People Potential

What People Potential does

People Potential is a privately held learning and development consultancy headquartered in Kuala Lumpur, Malaysia, with a regional office in Singapore. Founded in the 1970s, the firm designs and delivers customised corporate training programmes across four primary practice areas: Business Presentations (Persuasion, Visualisation, Delivery, and Q&A), AI, Learning & Performance, Leadership & Management Development, and Behaviour Change Systems, with two emerging practices in Sustainability & ESG and Instructional Design. Flagship programmes include Presentations Alive! (delivered to 16,500+ corporate participants since 1994), The Case Maker, Data to Business Story, and The Business Storyteller, each offered in Essentials, Standard, and Advanced tiers and delivered face-to-face or via virtual instructor-led training (VILT). High-Performance Presentations Coaching serves C-Suite and senior leaders individually or in small groups.

The technology stack centres on a proprietary 8D-ID Visual Framework for instructional design and a Core strategic partnership with Mindmarker that powers the company's post-training reinforcement offering. Reinforcement programmes run for 8-12 weeks via bite-sized mobile messages, and the Learning Journeys microlearning platform extends engagement up to 36 weeks with progress tracking. The firm has added AI-themed curricula and a custom AI Coaching tool for ESG learning to capture enterprise AI adoption demand. Trainer quality is the principal craft asset: new trainers require a minimum 160-hour accreditation with fluency tests, and all leadership development trainers hold Masters or PhD degrees.

The business model is a quote-based, multi-year B2B professional services model sold through direct enterprise field sales to large organisations, including multinational corporations and Fortune 500 companies. Pricing is not publicly disclosed and is tailored to programme scope, duration, and participant volume. Engagement is concentrated in the Asia-Pacific region with delivery documented across 24 countries spanning 5 continents. Named enterprise customers include Maybank, UOB, Northern Trust, PayNet, PwC, Gamuda, Alliance Bank, Danone, Maxis, Zurich Insurance, WWF, Motorola Singapore, and Edotco Malaysia. The company has won Best Management Training Provider at the HR Vendors of the Year Awards for six consecutive years (2017-2022) and reports an 85-90% repeat-client rate. People Potential is founder/management-owned with no disclosed external funding or institutional investment.

Name

People Potential

Legal name

People Potential

Website

http://peoplepotential.com/

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

People Potential is a Malaysia-based learning and development consultancy that designs and delivers customised corporate training across business presentations, leadership, AI learning, and behaviour change. It serves multinational and Fortune 500 enterprises in 24 countries via direct enterprise sales, leveraging a proprietary instructional design framework and a partnership with Mindmarker for post-training reinforcement.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Sales, Customer Service & Soft Skills Training (BPACANAD), Coaching, Feedback & Mentoring Skills (EDABAMAM), Technical & Digital Skills Training (BPACANAB)

Keywords

• Corporate training services
• Leadership development programs
• Presentation skills training
• Behaviour change systems
• Instructional design consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Training Services: B2B professional services revenue through delivery of customised training programmes to corporate clients. Services include face-to-face and virtual instructor-led training (VILT), coaching sessions, and behaviour change reinforcement. Engagement typically structured as project-based contracts with organisations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

People Potential is a learning and development consultancy that designs and delivers customised corporate training programs across four practice areas: Business Presentations, AI/Learning & Performance, Leadership & Management Development, and Behaviour Change Systems. Programmes are delivered as face-to-face or virtual instructor-led training (VILT), supplemented by coaching and post-training reinforcement through the Mindmarker app, using a proprietary 8D-ID Visual instructional design framework.

Product overview

People Potential is a learning and development consultancy offering a multi-practice-area portfolio of training programmes, coaching, and reinforcement solutions. The company operates across four main practice areas: Business Presentations (covering Persuasion, Visualisation, Delivery, and Q&A skill sets), AI, Learning & Performance (including AI adoption and learning optimisation programmes), Leadership & Management Development (organised into Collaboration, People Management, and Inquiring Leader suites), and Behaviour Change Systems (using the Mindmarker app for post-training reinforcement). Additional practice areas include Instructional Design (using the proprietary 8D-ID methodology) and Sustainability & ESG. Key flagship programmes include The Case Maker™ for business proposals, Presentations Alive!™ (a 30-year-old foundational presentation programme with 16,500+ alumni), Data to Business Story™ for data visualisation, The Business Storyteller™ for narrative skills, and The Art of Asking Good Questions™ for meeting productivity. All programmes are available as face-to-face or virtual instructor-led training (VILT), with most offerings available in Essentials, standard, and Advanced tiers. The company also offers High-Performance Presentations Coaching for senior leaders and organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Case Maker™ A business proposal development and presentation programme that teaches staff at all levels to create compelling proposals using structure and tools. Available in Essentials, standard, and Advanced versions.
• The Project Pitch™ A programme designed specifically for high-potentials to build clear, compelling, and engaging pitches for presenting business ideas to senior management.
• Data to Business Story™ Data visualisation and storytelling programme that helps employees translate data into clear business stories. Available in Essentials, standard, and Advanced versions.
• Compact Slides & One-Pagers™ Training programme focused on transforming information into clear, succinct slides and one-pagers to speed up decision-making. Available in Essentials, standard, and Advanced versions.
• Presentations Alive!™ Signature programme for building fundamentals of professional business presentations. A flagship offering delivered to more than 16,500 corporate participants across Asia-Pacific and the Middle East since 1994. Available in Essentials, standard, and Advanced versions.
• The Business Storyteller™ Programme that teaches professionals to make key messages memorable using vivid and memorable business stories. Available in Essentials, standard, and Advanced versions.
• Virtual Presentations Decoded™ Programme designed to help presenters reach, engage, and convince audiences in virtual or hybrid environments, covering technology use and virtual presenting skills.
• I'll Answer That™ Programme that helps professionals anticipate and answer questions during meetings and presentations with confidence and credibility.
• High-Performance Presentations Coaching Individual coaching, Dynamic Duo Coaching, or Strategic Small-Group Workshops for C-Suite and senior leaders to address unique presentation needs and challenges.
• The Art of Asking Good Questions™ Programme that teaches professionals how to think critically and formulate or verbalise thought-provoking questions for productive meetings and Q&A sessions. Also available in an Essentials version for support staff.
• AI Adoption At Work Programme that demystifies AI by introducing real workplace applications and guiding employees on how to adopt AI confidently and effectively.
• Persuasive Presentations with AI Programme helping participants use AI tools to structure compelling messages, design impactful visuals, and deliver presentations with clarity and confidence.
• The AI-Powered Learner Programme that equips employees with AI-powered tools to learn more efficiently through smart content generation, on-demand assistance, and personalised learning techniques.
• Problem Solving & Decision Making with AI Programme that equips participants with structured problem-solving techniques supported by AI tools for identifying root causes, generating and evaluating solution options.
• Critical Thinking with AI Programme that helps participants strengthen critical thinking skills by combining sound reasoning with AI-powered insights to question assumptions and assess information credibility.
• The Collaborative Professional Programme that teaches both managers and non-managers the mindset and behaviours of good collaborators, laying the foundation for building a collaborative workplace culture.
• Influencing Collaboration Programme that presents specific tools and techniques for applying influence, building reciprocity, and developing credibility to strengthen teams and business relationships.
• Facilitating Collaboration Programme that develops facilitation skills for leading collaborative and innovative meetings, spotting opportunities for collaboration, and navigating diverse interests.
• Motivating Direct Reports Programme that teaches managers multiple ways to motivate their people through goal setting, job redesign, and feedback to build a motivated and high-performing team.
• Motivating Direct Reports - Advanced Advanced programme for experienced managers (5+ years) exploring fundamental and less common approaches to motivation including setting high standards and creating safe team climates.
• Career Transitions and Derailments Programme designed for professionals aspiring to move up the leadership ladder while helping their direct reports advance, covering preparation, fit testing, and derailment prevention.
• Managing Difficult and Uncomfortable Conversations Programme that teaches professionals to navigate uncomfortable or difficult conversations essential for personal effectiveness and team performance in workplace settings.
• Post-training Reinforcement System Training reinforcement solution using the Mindmarker app to design post-training reinforcement programmes to help learners retain knowledge and apply new behaviours over 8-12 weeks, moving them through Awareness, Knowledge, and Application stages.
• Learning Journeys Personalised learning pathways delivered via microlearning platform allowing learners to progress at their own pace with content tailored to their role and goals, with journeys running up to 36 weeks.
• Instructional Design Consultancy service for designing and developing bespoke training programmes using the proprietary 8D-ID Visual Framework methodology, addressing organisation-specific learning needs from analysis to behaviour change tracking.

Quantifiable outcome

• 85-90% of business comes from clients who re-engage the company
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• MindmarkercoreTechnology or IntegrationStrategic partnership with Mindmarker, the leader in post-training reinforcement, to bring their tested and award-winning training reinforcement app to Asia. People Potential uses Mindmarker's platform to design and deliver behaviour change programmes that reinforce training knowledge through bite-sized messages over 8-12 weeks, moving learners through Awareness, Knowledge, and Application stages.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wilson Learning: Global sales, leadership and interpersonal skills training company with APAC presence; comparable in instructor-led corporate training delivery and customisable programmes for large enterprises.
• AchieveForum: Provider of leadership, sales and customer-facing training programmes to global enterprises; competes with People Potential on presentation and influence skills training for client-facing employees.
• Dale Carnegie Training: Global corporate training franchise specialising in presentation skills, leadership and interpersonal skills — directly overlapping with People Potential's Business Presentations and Leadership & Management practice areas.
• Development Dimensions International (DDI): Specialist leadership and management training provider with deep enterprise client base; directly comparable in leadership development, people management and behaviour change offerings.
• FranklinCovey: Provider of leadership, productivity and execution training to enterprises globally; competes for the same multinational L&D budgets as People Potential with a comparable premium, content-led positioning.
• BTS: Business storytelling and presentation-focused consultancy serving Fortune 500 strategy and sales teams; closely comparable in its emphasis on business narrative and persuasive communication skills.

Broad incumbents

• Cegos: International corporate training and leadership development group with broad multi-topic catalogue; comparable in being a multi-practice B2B L&D provider serving multinational clients.
• Korn Ferry: Global organisational consulting firm with a substantial leadership development and talent solutions practice; a much larger incumbent competing for the same enterprise leadership training wallets.
• GP Strategies: Global performance improvement company offering custom training, learning design and managed learning services; comparable in instructional design and large-enterprise training delivery.

Regional players

• Hemsley Fraser: UK-headquartered corporate training provider offering leadership, management and personal development programmes; comparable in B2B L&D content but primarily serves UK/European markets versus People Potential's APAC base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peoplepotentialandpartners
• LinkedInlinkedin.com/company/ibrahimjmariwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Potential