Project GO

Name

Project GO

Legal name

Project GO, Inc.

Website

https://projectgoinc.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Affordable Housing

NAICS

Other Community Housing Services (624229), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Affordable Rental & Multifamily Housing Finance Programs (LIHTC/Tax Credits/Subsidized Loans) (FSALAKAF), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ)

Keywords

• Affordable housing
• Energy assistance programs
• Weatherization services
• Community action agency
• Low-income housing

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Low Income Housing Tax Credit (LIHTC) Program: Project GO develops and manages affordable housing communities utilizing Low Income Housing Tax Credit (LIHTC) under Section 42 of the IRS program. Qualified residents pay reduced rents based on 30% of area median income as published by HUD, which is typically lower than market rates.
2. Government Grants and Block Funding: Funding from Community Services Block Grant (CSBG), a federal program under the U.S. Department of Health and Human Services that provides states, territories, tribes, and organizations funds to alleviate causes and conditions of poverty. Also receives federal block grants and utility partnerships for energy programs.
3. Utility Company Contracts: Contractual agreements with Pacific Gas & Electric Co. (PG&E) to operate low-income energy conservation programs including weatherization assistance for residential customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Project GO, Inc. develops, owns, and manages affordable rental housing communities for low-income seniors and families in the Sacramento/Placer County region, and operates three energy assistance programs (Weatherization Assistance Program, HEAP, and ECIP) that deliver free home energy-efficiency improvements and utility bill assistance to qualifying low-income households. As a designated Community Action Agency, it channels federal block grants, state funds, and utility contracts into integrated housing and energy-support services for residents of Placer, Nevada, El Dorado, and Sierra Counties.

Product overview

Project GO, Inc. is a private, non-profit community service organization that offers a portfolio of affordable housing and energy assistance programs. The core offerings include: (1) Affordable rental housing through multiple apartment communities (Maidu Village I, II, and III for seniors; Colonial Village Auburn and Roseville for families; Cameron Park Village for both); (2) Energy assistance programs including the Weatherization Assistance Program (WAP) which provides free home energy efficiency improvements, the Home Energy Assistance Program (HEAP) providing annual utility bill assistance, and the Emergency Crisis Intervention Program (ECIP) providing crisis-related energy financial assistance; and (3) Professional property management services for affordable housing. These programs are funded through state/utility grants, tax credits, bonds, and block grants, and serve low-to moderate-income families and seniors primarily in Placer, Nevada, El Dorado, and Sierra counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Maidu Village I, II, and III Three affordable senior apartment communities located in the Johnson Ranch Planned Development in Roseville, California, offering single and two-bedroom floor plans with amenities including swimming pool, spa, computer clubhouse, and community gardens; rents are income-based under Section 42 LIHTC.
• Colonial Village Auburn and Colonial Village Roseville Affordable family apartment communities in Auburn and Roseville, California, featuring two and three bedroom energy-efficient homes with modern appliances, clubhouse, and adjacent park access; rents are income-based under Section 42 LIHTC.
• Cameron Park Village Affordable housing community providing 40 units for low-income seniors and 40 two- and three-bedroom units for low-income families.
• Weatherization Assistance Program (WAP) Provides free weatherization services and products to improve home energy efficiency for qualifying low-income households, including attic insulation, weather-stripping, caulking, door replacement, water heater insulation/repair/replacement, window installation, sunscreens, heater repair/replacement, refrigerator and microwave replacement, and carbon monoxide testing.
• Home Energy Assistance Program (HEAP) Provides annual financial assistance (once every 12 months) for utility payments for gas, electric, propane, or firewood to help with heating and/or cooling costs; assistance ranges from $350 to $1,000 based on household income and energy costs.
• Emergency Crisis Intervention Program (ECIP) Provides financial assistance in the event of an energy crisis such as a 48-hour shut-off notice; annual utility credit assistance can go up to $1,000 depending on household income and energy costs.
• Property Management Services Professional property management services for affordable housing communities in the Sacramento region, serving qualified low-to moderate-income families and seniors; currently manages over 400 units across multiple apartment communities.

Quantifiable outcome

• Over 40,000 low-income households served since 1978 with energy conservation measures across a five-county area
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• South Fork Partnership (Bob Coker and Buck Ewing)flagshipStrategic or Co-development Partner · 1 January 1995South Fork Partnership donated land for Maidu Village III development. This 2.3-acre parcel completed the full build-out of the Johnson Ranch Community with 76 additional units for low-income seniors.
• Coker-Ewing Development CompanycoreStrategic or Co-development Partner · 1 January 1991Cooperative development partnership for affordable housing. PGI and Coker-Ewing developed Maidu Village I (80 units for low-income seniors) in Johnson Ranch, Roseville. The partnership continued with Colonial Village Auburn and Roseville developments in 1995.
• Pacific Gas & Electric Co. (PG&E)coreStrategic or Co-development Partner · 1 January 1983PG&E contracted PGI to operate low-income energy conservation program 'Project HELP' administered by California/Nevada Community Action Association. PGI fulfilled contractual obligations from 1983-1995 and resumed in 2014. Staff installed energy conservation measures on approximately 10,400 low-income residences with PG&E grant funds.
• Placer County Board of SupervisorscoreStrategic or Co-development PartnerPGI was selected and sanctioned by the Placer County Board of Supervisors as the eligible entity to receive all available grants funding for energy conservation assistance for low-income residents.
• California Department of Community Services and Development (CSD)coreStrategic or Co-development PartnerFormerly State Office of Economic Opportunity, CSD passes through federal block grant funds for energy conservation programs. Initial $40,000 grant in 1978 administered through this state agency.
• U.S. Department of Health and Human ServicescoreStrategic or Co-development PartnerPrimary federal funder of Community Services Block Grant (CSBG) program that reduces poverty by providing funds to states, territories, tribes, and organizations to alleviate causes and conditions of poverty in local communities.
• City of Roseville, CA - Veterans Affairs Supportive Housing (VASH) ProgramminorStrategic or Co-development PartnerPartnership with City of Roseville Veterans Affairs to provide supportive housing through VASH program for veterans in need of affordable housing.
• Sierra Senior ServicesminorGTM or Marketing PartnerPartner organization serving seniors, listed on Project GO's community links page for referral coordination.
• Sierra Community HouseminorGTM or Marketing PartnerPartner organization listed on Project GO's community links page for referral coordination.
• Auburn Food Closet (AIFC)minorGTM or Marketing PartnerPartner organization addressing food insecurity, listed on Project GO's community links page for referral coordination.
• Lighthouse FRCminorGTM or Marketing PartnerPartner organization (Lighthouse Family Resource Center), listed on Project GO's community links page for referral coordination.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Nevada County Habitat for Humanity: A regional Habitat for Humanity affiliate serving Nevada County, one of Project GO's four core service counties. Highly comparable affordable housing mission for low-income households, though focused on homeownership rather than multifamily rentals.

Broad incumbents

• MidPen Housing: A major California nonprofit developer of affordable rental housing using LIHTC financing, with senior and family communities throughout Northern California. Comparable to Project GO's LIHTC-based development model and senior housing focus (Maidu Village), though with a broader geographic footprint.
• Mercy Housing California: One of the largest nonprofit affordable housing developers in California, operating LIHTC-financed rental communities for low-income families, seniors, and special needs populations statewide. Comparable service model and target population to Project GO, but at significantly larger scale and geographic reach.
• Rural Community Assistance Corporation: A nonprofit community development financial institution providing housing, infrastructure, and community development services to rural communities across the Western U.S. Comparable mission focus on rural and underserved populations (relevant to Project GO's Sierra County service area) and affordable housing development.

Direct peers

• GRID Alternatives: A nonprofit providing no-cost solar installations and energy efficiency upgrades for low-income families across California. Overlaps with Project GO's energy conservation and weatherization programs, with comparable funding sources (utility partnerships, federal grants) and target demographics.
• California Human Development Corporation: A statewide Community Action Agency and nonprofit providing workforce development, housing assistance, and energy services to low-income Californians. Closely mirrors Project GO's Community Action Agency structure and integrated service delivery model.
• Sacramento Self Help Housing: A Sacramento nonprofit providing affordable rental housing, housing counseling, and supportive services to low-income families and individuals. Direct operational peer in affordable rental housing and tenant services in the same primary market.
• Habitat for Humanity Greater Sacramento: A regional Habitat for Humanity affiliate serving the Sacramento area, developing affordable housing for low-income families. Highly comparable to Project GO's affordable rental housing mission in the same geographic market, though focused on homeownership rather than rentals.
• Rebuilding Together Sacramento: A nonprofit providing free home repairs, weatherization, and accessibility modifications for low-income homeowners and seniors in the Sacramento region. Direct overlap with Project GO's Weatherization Assistance Program in both service offering (home repairs, energy efficiency) and target geography.
• Community Resource Project: A Sacramento-based nonprofit administering HEAP, LIHEAP, and weatherization programs for low-income households in the Sacramento region. Direct operational peer to Project GO's HEAP/ECIP/WAP programs and serves overlapping client populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/project-go-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project GO