What Chemnitz FC does

Chemnitz FC is a German football club headquartered in Chemnitz, Saxony, operating professional men's, women's, and youth teams (U10 through U19) from a registered association (Chemnitzer FC e.V.) and a separate operational limited liability company (Chemnitzer FC Fu\u00dfball GmbH). The club plays its home matches at the eins-Stadion an der Gellertstra\u00dfe (capacity ~12,500, ~9,700 covered seats), and its primary customer segments are individual supporters (season ticket holders, walk-up fans, families, and concession-eligible groups), corporate sponsors and partners (anchored by main sponsor eins energie, gold-tier Volkswagen, and kit supplier JAKO), and corporate venue clients who rent the stadium's ~1,100 m\u00b2 of business and event space for conferences and celebrations.

The club's core product is professional matchday football, supported by a diversified ancillary portfolio: online and box-office ticketing via the vivenu platform (day tickets, season tickets, parking, gift vouchers), an online and physical fan shop operated by WOSZ Fan Shop GmbH selling JAKO apparel and 60th-anniversary merchandise, club memberships (annual and lifetime), guided stadium tours (offered in German and English), the Gellertwelle web-based fan radio, and the 'Mein CFC' fan portal. Technology is largely outsourced — vivenu for ticketing, WOSZ for commerce, DMK E-BUSINESS GmbH for the TYPO3-based website — with no proprietary platform disclosed.

Revenue mechanics are anchored in (1) matchday ticketing, (2) a multi-tier corporate sponsorship program including stadium naming rights, (3) merchandise sales through the fan shop, (4) recurring membership fees, (5) non-matchday venue hospitality and event rentals operated through C3 Chemnitzer Veranstaltungszentren GmbH, and (6) ancillary services such as stadium tours and mascot appearances. Pricing is structured across advance-sale vs. box-office tiers (€2 differential), subscription-style season passes (equivalent to 13 of 17 match-day prices plus free VMS public transport), and unit pricing for merchandise and parking. No revenue figures are publicly disclosed.

Name

Chemnitz FC

Legal name

Chemnitzer FC Fußball GmbH

Website

https://chemnitzerfc.de

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Chemnitz FC is a German football club in Chemnitz, Saxony, operating professional men's, women's, and youth teams at the ~12,500-capacity eins-Stadion, monetizing matchday ticketing, corporate sponsorships, merchandise, memberships, and non-matchday stadium event rentals.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Matchday ticketing services
• Sports merchandise sales
• Club membership programs
• Corporate event venue

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket sales: Sale of individual day tickets and season tickets (Dauerkarten) for league and friendly matches at the eins-Stadion. Pre-season friendlies at external venues are also ticketed. Ticket sales are processed through the vivenu online platform, at the stadium box office, at the CFC fan shop, and at third-party advance sales outlets.
2. Merchandise and fan shop: Online and physical fan shop selling merchandise including jerseys (JAKO brand), scarves, caps, accessories, and commemorative items. The online shop is operated by WOSZ Fan Shop GmbH. The shop also stocks items for the club's 60th anniversary.
3. Club memberships: Annual and lifetime membership programs for the Chemnitzer FC e.V. Members receive benefits including discounted ticket pricing on season passes and priority access.
4. Corporate sponsorship: Multi-tiered sponsorship program including main sponsor, premium sponsors, gold sponsors, silver and bronze sponsors, kit supplier, business partners, bus partners, and the 'Himmelblaue Helden' fan sponsor tier. VIP areas and hospitality packages are sold as part of the commercial program.
5. Venue hospitality and events: The stadium's business areas (Business Club, Business Lounge, CFC Loge) are rented out for conferences, seminars, congresses, celebrations, product presentations, weddings, incentives, and workshops. The venue accommodates up to 750 guests and is operated by C3 Chemnitzer Veranstaltungszentren GmbH.
6. Stadium tours: 75-minute guided stadium tours of the eins-Stadion - An der Gellertstraße, available through the CFC fan shop and C3 Chemnitzer Veranstaltungszentren. Also offered in English for international visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Chemnitz FC is a German professional football club that competes in league and friendly matches at the eins-Stadion in Chemnitz. The club sells match tickets (day tickets and season tickets) via the vivenu platform, distributes JAKO-branded merchandise through its online and physical fan shop, offers annual and lifetime club memberships, and rents out its stadium's business areas for corporate events and hospitality.

Product overview

Chemnitz FC operates a football club with a diversified portfolio of products and services centered around its professional football operations. The core offering is matchday ticketing via the online platform powered by vivenu, complemented by the CFC-Fanshop operated by WOSZ Fan Shop GmbH selling JAKO brand merchandise. Supporting services include stadium tours of the eins-Stadion an der Gellertstraße, the Gellertwelle fan radio, the 'Mein CFC' online fan portal, CFC-Ticketgutscheine gift vouchers, club membership (CFC-Mitgliedschaft), the Malik mascot available for event bookings, and a business hospitality/event venue service (Business-Bereich) for corporate events. The club also maintains physical presale outlets and operates in the Kulturhauptstadt Europas Chemnitz 2025 context as a regional sporting institution.

Differentiator

Problem solved

Functional benefit

Brands

• Malik: The official CFC mascot, Malik, is the star of the Fischerwiese and serves as a goodwill ambassador for the club, available for booking at events, parties, and fan gatherings.
• Nachwuchsleistungszentrum (NLZ)
• Futureteam - Juniorinnen
• Traditionsmannschaft
• Gellertwelle

Products and services

• Match Tickets (Day Tickets and Season Tickets)
• Fan Shop Merchandise (CFC-Fanshop)
• Club Membership (CFC-Mitgliedschaft)
• Stadium Event Venue Hire (Business-Bereich)
• Stadium Tours (Stadionführung)
• Corporate Sponsorship Packages
• CFC Ticket Gift Vouchers (Ticketgutscheine)
• Mascot Booking (Malik)

Quantifiable outcome

• 4 free home games included in season ticket vs. buying all 17 match day tickets individually
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• JAKO AGflagshipChannel Partner/ Reseller/ DistributorOfficial kit supplier and equipment sponsor (Ausrüster / Ausstatter). Provides all match jerseys, training gear, and fan apparel for the club's men's, women's, and youth teams. Products sold through the CFC fan shop. JAKO is a prominent German sportswear manufacturer.
• C3 Chemnitzer Veranstaltungszentren GmbHcoreStrategic or Co-development PartnerOperates the eins-Stadion as part of the C3 venue network (which includes Messe Chemnitz, Stadthalle Chemnitz, Carlowitz Congresscenter, Wasserschloss Klaffenbach, and Villa Esche). Manages stadium tours, event bookings for the business areas, and coordinates the 'SPORTS UNITED' community sports event held at the stadium.
• WOSZ Fan Shop GmbHcoreChannel Partner/ Reseller/ DistributorOperates the CFC online fan shop (cfc-onlineshop.de) on behalf of the club, selling official merchandise including JAKO jerseys, accessories, and commemorative items. Also operates the NLZ team equipment shop (chemnitzerfc.wosz-fan-shop.de).
• vivenu GmbHcoreTechnology or IntegrationProvides the ticketing technology platform (tickets.chemnitzerfc.de) for selling day tickets, season tickets, ticket gift certificates, and parking passes. vivenu processes payments, manages customer support, and provides the secondary market resale functionality. The company is headquartered in Düsseldorf.
• FK Banik Most-SousminorStrategic or Co-development PartnerCzech football club in a youth development cooperation (Kooperation) with Chemnitz FC's Nachwuchsleistungszentrum (NLZ). Extends the club's youth talent pipeline across the German-Czech border.
• AWO Fanprojekt Chemnitz (AWO Chemnitz gGmbH)coreStrategic or Co-development PartnerFan project operating since 2007 under the Nationales Konzept für Sport und Sicherheit guidelines. Provides fan support, operates the Fan-Eck meeting space at Rembrandtstraße 47, manages the DFB-funded FAN-Mobil, and participates in the club's SVAK (Stadionverbotsanhörungskommission). Funded through a three-way financing arrangement (municipality, state, DFB).
• eins Energie (Chemnitz 2025 sponsor)minorGTM or Marketing Partnereins energie is listed as a main sponsor (Hauptsponsor) for Chemnitz 2025 European Capital of Culture. As Chemnitz FC's main sponsor, this represents an indirect sponsorship connection and joint cultural/marketing initiative between the sponsor and the club.
• Volkswagen Group (Chemnitz 2025 sponsor)minorGTM or Marketing PartnerVolkswagen Group is listed as a Premium Sponsor of Chemnitz 2025 European Capital of Culture. Given Volkswagen's sponsorship of Chemnitz FC, this represents a multi-level sponsorship arrangement linking the club's cultural initiatives to the city's flagship cultural event.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hallescher FC: Another East German club operating in a comparable league tier with a similar non-profit/professional dual structure and reliance on ticketing, sponsorship, and community engagement. Geographic and tier proximity make it a like-for-like operating peer.
• Arminia Bielefeld: German club cycling between divisions with similar dual-entity structure, stadium-based revenue model, and reliance on NLZ output. Comparable scale and operating philosophy.
• Rot-Weiss Essen: Historic German lower-division club with comparable stadium capacity, regional sponsorship, and ticketing mix. Direct competitor for fan engagement and sponsorship pricing in a similar market size.
• Viktoria Köln: German lower-division club with a similar modern stadium, regional sponsorship ladder, and ticketing-anchored revenue model. Closely aligned on commercial operating model and scale.
• SV Waldhof Mannheim: Traditional German club in a similar league tier with comparable stadium size, regional sponsorship base, and community-anchored operating model. Closely matches Chemnitz FC on operational scale and product offering.
• 1. FC Magdeburg: East German football club with comparable regional/East German heritage, similar league tier, and a fan-owned dual-entity structure. Most directly comparable peer given shared Saxony-Anhalt/Saxony geography and parallel revenue model (ticketing, sponsorship, NLZ).
• SpVgg Unterhaching: Bavarian club playing in comparable lower professional divisions with similar regional sponsorship model. Notable as both a peer and a preseason friendly opponent of Chemnitz FC in the disclosed data.
• 1. FC Saarbrücken: Lower-division German club with comparable stadium size, regional sponsorship ecosystem, and matchday-driven revenue model. Direct peer on product, market, and operating scale.
• FC Hansa Rostock: Former East German top-flight club now in the lower professional tiers with a comparable large-capacity stadium, NLZ, and diversified matchday + sponsorship + merchandise revenue mix. Comparable on both product (matchday football) and business model.
• MSV Duisburg: Lower-division German football club with comparable historical stature, large stadium, multi-tier sponsorship program, and reliance on matchday + corporate hospitality revenue. Comparable on product and commercial structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chemnitzerfc
• YouTubeyoutube.com/user/DieHimmelblauen
• Facebookfacebook.com/ChemnitzerFC
• Instagraminstagram.com/chemnitzerfc/?hl=de
• LinkedInlinkedin.com/company/chemnitzerfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chemnitz FC