O’Hehirs
O'Hehirs is a family-run artisan bakery founded in 1984 in Sligo, Ireland, operating 18 bakery-cafe locations nationwide that produce and sell handmade celebration cakes, breads, pastries, donuts, and corporate catering under a click-and-collect model.
- Company typePrivate
- Founded1984
- HeadquartersSligo, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What O’Hehirs does
O'Hehirs is a family-run artisan bakery founded in 1984 in Sligo, Ireland, by Breda and James O'Hehir and now operated across generations of the O'Hehir family under the legal entity BBowes Limited T/A O'Hehirs Bakery. The business produces handmade breads, pastries, celebration cakes, donuts, cupcakes, and catering items using traditional craft methods. Its core product platform centres on customizable celebration cakes (Birthday, Occasion, Character, Number, and Dripcake categories) supported by a Build-Your-Own cake configurator that lets customers select size, shape, sponge, filling, toppings, colours, and personalized messages. The product portfolio also includes cupcakes, gourmet donuts, fresh-cream pastries, sandwich platters, hot meals, and a donut-wall hire service capable of catering up to 400 donuts for events.
The company operates a click-and-collect commercial model with no delivery service. Customers browse and order through the O'Hehirs website (ohehirs.ie) and collect from any of 18 bakery-cafe locations across Ireland spanning Sligo, Galway, Donegal, Mayo, Longford, Mullingar, and Athlone, with daily central production from the Sligo bakery ensuring consistent quality. The technology stack is a standard website-based e-commerce storefront with pickup-location selection; no app, proprietary AI/ML, or delivery infrastructure is in place.
Revenue is generated from one-time unit purchases across two customer segments: Individual Consumers buying celebration cakes and treats for personal occasions, and Corporate/Enterprise Clients ordering catering (sandwich platters €32-€50, hot meals €12-€28 per 2kg portion, branded cupcakes, donut walls) for events, meetings, and office catering. The company employs 300+ staff, including craft bakers and a food-service team, and runs a dedicated corporate sales office alongside the retail network. Pricing is purely transactional with no subscription component, ranging from €24 for a small build-your-own birthday cake to €115 for a double number cake.
O’Hehirs firmographics
Firmographics- Name
- O’Hehirs
- Legal name
- BBowes Limited T/A O'Hehirs Bakery
- Website
- https://ohehirs.ie
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- O'Hehirs is a family-run artisan bakery founded in 1984 in Sligo, Ireland, operating 18 bakery-cafe locations nationwide that produce and sell handmade celebration cakes, breads, pastries, donuts, and corporate catering under a click-and-collect model.
- Ownership category
- akta.pro rank
O’Hehirs industry classification
Industry- Product category
- Artisan Bakery & Café
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where O’Hehirs is headquartered
LocationHeadquarters
- HQ city
- Sligo
- HQ country
- Ireland
- HQ region
- Europe
Offices18 records
Markets served
O’Hehirs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Products: One-time sales of celebration cakes, custom cakes, cupcakes, pastries, donuts, fresh cream items, and artisan breads through 18 physical cafe locations. Customers order online and collect in-store.
- Corporate Catering: Corporate clients order catering services including sandwich platters, meals, donuts, and custom cakes for events, meetings, and office catering. Includes services like donut walls for corporate events and branded corporate cupcakes.
- Custom Celebration Cakes: Build-your-own cake configurator allows customers to customize size, flavor, filling, toppings, and messages. Custom character cakes and occasion cakes ordered via inquiry form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Build Your Own Birthday Cake starting at €24 |
| Unit Pricing | Pay-as-you-go | Number Cakes priced from €60 to €115 |
| Unit Pricing | Pay-as-you-go | Christening Cakes from €66 to €85 |
| Unit Pricing | Pay-as-you-go | Communion/Confirmation Cakes from €70 to €100 |
| Unit Pricing | Pay-as-you-go | Chocolate Fudge Cake from €42 to €92 |
| Unit Pricing | Pay-as-you-go | Sandwich Platters from €32 to €50 |
| Unit Pricing | Pay-as-you-go | Hot Meals from €12 to €28 |
| Unit Pricing | Pay-as-you-go | Communion/Confirmation Cream Cakes from €80 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
O’Hehirs product offering
Product offeringCore offering
O'Hehirs operates a family-run artisan bakery and café chain producing handmade breads, pastries, donuts, cupcakes, and a wide range of celebration cakes, sold through 18 bakery cafés across Ireland and a click & collect website. The business also offers corporate catering (sandwich platters, hot meals, branded cupcakes) and an event donut wall hire service. Customers order online and collect in-store; no delivery service is offered.
Product overview
O'Hehirs is a family-run artisan bakery offering a click-and-collect e-commerce platform across 18 cafe locations in Ireland. The product portfolio centres on freshly baked celebration cakes including customisable Birthday Cakes, Occasion Cakes, Character Cakes, Number Cakes, and Dripcakes. Customers can use the Build Your Own Cake tool to design custom cakes or order Custom Cakes with submitted images. The offering extends to Cupcakes, Donuts (with donut wall hire for events up to 400 units), Treats and Pastries including Fresh Cream Pastries. Catering services include Sandwich Platters, Hot Meals, and Corporate Catering with office donut drops and branded cupcakes. The business operates on a collection-only model with no delivery service.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Donut wall service can cater for up to 400 donuts at a time for corporate events and weddings
Companies that use O’Hehirs
Customer profileSegments3 records
Ideal customer profiles2 records
O’Hehirs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
O’Hehirs partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
O’Hehirs competitors and assessment
Company assessmentDirect peers
- Bread 41: Dublin-based artisan bakery and cafe known for sourdough breads, pastries, viennoiserie and celebration cakes with strong click & collect and wholesale supply. Comparable on artisan craft positioning, sourdough range, and direct-to-consumer cafe model.
- Gail's Bakery: UK artisan bakery-cafe chain with 100+ locations focused on handmade breads, pastries, cakes and savouries, plus online ordering. Closest UK analogue to O'Hehirs in terms of multi-location cafe-bakery format and celebration cake emphasis.
- Bretzel Bakery: Irish artisan bakery chain with multiple cafe-bakery locations across Dublin, offering breads, pastries, sandwiches and celebration cakes via in-store and online ordering. Closest like-for-like Irish peer given shared cafe-bakery format and D2C/click-collect orientation.
- The Cake Cafe: Dublin-based bakery-cafe specializing in celebration cakes, cupcakes, breads and casual daytime dining. Comparable to O'Hehirs on the celebration cake and cafe-bakery combination, though at smaller single-outlet scale.
Broad incumbents
- Costa Coffee: Large UK/Ireland coffee-led cafe chain with broad bakery and savoury menu, dine-in, takeaway and corporate services. Comparable on multi-site cafe format and corporate catering in Ireland/UK, though far broader food and beverage offering than O'Hehirs' celebration-cake focus.
- Paul Bakery: Established French-founded bakery-cafe chain operating internationally with a broader savoury and patisserie menu, dine-in cafe service and corporate catering. Comparable on cafe-bakery model and B2B catering, though at larger scale and broader assortment.
- Le Pain Quotidien: International bakery-cafe chain specializing in organic breads, pastries and communal table dining. Overlaps with O'Hehirs on artisan breads, pastries and cafe seating, though with a broader 'healthy organic' positioning and global footprint.
Regional players
- BB's Coffee & Muffins: Irish-owned coffee and baked-goods cafe chain with sit-in and takeaway service across multiple Irish locations. Adjacent cafe-bakery model with similar Irish footprint, though muffin-led rather than celebration-cake-led assortment.
- Butlers Chocolate Cafés: Irish-founded chocolate-themed cafe chain operating across Ireland and internationally with hot chocolate, pastries and gift lines. Adjacent cafe-bakery footprint in Ireland with comparable occasion/gifting positioning, though chocolate-led rather than bakery-led.
Emerging players
- Lolly and Cooks: UK-based artisan bake-at-home and retail bakery brand with strong celebration cake and tray-bake range sold via own website and select stockists. Comparable on custom celebration cake focus and digital ordering, though smaller and primarily online-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
O’Hehirs social profiles
Digital presenceO’Hehirs financial estimates
Financial estimateRevenue estimate
Valuation estimate
O’Hehirs leadership team
Management profileNumber of profiles
Profiles7 records
O’Hehirs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O’Hehirs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O’Hehirs
What does O’Hehirs do?
O'Hehirs operates a family-run artisan bakery and café chain producing handmade breads, pastries, donuts, cupcakes, and a wide range of celebration cakes, sold through 18 bakery cafés across Ireland and a click & collect website. The business also offers corporate catering (sandwich platters, hot meals, branded cupcakes) and an event donut wall hire service. Customers order online and collect in-store; no delivery service is offered.
Is O’Hehirs a public or private company?
O’Hehirs is a private company. It is classified as family owned and is currently operating.
When was O’Hehirs founded?
O’Hehirs was founded in 1984. It employs 251 to 500 people.
Where is O’Hehirs based?
O’Hehirs is headquartered in Sligo, Ireland, in the Europe region.
How does O’Hehirs make money?
Three revenue lines are on record. Retail Bakery Products are the primary driver. The others are corporate Catering and custom Celebration Cakes.
Who are O’Hehirs's main competitors?
Direct peers on record are Bread 41, Gail's Bakery, Bretzel Bakery and The Cake Cafe. Broad incumbents are Costa Coffee, Paul Bakery and Le Pain Quotidien. Regional players are BB's Coffee & Muffins and Butlers Chocolate Cafés. Lolly and Cooks is listed as an emerging player.
Does O’Hehirs have an API?
No public API is recorded for O’Hehirs.
What industry is O’Hehirs in?
O’Hehirs's product category is Artisan Bakery & Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 311811 and its SIC code is 2050.