Apex Mobile

What Apex Mobile does

Apex Mobile is a privately held, Foothill Ranch, California-based software company that develops mobile applications for public safety and civic organizations. Founded in 2013 and operating in the public-safety vertical since 2012 (when it built its first custom police department app for the Santa Ana Police Department), the company built its business around a code-free, cloud-powered app development platform that delivers native iOS and Android applications to agencies with minimal IT involvement and very short deployment timelines — the company cites a fastest recorded deployment of three business days from initial call to live apps.

The company's product portfolio centers on two core platforms. Apex Community is an externally facing community engagement platform providing residents with push notifications, anonymous tip reporting, wanted and missing persons viewing, sex offender lookup, crime mapping, agency directories, and message boards. Apex IRIS, launched in 2018 in conjunction with Huntington Beach Police Department, is an internally facing platform offering virtual roll call, private groups, user accounts, and checklists for off-duty and remote staff. Both products share a central management dashboard, are available on iOS, Android, and desktop, and integrate with Facebook, Twitter, and arbitrary third-party forms and web resources. The company also markets a Crisis Communication Hub for rapid information dissemination, highlighted during COVID-19.

Apex Mobile generates revenue primarily through annual subscription licensing, with publicly disclosed price points ranging from $975/year for Apex Community Core to $5,000/year for the Pro tier, $2,500–$7,500/year for Apex IRIS, and $975–$3,500/year for city/municipality packages. It sells to police, sheriff, and fire departments; cities and municipalities; airport police and transit authorities; and associations, primarily in the United States and Canada, via direct enterprise sales with quick quotes and try-before-you-buy demos. The company states it is currently serving more than 150 civic, law enforcement, and fire agencies, and operates without disclosed external funding as a founder-driven, bootstrapped business.

Name

Apex Mobile

Legal name

Apex Mobile

Website

https://apexmobile.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Mobile is a privately held, Foothill Ranch, California-based software company that builds annual-subscription mobile applications for public safety and civic agencies in the US and Canada, serving more than 150 police, sheriff, fire, municipal, and transit authorities through its Apex Community and Apex IRIS platforms.

Ownership category

akta.pro rank

Product category

Public Safety Mobile Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Distribution & App Release Platforms (BPAMADAF)

Keywords

• Public safety apps
• Community engagement platform
• Mobile app development
• Law enforcement software
• Crisis communication apps

Headquarters

HQ city

Foothill Ranch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Annual subscription fees for mobile application platforms including Apex Community (Core, Plus, Pro tiers) and Apex IRIS internal communication platform. Revenue generated through recurring annual licenses with tiered pricing based on feature complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Apex Mobile develops and licenses subscription-based mobile application platforms for public safety and civic organizations. The company sells two core products on a code-free cloud-powered platform: Apex Community (a resident-facing community engagement app with push notifications, anonymous tip reporting, wanted/missing persons, sex offender lookup, crime mapping, and agency directories) and Apex IRIS (an internal staff communication platform with virtual roll call, user accounts, private groups, and checklists). Deliverables include native iOS and Android apps plus responsive desktop web apps, deployed directly to police, sheriff, fire, municipal, airport/transit, and association customers across the US and Canada.

Product overview

Apex Mobile offers a platform-plus-modules architecture centered on two core products: Apex Community (a community engagement platform for residents) and Apex IRIS (an internal communication platform for agency staff). The Apex Community platform provides public-facing features including push notifications, tip reporting, crime mapping, and social media integration. The Apex IRIS platform provides internal-facing tools including virtual roll call, user accounts, private groups, and checklists. Both products share a common code-free development platform and central management dashboard. The company also offers custom application development for agencies with unique needs not met by the pre-configured platforms. Available on iOS, Android, and desktop.

Differentiator

Problem solved

Functional benefit

Brands

• Apex Community: Community engagement platform enabling agencies to provide residents with agency activities, push notifications, anonymous tips, wanted/missing persons, sex offender lookups, crime maps, agency contacts, and community message boards.
• Apex IRIS
• Apex Crisis Communication Hub

Products and services

• Apex Community Community engagement mobile application platform for public safety and civic organizations, delivered as native iOS and Android apps and responsive web. Provides residents with push notifications, anonymous tip reporting, wanted/missing persons viewing, sex offender lookup, crime maps, agency contacts, community message boards, social media integration, custom forms, jail and custody search, calls for service logs, user registration, and admin role controls. Sold in Core ($975/yr), Plus ($3,500/yr), and Pro ($5,500/yr) annual subscription tiers; City & Municipality tier equivalents are priced at $975, $2,450, and $3,500 per year.
• Apex IRIS Internal-facing mobile and web application platform for public safety agency staff, providing virtual roll call, employee communication tools, user accounts, private groups, and checklists so agencies can keep off-duty, remote, and field employees informed. Priced at $2,500/year for up to 50 employees, $7,500/year for up to 150 employees, and $25/year per additional employee above 150.
• Apex Crisis Communication Hub Crisis-response mobile application offering for public safety agencies, featuring customizable home screen icons, FAQs, PDF libraries, and event calendars to disseminate real-time information and resources during events such as pandemics. Offered with waived fees through September 2020 in response to COVID-19.

Quantifiable outcome

• Apps can be live within 2 business days or less
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Granicus: Granicus offers government communications, digital engagement, and notification platforms used by municipal, county, and state agencies. It directly competes with Apex's community engagement and mass notification capabilities for the same public-sector buyer.
• CivicPlus: CivicPlus provides civic engagement, mobile apps, and communication software to local governments and public agencies. It is the most direct competitor to Apex Mobile's Apex Community product, targeting the same municipal and public safety customer base with overlapping community engagement and notification features.
• Rave Mobile Safety (Motorola Solutions): Rave Mobile Safety, now part of Motorola Solutions, provides mass notification, public safety apps, and emergency communication tools to law enforcement and municipalities. It is a leading direct competitor to Apex Mobile in police/sheriff department mobile apps and crisis communication.
• PublicInput: PublicInput provides civic engagement software for government agencies including community surveys, notifications, and mobile-friendly input collection. It overlaps with Apex Community's push notification and resident engagement capabilities for the same municipal buyer.
• CitizenLab: CitizenLab is a civic engagement platform for local governments featuring push notifications, idea submission, and community consultation. It competes with Apex Community in the same public-sector mobile engagement category, though with stronger emphasis on participatory budgeting and consultation workflows.

Emerging players

• Bang the Table: Bang the Table provides online community engagement platforms for local government, including consultation, surveys, and notifications. It competes with Apex Community in adjacent civic engagement use cases but with a stronger focus on deliberative consultation workflows.
• Mark43: Mark43 offers cloud-native public safety software including CAD, RMS, and analytics for police departments. While primarily a records management vendor, it increasingly offers citizen-facing tools that overlap with Apex's police department app value proposition.

Broad incumbents

• Axon: Axon is the dominant public safety technology company providing body cameras, TASER devices, and digital evidence management, with expanding software offerings including citizen engagement. It competes with Apex in the police technology budget and could expand into community engagement features.
• Everbridge: Everbridge is a publicly traded critical event management and mass notification platform used by government agencies, including law enforcement. It is a broader incumbent with overlapping push notification and crisis communication capabilities, though it operates at enterprise scale across multiple verticals.
• Tyler Technologies: Tyler Technologies is a large public sector software provider offering ERP, public safety, and civic engagement solutions to state and local governments. Its public safety suite overlaps with Apex's police/sheriff department features but as part of a much broader software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/apexmobileapps
• Facebookfacebook.com/Apex-Mobile-1263001500459007
• LinkedInlinkedin.com/company/apexmobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Mobile