Kroenert
KROENERT GmbH & Co KG, founded 1903 in Hamburg, Germany, designs and manufactures customized industrial coating and laminating systems for web-processing manufacturers across technical products, packaging, composites, membranes, printed electronics, renewable energy and medical/pharma sectors, distributed globally via direct sales and 20+ country distributors.
- Company typePrivate
- Founded1903
- HeadquartersHamburg, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kroenert does
KROENERT GmbH & Co KG, founded in 1903 and headquartered at Schützenstraße 105, Hamburg-Bahrenfeld, Germany, designs and manufactures customized coating and laminating systems for industrial web processing. The company operates as a privately held, family-influenced mechanical engineering firm within the ATH Altonaer-Technologie-Holding GmbH group (sister companies DRYTEC, SITECA and Coatema) and is managed by Managing Directors Markus Plocher and Markus Waterkamp. Its core technology comprises six primary production line platforms — RECO (high-performance industrial lines), LABCO (R&D/small-series), MCO 5000 (modular coating), INCO (inline coating for high-performance films), PAK 400 (pressure-sensitive adhesives) and EPCO (epoxy resin coatings) — augmented by modular components including the Coating Unit 800/A, drying systems, winders, curtain/bead/slot die coaters and the MPG 600 CI process control system. The company serves manufacturers across eight vertical end-markets: technical products (labels and self-adhesive materials), paper finishing, packaging (including barrier and sustainable structures), composites (carbon and glass fiber prepregs), membranes (filtration, osmosis, battery separators), printed electronics (NFC, RFID, circuit boards), renewable energy (organic photovoltaics, battery technology, fuel cells) and medical/pharma (transdermal patches, diagnostic test strips, wound dressings) under GMP-compliant clean-room conditions.
Revenue is generated principally through one-time sales of bespoke engineered systems with project-based, multi-year contracts and individually negotiated quotes — no standard pricing is published. A complementary services stream covers spare parts, retrofits, maintenance, inspection, remote service, training, process optimization and service contracts, providing aftermarket exposure to the installed base. Distribution is sales-led from Hamburg, executed through regional sales directors (Andrea Glawe, Jens Vollpott) and a network of 20+ country-level distributors across Europe, Asia-Pacific, the Americas and the Middle East, supported by participation in international trade shows (Film & Tape Expo, Loupe Americas, Afera, Specialty Films Global Summit) and an in-house Technology Center that allows customers to run product development and process optimization under real production conditions. Customer concentration cannot be quantified because no logos or revenue splits are disclosed, but the eight-vertical segmentation provides meaningful revenue-stream diversification.
Kroenert firmographics
Firmographics- Name
- Kroenert
- Legal name
- KROENERT GmbH & Co KG
- Website
- https://kroenert.de
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Short description
- KROENERT GmbH & Co KG, founded 1903 in Hamburg, Germany, designs and manufactures customized industrial coating and laminating systems for web-processing manufacturers across technical products, packaging, composites, membranes, printed electronics, renewable energy and medical/pharma sectors, distributed globally via direct sales and 20+ country distributors.
- Ownership category
- akta.pro rank
Kroenert industry classification
Industry- Product category
- Industrial Coating & Laminating Machinery
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)
Keywords
Where Kroenert is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Kroenert business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Coating and Laminating Machinery: KROENERT designs and manufactures bespoke coating and laminating systems tailored to individual customer specifications. Each machine is unique and perfectly tailored to customer requirements. Revenue is generated through the sale of custom industrial machinery.
- Modules and Components: Sale of proven components including coating units, drying systems, winders, and die coaters for system integration or replacement
- Services and Support: Comprehensive services including spare parts, wear parts, repairs, retrofit, maintenance, inspection, remote service, training, process optimisation, and service contracts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom machinery pricing - project-based quotes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Kroenert product offering
Product offeringCore offering
KROENERT designs, engineers and manufactures customised coating and laminating machines and turnkey line solutions for processing web materials including films, papers, nonwovens and specialty substrates. The portfolio spans six core production line systems (RECO, LABCO, MCO 5000, INCO, PAK 400, EPCO), modular components such as coating units, drying systems, winders and die coaters, plus the MPG 600 CI control system, complemented by a full suite of after-sales services and a Technology Center for pilot testing and process optimisation.
Product overview
KROENERT is a leading developer and manufacturer of customised coating and laminating machines/systems. The product portfolio consists of six core production line systems (RECO, LABCO, MCO 5000, INCO, PAK 400, and EPCO) designed for various industrial coating and laminating applications. These core lines are complemented by modular components including Coating Unit 800/A, drying systems, winders, and various coating process technologies (Curtain, Bead & Slot Die Coater), as well as the MPG 600 CI control system. The offering is completed by a comprehensive services suite covering spare parts, retrofits, maintenance, remote service, training, process optimisation, and service contracts, along with a Technology Center for product development and process testing. The company serves diverse sectors including medical & pharma, technical products, packaging, composites, membranes, printed electronics, and renewable energy.
Differentiator
Problem solved
Functional benefit
Products and services
- RECO Lines High-performance coating and laminating lines designed for industrial-scale production runs by manufacturers of technical products, packaging and related substrates.
- LABCO Flexible coating line intended for research, product development and small-series production runs, enabling testing and optimisation of coating processes before scale-up.
- MCO 5000 Modular coating line providing flexibility for various industrial coating applications through configurable subsystems.
- INCO Inline coating system designed for continuous processing of high-performance films in industrial production environments.
- PAK 400 Specialised coating equipment for processing and applying pressure-sensitive adhesives used in self-adhesive labels and technical products.
- EPCO Extended coating equipment version configured for epoxy resin coatings, supporting composite materials and resin-based substrate processing.
- Coating Unit 800/A High-precision application equipment for coatings, enabling accurate deposition of coating layers on web substrates.
- Drying Systems Drying systems providing efficient solutions for rapid drying processes within coating and laminating production lines.
- Winders Optimised winding systems for continuous production, ensuring proper material handling of coated and laminated webs.
- Curtain, Bead & Slot Die Coater Coating process equipment supporting curtain, bead and slot die coating technologies for precise layer application across diverse substrates.
- MPG 600 CI Precision control system providing optimum process efficiency for coating and laminating line operations.
- Technology Center services Pilot testing and process optimisation services enabling customers to develop and validate coating/laminating processes under real production conditions at KROENERT's Hamburg facility.
- Spare parts and repairs Fast-availability spare parts and repair services for KROENERT coating and laminating equipment, supporting uptime for installed systems.
- Retrofit services Machine modernisation services that retrofit existing coating and laminating equipment to extend life and improve efficiency.
- Service, maintenance & inspection Scheduled on-site maintenance, inspection and service assignment work to keep customer coating and laminating lines operating reliably.
- Remote Service Remote maintenance and rapid support services for installed KROENERT equipment, providing diagnostics and assistance without on-site travel.
- Training Training services transferring expert knowledge on operation and engineering of KROENERT coating and laminating systems to customer personnel.
- Process optimisation Consultative process optimisation services aimed at improving efficiency of customers' coating and laminating production processes.
- Service contracts Customised service agreements providing individualised long-term support to maximise machine availability of KROENERT equipment at customer sites.
Companies that use Kroenert
Customer profileSegments8 records
Ideal customer profiles1 record
Kroenert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Kroenert partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered regional and core.
- EKJ Tech Link Pty LtdregionalExclusive/distributor representation for Australia. Contact: Mr. Stuart White, +61 408 444 534, [email protected]
- SOBRA d.o.o.regionalDistributor representation for Bosnia-Herzegovina. Contact: Mr. Bruno Kefecek, +385 1 291 0060
- Misto-90 Ltd.regionalDistributor representation for Bulgaria. Contact: Mr. Mihail Iliev, +359 2 974 31 44
- Efforts Technology (Beijing) Co. LtdregionalDistributor representation for China. Contact: Mr. Xin Lu, +86 135 8170 4463
- UGA Ltd (Grafiyhtymä OY)regionalDistributor representation for Finland. Contact: Mr. Paul Pasanen, +358 400 400 444
- Reifenhäuser India Marketing Private Ltd.regionalDistributor representation for India. Contact: Mr. Manish Mehta, +91 22 268 627 11
- Engelmann & Buckham LtdregionalDistributor representation for Ireland. Contact: Mr. Richard MacLean, +44 1420 593686
- F.lli Frediani S.r.l.regionalDistributor representation for Italy. Contact: Mr. Leo Frediani, +39 051 6257086
- Webconvert Ltd.regionalDistributor representation for Canada. Contact: Mr. Dirk Kroll, +1 416 252 4462
- KF TechnologieregionalDistributor representation for Poland. Contact: Mr. Piotr Kaczynski, +48 22 8733 664
- NBc Trading ABregionalDistributor representation for Sweden. Contact: Mr. Niklas Ohlen, +46 302 16901
- TEVAK s.r.o.regionalDistributor representation for Slovakia. Contact: Mr. Pavel Tesar, +420 777 119 885
- JK Innotion Co.regionalDistributor representation for South Korea. Contact: Mr. KC Kim, +82 31 299 2671
- Jerloun Inc.regionalDistributor representation for Taiwan. Contact: Mrs. Ivy Chen, +886 4 2251 3058
- dmx co., ltd.regionalDistributor representation for Thailand. Contact: Mr. Likit Mathasat, +66 2 517 1699
- Reifenhauser German Trading Corp.regionalDistributor representation for Philippines. Contact: Mr. Christian Borcena, +63 2 6543 421
- PlegaServiceregionalDistributor representation for Portugal. Contact: Mr. José Barrea, +34 93 303 42 26
- ATH Altonaer-Technologie-Holding GmbHcoreParent holding company. KROENERT is part of the ATH Group which includes DRYTEC, SITECA, and Coatema. The group shares resources including applicant portal and HR functions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kroenert competitors and assessment
Company assessmentBroad incumbents
- Bobst: Bobst is a Swiss-based global leader in packaging machinery including gravure printing, coating, laminating, and converting. It is a broad incumbent with overlapping capabilities in coating/laminating but offers a much wider portfolio across the entire packaging value chain.
- Andritz: Andritz is an Austrian industrial group providing machinery for pulp, paper, and various process industries including coating and laminating equipment. It serves adjacent segments to KROENERT but as a much larger diversified industrial machinery incumbent.
- Voith: Voith is a large German industrial group with paper-making and processing machinery including coating and surface treatment systems. It overlaps with KROENERT in paper finishing but operates at much greater scale across a wider industrial portfolio.
Direct peers
- Davis-Standard: Davis-Standard is a US-based global manufacturer of extrusion and converting machinery including coating and laminating systems. It serves packaging, medical, and industrial film customers with product lines that compete directly with KROENERT's web coating technology.
- Comexi: Comexi is a Spanish manufacturer of flexographic printing, coating, and laminating equipment for the flexible packaging industry. It directly competes with KROENERT in coating and laminating lines serving flexible packaging converters globally.
- Kampf: Kampf is a German manufacturer specializing in winding, slitting, and converting machinery for films, paper, and foil. It is a direct peer in the winding and converting equipment category that complements KROENERT's coating lines, often serving the same converter customers in packaging and label production.
- Hosokawa Alpine: Hosokawa Alpine is a German-based manufacturer of film extrusion, coating, and processing equipment for packaging, technical films, and battery separators. It overlaps with KROENERT in web coating technology and serves similar converter and battery industry customers.
- Reifenhäuser: Reifenhäuser is a major German manufacturer of extrusion and coating lines for films, nonwovens, and packaging. Its Reifenhäuser Blown Film and Reifenhäuser Cast Sheet Coating divisions overlap directly with KROENERT's web coating and laminating technology for films and packaging converters.
- SML Maschinengesellschaft: SML is an Austrian manufacturer of film extrusion and coating lines for packaging, technical films, and laminates. It competes directly with KROENERT in inline and offline coating systems for flexible packaging and technical film producers.
- Coatema: Coatema is a German manufacturer of coating and laminating machinery serving similar industries including packaging, medical, renewable energy, and printed electronics. It is a sister company within the ATH Altonaer-Technologie-Holding group, making it the most directly comparable peer to KROENERT in product scope and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kroenert social profiles
Digital presenceKroenert compliance and trust
Trust signalCompliance1 record
Kroenert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroenert leadership team
Management profileNumber of profiles
Profiles18 records
Kroenert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroenert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroenert
What does Kroenert do?
KROENERT designs, engineers and manufactures customised coating and laminating machines and turnkey line solutions for processing web materials including films, papers, nonwovens and specialty substrates. The portfolio spans six core production line systems (RECO, LABCO, MCO 5000, INCO, PAK 400, EPCO), modular components such as coating units, drying systems, winders and die coaters, plus the MPG 600 CI control system, complemented by a full suite of after-sales services and a Technology Center for pilot testing and process optimisation.
Is Kroenert a public or private company?
Kroenert is a private company. It is classified as family owned and is currently operating.
When was Kroenert founded?
Kroenert was founded in 1903.
Where is Kroenert based?
Kroenert is headquartered in Hamburg, Germany, in the Europe region.
How does Kroenert make money?
Three revenue lines are on record. Custom Coating and Laminating Machinery is the primary driver. The others are modules and Components and services and Support.
Who are Kroenert's main competitors?
Broad incumbents on record are Bobst, Andritz and Voith. Direct peers are Davis-Standard, Comexi, Kampf, Hosokawa Alpine, Reifenhäuser, SML Maschinengesellschaft and Coatema.
Does Kroenert have an API?
No public API is recorded for Kroenert.
What industry is Kroenert in?
Kroenert's product category is Industrial Coating & Laminating Machinery. Its primary akta.pro industry code is IMAHAOAF, Filling & Dosing Machines (Liquid/Powder/Solid). Its SIC code is 3560.