Hotel Abri

What Hotel Abri does

Hotel Abri is a 91-room boutique hotel located at 127 Ellis St in San Francisco's Union Square district, operating under the management of MetWest Terra Hospitality. The property offers a room mix spanning Deluxe King, Deluxe Queen, Deluxe Double, ADA-accessible rooms with bars and roll-in showers, plus Oasis and Urban Suites, with functional amenities including DirecTV, BEEKIND bath products, Starbucks coffee, complimentary Wi-Fi, valet parking, and a Grab & Go shop. Differentiators include free downtown parking (rare in Union Square), waived urban fees on direct bookings, and eight ADA-accessible guest rooms supported by a WCAG 2.0 Level AA compliant website.

Revenue is generated primarily through overnight accommodations sold via the direct website (hotelabrisf.com) backed by a Synxis property management and booking engine, supplemented by OTA distribution and a Tripster channel for attraction bundles. The hotel layers pricing through curated packages (Stay & Play with Uber credit, Breakfast Bundle, Un'wined with free valet and wine, Love Is Love with FORIA intimacy kit, Experience San Francisco attractions, and a 25% California Resident Rate) and monetizes ancillary services including valet parking ($75-$85 per stay), pet fees ($75 per stay), and the City Room — a 408-square-foot meeting space for up to 14 guests — sold via direct corporate account and RFP channels. Marketing combines SEO-driven direct booking, email/VIP list, Instagram (@hotelabri), and Google AdWords and Facebook remarketing, with partnerships supporting FORIA, Tripster, Stash Hotel Rewards, and parent manager MetWest Terra Hospitality. The property holds Clean + Safe and GreenLeaders certifications.

Name

Hotel Abri

Legal name

Hotel Abri

Website

https://hotelabrisf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Abri is a 91-room boutique hotel in San Francisco's Union Square, owned and operated under MetWest Terra Hospitality, serving leisure tourists, business travelers, and groups with differentiated free parking, ADA accessibility, and curated experience packages.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Overnight Accommodations: Core revenue from 91 rooms and suites including Deluxe King, Deluxe Queen, Deluxe Double, and accessible ADA rooms. Occupancy sold through direct website booking, Synxis engine, and third-party OTAs.
2. Meeting & Event Space Rental: City Room meeting space available for executive gatherings and groups up to 14 people at 408 square feet, offered with group room blocks and corporate rates.
3. Special Packages and Upsells: Promotional packages including Stay & Play with Uber credits, Breakfast Bundle, Experience SF attraction packages, Love Is Love romance packages, and Unwined packages with complimentary wine and parking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Abri operates a 91-room boutique hotel in Union Square, San Francisco, offering Deluxe King, Deluxe Queen, Deluxe Double, and ADA-accessible rooms, plus Oasis Suite and Urban Suite accommodations. The hotel supplements its room offerings with special promotional packages (Stay & Play, Breakfast Bundle, Un"wined" In The City, Love Is Love, Experience San Francisco), a 408-square-foot City Room meeting space for up to 14 guests, valet parking, pet-friendly accommodations, and complimentary amenities such as Wi-Fi, Grab & Go shop, and morning coffee service.

Product overview

Hotel Abri is a boutique hotel with 91 rooms and suites in Union Square, San Francisco. The property operates as a single unified offering with room accommodations as the core product, complemented by special offer packages (Stay & Play, Breakfast Bundle, Un"Wined" In The City, Love Is Love, Experience San Francisco, California Resident Rate) that add value through bundled amenities, discounts, and partner services. Additional services include meeting space (City Room) and standard hotel amenities like valet parking, Grab & Go Shop, and pet-friendly accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Abri (Main Property) A 91-room boutique hotel located in Union Square, San Francisco, offering accommodations with modern amenities, personalized service, and proximity to city attractions.
• Deluxe King King bed accommodation with premium amenities in Union Square.
• Deluxe Queen Queen bed accommodation with premium amenities in Union Square.
• Deluxe Double Two double beds accommodation with modern amenities for relaxation.
• Deluxe King ADA Bars Accessible king bed accommodation with bar/bench features including accessible shower/tub with bench and handheld shower head.
• Deluxe Queen ADA Bars Accessible queen bed accommodation with bar/bench features including accessible shower/tub with bench and handheld shower head.
• Deluxe Queen ADA with Roll-in Shower Accessible queen bed accommodation with roll-in shower featuring seat, grab bars and adjustable shower wand.
• Oasis Suite Premium king suite with separate living room area, dining nook, double sink bathroom, 42-inch flat screen LCD TV, and city views.
• Urban Suite King suite with separate living/dining area offering plush urban comfort.
• Stay & Play Package Special offer including 20% off accommodations plus $10 Uber Credit and no urban fees, ideal for event attendees near Chase Center, Oracle Park, and Moscone Center.
• Un"wined" In The City Package Special offer featuring free valet parking (valued at $75), complimentary bottle of wine, and no urban fee ($40 per night savings), starting at $169.
• Love Is Love Package Romance package with 20% off best available rates, complimentary wine for two, and Passion Play Intimacy Kit by FORIA.
• Experience San Francisco Package Attraction package offering up to 20% off accommodations plus tickets to San Francisco attractions including Big Bus Tour, Aquarium of the Bay, Bay Cruise, Alcatraz, and Golden Gate Bridge Bike Tour.
• California Resident Rate Exclusive 25% discount on best available rate for California residents, requiring valid California ID at check-in.
• City Room Meeting Space 408-square-foot private boardroom accommodating up to 14 guests, featuring oversized frosted sliding glass doors, corner lounge nook, and wet bar, offered with group room blocks and corporate rates.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• FORIAminorStrategic or Co-development PartnerHotel Abri partners with FORIA for the Love Is Love romance package featuring Passion Play Intimacy Kit. FORIA donates percentage of product sales to LGBTQIA+ nonprofits including Audre Lorde Project, Los Angeles LGBT Center, and National Center for Transgender Equality.
• TripstercoreChannel Partner/ Reseller/ DistributorThird-party booking partner providing Experience San Francisco attraction packages including Big Bus Tours, Aquarium of the Bay, Bay Cruises, Alcatraz tickets, and Golden Gate Bridge Bike Tours. Hotel Abri receives commission on packaged bookings.
• MetWest Terra HospitalitycoreOthersParent hospitality management company operating Hotel Abri. Handles reservations, front desk operations ([email protected]), sales inquiries, and overall hotel management.
• Stash Hotel RewardsminorGTM or Marketing PartnerHotel loyalty rewards program affiliated with Hotel Abri, allowing guests to earn points on stays for future discounts and benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Zeppelin San Francisco: Independent boutique hotel in Union Square, San Francisco targeting similar leisure and business traveler segments with comparable room count and experiential positioning.
• Hotel Via: Boutique hotel in South Beach/Oracle Park area of San Francisco with similar independent positioning, modern amenities, and proximity to event venues.
• Hotel Zelos San Francisco: Boutique hotel in downtown San Francisco near Union Square/Market Street, offering comparable amenities and targeting similar leisure, corporate, and group traveler segments.
• Hotel Vitale: Boutique hotel on the San Francisco waterfront/Embarcadero with similar independent positioning, modern amenities, and downtown business and leisure traveler focus.
• Hotel Griffon: Boutique hotel in downtown San Francisco near the Embarcadero with comparable size, independent positioning, and emphasis on personalized hospitality.
• Hotel G San Francisco: Boutique hotel in San Francisco's Union Square district with comparable positioning, modern boutique amenities, and similar target market of leisure and business travelers in downtown SF.
• Hotel Stratford San Francisco: Boutique-style hotel in downtown San Francisco near Union Square with similar mid-scale independent positioning and target segments.
• Marker Hotel (formerly Hotel Monaco): Boutique hotel in downtown San Francisco with comparable experiential positioning, modern amenities, and emphasis on distinctive guest experience.
• Inn at Union Square: Smaller boutique hotel directly in Union Square, San Francisco, offering comparable independent positioning and personalized hospitality for leisure and corporate travelers.

Broad incumbents

• Hyatt Regency San Francisco Downtown SOMA: Major chain hotel in downtown San Francisco offering overlapping accommodations for business and leisure travelers near Moscone Center; competes for the same corporate and group travel demand as Hotel Abri but with much larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hotelabri
• LinkedInlinkedin.com/company/hotel-abri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Abri