MISTO
MISTO is a Ukrainian-Estonian City-as-a-Service company selling municipalities an integrated smart city suite — Smart Housing, Mobility, Safety, E-Democracy, and Situation Awareness — via a web admin console and iOS/Android resident apps.
- Company typePrivate
- Founded2024
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MISTO does
MISTO operates a City-as-a-Service (CaaS) smart city platform that delivers municipalities an integrated suite of digital tools, paired with a consumer-facing mobile app for residents and visitors. The web-based administrative platform is organized into six modules — Smart Housing, Smart Mobility, Civil Safety, Citizen Engagement (e-democracy), Situation Awareness Center, and Environmental Monitoring — designed to consolidate fragmented municipal services into a single dashboard backed by IoT sensor ingestion, AI-driven predictive analytics, and APIs/SDKs that integrate with legacy city infrastructure. The resident-facing iOS and Android applications expose features including real-time emergency alerts, transport and utility payments, interactive maps, and civic participation tools. A free Civil Safety offering is positioned as a loss-leader to drive city-wide adoption.
The company's revenue model combines upfront software licensing under a Master Software License Agreement, recurring annual maintenance and support subscriptions with tiered SLAs (4-hour critical, 24-hour average, 48-hour low), and professional consulting services for digital transformation engagements. Pricing is structured as pay-as-you-go with no public standard tiers. Go-to-market blends enterprise field sales targeting municipal governments — supported by 'Book a Demo' CTAs, a certified partners program, and presence at global smart city events (VivaTech, Smart City Expo Miami, Nordic Fund Day) — with self-serve consumer app-store distribution for grassroots resident uptake.
MISTO is incorporated in Estonia as MISTO.Tech OÜ (Tallinn, Harju county) with a primary engineering and operating office in Kyiv, Ukraine, supported by a Ukrainian legal entity (РОК АЙ ТІ). The company was founded in 2024, employs 11–50 staff, and maintains GDPR compliance with multilingual support in English, Ukrainian, and Arabic. Third-party recognition includes selection as a Top 50 Resilience Solution 2025 by QBE AcceliCITY (from 820+ applications across 71 countries) and inclusion in StartUs Insights' 10 Smart City Startups to Watch in 2026 (screened from 1,800+ startups). No funding rounds, named customers, or revenue figures are publicly disclosed.
MISTO firmographics
Firmographics- Name
- MISTO
- Legal name
- MISTO.Tech OÜ
- Website
- https://mistodigital.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MISTO is a Ukrainian-Estonian City-as-a-Service company selling municipalities an integrated smart city suite — Smart Housing, Mobility, Safety, E-Democracy, and Situation Awareness — via a web admin console and iOS/Android resident apps.
- Ownership category
- akta.pro rank
MISTO industry classification
Industry- Product category
- Smart City Software
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Urban Planning and Community and Rural Development (925120), Mixed Mode Transit Systems (485111)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Public Sector & Government ERP (HDAEAEAG)
- akta.pro secondary industries
- Emergency Response Operations Centers & Case Management Platforms (THACANAM), Account-Based Ticketing (ABT) Platforms (THAIAMAA), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where MISTO is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices4 records
Markets served
MISTO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: MISTO licenses its Digital Services Platform 'MISTO' to municipal authorities under a Master Software License Agreement. The license covers server subsystem, resident mobile applications (iOS and Android), and web administrative center applications. Revenue is generated through licensing fees during the License Period.
- Maintenance & Support Services: Annual maintenance and support services provided alongside software licensing, including error corrections, releases, and technical support with defined SLAs (4-hour response for critical issues, 24-hour for average, 48-hour for low priority).
- Consulting Services: Consulting services offered alongside the platform for municipalities implementing digital transformation solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based pricing model with no standard tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MISTO product offering
Product offeringCore offering
MISTO provides a City-as-a-Service (CaaS) smart city platform that combines a web-based dashboard for city authorities with a mobile application for residents and visitors. The platform delivers integrated modules covering smart housing, smart mobility, civil safety, e-democracy, and a situation awareness center, enabling municipalities to consolidate fragmented urban services into a single digital infrastructure and respond to crises in real time.
Product overview
MISTO is a smart city platform and mobile app suite designed as a City-as-a-Service model. The portfolio consists of a web-based Smart City Platform for municipal authorities and a companion Mobile App for residents and visitors, augmented by integrated modules including Smart Housing (utilities and housing services), Safety (emergency alerts and civil protection), Citizen Engagement (e-democracy and feedback), Smart Mobility (transport and parking), and the Situation Awareness Center (command and control for crisis management). These modules operate as an integrated ecosystem connecting city infrastructure, government systems, and citizen services through APIs and SDKs, with core capabilities in AI-powered predictive analytics and real-time monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- MISTO Smart City Platform
- MISTO Mobile App
- MISTO Civil Safety Package
- MISTO E-Democracy Package
- MISTO Urban Mobility Package
- MISTO Decision Engine Package
Quantifiable outcome
- Reduced crisis response time by up to 30% through real-time analytics and monitoring in the Situation Awareness Centre
- +1 more outcomes
Companies that use MISTO
Customer profileSegments4 records
Ideal customer profiles1 record
MISTO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
MISTO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified Partners ProgrammoderateMISTO maintains a certified partners program inviting businesses to join as partners to shape the future of cities. Partners gain access to MISTO's platform to unlock new markets and deliver proven smart city solutions to municipalities worldwide. The program enables partners to integrate MISTO's solutions into their service offerings.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MISTO competitors and assessment
Company assessmentBroad incumbents
- Sidewalk Labs: Alphabet-affiliated urban innovation company developing technology platforms for cities, including mobility, housing, and energy management. Highly comparable to MISTO as a multi-module urban software platform serving municipal authorities, though with vastly greater resources and a different geographic focus.
- Siemens Smart Infrastructure: Operates the City Performance Tool and broader smart city portfolio covering energy, buildings, mobility, and public safety for municipalities globally. A large established competitor that overlaps with MISTO's Smart Housing, Smart Mobility, and Situation Awareness modules.
- Cisco Kinetic for Cities: Cisco's IoT-based smart city platform integrating connectivity, security, and data infrastructure for municipal services. Comparable to MISTO as an enterprise smart city suite serving similar city authority buyers, though at much greater scale and embedded in Cisco's networking stack.
- IBM Smarter Cities: IBM's portfolio of analytics, IoT, and citizen engagement solutions for city governments. Directly comparable to MISTO in serving municipal authorities with integrated urban data and citizen service platforms, but as part of IBM's broader enterprise software business.
- Hitachi Smart City Solutions: Hitachi's smart city platform integrating transportation, energy, water, and public safety for urban operators globally. Comparable to MISTO across mobility, situational awareness, and citizen engagement modules, with established deployments in Asia and Europe.
- Kapsch TrafficCom: Provider of intelligent transportation systems including ticketing, tolling, and traffic management for cities and motorways. Comparable to MISTO's account-based transport ticketing and mobility integration features, but with established global installations.
- Cubic Transportation Systems: Major provider of account-based fare collection, mobile ticketing, and transit intelligence platforms for urban transit agencies worldwide. Direct overlap with MISTO's QR ticket, transport card, and digital ID features for urban mobility.
Emerging players
- Vivacity Labs: UK-based smart mobility startup using AI sensors and analytics to optimize urban transport, parking, and road usage. Comparable to MISTO's Smart Mobility module as a focused emerging player in city-facing transportation intelligence.
Others
- Qlik (City/Government Solutions): Data analytics platform used by city governments for situational awareness dashboards and citizen insights. Comparable to MISTO's Situation Awareness Center as an enabling analytics layer that municipalities can deploy, though not a vertical smart city suite.
- BOSCO (Ukrainian tech ecosystem player): Ukrainian technology and digital services provider serving public sector and enterprise clients in Ukraine. Relevant as a regional/domestic peer sharing MISTO's home market, public sector focus, and Ukrainian engineering base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MISTO social profiles
Digital presenceMISTO compliance and trust
Trust signalCompliance1 record
MISTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MISTO leadership team
Management profileNumber of profiles
MISTO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MISTO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MISTO
What does MISTO do?
MISTO provides a City-as-a-Service (CaaS) smart city platform that combines a web-based dashboard for city authorities with a mobile application for residents and visitors. The platform delivers integrated modules covering smart housing, smart mobility, civil safety, e-democracy, and a situation awareness center, enabling municipalities to consolidate fragmented urban services into a single digital infrastructure and respond to crises in real time.
Is MISTO a public or private company?
MISTO is a private company. It is classified as unknown and is currently operating.
When was MISTO founded?
MISTO was founded in 2024. It employs 11 to 50 people.
Where is MISTO based?
MISTO is headquartered in Kyiv, Ukraine, in the Europe region.
How does MISTO make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are maintenance & Support Services and consulting Services.
Who are MISTO's main competitors?
Broad incumbents on record are Sidewalk Labs, Siemens Smart Infrastructure, Cisco Kinetic for Cities, IBM Smarter Cities, Hitachi Smart City Solutions, Kapsch TrafficCom and Cubic Transportation Systems. Vivacity Labs is listed as an emerging player. Others are Qlik (City/Government Solutions) and BOSCO (Ukrainian tech ecosystem player).
Does MISTO have an API?
No public API is recorded for MISTO.
What industry is MISTO in?
MISTO's product category is Smart City Software. Its primary akta.pro industry code is HDAEAEAG, Public Sector & Government ERP, with a secondary code of THACANAM, Emergency Response Operations Centers & Case Management Platforms. Its NAICS code is 925 and its SIC code is 7373.