Asaf Industries
Asaf Industries Ltd. is a 1986-founded, Israel-based industrial equipment distributor serving the plastics and metal sheet fabrication sectors. It is the exclusive Israeli distributor for Haitian/Zhafir injection machines, Mold Masters hot runners, PRT recycling lines, and major European standard mold component brands, holding Israel's largest SMB/SME inventory.
- Company typePrivate
- Founded1986
- HeadquartersHolon, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Asaf Industries does
Asaf Industries Ltd. (אסף תעשיות בע"מ) is an Israeli industrial equipment distributor and integrator founded in 1986 and headquartered in Holon, Israel. The company serves as the exclusive or primary Israeli distributor for a portfolio of international manufacturers serving the plastics and metal sheet fabrication industries, including Haitian and Zhafir (injection molding machines from 25 to 4,000 tons, Haitian being the world's largest injection machine maker), Mold Masters (hot runners and nozzles), PRT (Italian recycling lines for bottles and film), Pedrotti, Meusburger, and Eberhard (standard mold bases and elements). Its core business is the import, stocking, and sale of capital equipment, consumable standard mold components, peripheral equipment (granulators, conveyors, dryers, blenders), and automation/robotics solutions (Hanwha cobots, 6-axis robots). ASAF also provides value-added services including 3D printing of steel mold components, custom CNC-machined parts, and consulting for plastic and metal manufacturing operations.
The company operates with 11 employees, of whom 6 are engineers directly involved in sales, service, and customer training, and maintains the largest stock of standard mold bases (SMB) and standard mold elements (SME) in Israel. Its revenue model rests on three streams: (1) capital equipment and machinery sales, (2) ongoing SMB/SME consumable replenishment from the largest Israeli inventory, and (3) after-sales service and technical support via in-house technicians and engineers. The business is ISO 9001:2015 certified and targets industrial enterprise customers in Israel's plastics and metal sheet sectors exclusively, with no disclosed geographic expansion beyond Israel. Distribution is conducted through a direct field sales team and as the local channel for its international principals. The firm is privately held with no disclosed parent company, subsidiaries, funding rounds, or M&A activity in the source data.
Asaf Industries firmographics
Firmographics- Name
- Asaf Industries
- Legal name
- אסף תעשיות בעמ - ASAF Industries Ltd.
- Website
- https://asaf.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asaf Industries Ltd. is a 1986-founded, Israel-based industrial equipment distributor serving the plastics and metal sheet fabrication sectors. It is the exclusive Israeli distributor for Haitian/Zhafir injection machines, Mold Masters hot runners, PRT recycling lines, and major European standard mold component brands, holding Israel's largest SMB/SME inventory.
- Ownership category
- akta.pro rank
Asaf Industries industry classification
Industry- Product category
- Industrial Machinery Distribution for Plastics and Metal Sheet Manufacturing
- NAICS
- Industrial Machinery Manufacturing (3332)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- End-of-Line Integration & Packaging Line Systems (IMAHAOAN)
- akta.pro secondary industry
- Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)
Keywords
Where Asaf Industries is headquartered
LocationHeadquarters
- HQ city
- Holon
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Asaf Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment and Machinery Sales: ASAF generates revenue through the sale of injection molding machines, hot runner systems, peripheral equipment, recycling lines, and automation/robotic solutions. They serve as Israeli distributors for major international manufacturers including Haitian, Zhafir, Mold Masters, PRT, Pedrotti, Meusburger, and Eberhard.
- Standard Mold Bases and Elements: ASAF imports, stocks and sells standard mold bases (SMB) and standard mold elements (SME) from European and Far East manufacturers. They maintain the largest inventory in Israel to provide immediate supply.
- After-Sales Service and Support: ASAF provides post-sale service to all equipment they sell, with a staff of well-trained technicians and engineers. They assist customers in selecting suitable HR systems and provide comprehensive after-sales support.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Asaf Industries product offering
Product offeringCore offering
Asaf Industries is the Israeli distributor and after-sales service partner for injection molding machines, hot runner systems, peripheral equipment, standard mold bases and elements, recycling lines, and industrial automation/robotics supplied by leading international manufacturers. The company imports, stocks, and sells components while delivering turn-key manufacturing solutions with engineering support to plastics and metal sheet fabricators across Israel.
Product overview
ASAF Industries Ltd. is a market leader in Israel distributing equipment, supplies, machinery, and automation for the plastics industry and metal sheet works. The company operates as a multi-disciplinary distributor offering: (1) Injection molding machines from Haitian and Zahfir (25-4000 tons), (2) Hot runner systems from Mold Masters and temperature controllers, (3) Peripheral equipment including granulators, conveyors, dryers, and blenders from European brands (Shini, CMG), (4) Standard mold bases and elements (SMB/SME) from Pedrotti, Meusburger, and Eberhard with the largest Israeli inventory, (5) Automation solutions including 6-axis robots and cobots from Haitian and Hanwha, (6) Recycling lines from PRT Italy, (7) Die sets from Mandelli, and (8) Industrial accessories including laser marking (ACI, Datalogic) and cranes (GT-Cranes). The company provides full turn-key manufacturing solutions with 11 employees including 6 engineers for sales, service, and customer training.
Differentiator
Problem solved
Functional benefit
Products and services
- Haitian & Zhafir Injection Molding Machines Injection molding machines ranging from 25 tons to 4,000 tons, including electric, hybrid, servo-hydraulic, and two-component variants, supplied by Haitian (the world's largest injection machine company) and Zhafir, delivered by Asaf Industries in Israel as complete turn-key manufacturing solutions for plastics processors.
- Mold Masters Hot Runner Systems and Nozzles Hot runner systems, semi-hot runner nozzles, temperature controllers, co-injection molding systems, automotive hot runner solutions, and silicone molding solutions from Mold Masters (Canada), supplied with selection assistance and after-sales support to Israeli injection molders.
- PRT Recycling Lines Recycling lines manufactured in Italy by PRT (Plastic Recycling Technology) for bottles, film, and other plastic materials, supplied by Asaf Industries to Israeli recycling operations.
- Macchi Extrusion and Film Production Lines Extrusion and film production lines manufactured by Macchi S.p.A. (Italy), supplied by Asaf Industries for plastics processors producing films and extruded plastic products.
- Standard Mold Bases and Standard Mold Elements (SMB & SME) Standard Mold Bases (SMB) and Standard Mold Elements (SME) imported from Italy (Pedrotti), Austria (Meusburger), Germany (Eberhard) and the Far East, held in the largest stock in Israel for instant supply to injection molders and mold makers.
- Peripheral Equipment for Plastics Processing Granulators and shredders (CMG and other brands), conveyors, hopper loaders, blenders, dryers, temperature controllers, material loaders, and color blenders from European brands (including Shini, CMG, Virginio Nastri, SPD, Zeiger, RTC, Vismec, marse, Sella), plus lower-cost Chinese equipment with full service and support, supplied to plastics processors in Israel.
- Industrial Automation and Robotics Solutions Industrial automation and robotics solutions for plastic and metal manufacturing including 6-axis robots, collaborative robots (cobots) for manufacturing and assembly, and manipulator systems from Haitian and Hanwha Robotics, supplied by Asaf Industries in Israel.
- Mandelli Die Sets and Accessories Die sets, accessories, die set houses with various surface coatings (DLC and TiN), and gas springs from Mandelli, supplied by Asaf Industries to metal stamping and sheet fabrication operations in Israel.
- Used Equipment for Plastics and Metal Industries Second-hand / used equipment for plastic and metal industries, supplied by Asaf Industries as a complementary offering to its new equipment distribution portfolio.
- Industry Consulting Services Consulting services delivered by industry consultants providing expertise for plastic and metal manufacturing operations, sourced through Asaf Industries' consulting partners in Israel.
Companies that use Asaf Industries
Customer profileSegments2 records
Ideal customer profiles3 records
Asaf Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Asaf Industries partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Mold Masters Ltd.coreASAF is the Israeli distributor for Mold Masters Ltd. They assist customers in selecting the most suitable hot runner (HR) system and provide after-sales support for hot runners and nozzles.
- HaitiancoreASAF is the Israeli distributor of Haitian injection machines - the largest injection machine company in the world. They provide complete manufacturing turn-key solutions to customers.
- ZhafircoreASAF is the Israeli distributor of Zahfir injection machines as part of their complete manufacturing turn-key solutions.
- PRT (Plastic Recycling Technology)coreASAF distributes recycling lines for bottles, film and other materials manufactured in Italy by PRT.
- PedrotticoreASAF imports, stocks and sells Standard Mold Bases (SMB) and Standard Mold Elements (SME) from Italy-Pedrotti. They hold the largest stock in Israel of standard components.
- MeusburgercoreASAF imports, stocks and sells Standard Mold Bases (SMB) and Standard Mold Elements (SME) from Austria-Meusburger. They hold the largest stock in Israel.
- EberhardcoreASAF imports, stocks and sells Standard Mold Bases (SMB) and Standard Mold Elements (SME) from Germany-Eberhard. They hold the largest stock in Israel.
- CMGminorEuropean leading brand for granulators and shredders for various types of materials.
- Hanwha RoboticsminorPartner for robotics and automation solutions including 6-axis robots and cobots.
- ShiniminorPeripheral equipment manufacturer for granulators, conveyors, hopper loaders, blenders and dryers.
- Macchi S.p.A.minorItalian manufacturer of extrusion and film production lines.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Asaf Industries competitors and assessment
Company assessmentDirect peers
- HASCO: German supplier of standard mold components, hot runner accessories and mold-making consumables — directly competing with the Pedrotti, Meusburger and Eberhard lines ASAF distributes, often via their own international sales channels into Israeli tool shops.
- Meusburger: Austrian producer of Standard Mold Bases and Standard Mold Elements — one of the brands ASAF distributes (and therefore an upstream principal that also sells SMB/SME directly into Israel and adjacent markets). Directly comparable product line and competitive channel overlap.
Broad incumbents
- Haitian International Holdings: World's largest manufacturer of injection molding machines (the brand ASAF exclusively distributes in Israel). Comparable in plastics processing machinery, but operates as the upstream principal rather than a regional channel partner.
- Wittmann Battenfeld: Austrian group offering injection molding machines, robots and peripheral equipment — closely mirroring ASAF's full turn-key product portfolio from a single OEM (i.e., competing with the same bundle ASAF assembles via distribution).
- Piovan Group: Italian manufacturer of peripheral equipment (granulators, dryers, blenders, temperature controllers) — directly comparable to the European peripheral-equipment lines ASAF distributes (Shini, CMG) from competing-OEM standpoint.
- KraussMaffei Group: German manufacturer of injection molding, extrusion and reaction-process machinery plus automation. Overlaps with ASAF's injection machine, extrusion (Macchi) and automation portfolio from a competing-OEM perspective for Israeli buyers.
- Husky Injection Molding Systems: Canadian supplier of injection molding equipment, hot runners and molds — directly overlapping ASAF's Mold-Masters hot runner and Haitian machine lines from a manufacturer perspective for Israeli plastics customers.
- Engel Austria: Austrian manufacturer of injection molding machines and automation, serving the same Israeli molder customers as ASAF via its own channel. Overlaps in target customer and product but offers only its own-brand equipment.
- Mold-Masters (Barnes Group): Global leader in hot runner systems and nozzles, and ASAF's exclusive Israeli distribution principal. Direct comparable in plastics tooling technology but operating as the manufacturer upstream of ASAF's distribution business.
- Sumitomo (SHI) Demag: Japan-based injection molding machine and system manufacturer with global service network serving the same plastics-processing customer base as ASAF. Comparable in target segment but is a direct OEM competitor to ASAF's principals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Asaf Industries social profiles
Digital presenceAsaf Industries compliance and trust
Trust signalCompliance1 record
Asaf Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asaf Industries leadership team
Management profileNumber of profiles
Profiles9 records
Asaf Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asaf Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asaf Industries
What does Asaf Industries do?
Asaf Industries is the Israeli distributor and after-sales service partner for injection molding machines, hot runner systems, peripheral equipment, standard mold bases and elements, recycling lines, and industrial automation/robotics supplied by leading international manufacturers. The company imports, stocks, and sells components while delivering turn-key manufacturing solutions with engineering support to plastics and metal sheet fabricators across Israel.
Is Asaf Industries a public or private company?
Asaf Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asaf Industries founded?
Asaf Industries was founded in 1986. It employs 11 to 50 people.
Where is Asaf Industries based?
Asaf Industries is headquartered in Holon, Israel, in the Middle East region.
How does Asaf Industries make money?
Three revenue lines are on record. Equipment and Machinery Sales are the primary driver. The others are standard Mold Bases and Elements and after-Sales Service and Support.
Who are Asaf Industries's main competitors?
Direct peers on record are HASCO and Meusburger. Broad incumbents are Haitian International Holdings, Wittmann Battenfeld, Piovan Group, KraussMaffei Group, Husky Injection Molding Systems, Engel Austria, Mold-Masters (Barnes Group) and Sumitomo (SHI) Demag.
Does Asaf Industries have an API?
No public API is recorded for Asaf Industries.
What industry is Asaf Industries in?
Asaf Industries's product category is Industrial Machinery Distribution for Plastics and Metal Sheet Manufacturing. Its primary akta.pro industry code is IMAHAOAN, End-of-Line Integration & Packaging Line Systems, with a secondary code of IMAGAGAA, Industrial Electronics Manufacturing Services (EMS). Its NAICS code is 3332 and its SIC code is 5084.