AEI Insurance Broking Group
AEI Insurance Broking Group is an Australian specialist commercial insurance brokerage (subsidiary of AUB Group, ASX: AUB) placing over $200M of annual premium, serving SMEs through corporates with $200M+ turnover across transport, logistics, marine, workers comp, civil and childcare sectors via six branches.
- Company typePrivate
- Founded1980
- HeadquartersNorth Sydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AEI Insurance Broking Group does
AEI Insurance Broking Group is an Australian specialist commercial insurance brokerage operating as a wholly-owned subsidiary of AUB Group (ASX: AUB, formerly Austbrokers Holdings). The firm traces its heritage to Australian European Insurance Brokers, formed in the early 1980s in Sydney, and today runs six branch offices across New South Wales (North Sydney headquarters, Oran Park, Norwest), Queensland (Brisbane), Victoria (Melbourne, opened January 2021), and the Australian Capital Territory (Canberra). It places in excess of $200 million of general insurance premium into the Australian market each year and employs over 100 qualified insurance brokers, claims technicians, and specialists led by an Executive Chairman and a CEO with 18+ years of sector experience.
The company's core vertical is Heavy Transport and Logistics insurance, where it claims over 30 years of specialization and is positioned as one of Australia's largest specialist brokers in the segment. Adjacent offerings span Workers Compensation (with a dedicated national specialist team), Marine Insurance (via the Austbrokers AEI Marine division), Civil Contracting and Earthmoving, Child Care, and broader General Commercial lines including motor fleet, industrial special risks, public and products liability, cyber, and strata. The technical stack comprises a conventional insurance broking platform and claims management system supporting enterprise field-sales distribution, supplemented by an "Instant Cover" online widget for self-serve travel insurance distributed via the World2Cover partnership. A proprietary "Business Financial Impact Review" methodology is used to assess cash flow exposure within commercial insurance programs, and the in-house claims division (15-20 staff) manages claims end-to-end.
Revenue is generated through brokerage commissions on placed premium (transaction-fee model) and risk consulting/advisory fees (professional services). Pricing is quote-based and negotiated by client, with an annual billing cadence spanning sole-trader SMEs through to corporates with turnover exceeding $200M. Distribution is principally principal-level direct sales via the multi-branch broker network; an online self-serve channel exists for travel insurance. Customer acquisition leans on industry association memberships (NIBA, TMAA, LBRCA, Transport Women Australia, Truck.net.au), referral and word-of-mouth, and LinkedIn presence. The firm is regulated under AFSL 542 944, is a member of the Australian Financial Complaints Authority, and is bound by the NIBA Code of Conduct.
AEI Insurance Broking Group firmographics
Firmographics- Name
- AEI Insurance Broking Group
- Legal name
- AEI Insurance Group Pty Ltd
- Website
- https://aei.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AEI Insurance Broking Group is an Australian specialist commercial insurance brokerage (subsidiary of AUB Group, ASX: AUB) placing over $200M of annual premium, serving SMEs through corporates with $200M+ turnover across transport, logistics, marine, workers comp, civil and childcare sectors via six branches.
- Ownership category
- akta.pro rank
AEI Insurance Broking Group industry classification
Industry- Product category
- Commercial Insurance Broking
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where AEI Insurance Broking Group is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
AEI Insurance Broking Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: AEI places in excess of $200M of general insurance premium into the Australian market each year, earning commissions from insurers.
- Risk Consulting and Advisory Services: Business assurance and risk consulting services alongside insurance placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing tailored to client size and risk profile |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
AEI Insurance Broking Group product offering
Product offeringCore offering
AEI Insurance Broking Group is a specialist Australian commercial insurance brokerage that places insurance programs on behalf of businesses ranging from sole traders and small professional firms to manufacturers and transport/logistics companies with turnover exceeding $200M. The group operates dedicated divisions for Transport & Logistics, Civil Contracting and Earthmoving, Workers Compensation, Marine, and Child Care insurance, and provides in-house claims management services. It also operates an online Instant Cover platform for travel insurance distribution.
Product overview
AEI Insurance Broking Group operates as a specialist commercial insurance brokerage with a multi-product, multi-brand portfolio. The core offerings include General Insurance Broking, Transport & Logistics Insurance (via Austbrokers AEI Transport), Civil Contracting and Earthmoving Insurance, Workers Compensation Insurance, Marine Insurance (via Austbrokers AEI Marine), and Child Care Insurance. These products are delivered alongside dedicated Claims Management Services. The group also operates Instant Cover, an online platform for instant travel insurance quotes. The Austbrokers AEI division serves SME clients, while the Transport and Marine divisions provide specialized sector coverage. All divisions operate under the AEI Insurance Broking Group umbrella, which places over $200M of premium annually and is a partner of AUB Group (ASX: AUB).
Differentiator
Problem solved
Functional benefit
Brands
- Austbrokers AEI Marine: Specialist marine insurance division of AEI Insurance Broking Group
- Austbrokers AEI Transport
- Businsure
Products and services
- General Insurance Broking
Quantifiable outcome
- Places $200M+ of general insurance premium into Australian market annually
- +1 more outcomes
Companies that use AEI Insurance Broking Group
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
AEI Insurance Broking Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AEI Insurance Broking Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- AUB Group (Austbrokers Holding Ltd)flagshipAEI Insurance Broking Group is part of the Austbrokers network which forms part of the publicly listed AUB Group (ASX code: AUB). Tim Wedlock & Michael Donaldson formed Austbrokers AEI Transport Pty Ltd in partnership with Austbrokers Holdings. The two companies became known as the Austbrokers AEI Group.
- Traffic Management Association of Australia (TMAA)coreAEI Insurance Group became a National Associate Supplier of TMAA in March 2026. This partnership reflects commitment to supporting industries that operate in complex, high-risk, and compliance-driven environments across Australia, enhancing ability to support transport and traffic management industries nationally.
- National Insurance Brokers Association (NIBA)coreAEI is a proud member of NIBA, bound by their Code of Conduct and Code of Practice. NIBA lobbies and liaises with regulators on behalf of members to ensure focus on representing customers and their interests.
- Australian Financial Complaints Authority (AFCA)coreAEI subscribes to AFCA which provides consumers and small businesses with fair, free, and independent dispute resolution for financial complaints. Complaints can be progressed through AFCA's resolution process if not resolved through AEI's Internal Dispute Resolution Process.
- AB PhillipscoreAB Phillips is a member of the AEI Insurance Broking Group. Tania Anderson, AEI's Chief Operating Officer, previously spent over 10 years with AB Phillips including six years as COO before transitioning to AEI when the two businesses came together.
- BusinsureminorBusinsure is a business name which AEI Insurance Group Pty Ltd is authorised to use. All financial services are provided by AEI under its AFSL. It is part of Austbrokers Canberra.
- LBRCA (Livestock, Bulk and Rural Carriers Association)minorIndustry association partnership for transport and logistics sector support.
- Transport Women AustraliaminorIndustry association partnership supporting women in transport.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
AEI Insurance Broking Group competitors and assessment
Company assessmentDirect peers
- Insurance House Australia: Australian specialist insurance broker serving SMEs and mid-market clients across commercial lines, including transport and logistics. Comparable to AEI in target segment, broker-led model, and Australian geographic footprint.
- Honan Insurance Group: Australian specialist commercial insurance broker with a focus on niche industries including transport, construction, and professional services. Highly comparable to AEI in vertical specialization, mid-market corporate focus, and principal-led relationship delivery.
- Steadfast Group: ASX-listed (ASX: SDF) Australian general insurance broker network and underwriting agency, directly comparable to AUB Group/AEI in business model — aggregating authorized brokerages that place premium with insurer partners. Competes with AEI for both SME and specialty commercial clients.
Others
- AUB Group: ASX-listed parent company of AEI (ASX: AUB) that owns and operates the Austbrokers broker network across Australia. AEI is a flagship partner within AUB's network of authorized brokerages, making AUB both parent and a structural competitor via other network subsidiaries.
- QBE Insurance Group: Australia-headquartered global general insurer and reinsurer, a key carrier counterparty for AEI placements. Material to AEI's commercial and transport book as both a capacity provider and a potential direct competitor in digital distribution channels.
- Insurance Australia Group (IAG): Largest general insurer in Australia (NRMA, CGU, SGIO brands), which acts as a key carrier relationship for AEI's clients. While not a broker peer, IAG sits on the opposite side of AEI's intermediation and influences commission economics and product availability.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with significant Australian operations. Overlaps with AEI in commercial and specialty broking but operates as part of a much broader global portfolio, not specializing in Australian T&L niche.
- Willis Towers Watson (WTW): Global insurance brokerage and advisory firm with Australian operations serving mid-to-large commercial clients. Comparable to AEI in placing commercial and specialty insurance but as an incumbent with broader consulting and capital capabilities.
- Marsh McLennan: Global insurance brokerage and risk advisory giant with Australian operations. Competes with AEI on mid-to-large corporate insurance placements but as a multi-line incumbent offering consulting, reinsurance, and broader risk advisory beyond specialty broking.
- Aon plc: Global professional services firm offering insurance brokerage, reinsurance, and human capital solutions, with material Australian presence. Overlaps with AEI in commercial broking but competes as a broad incumbent serving large corporates with diversified service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AEI Insurance Broking Group social profiles
Digital presenceAEI Insurance Broking Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AEI Insurance Broking Group leadership team
Management profileNumber of profiles
Profiles12 records
AEI Insurance Broking Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
AEI Insurance Broking Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AEI Insurance Broking Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AEI Insurance Broking Group
What does AEI Insurance Broking Group do?
AEI Insurance Broking Group is a specialist Australian commercial insurance brokerage that places insurance programs on behalf of businesses ranging from sole traders and small professional firms to manufacturers and transport/logistics companies with turnover exceeding $200M. The group operates dedicated divisions for Transport & Logistics, Civil Contracting and Earthmoving, Workers Compensation, Marine, and Child Care insurance, and provides in-house claims management services. It also operates an online Instant Cover platform for travel insurance distribution.
Is AEI Insurance Broking Group a public or private company?
AEI Insurance Broking Group is a private company. It is classified as corporate owned and is currently operating.
When was AEI Insurance Broking Group founded?
AEI Insurance Broking Group was founded in 1980. It employs 101 to 250 people.
Where is AEI Insurance Broking Group based?
AEI Insurance Broking Group is headquartered in North Sydney, Australia, in the Oceania region.
How does AEI Insurance Broking Group make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are risk Consulting and Advisory Services.
Who are AEI Insurance Broking Group's main competitors?
Direct peers on record are Insurance House Australia, Honan Insurance Group and Steadfast Group. Others are AUB Group, QBE Insurance Group and Insurance Australia Group (IAG). Broad incumbents are Arthur J. Gallagher & Co., Willis Towers Watson (WTW), Marsh McLennan and Aon plc.
Does AEI Insurance Broking Group have an API?
No public API is recorded for AEI Insurance Broking Group.
What industry is AEI Insurance Broking Group in?
AEI Insurance Broking Group's product category is Commercial Insurance Broking. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 524210 and its SIC code is 6411.