Central California Surgery

What Central California Surgery does

Central California Surgery is a private, independent bariatric and general surgery practice headquartered in Modesto, California, serving the Central Valley region including Stockton, Fresno, and surrounding communities. The practice is staffed by four board-certified surgeons — Drs. Andy Huber, Antonio Coirin, Matthew Coates, and Patrick Coates — and operates as an MBSAQIP Comprehensive Center through its hospital partner, Doctors Medical Center. It specializes in surgical weight loss procedures (gastric sleeve, gastric bypass, duodenal switch, and revisions), with secondary general surgery offerings in hernia repair, gallbladder removal, and acid reflux treatment. Surgical care is delivered using minimally invasive laparoscopic and robotic-assisted techniques.

Revenue is generated through four streams: surgical procedures billed primarily through insurance (the practice accepts 30+ plans including Aetna, Blue Cross Blue Shield, Cigna, HealthNet, Humana, Medi-Cal, and Medicare), general surgery procedures, an e-commerce line of Bariatric Advantage vitamins supplemented by a Pro Care Vitamins affiliate, and recurring GLP1 medication consultations under a cash-pay program. Patient financing is offered through Prosper Healthcare Lending to capture uninsured and under-insured demand. Ancillary revenue and retention are reinforced by nutrition counseling, webinars, support groups, and patient appreciation events.

The go-to-market motion is sales-led, combining PCP/specialist referrals (formalized via a dedicated referral pipeline launched in 2025), educational seminars, community events, and a content-heavy digital presence (a 70+ post blog, Pinterest, Facebook, Google Reviews at 4.92/5 across 26 reviews, and video testimonials). Patient demand is described as very high, with reported 7–8 month wait times for some insurance plans, indicating structural demand exceeding current throughput in the Central Valley market.

Name

Central California Surgery

Legal name

Central California Surgery

Website

https://centralcaliforniasurgery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Central California Surgery is a private bariatric and general surgery practice in Modesto, CA, serving Central Valley patients with weight loss procedures, general surgery, and a GLP1 cash-pay program.

Ownership category

akta.pro rank

Product category

Bariatric and General Surgical Services

NAICS

Offices of Physicians (6211), Outpatient Care Centers (6214), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industry

Single-Specialty ASCs (HLAFAIAB)

Keywords

• Bariatric surgery services
• Weight loss surgery
• General surgery procedures
• Minimally invasive surgery
• Nutrition counseling services

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Bariatric Surgery Services: Revenue from surgical weight loss procedures including gastric sleeve, gastric bypass, duodenal switch, and revision surgeries. Billed through insurance or self-pay.
2. General Surgery Services: Revenue from general surgery procedures including hernia repair, gallbladder removal (cholecystectomy), and other minimally invasive surgeries.
3. Vitamin and Supplement Sales: Bariatric Advantage vitamins available for purchase online through their e-commerce store
4. Nutrition and Support Services: Nutrition counseling, webinars, pre/post-operative support, and educational materials

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Central California Surgery is a private bariatric and general surgery practice that performs minimally invasive and robotic-assisted weight loss procedures (gastric sleeve, gastric bypass, duodenal switch, revision surgeries) and general surgery procedures (hernia repair, cholecystectomy, acid reflux surgery). The practice supplements surgical care with nutrition counseling, webinars, support groups, a GLP1 cash-pay medication program, financing through Prosper Healthcare Lending, and Bariatric Advantage vitamins sold online.

Product overview

Central California Surgery is a bariatric and general surgery practice offering a comprehensive suite of surgical weight loss procedures including Gastric Sleeve, Gastric Bypass, Duodenal Switch, and Revision surgeries. The practice also provides general surgery services such as gallbladder removal, hernia repair, and acid reflux treatment. The practice operates using minimally invasive and robotic surgical techniques. Beyond surgical procedures, Central California Surgery offers supporting services including pre and post-operative nutrition counseling, patient education through webinars and animated videos, a GLP1 medication program, bariatric vitamin products, and financing options through Prosper Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Duodenal Switch Surgery A weight loss surgery procedure that restructures the small intestine to limit calorie absorption; offered to patients with severe obesity seeking durable weight loss.
• Gastric Sleeve Surgery Laparoscopic sleeve gastrectomy that reduces stomach size to promote weight loss; a primary bariatric option offered to qualifying patients.
• Gastric Bypass Surgery Roux-en-Y gastric bypass procedure for weight loss; one of the primary bariatric surgery options offered by the practice.
• Revision Surgery Revision procedures for patients who previously had bariatric surgery and now need corrections, conversions, or adjustments (including distal revisions).
• Weight Loss Surgery Program Comprehensive weight loss surgery program combining multiple bariatric procedure options with pre- and post-operative support, nutrition counseling, and patient education.
• Gallbladder Surgery Laparoscopic cholecystectomy (gallbladder removal) for patients with gallbladder disease; delivered by the minimally invasive surgical team.
• Hernia Repair Surgery Hernia repair procedures performed using minimally invasive surgical techniques.
• Acid Reflux Treatment Surgical and medical treatment services for patients with chronic acid reflux and GERD not resolved by medication.
• GLP1 Cash Pay Program Self-pay medication program providing GLP1 weight loss medications for patients without insurance coverage or who prefer cash pay.
• Nutrition Services Pre- and post-operative nutrition counseling, seminars, videos, recipes, and dietary guidance from registered dietitians supporting bariatric and general surgery patients.
• Bariatric Advantage Vitamins Specialized Bariatric Advantage vitamins formulated for post-bariatric-surgery nutritional needs, available for direct online purchase.
• Patient Financing through Prosper Healthcare Lending Patient financing service delivered in partnership with Prosper Healthcare Lending, allowing patients to apply for healthcare loans to fund bariatric surgery.

Quantifiable outcome

• Patients report significant weight loss: gastric bypass patients losing 100+ lbs, DS Loop patients losing 294+ lbs, patients off diabetes medications post-surgery

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered supporting, minor and core.

• Sutter HealthsupportingStrategic or Co-development Partner · 9 May 2019Healthcare system partner. Dr. Antonio Coirin's robotic surgery certification was featured in Sutter Health news on May 9th, 2019.
• Bariatric AdvantagesupportingOthersVitamin partner offering specialized bariatric vitamins for post-surgery patients. Products available for purchase through their e-commerce store (centralcaliforniabariatricsurgery.bariatricadvantage.com).
• Pro Care Vitamins StoreminorOthersAffiliate partner for vitamin and supplement sales. Referenced with affiliate code CCS10 (procarenow.com/?ref=CCS10).
• Doctors Medical CentercoreStrategic or Co-development PartnerHospital partner where bariatric surgeries are performed. Accredited as MBSAQIP Comprehensive Center. Part of the surgical weight loss program offering comprehensive pre and post-operative care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blossom Bariatrics: Specialty bariatric practice offering gastric sleeve, bypass, and revision procedures with comprehensive patient education and support — comparable single-specialty, surgeon-led delivery model.
• Smart Dimensions Weight Loss: Specialty bariatric and medical weight loss practice offering gastric sleeve, gastric bypass, and medical weight management programs — direct competitor in the cash-pay and insurance-funded surgical weight loss segment.
• Bariatric Centers of America: Network of bariatric surgery practices offering sleeve, bypass, and revision procedures with bundled pricing and support programs — comparable in service-line focus and patient acquisition approach.
• New Life Center for Bariatric Surgery: Multi-surgeon bariatric practice offering sleeve, bypass, DS and revision procedures with comprehensive nutrition and support programs — closely comparable in service mix, patient journey design, and surgeon-led model.
• JourneyLite Surgery Center: Multi-location bariatric surgery center offering gastric sleeve, bypass, and revision procedures with nutrition counseling — similar practice model focused on outpatient bariatric surgery with comprehensive pre/post-op support.

Emerging players

• Medi-Weightloss: Medical weight loss franchise offering physician-supervised, non-surgical weight management programs including GLP-1 prescribing — emerging competitor that captures pre-surgical and non-surgical candidates that CCS would otherwise treat or convert to surgical patients.

Others

• Sutter Health Bariatric Surgery Program:

Broad incumbents

• Kaiser Permanente Bariatric Surgery: Integrated payer-provider offering bariatric surgery to a large insured membership across Northern California — broad incumbent competing for the same Medi-Cal and commercial patients in CCS's geography.

Regional players

• Weight Loss Surgery Center of Los Angeles: California-based bariatric surgery practice offering sleeve, bypass, and revision procedures — comparable service model in a different California region, illustrating the broader competitive set within the state.
• BMCC (Bariatric Medical Center of California): California-based bariatric practice offering similar sleeve, bypass, and revision procedures — regional peer with overlapping payer mix and procedural offerings, competing for Southern California bariatric patients.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CCScentralcaliforniasurgery
• LinkedInlinkedin.com/company/central-california-bariatric-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central California Surgery