic Center area offering mid-scale accommodations and meeting space to a similar mix of business and event-driven travelers.
• Handlery Union Square Hotel: Family-owned historic boutique hotel directly across from Union Square, San Francisco, offering comparable mid-scale accommodations, on-site dining, and proximity to Moscone Center and the same convention-driven customer base as King George.

Broad incumbents

• Hilton San Francisco Union Square: Major chain property directly on Union Square with extensive meeting space, branded loyalty, and group sales capabilities that compete for the same convention-driven corporate and group business as King George.
• The Westin St. Francis: Iconic landmark Union Square hotel and direct large-scale competitor with substantially more rooms, larger meeting facilities, and a global loyalty program capturing overlapping convention and leisure demand.
• Fairmont San Francisco: Luxury historic landmark hotel on Nob Hill within walking distance of Union Square, competing for premium leisure and corporate bookings with a much larger room inventory and meeting footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kinggeorgehotel
• Instagraminstagram.com/kinggeorgesf
• Xx.com/kinggeorgehotel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King George Hotel