Ferrell Madden
Ferrell Madden LLC (d/b/a Geoffrey Ferrell Associates) is a private urban design and form-based coding consultancy that delivers Community Based Vision Plans and Form-Based Codes to U.S. municipalities through citizen-based charrette planning.
- Company typePrivate
- Founded1999
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ferrell Madden does
Ferrell Madden LLC, operating as Geoffrey Ferrell Associates, is a private professional services firm focused on urban design and form-based coding for municipal clients. Its core offerings are Community Based Vision Plans and Form-Based Codes, supported by a citizen-based collaborative planning methodology that uses public charrettes to translate community input into long-horizon land use and regulatory frameworks. The firm serves U.S. municipalities, with the company describing its reach as "municipalities across the country" and maintaining a Washington, DC area point of contact.
The practice generates revenue through project-based consulting engagements with local governments — typically scoped planning studies, vision plans, and the drafting of form-based development regulations that are then adopted into municipal zoning. The firm's methodology is the principal technical asset: stakeholder-intensive charrettes are positioned as the foundation for both community buy-in and the technical coding output. The firm has received state, regional, and national recognition for this body of work, which functions as the primary marketing credential.
The firm is founder-led, and the recent rebrand to "Geoffrey Ferrell Associates" explicitly ties the brand identity to the principal's name — a structure consistent with a small, partner-owned LLC rather than a scaled platform. No productized software, recurring SaaS component, or technology platform is described; the offering is services-based and delivered through human-led engagement. No funding, headcount, ownership, or revenue disclosures were available in the source material, limiting financial visibility into scale and trajectory.
Ferrell Madden firmographics
Firmographics- Name
- Ferrell Madden
- Legal name
- Ferrell Madden LLC
- Website
- https://ferrell-madden.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ferrell Madden LLC (d/b/a Geoffrey Ferrell Associates) is a private urban design and form-based coding consultancy that delivers Community Based Vision Plans and Form-Based Codes to U.S. municipalities through citizen-based charrette planning.
- Ownership category
- akta.pro rank
Ferrell Madden industry classification
Industry- Product category
- Urban Planning Consulting
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
Keywords
Where Ferrell Madden is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Ferrell Madden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Urban Planning Consulting Services: Professional consulting services for municipalities including community vision planning, form-based code development, and urban design. Revenue derived from municipal planning engagements.
Go-to-market motion1 record
Ferrell Madden product offering
Product offeringCore offering
Ferrell Madden is an urban design and form-based coding consultancy serving local municipalities. The firm produces Community Based Vision Plans developed through citizen-based collaborative charrette processes, and translates those plans into adopted Form-Based Codes that function as development regulations. Their plans and codes are actively adopted and working in municipalities across the United States.
Product overview
Ferrell Madden operates as a consulting firm offering urban design and form-based coding services. The company provides two interconnected service offerings: Community Based Vision Plans, which serve as the foundational framework for Form-Based development regulations through citizen-based collaborative planning, and Form-Based Codes, which are the adopted development regulations created for municipalities. The firm has been recognized with awards at state, regional, and national levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Based Vision Plans
Companies that use Ferrell Madden
Customer profileSegments1 record
Ideal customer profiles1 record
Ferrell Madden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ferrell Madden partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights2 records
Ferrell Madden competitors and assessment
Company assessmentOthers
- American Planning Association: The American Planning Association is the primary professional body for urban planners in the U.S., setting standards, publishing research, and convening the municipal planning community in which Ferrell Madden competes.
- Form-Based Codes Institute: The Form-Based Codes Institute is the leading industry body promoting form-based coding and supports practitioners through education and advocacy; it shapes demand and standards in the same niche Ferrell Madden serves.
- National Charrette Institute: The National Charrette Institute trains and certifies practitioners in the charrette methodology that is central to Ferrell Madden's service delivery, representing an enabling/ecosystem participant in the same workflow.
Direct peers
- Code Studio: Code Studio focuses on form-based coding, architectural design standards, and zoning reform for cities and counties, directly overlapping with Ferrell Madden's form-based code and vision plan services.
- Dover, Kohl & Partners: Dover, Kohl & Partners is a prominent town planning firm specializing in form-based codes and charrette-driven vision plans, with a comparable mix of community-based planning services and municipal code adoption work.
- Opticos Design: Opticos Design is one of the leading form-based codes consultancies in the U.S., authoring foundational form-based code literature and serving municipal clients nationwide — directly comparable to Ferrell Madden's core service offering.
- Kendig Keast Collaborative: Kendig Keast Collaborative is a planning firm known for form-based codes and comprehensive planning, serving municipalities in a manner parallel to Ferrell Madden's community-based, code-focused engagements.
Emerging players
- Project for Public Spaces: Project for Public Spaces works with municipalities on placemaking and community-centered planning processes, overlapping with Ferrell Madden's citizen-based charrette and vision planning methodology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks2 records
Key highlights5 records
Customer concentration
Ferrell Madden social profiles
Digital presenceFerrell Madden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ferrell Madden leadership team
Management profileNumber of profiles
Ferrell Madden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ferrell Madden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ferrell Madden
What does Ferrell Madden do?
Ferrell Madden is an urban design and form-based coding consultancy serving local municipalities. The firm produces Community Based Vision Plans developed through citizen-based collaborative charrette processes, and translates those plans into adopted Form-Based Codes that function as development regulations. Their plans and codes are actively adopted and working in municipalities across the United States.
Is Ferrell Madden a public or private company?
Ferrell Madden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ferrell Madden founded?
Ferrell Madden was founded in 1999. It employs 1 to 10 people.
Where is Ferrell Madden based?
Ferrell Madden is headquartered in Washington, United States, in the North America region.
How does Ferrell Madden make money?
One revenue line is on record: urban Planning Consulting Services.
Who are Ferrell Madden's main competitors?
Others on record are American Planning Association, Form-Based Codes Institute and National Charrette Institute. Direct peers are Code Studio, Dover, Kohl & Partners, Opticos Design and Kendig Keast Collaborative. Project for Public Spaces is listed as an emerging player.
Does Ferrell Madden have an API?
No public API is recorded for Ferrell Madden.
What industry is Ferrell Madden in?
Ferrell Madden's product category is Urban Planning Consulting. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design.