City of Roseville

Municipal Government Servicesroseville.ca.us

The City of Roseville is the incorporated municipal government of Roseville, California, providing public safety, electric and water utilities, transit, permitting, housing, parks, libraries, and economic development services to city residents and local businesses.

Company typePrivate
Founded1909
HeadquartersRoseville, United States
Headcount1,001–5,000
GTM typeB2B and B2C
OfferingServices

What City of Roseville does

The City of Roseville is the incorporated municipal government of Roseville, California (founded 1909), serving residents and businesses within city limits with administrative, public safety, utility, and community services. Core operational services include police, fire, and emergency preparedness; electric, water, wastewater, and trash/recycling utilities (with the city owning its electric distribution); parks, recreation, libraries, and the Maidu Museum & Historic Site; Roseville Transit bus service; affordable housing through the Roseville Housing Authority; development, building inspection, planning, and permitting; and economic development programs including the Roseville Venture Lab.

The city's digital infrastructure comprises several civic technology platforms: a Customer Self Service (CSS) portal for utility billing and service requests (css.roseville.ca.us), the myRSVL issue-reporting application, an Open Roseville open data portal hosted on Tyler Technologies/Socrata, a Data Catalog, an Open Budget transparency portal, an Open Projects capital project tracker, and Open GIS Data on ArcGIS Online. These platforms are off-the-shelf civic technology products rather than proprietary AI or custom-built systems.

Revenue mechanics are split across four streams: usage-based utility services revenue (electric, water, wastewater, trash), recurring tax revenue (property, sales), one-time fees for permits and licenses (building, planning, business, alarm, engineering), and transaction-based transit fares. Rates are publicly disclosed and tiered for residential versus commercial customers, with rebate and assistance programs. Operations are funded in part by federal and state allocations, including California Department of Transportation Low Carbon Transit Operations Program funds for zero-emission fleet adoption and over $8 million secured via federal channels for water system upgrades and emergency response.

City of Roseville firmographics

Firmographics

Name: City of Roseville
Legal name: City of Roseville
Website: https://roseville.ca.us
Company type: Private
Founded year: 1909
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: The City of Roseville is the incorporated municipal government of Roseville, California, providing public safety, electric and water utilities, transit, permitting, housing, parks, libraries, and economic development services to city residents and local businesses.
Ownership category
akta.pro rank

City of Roseville industry classification

Industry

Product category: Municipal Government Services
NAICS: Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (92512), Justice, Public Order, and Safety Activities (922), Fire Protection (922160)
SIC: Water Supply (4941), Refuse Systems (4953), Services-Social Services (8300)
akta.pro primary industry: Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries: Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ), Public Works / In-House Municipal Collection Operations (EUAIAAAF)

Keywords

Municipal government services
Utility billing services
Public transit operations
Building permit services
Economic development programs

Where City of Roseville is headquartered

Location

Headquarters

HQ city: Roseville
HQ country: United States
HQ region: North America

Offices2 records

Markets served

City of Roseville business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

Utility Services Revenue: Revenue generated from providing electric, water, wastewater, and trash/recycling services to residents and businesses. Rates are set by the city and include various tiers for residential and commercial customers.
Tax Revenue: General fund revenue from property taxes, sales taxes, and other municipal tax sources used to fund core city services including public safety, parks, libraries, and administration.
Permits and Licenses: Fees collected for building permits, planning permits, business licenses, alarm permits, engineering permits, and other regulatory approvals for development and business operations.
Transit Fares: Revenue from Roseville Transit public transportation services including bus fares, with programs supporting disadvantaged communities.

Pricing tiers

Model	Billing	Price
Usage-based	Monthly	Residential and Commercial Utility Tiers

Distribution channels4 records

Marketing channels4 records

City of Roseville product offering

Product offering

Core offering

The City of Roseville is a municipal government entity that administers essential public services for residents and businesses of Roseville, California, including public safety, electric and water/sewer/trash utilities, public transit, parks and recreation, building permits, and community programs such as the Maidu Museum and Roseville Venture Lab.

Product overview

The City of Roseville operates a portfolio of digital platforms and municipal service programs. The core digital infrastructure includes Customer Self Service (CSS) for utility billing and payments, Open Roseville (powered by Tyler Technologies/Socrata) for open data access, Open Budget for budget transparency, and Open Projects for capital project tracking. Supporting programs include Roseville Transit, Electric Utility Services, Water & Environmental Utilities, myRSVL for issue reporting, Roseville Venture Lab for small business support, the Utility Exploration Center for education, and the Maidu Museum & Historic Site for cultural heritage.

Differentiator

Problem solved

Functional benefit

Products and services

Electric Utility Services
Water & Environmental Utilities
Roseville Transit
Customer Self Service (CSS)
myRSVL
Open Roseville
Open Budget
Open Projects

Companies that use City of Roseville

Customer profile

Segments3 records

Ideal customer profiles3 records

City of Roseville technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

City of Roseville partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

City of Roseville competitors and assessment

Company assessment

Direct peers

City of Folsom: Adjacent Sacramento-Placer County city operating electric, water, wastewater, and solid waste utilities under a similar municipal model. Closest geographic and operational peer to Roseville, comparable population scale and service portfolio.
City of Rocklin: Immediate Placer County neighbor providing comparable municipal services including utilities, public safety, and development services. Similar suburban Sacramento-region profile and resident base.
Sacramento Municipal Utility District (SMUD): Community-owned electric utility serving the greater Sacramento region including parts of the same grid as Roseville Electric. Directly comparable municipal electric generation, distribution, and retail operations.
City of Elk Grove: Comparable mid-sized California city in the Sacramento region offering similar municipal services including utilities, public safety, and development services with overlapping suburban growth profile.
City of Citrus Heights: Sacramento-area city of similar scale providing comparable core municipal services, partnered with Sacramento County for utilities. Directly comparable governance model and service delivery footprint.
City of Lincoln: Placer County city with similar governance structure and suburban growth-oriented municipal service delivery. Comparable profile of utility, public safety, and development operations.
City of Rancho Cordova: Sacramento County city of comparable size and service mix offering utilities, public safety, community development, and parks/recreation. Similar mid-sized California municipal profile.
City of Davis: Mid-sized California city providing comparable municipal services including electric (via Valley Clean Energy Alliance access), water, and waste management. Similar civic-tech orientation with sustainability programs.

Broad incumbents

City of Sacramento: Larger California state capital city operating a full suite of municipal services including its own electric utility (SMUD partnership), water, sewer, and solid waste. Larger scope but structurally similar municipal service model.

Regional players

Placer County Water Agency: Special district serving wholesale and retail water across Placer County, overlapping with Roseville's water service area. Comparable municipal water utility operations and capital-intensive infrastructure profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

City of Roseville financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Roseville leadership team

Management profile

Number of profiles

City of Roseville funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Roseville M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Roseville

What does City of Roseville do?

Is City of Roseville a public or private company?

City of Roseville is a private company. It is classified as state government owned and is currently operating.

When was City of Roseville founded?

City of Roseville was founded in 1909. It employs 1,001 to 5,000 people.

Where is City of Roseville based?

City of Roseville is headquartered in Roseville, United States, in the North America region.

How does City of Roseville make money?

Four revenue lines are on record. Utility Services Revenue is the primary driver. The others are tax Revenue, permits and Licenses and transit Fares.

Who are City of Roseville's main competitors?

Direct peers on record are City of Folsom, City of Rocklin, Sacramento Municipal Utility District (SMUD), City of Elk Grove, City of Citrus Heights, City of Lincoln, City of Rancho Cordova and City of Davis. City of Sacramento is listed as a broad incumbent. Placer County Water Agency is listed as a regional player.

Does City of Roseville have an API?

No public API is recorded for City of Roseville.

What industry is City of Roseville in?

City of Roseville's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 925 and its SIC code is 4941.