Bariatric Advantage
Bariatric Advantage is a US-based nutritional supplement manufacturer (operating division of Metagenics LLC) that supplies procedure-specific multivitamins, calcium, protein, and specialty supplements to bariatric surgery patients, distributed via healthcare practitioners and direct e-commerce subscriptions.
- Company typePrivate
- Founded2002
- HeadquartersAliso Viejo, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bariatric Advantage does
Bariatric Advantage, founded in 2002 and headquartered in Aliso Viejo, California, is a specialized nutritional supplement manufacturer targeting the lifelong micronutrient replacement needs of bariatric surgery patients. The company operates as an operating division of Metagenics LLC (a Delaware LLC) and runs a portfolio of procedure-specific formulations across multivitamins (e.g., Ultra Solo Capsule, Chewable Advanced Multi EA™, Multivitamin Chewy Bite, Ultra Multivitamin), calcium citrate chews and tablets, high-protein meal replacement, B12 SpeedyMelts®, omega-3, iron, probiotics, vitamin D, and specialty products such as SPM Active. Its core technical differentiator is a proprietary micelle technology, clinically validated to improve absorption of fat-soluble vitamins in post-surgical patients with reduced gastric capacity. Manufacturing is performed in the United States at FDA Good Manufacturing Practice-compliant facilities, and the company markets itself as a practitioner-recommended brand with adoption across more than 650 bariatric surgical programs nationwide.
The business model is a hybrid B2B2C operation: healthcare professionals (bariatric surgeons, naturopathic doctors, support-group directors) issue validation codes or dispense directly in-office, feeding patients into Bariatric Advantage's e-commerce platform where subscription/auto-reorder programs lock in recurring revenue. Product prices range from approximately $10 to $77 per SKU, with subscription bundling and free shipping driving stickiness; a parallel practitioner storefront model allows individual clinicians to host personalized webpages while Bariatric Advantage retains fulfillment. Distribution is materially US-only (per terms-of-use shipping restrictions), with a separate Canadian storefront indicating selective North America expansion. Operational scale is supported by dedicated corporate HQ in Aliso Viejo, a distribution/returns facility in Lenexa, Kansas, and a modern martech/payment stack (Google/Meta/Microsoft/Pinterest ad platforms; CyberSource, Adyen, WePay, PayQuicker for transactions). Commercial reach is reinforced by long-standing Corporate Council memberships in the American Society for Bariatric and Metabolic Surgery (since 2003) and the National Association of Bariatric Nursing (since 2005).
Bariatric Advantage firmographics
Firmographics- Name
- Bariatric Advantage
- Legal name
- Metagenics LLC
- Website
- https://bariatricadvantage.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bariatric Advantage is a US-based nutritional supplement manufacturer (operating division of Metagenics LLC) that supplies procedure-specific multivitamins, calcium, protein, and specialty supplements to bariatric surgery patients, distributed via healthcare practitioners and direct e-commerce subscriptions.
- Ownership category
- akta.pro rank
Bariatric Advantage industry classification
Industry- Product category
- Bariatric Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
- akta.pro secondary industries
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Obesity Medicine & Weight Management (HLAKADAL)
Keywords
Where Bariatric Advantage is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bariatric Advantage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Nutritional Supplement Sales: Bariatric Advantage generates revenue through the sale of specialized nutritional supplements for bariatric surgery patients. Products include multivitamins, calcium supplements, protein meal replacements, and other targeted nutritional products sold directly to patients through practitioner validation codes or through practitioner offices. The company also offers subscription/automatic re-order programs for recurring revenue.
- Healthcare Professional Products: Products sold to healthcare professionals and bariatric surgery practices for resale or direct distribution to patients during office visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual product purchases with subscription option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bariatric Advantage product offering
Product offeringCore offering
Bariatric Advantage manufactures and sells targeted nutritional supplements formulated specifically for patients who have undergone bariatric (weight loss) surgery. The product line includes procedure-specific multivitamins, calcium citrate supplements, high-protein meal replacements, omega-3 fatty acids, vitamin B12, and specialty supplements (e.g., SPM Active). Products are available in chewable, capsule, softgel, and powder forms to accommodate post-surgical patient needs, sold via healthcare professional referrals and the company's direct-to-patient e-commerce platform.
Product overview
Bariatric Advantage is a specialized nutritional supplement company serving bariatric surgery patients with a comprehensive product portfolio. The company offers targeted nutrition specifically developed to meet the micronutrient replacement needs of weight loss surgery patients, including multivitamins (Ultra Solo Capsule, Chewable Advanced Multi EA™, Multivitamin Chewy Bite, Ultra Multivitamin), calcium supplements (Calcium Citrate Chewy Bites 500mg, Calcium Citrate Chewable 500mg), protein and meal replacements (High Protein Meal Replacement), and specialty supplements (SpeedyMelts® B12, Omega-3 300, SPM Active). All products are scientifically formulated to meet the unique nutritional recommendations for patients who have undergone bariatric surgery or are following a medically supervised weight-loss program. The products are manufactured in the United States at FDA Good Manufacturing Practice compliant facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Calcium Citrate Chewy Bites 500mg Calcium supplement specially formulated for bariatric patients delivering 500 mg calcium from calcium citrate plus 500 IU vitamin D3; sugar-free, gluten-free, individually wrapped; available in 11 flavors.
- Ultra Solo Capsule One-per-day high-potency multivitamin capsule delivering the highest thiamin content in a bariatric specialty one-per-day, formulated for gastric sleeve and bypass patients; one capsule replaces up to 12 over-the-counter products.
- Chewable Advanced Multi EA Highest-potency chewable multivitamin featuring proprietary micelle technology clinically proven to improve absorption of fat-soluble vitamins; 36 mg thiamin; available with or without 45 mg iron.
- Multivitamin Chewy Bite High-potency multivitamin chew delivering at least 200% DV of 16 key nutrients (B1, B12, D3); no chalky aftertaste; individually wrapped; available in 5 flavors.
- Ultra Multivitamin Highest-potency three-capsule serving multivitamin delivering at least 200% DV of 13 key nutrients and at least 100% DV of other essentials, designed for divided dosing throughout the day.
- High Protein Meal Replacement Nutrient-dense drink mix providing 27 g whey-isolate protein and 20+ essential vitamins and minerals, meeting ASMBS guidelines for a high-protein post-surgery diet; available in 9 flavors.
- SpeedyMelts B12 Fast-melting vitamin B12 formula delivering 1,000 mcg methylcobalamin with 200 mcg folic acid and 330 mcg DFE; vegetarian; available in Black Cherry and Peppermint.
- Chewable Ultra Solo High-potency one-per-day multivitamin chewable for bariatric patients delivering the same or more vitamins than up to 12 over-the-counter products; preferred over competitors for flavor, sweetness, and texture.
- Calcium Citrate Chewable 500mg Calcium citrate chewable tablet delivering 500 mg calcium with 12.5 mcg (500 IU) vitamin D3 plus vitamin K and magnesium for additional nutrient support.
- Omega-3 300 Concentrated omega-3 fatty acid softgel in triglyceride form from sustainably sourced cold-water fish, providing 180 mg EPA and 120 mg DHA per softgel; purity-tested and stabilized with antioxidants.
- SPM Active Marine lipid supplement featuring standardized levels of specialized pro-resolving mediators (SPMs) to support healthy immune resolution-related activities; 60 softgels per bottle.
Companies that use Bariatric Advantage
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Bariatric Advantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Bariatric Advantage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National Association of Bariatric NursingcoreBariatric Advantage has been a Corporate Council member of the National Association of Bariatric Nursing since 2005. This partnership supports the nursing community involved in bariatric patient care.
- American Society for Bariatric and Metabolic SurgerycoreBariatric Advantage has been a Corporate Council member of the American Society for Bariatric and Metabolic Surgery since 2003. This membership provides industry visibility and demonstrates commitment to the bariatric surgery community.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bariatric Advantage competitors and assessment
Company assessmentDirect peers
- Optisource: Bariatric nutritional supplements brand offering chewable multivitamins, calcium, and iron products positioned to the same post-bariatric surgery patient segment and recommended by bariatric surgical practices.
- Bariatric Fusion: Bariatric-specialty supplement brand selling chewable multivitamins, iron, calcium, and protein products directly to bariatric patients through healthcare professional referrals, directly overlapping Bariatric Advantage's product line and channel.
- ProCare Health: Provider of bariatric and metabolic nutritional supplements, including multivitamins and protein products, distributed through bariatric practices and online to post-surgical patients — a directly comparable go-to-market.
- Unjury: Specializes in high-quality protein products (whey, collagen, plant) for bariatric and medical weight-loss patients, with healthcare-professional endorsements and an e-commerce model closely mirroring Bariatric Advantage's protein/meal-replacement category.
- Celebrate Vitamins: Direct competitor offering bariatric-specific multivitamins, calcium, protein, and other nutritional supplements marketed to the same post-surgical patient population and sold via a similar practitioner-recommendation model.
Broad incumbents
- Designs for Health: Practitioner-channel nutritional supplement company selling professional-grade vitamins and minerals, including products relevant to metabolic and post-bariatric patient needs, and competing for the same prescriber-driven demand as Bariatric Advantage.
- Garden of Life: Specialty supplements and nutrition brand offering practitioner-grade vitamins and protein products; comparable to Bariatric Advantage in formulation philosophy and practitioner distribution, but with a much broader health-and-wellness focus beyond bariatrics.
- Nestlé Health Science: Large incumbent in medical and clinical nutrition with products such as Optifast and Peptamen that address bariatric, surgical, and obesity patient populations, providing a broader-portfolio alternative to Bariatric Advantage's specialized line.
- Metagenics: Parent company of Bariatric Advantage and a broader medical-foods and practitioner-channel nutritional supplement company; comparable because of overlapping formulation capabilities, practitioner distribution, and shared product platforms.
- Abbott Nutrition: Major medical nutrition manufacturer behind Ensure, Glucerna, and Protality — meal replacements and nutritional drinks that overlap with Bariatric Advantage's High Protein Meal Replacement and adjacent categories at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bariatric Advantage social profiles
Digital presenceBariatric Advantage compliance and trust
Trust signalCompliance3 records
Bariatric Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bariatric Advantage leadership team
Management profileNumber of profiles
Bariatric Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bariatric Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bariatric Advantage
What does Bariatric Advantage do?
Bariatric Advantage manufactures and sells targeted nutritional supplements formulated specifically for patients who have undergone bariatric (weight loss) surgery. The product line includes procedure-specific multivitamins, calcium citrate supplements, high-protein meal replacements, omega-3 fatty acids, vitamin B12, and specialty supplements (e.g., SPM Active). Products are available in chewable, capsule, softgel, and powder forms to accommodate post-surgical patient needs, sold via healthcare professional referrals and the company's direct-to-patient e-commerce platform.
Is Bariatric Advantage a public or private company?
Bariatric Advantage is a private company. It is classified as corporate owned and is currently operating.
When was Bariatric Advantage founded?
Bariatric Advantage was founded in 2002. It employs 251 to 500 people.
Where is Bariatric Advantage based?
Bariatric Advantage is headquartered in Aliso Viejo, United States, in the North America region.
How does Bariatric Advantage make money?
Two revenue lines are on record. Nutritional Supplement Sales are the primary driver. The others are healthcare Professional Products.
Who are Bariatric Advantage's main competitors?
Direct peers on record are Optisource, Bariatric Fusion, ProCare Health, Unjury and Celebrate Vitamins. Broad incumbents are Designs for Health, Garden of Life, Nestlé Health Science, Metagenics and Abbott Nutrition.
Does Bariatric Advantage have an API?
No public API is recorded for Bariatric Advantage.
What industry is Bariatric Advantage in?
Bariatric Advantage's product category is Bariatric Nutritional Supplements. Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements, with a secondary code of CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders). Its NAICS code is 456191 and its SIC code is 2090.