AB Phillips
AB Phillips is a privately held Australian commercial insurance brokerage (est. ~1975, part of AEI / AUB Group) placing general insurance and professional lines for SMBs and mid-market clients across more than 15 industry verticals via specialist advisors, association referral partnerships and a proprietary Tax Audit Insurance platform.
- Company typePrivate
- Founded1975
- HeadquartersMoorabbin, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What AB Phillips does
AB Phillips is an Australian commercial insurance brokerage founded around 1975 and headquartered at 445 Warrigal Road, Moorabbin, Victoria, operating four physical offices across Victoria (Moorabbin, Frankston) and Western Australia (Perth, Broome). The firm distributes general insurance (public/products liability, property, business interruption, motor fleet, marine, machinery breakdown, trade credit) and professional lines (Professional Indemnity, Cyber, Management Liability/D&O, Investment Manager Insurance, M&A risk services) through industry-specialist advisors matched to client verticals covering accountants, agriculture and agribusiness, construction and trades, EPS insulated panel operators, financial planners, pool and spa builders, timber merchants, swim schools, height safety / rope access operators, classic boat owners, hardware retailers and strata managers.
The firm's technology stack centres on a proprietary Tax Audit Insurance platform (powered by AuditCover Australia and underwritten by HDI Global Specialty SE) that automates client onboarding, data import and renewals across income tax, GST, FBT, CGT, payroll tax and superannuation guarantee exposures. Adjacent digital surfaces include the myABP customer portal for policy and claims management, the online Professional Indemnity quote-and-purchase portal at pi.abphillips.com.au, and online 'Buy online now' flows for Tax Audit Insurance and Legal Expenses Insurance. Underlying architecture is conventional brokerage workflow software rather than an AI-native platform; no AI/ML capabilities, model disclosures or data flywheels are evidenced.
Commercial economics are dominated by insurance brokerage commissions on placed business, supplemented by referral fees from industry association partners and mortgage/finance broking commissions on personal asset work. The go-to-market combines direct sales (website, 1300 242 136 call centre, physical offices) with a structured industry association referral channel via at least ten preferred-partner relationships (IPA, AAT, IPCA, SPASA, MPBAA, TTIA, TMA, FTMA, HBT, ASSA, ARAA, plus the Nautilus Marine classic boat scheme). The firm is privately held as AB Phillips Pty Ltd, is part of the AEI Insurance Broking Group and accesses broader market reach and buying power via AUB Group.
AB Phillips firmographics
Firmographics- Name
- AB Phillips
- Legal name
- AB Phillips Pty Ltd
- Website
- https://abphillips.com.au
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AB Phillips is a privately held Australian commercial insurance brokerage (est. ~1975, part of AEI / AUB Group) placing general insurance and professional lines for SMBs and mid-market clients across more than 15 industry verticals via specialist advisors, association referral partnerships and a proprietary Tax Audit Insurance platform.
- Ownership category
- akta.pro rank
AB Phillips industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where AB Phillips is headquartered
LocationHeadquarters
- HQ city
- Moorabbin
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
AB Phillips business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Brokerage Commissions: AB Phillips acts as an insurance broker earning commissions from insurers for placing business. They access markets directly and through networks like AUB Group.
- Referral Fees: Earn referral fees from industry association partnerships and professional referral partners for directing clients to insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Indemnity for Sole Practitioners |
| Subscription | Annual | General Accountant Insurance Package |
| Subscription | Annual | Tax Audit Insurance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AB Phillips product offering
Product offeringCore offering
AB Phillips is an Australian insurance brokerage that arranges general insurance and professional lines coverage for businesses and individuals across more than 15 industry verticals. It places business through insurers (directly and via the AUB Group network) and earns commissions, while also providing mortgage broking and industry-specific risk advisory services through branded programs such as IPA Insure and AAT Insure.
Product overview
AB Phillips is an Australian insurance brokerage offering a comprehensive portfolio of insurance products and risk management solutions. The core offering spans general insurance products (public liability, property, business interruption, marine, trade credit, machinery breakdown) and professional lines products (professional indemnity, cyber, management liability, M&A services). They differentiate through industry-specialized solutions for accountants, agriculture, construction, EPS panels, pools/spas, timber, and financial planners. The company operates as part of AEI Insurance Broking Group and leverages AUB Group's buying power for corporate clients. Key digital products include Tax Audit Insurance (with automated renewals and AuditCover platform), Professional Indemnity Insurance (with IPA and AAT branded offerings), and a myABP customer portal. Insurance is distributed through direct sales, online quote systems, and referral partner programs with industry associations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tax Audit Insurance Covers professional fees incurred during ATO audits, state revenue audits and government investigations across income tax, GST, FBT, CGT, payroll tax and superannuation guarantee, distributed via the AuditCover-powered AB Phillips platform with automated renewals and online quote/purchase.
- Professional Indemnity Insurance Custom-built professional indemnity coverage primarily for accounting and bookkeeping professionals, covering negligence, civil liability, intellectual property infringement, loss of client documents and losses from employee dishonesty; distributed via IPA Insure and AAT Insure branded programs and the pi.abphillips.com.au online quote platform.
- Public and Products Liability Insurance Protects businesses against financial risk of being found liable to third parties for death/injury or property loss/damage arising from negligence, sold as a standalone or bundled cover to AB Phillips' SMB, corporate and trade clients.
- Property Insurance Coverage for damage to insured property, theft at insured premises and protection against perils such as storm, hail, fire and earthquake for businesses.
- Business Interruption Insurance Coverage for loss of business income due to operational interruption, protecting fixed expenses, increased working costs and profit margin.
- Cyber and Privacy Protection Insurance Coverage for costs associated with unauthorised use or access to intellectual property and personal data, including outsourcing liability, security liability and network interruption.
- Management Liability (Directors & Officers) Insurance Protects company officers and directors against personal liability in an increasingly litigious business environment.
- Investment Manager Insurance (IMI) Specialised product for the investment community addressing complex litigation risks in the investment management environment.
- Private Equity and Mergers & Acquisitions (M&A) Risk Services Risk management solutions helping private equity firms, corporations and alternative asset managers sign and complete deals while minimising transfer risks.
- Trade Credit Insurance Coverage protecting businesses against losses from creditor insolvency or non-payment of debt, including an exclusive timber industry facility for TMA and FTMA members.
- Marine Insurance Coverage for goods in transit and marine-related business risks.
- Machinery Breakdown Insurance Coverage for repair costs of broken machinery and financial losses caused by equipment breakdown, including electrical breakdown of computers.
- Corporate Travel Insurance Coverage for employees travelling for business including baggage, medical expenses and contingencies, with optional extension to personal trips.
- Product Recall Insurance Coverage for costs associated with recalling products due to defects, malicious tampering or extortion, including crisis management and public relations expenses.
- Key Person Insurance Coverage protecting businesses from financial impact if critical personnel cannot work due to illness, injury or death.
- General Property / Mobile, Plant & Equipment Insurance Coverage for mobile and portable items including laptops, specialist tools, equipment, excavators and cranes.
- Construction & Trades Insurance Bundled insurance solution for construction and trades businesses combining machinery and equipment, public liability, contract works, tools of trade, builders warranty and structural defects coverage on a single annual renewal.
- Classic Boat Insurance Exclusive insurance scheme operated with Nautilus Marine for classic and wooden boats, offering $10 million liability cover, agreed value, lay-up cover and 24/7 claims support.
- Agriculture & Agribusiness Insurance Tailored insurance covering crops, livestock, property, equipment and income for farms and rural businesses, including specialised cover for cool stores and pack house complexes.
- EPS Insulated Panel Insurance Specialised insurance for buildings constructed with Expanded Polystyrene panels, developed with the Insulated Panel Council of Australasia (IPCA) to address fire risk perception and secure affordable premiums.
- Legal Expenses Insurance Coverage for legal costs including unpaid fees disputes, defence for criminal prosecutions, employment disputes, property disputes, data protection issues and suspension/revocation of a statutory licence.
- Cyber Insurance Protection for businesses storing sensitive data against cyber attacks, covering incident management costs, third-party damages, direct losses and social engineering.
- Small Business Insurance Dedicated affordable and efficient insurance solutions for sole traders and small businesses with quick turnaround and tailored advice.
- Commercial & Corporate Enterprise Insurance Complex insurance solutions for large organisations, leveraging AUB Group buying power to deliver blue-chip solutions with boutique service across multiple industry verticals.
- Personal Asset Insurance Wide coverage for personal possessions including home, car, caravan and boat, with a personal account manager and claims management service.
- Mortgage & Finance Broking Finance and mortgage broking services working with top lenders to source suitable home, investment and refinancing loans for individual situations.
- Landlords Insurance Insurance coverage for property owners renting out residential or commercial investment properties.
- Strata Insurance Specialised insurance for strata-titled properties and owners corporations.
- Motor Fleet, Transport & Logistics Insurance Vehicle insurance packages catering for all types of motor vehicles from individual tradie utes to large fleet operations.
- Pool & Spa Insurance Tailored insurance products for SPASA Australia member categories — including pool and spa builders, suppliers, manufacturers and shops — covering contract works, builders warranty and property exposure.
- Financial Planners Insurance Insurance policies shaped for financial planners — from large corporate entities to individually owned practices — with RG126 requirements at the core of the indemnity design.
- Camps Insurance Insurance and people risk solutions for businesses operating in residential camps and outdoor activity providers industry.
- Height Safety & Rope Access Insurance Specialised cover for rope access businesses, building maintenance units, cranes, scaffolding and elevated work platforms.
- Research & Development Audit Insurance Specialist tax audit insurance tailored to the unique exposures of R&D tax incentive claimants facing ATO scrutiny of research and development claims.
- Manufacturing Insurance Insurance solutions for Australian manufacturers covering property, liability, machinery breakdown, product recall and other manufacturing-specific exposures.
- Motor Trade Insurance Industry-specific insurance package for motor trade businesses covering workshop, vehicle stock and trade-related risks.
Quantifiable outcome
- Saved client $4k while increasing coverage level within one week of policy renewal
- +2 more outcomes
Companies that use AB Phillips
Customer profileNamed customers14 records
Segments12 records
Ideal customer profiles6 records
AB Phillips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AB Phillips partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- AEI Insurance Broking GroupcoreAB Phillips is part of AEI Insurance Broking Group, providing access to broad network and buying power via AUB Group for competitive insurance solutions.
- Institute of Public Accountants (IPA)coreLong-term partnership with IPA as official insurance partner. Provides insurance to 2,500+ IPA member firms. IPA Insure powered by AB Phillips offers Professional Indemnity, Tax Audit Insurance, and General Insurance to members. IPA members can join referral program and earn additional revenue.
- Association of Accounting Technicians (AAT)coreAAT Insure powered by AB Phillips provides competitive insurance products to AAT members including Professional Indemnity, Cyber, and Public Liability at discounted rates.
- Insulated Panel Council of Australasia (IPCA)corePreferred Insurance Partner for IPCA members. AB Phillips works with IPCA and insurance underwriters to develop sophisticated EPS insurance solutions. Underwriters trust their knowledge and listen to recommendations.
- Nautilus MarinemajorExclusive insurance scheme arrangement for Classic Boat & Seacraft members. Provides top-tier policy coverage and competitive premium rates specifically designed for wooden boats through Nautilus Marine Boat Insurance.
- Swimming Pool and Spa Association of Australia (SPASA)majorPreferred General Insurance supplier to SPASA members. Helps members improve insurance covers, save money, and deliver valuable benefits through comprehensive services.
- Master Pool Builders Association Australia (MPBAA)majorPreferred supplier to MPBAA members (formerly SPASA VIC). Provides tailored insurance products aligned to member categories including Contract Works, Builders Warranty, and industry-specific coverage.
- Timber Trade Industrial Association (TTIA)majorPreferred General Insurance provider to TTIA members. Offers comprehensive Business Insurance program tailored specifically to timber trade including ISR/property, business interruption, trade credit, vehicle, and marine transit insurance.
- Timber Merchants Association (TMA)majorInsurance provider of choice to MGAIBA Members (Timber Merchants Association). Over 20 years providing tailored solutions to timber industry with exclusive Timber insurance facility and Trade Credit Insurance product.
- Frame and Truss Manufacturers Association (FTMA)majorPreferred supplier of insurance and risk minimization services to FTMA members. Exclusive Timber insurance facility and Trade Credit Insurance product available only to TMA and FTMA members.
- Hardware and Building Traders (HBT)majorPreferred General Insurance to HBT members (610+ retail stores across Australia). Delivers extensive Risk Minimisation Program with exclusive insurance facility delivering cost savings and broader cover.
- Australian Swim Schools Association (ASSA)minorKey insurance partner for ASSA members with over 50 years of experience. Provides tailored cover, industry insight, responsive claims support, and practical risk management for swim schools.
- Australian Rope Access Association (ARAA)minor15+ years of significant understanding of Height Safety Industry. Tailors insurance programs specifically to rope access, manufacturers, installers, trainers, and certifiers with exclusive insurance markets.
- Australian Beverages CouncilminorProvides ABCL members expert advice on EPS panel insurance at reasonable premiums through specialized insurance solutions based on needs and risk type.
- First Class AccountsminorProfessional services association partnership providing Professional Indemnity, Public Liability, and Cyber Insurance to bookkeepers with referral partner program for revenue generation.
- AUB GroupcoreAB Phillips utilizes broad network and buying power via AUB Group to deliver comprehensive and competitive insurance solutions, particularly for corporate clients.
- AuditCovercoreTax Audit Program powered by AuditCover Australia Pty Ltd (ABN 63 638 872 634, AFSL 535509) on behalf of insurer HDI Global Specialty SE. Provides automated platform for tax audit insurance with client management capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AB Phillips competitors and assessment
Company assessmentDirect peers
- EBM Insurance Brokers: Western Australia-based insurance broker with similar regional concentration and commercial mid-market focus, particularly relevant given AB Phillips’ strong WA presence.
- Coverforce: Australian insurance broker network serving SMEs and mid-market clients across multiple states. Directly comparable to AB Phillips in product breadth and target customer segments.
- Steadfast Group: Largest ASX-listed Australian general insurance broker network with thousands of authorised broker members. Directly comparable to AB Phillips in delivering commercial and personal lines intermediation across a federated model.
- Honan Insurance Group: Australian commercial insurance broker with comparable mid-market positioning, multi-vertical expertise, and AUB Group network affiliation — a near-direct peer in size and product mix.
- Insurance House: Australian-owned broker offering commercial and personal lines with industry-vertical practices. Comparable headcount scale and product scope to AB Phillips.
Emerging players
- BizCover: Australian digital-first commercial insurance broker targeting SMEs with online comparison and instant quote/purchase. An emerging threat and partial substitute for AB Phillips’ small business book.
Broad incumbents
- Aon Australia: Global insurance and reinsurance broker with a substantial Australian footprint. Competes with AB Phillips for mid-market and corporate commercial accounts, but operates a much broader global risk advisory portfolio.
- Arthur J. Gallagher & Co (Australia): Global insurance broker with a growing Australian presence through acquisitions. Competes with AB Phillips for commercial and specialty accounts, particularly via industry-vertical practices.
- Marsh Australia: Global broker serving large Australian corporates and specialty risks. Overlaps with AB Phillips on commercial and corporate insurance but at significantly larger enterprise scale and with deeper multinational capability.
Others
- Westpac General Insurance / BT Insurance: Bank-affiliated insurance distribution in Australia. Provides an alternative distribution channel that competes for the same SME and consumer wallet, relevant given AB Phillips’ personal asset and mortgage offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AB Phillips social profiles
Digital presenceAB Phillips financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB Phillips leadership team
Management profileNumber of profiles
Profiles3 records
AB Phillips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB Phillips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB Phillips
What does AB Phillips do?
AB Phillips is an Australian insurance brokerage that arranges general insurance and professional lines coverage for businesses and individuals across more than 15 industry verticals. It places business through insurers (directly and via the AUB Group network) and earns commissions, while also providing mortgage broking and industry-specific risk advisory services through branded programs such as IPA Insure and AAT Insure.
Is AB Phillips a public or private company?
AB Phillips is a private company. It is classified as corporate owned and is currently operating.
When was AB Phillips founded?
AB Phillips was founded in 1975. It employs 251 to 500 people.
Where is AB Phillips based?
AB Phillips is headquartered in Moorabbin, Australia, in the Oceania region.
How does AB Phillips make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are referral Fees.
Who are AB Phillips's main competitors?
Direct peers on record are EBM Insurance Brokers, Coverforce, Steadfast Group, Honan Insurance Group and Insurance House. BizCover is listed as an emerging player. Broad incumbents are Aon Australia, Arthur J. Gallagher & Co (Australia) and Marsh Australia. Westpac General Insurance / BT Insurance is listed as an others.
Does AB Phillips have an API?
No public API is recorded for AB Phillips.
What industry is AB Phillips in?
AB Phillips's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.