Quaboag

What Quaboag does

Quaboag Rehabilitation and Skilled Care Center operates a single 147-bed skilled nursing and rehabilitation facility located on the town common at 47 E. Main Street, West Brookfield, Massachusetts. The center delivers 24-hour skilled nursing care, physical, occupational, and speech therapies available seven days per week, a dedicated short-term rehabilitation program focused on orthopedic, stroke, neurological, cardiac, and pulmonary recovery, a secured memory care unit for residents with Alzheimer's and related dementias, an activities program, and a Customer Service Concierge Program that coordinates pre-arrival logistics and post-admission satisfaction. The facility is Medicare and Medicaid certified and contracted with managed care insurance plans, making its revenue mechanics reimbursable per resident day across federal, state, and commercial payors. Patients and families enter through a 24-hour referral line, scheduled tours, walk-in inquiries, or downloadable resident applications, with pre-bookings encouraged for patients leaving hospital with scheduled surgeries. The center primarily serves seniors in West Brookfield and surrounding communities across Worcester, Hampden, and Hampshire Counties in Massachusetts.

Quaboag operates as a non-profit member of Ascentria Care Alliance, one of the largest non-profit community service organizations in New England, leveraging the alliance for back-office, mission, and donation infrastructure. Its go-to-market is referral-driven and trust-driven rather than performance-marketing-driven: it prominently displays a 5-star CMS rating, The Joint Commission National Quality Approval, and an ACHCA award, and supports those credentials with specialty-trained dementia care staff (CMS-approved Hand in Hand program) and a recently renovated rehabilitation gym. Distribution is purely direct-to-consumer via admissions channels; no channel partners, intermediaries, or technology platforms are involved in the care delivery stack. The technology footprint is limited to a YoloCare-managed WordPress website, a Facebook page, an Indeed-hosted careers page, and basic patient-room amenities (cable, telephone, WiFi). No AI, automation, clinical decision support, or proprietary technology platforms are disclosed.

Revenues are billed to government healthcare programs (Medicare and Medicaid) and contracted managed care plans, with no publicly disclosed pricing or contract terms. Mission-aligned revenue is supplemented by donations funneled through Ascentria's donation gateway and a small online merchandise store. The center employs between 51 and 100 staff, consistent with operating a single, mid-sized SNF site. As a non-profit with no public listing, no funding rounds, and no disclosed M&A activity, Quaboag's strategic posture is one of incremental reinvestment and quality defense within its three-county service area rather than expansion-driven growth.

Name

Quaboag

Legal name

Quaboag Rehabilitation and Skilled Care Center

Website

https://quaboagonthecommon.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Quaboag is a non-profit, 147-bed skilled nursing and rehabilitation center in West Brookfield, MA, serving seniors across Worcester, Hampden, and Hampshire Counties with 24-hour nursing care, short-term rehabilitation, memory care, and concierge admissions support, operating as a member of Ascentria Care Alliance.

Ownership category

akta.pro rank

Product category

Skilled Nursing & Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (6231)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Skilled nursing care
• Rehabilitation services
• Memory care
• Short-term rehabilitation
• Long-term care

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Services Revenue: Revenue generated through patient care services billed to government healthcare programs (Medicare and Medicaid) and private managed care insurance plans. The center is Medicare and Medicaid certified and contracted with managed care insurances.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Quaboag Rehabilitation and Skilled Care Center operates a 147-bed skilled nursing and rehabilitation facility in West Brookfield, Massachusetts, providing 24-hour skilled nursing care, physical/occupational/speech therapies available seven days per week, short-term post-acute rehabilitation, long-term residential care, and a dedicated memory care unit for residents with Alzheimer's and related dementias. The center is Medicare and Medicaid certified and contracted with managed care insurance plans, serving seniors across Worcester, Hampden, and Hampshire Counties in Massachusetts.

Product overview

Quaboag is a 147-bed rehabilitation and skilled nursing care center in West Brookfield, MA, offering a comprehensive portfolio of healthcare services. The facility operates as a single integrated care provider offering six core services: Skilled Nursing Services (24-hour nursing care), Rehabilitation Services (physical, occupational, and speech therapy), a Center for Short-term Rehabilitation (post-surgical and hospital recovery), Memory Care (specialized dementia care), an Activities Program, and a Customer Service Concierge Program. These services work together to provide continuous care from short-term rehabilitation through long-term residential care, with the concierge program supporting admissions across all service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Services 24-hour skilled nursing care provided by registered nurses, licensed practical nurses, and certified nurse's aides, offering wound care, diabetic management, pain management, IV therapy, and other medical services for residents and short-term patients.
• Rehabilitation Services Physical, occupational, and speech therapy services available seven days per week, delivered in a renovated spacious rehabilitation gym equipped with the latest therapeutic modality devices for short-term and long-term residents.
• Center for Short-term Rehabilitation Short-term rehabilitation program focused on orthopedic, stroke, neurological, cardiac, and pulmonary recovery, including post-surgical care and discharge planning to help patients transition back home.
• Memory Care Dedicated memory care unit with specialized programming for residents with Alzheimer's and related dementias, featuring staff trained in the CMS-approved Hand in Hand Dementia Care program and a therapeutic environment designed for cognitive support.
• Activities Program Social programs and activities including musical performances, fitness activities, religious services, games, gardening, and field trips designed to support residents' well-being and social engagement.
• Customer Service Concierge Program Pre-arrival coordination and admission support program ensuring smooth transitions for new residents, including room preparation, staff notification, family assistance, and daily check-ins for satisfaction monitoring.

Quantifiable outcome

• 5-star Medicare rating
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ascentria Care AlliancecoreStrategic or Co-development PartnerQuaboag is a member of Ascentria Care Alliance, one of the largest non-profit community service organizations in New England. Ascentria uses an innovative client-centered care model to help individuals and families move forward and thrive. The alliance provides organizational support, resources, and a framework for quality care delivery across multiple service locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National HealthCare Corporation (NHC): A national operator of skilled nursing, assisted living, and home care services with a long-standing reputation. Comparable service lines (skilled nursing, rehabilitation, memory care) and a similar blend of short-term rehab and long-term care.
• The Ensign Group: A national operator of skilled nursing, rehabilitation, and senior living facilities across the U.S. Comparable core services including short-term rehab and long-term care, though substantially larger and geographically diversified versus Quaboag.
• Life Care Centers of America: A national operator of skilled nursing, rehabilitation, and Alzheimer's care facilities across the U.S. Directly comparable core services, with significant overlap in memory care and post-acute rehab delivery.
• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation operators, with significant Massachusetts presence. Comparable core service offering (skilled nursing, post-acute rehab, memory care), although at much broader scale and more geographically diversified.

Emerging players

• Maplewood Senior Living: A Northeast-based upscale senior living operator with assisted living and memory care communities in Massachusetts and Connecticut. Comparable in memory care focus and regional footprint, though predominantly assisted living rather than skilled nursing.
• Benchmark Senior Living: A New England-based operator of assisted living, memory care, and continuing care retirement communities. Comparable in regional focus and memory care offerings, though weighted toward assisted living rather than skilled nursing.

Direct peers

• Athena Health Care Systems: A Connecticut-based non-profit and for-profit operator of skilled nursing, rehabilitation, and assisted living facilities across New England, including Massachusetts. Highly comparable as a regional SNF/rehab operator with overlapping service lines (short-term rehab, long-term care, memory care).
• Bear Mountain Healthcare: A Massachusetts-based operator of skilled nursing and rehabilitation centers serving Central and Western Massachusetts. Directly comparable geography and service mix (short-term rehab, long-term care, memory care) to Quaboag's West Brookfield operations.
• Royal Health Group: A Massachusetts-based operator of skilled nursing and rehabilitation facilities with multiple locations across the state. Comparable in scale, service offerings (skilled nursing, short-term rehab, memory care), and Massachusetts payer environment.

Others

• Benchmark Rehab Partners: A provider of rehabilitation therapy services (physical, occupational, speech) contracted to skilled nursing facilities. Adjacent to Quaboag's rehabilitation service line — comparable technology and therapy delivery model, though not a direct competitor in resident care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Quaboag-Rehabilitation-and-Skilled-Care-Center-1802195500089230

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quaboag