FC Rot-Weib Erfurt

What FC Rot-Weib Erfurt does

FC Rot-Weiß Erfurt is a German professional football club founded in 1966 and headquartered at Stotternheimer Straße 9a, 99086 Erfurt, Germany. The club competes in the Regionalliga Nordost, the fourth tier of German football, and currently sits in 5th place in the league table. Its professional operations are conducted through FC Rot-Weiß Erfurt Fußball GmbH, a privately held limited liability company registered in Germany, with Franz Gerber serving as Geschäftsführer (Managing Director). The associated registered association (FC RWE e.V.) handles broader club activities.

The club's product and revenue portfolio spans several streams: (1) matchday ticketing — day tickets, season tickets ("Dauerkarten"), and VIP tickets sold online and at the Steigerwaldstadion; (2) merchandise — a branded online and physical fanshop offering jerseys, training wear, scarves, and 60th anniversary commemorative items; (3) corporate partnerships — a multi-tiered program with Hauptpartner, Premium-Partner, Exklusiv-Partner, Classic-Partner, Business-Partner, Gesundheits-Partner, Club 66 Hospitality, and 89+1 Partner tiers, with more than 60 corporate partners including Hoch- und Tiefbau Ebeleben GmbH, Sparkasse Mittelthüringen, and Stadtwerke Erfurt Gruppe; (4) the RWE-Fußballschule — a youth football academy running camps for children aged 6–13 across at least nine Thuringia locations at prices ranging from 99 to 219 EUR; and (5) social initiatives such as the Rot-Weiße Brücken campaign and youth donation (Nachwuchsspende) program.

The club operates a sales-led, community-focused go-to-market targeting local football fans, families with children aged 6–13, and regional/Thuringian businesses. Digital infrastructure includes the official website, online shop, FC RWE mobile app, liveticker, live radio, and the RWE-Tippspiel prediction game. Marketing is conducted across website, social media (Facebook, X/Twitter, YouTube, Instagram, TikTok), earned media via a press accreditation program, and community channels (Erfurter Fanprojekt, official fan clubs). The Steigerwaldstadion (Multifunktionsarena Erfurt) serves as the home venue for professional matches, football school camps, and the educational program "Steigerwaldstadion wird zum Klassenzimmer."

Name

FC Rot-Weib Erfurt

Legal name

FC Rot-Weiß Erfurt Fußball GmbH

Website

https://rot-weiss-erfurt.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Rot-Weiß Erfurt is a German professional football club founded in 1966, competing in the Regionalliga Nordost. It serves Thuringia-based fans and regional corporate partners through ticketing, branded merchandise, a multi-tiered sponsorship program, hospitality, and a youth football school.

Ownership category

akta.pro rank

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue (Tickets): Revenue from sale of day tickets, season tickets (Dauerkarten), VIP tickets, and tickets for cup matches at Steigerwaldstadion. Sold via online ticketshop, stadium box office, and authorized presale outlets.
2. Fan Shop & Merchandise: Sale of official FC Rot-Weiß Erfurt merchandise including jerseys, training wear, scarves, accessories, and commemorative items (60th anniversary products). Sold via the official online shop and physical fanshop.
3. Stadium Advertising & Bandenwerbung: Revenue from perimeter LED board advertising (TOP 4 and TOP 8 rotation), static banner advertising, and LED full-rotation boards. Targeted at corporate partners seeking matchday visibility.
4. Corporate Partnerships: Multi-tiered sponsorship packages (Hauptpartner, Premium-Partner, Exklusiv-Partner, Classic-Partner, Business-Partner, Gesundheits-Partner, Club 66 Hospitality, 89+1 Partner). Partners receive brand visibility, hospitality, and digital advertising.
5. Football School (RWE-Fußballschule): Youth football camps and programs offered during school holidays across multiple Thuringia locations (Erfurt, Arnstadt, Gebesee, Weißensee, etc.) for children aged 6-13 years. Revenue from camp registration fees.
6. Matchday Camp Experiences: Special Spieltagscamp experiences offering children exclusive matchday activities including training with the pro squad, autograph sessions, and tunnel walks before matches.
7. Youth Donations (Nachwuchsspende): Voluntary donations supporting the club's youth development program (FC RWE e.V.), marketed as a charitable contribution with optional name/number personalization.
8. Membership & Club Programs: Revenue from club membership and social initiative 'Rot-Weiße Brücken'. The club also publishes the '1966er' magazine as a fan-produced publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FC Rot-Weiß Erfurt is a German professional football club based in Erfurt, Thuringia, that competes in the Regionalliga Nordost (4th tier). The club sells matchday tickets, season memberships, and team merchandise through its online channels and stadium box office, and operates a multi-tier corporate partnership program offering stadium advertising, hospitality packages (Club 66), and community engagement initiatives such as youth donations and the Rot-Weiße Brücken program.

Product overview

FC Rot-Weiß Erfurt is a German football club operating primarily as a sports organization rather than a technology company. Its product portfolio consists of: (1) an official online shop for merchandise and tickets, (2) digital fan engagement services including a mobile app, live ticker, live radio, and prediction games, (3) the RWE-Fußballschule youth academy offering holiday and matchday camps, and (4) various membership and partnership programs. The club's merchandise includes branded clothing, accessories, and commemorative 60th anniversary items. Core revenue-generating services span ticketing, memberships, stadium advertising, and hospitality packages.

Differentiator

Problem solved

Functional benefit

Brands

• RWE-Fußballschule: FC Rot-Weiß Erfurt's football school offering youth camps and training programs for children aged 6-13 years
• Rot-Weiße Brücken
• FC RWE-Express
• Club 66

Products and services

• Online Fanshop

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hoch- und Tiefbau Ebeleben GmbH (HTE Ebeleben)coreGTM or Marketing PartnerMain sponsor (Hauptpartner) of FC Rot-Weiß Erfurt. A mid-sized construction company founded in 2002 with approximately 150 employees based in Ebeleben, Thuringia. Specializes in civil engineering, residential construction, and certified canal and road construction. Serves private, commercial, and public clients regionally.
• Sparkasse MittelthüringencoreGTM or Marketing PartnerRegional savings bank and main financial sponsor of FC Rot-Weiß Erfurt, appearing prominently in the partner section and banner advertising. Represents one of the club's most prominent commercial partnerships with significant logo visibility.
• Stadtwerke Erfurt GruppecoreGTM or Marketing PartnerMunicipal utility group of Erfurt and a named partner of FC Rot-Weiß Erfurt. Provides utilities and municipal services to the Erfurt region and supports the club as a local partner.
• Sport-SallerminorGTM or Marketing PartnerSporting goods retailer and partner of FC Rot-Weiß Erfurt, appearing in the partner logo section and as a shop merchandise brand. Supplies sporting goods and equipment to the club and its fans.
• Club 66 (Hospitality Partners)coreGTM or Marketing PartnerPremium hospitality and VIP partner program of FC Rot-Weiß Erfurt. Includes Hospitality-Partner tier and standard Club 66-Partner tier, offering corporate hospitality, VIP seating, and exclusive matchday experiences to business partners and clients.
• 89+1 PartnerminorGTM or Marketing PartnerSpecialty partner program of FC Rot-Weiß Erfurt with dedicated partner page and recruitment through dna-sports.com. Targets companies seeking to associate with the club's brand and community.
• Premium-Partner, Exklusiv-Partner, Classic-Partner, Business-Partner, Gesundheits-PartnerminorGTM or Marketing PartnerMulti-tiered partner program spanning: Premium-Partner (elevated sponsorship), Exklusiv-Partner (exclusive category), Classic-Partner, Business-Partner, and Gesundheits-Partner (health sector partners). Each tier provides specific visibility and engagement benefits.
• Erfurter FanprojektminorStrategic or Co-development PartnerFan project run in collaboration with the club, providing structured fan support, engagement, and safety programs. Includes a code of conduct (Verhaltenskodex) for fan behavior.
• Rot-Weiße Brücken (Social Initiative Partners)minorStrategic or Co-development PartnerSocial campaign initiative of FC Rot-Weiß Erfurt with dedicated partner page. Includes information, news, and partner listings. Represents the club's social responsibility and community outreach program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BFC Dynamo: Berlin-based club with strong traditional supporter base competing in Regionalliga Nordost. Comparable in operating scale, sponsorship tiering, and youth/community programming to FC Rot-Weiß Erfurt.
• Chemnitzer FC: Historic Regionalliga Nordost club from Saxony with a comparable mid-tier professional football operation. Operates a similar multi-stream model (tickets, sponsorship, fan shop, youth programs) at a similar 4th-tier scale, making it the closest structural comparable to FC Rot-Weiß Erfurt.
• 1. FC Lokomotive Leipzig: Historic eastern German club operating in Regionalliga Nordost with comparable traditional supporter base and regional brand heritage. Direct competitor in the same league with similar commercial structures.
• VSG Altglienicke: Berlin-based Regionalliga Nordost competitor currently in 6th place — directly comparable as a 4th-tier club operating a professional football business with similar revenue mix and competing head-to-head with FC Rot-Weiß Erfurt in the same league.
• SV Babelsberg 03: Brandenburg-based Regionalliga Nordost club with a strong community-identity model and similar commercial structure (ticketing, sponsorship, fan shop). Directly comparable as a league peer with parallel community-engagement orientation.
• FC Carl Zeiss Jena: Traditional Thuringia-based rival with deep regional heritage and comparable fan-base profile. Operates in a similar lower professional tier with parallel community/youth programming — a direct in-state competitor for sponsor mindshare and regional talent.
• FSV Wacker 90 Nordhausen: Thuringia-based regional football club operating at a comparable lower professional tier. Direct in-state peer competing for the same regional sponsor pool, fan base, and youth talent.
• Berliner AK 07: Berlin-based Regionalliga Nordost club operating at a similar 4th-tier professional scale. Comparable revenue mix and operational footprint as a direct league peer.
• FSV Zwickau: Direct league rival in Regionalliga Nordost, currently sitting 3rd — one place above FC Rot-Weiß Erfurt — and competing for the same promotion playoff slots. Closely comparable in fan-base size, commercial structure, and regional economic profile (Saxony/Thuringia overlap).

Broad incumbents

• Hallescher FC: Central German club currently in 3. Liga — the tier immediately above FC Rot-Weiß Erfurt. Operates a similar full-stack football business model at a slightly larger scale, representing both an aspirational peer and a direct competitor for promotion and regional talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rotweisserfurt
• YouTubeyoutube.com/@FC-Rot-Weiss-Erfurt
• Facebookfacebook.com/fcrotweisserfurt
• Instagraminstagram.com/fussballclubrotweisserfurt
• TikToktiktok.com/@fcrwerfurt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Rot-Weib Erfurt