Karen Lazar Design

What Karen Lazar Design does

Karen Lazar Design (KLD) is a Los Angeles-based direct-to-consumer jewelry brand founded in 2011 by Karen Lazar. The company designs, manufactures (in the sense of hand-beading in Los Angeles), and sells women's jewelry built around its flagship product, the Original 14k Gold Filled Beaded Bracelet, of which over 50,000 units have been sold. The product line spans a Signature Collection (beaded bracelets in sizes 2MM-10MM, yellow and rose gold), a Gemstone Collection (ethically sourced amazonite, turquoise, moonstone, coral, pearl), a Diamond Collection (14K diamonds, oxidized diamonds, pavé charms), a Fine Collection with 14k solid gold and pavé diamond pieces ($495-$2,990), a Kids Collection, Bundled Stacks (pre-packaged combinations such as the KLD Signature Stack and Birthstone Stack), The Evolved Collection (organic-texture seasonal pieces launched 2024), and Karen's Preloved Collection (pre-owned luxury jewelry launched 2024). Core technical features include non-tarnish 14k gold-filled beads (5% solid gold by industry standards), anti-tarnish sterling silver, and proprietary elastic-cord construction sized per bead and gemstone type.

The business operates a dual-channel revenue model. The primary channel is direct-to-consumer e-commerce via a Shopify storefront (karenlazardesign.com) selling at unit prices ranging from $25 (rings) to $2,990 (fine jewelry), with free shipping on orders over $100, Shop Pay installments, and digital gift cards starting at $50. Secondary channels include bespoke custom design services (bridal and sentimental pieces), an in-person Brentwood/Los Angeles showroom taking Monday-Friday appointments, and a wholesale program distributing to over 100 retail partners globally — specialty jewelers (AERIN, Clic, Poppy Store), department stores, boutiques, and resort shops (Canyon Ranch, Four Seasons) — supported by a dedicated wholesale login portal. International orders are shipped via DHL. Customer segments are women seeking stackable everyday jewelry (primary), parents purchasing for children, and B2B wholesale buyers; pricing tiers range from entry-level kids' jewelry ($35-$65) through gemstone ($63-$325) and diamond ($155-$700) lines into fine jewelry ($495-$2,990).

The company is privately held, founder-owned, bootstrapped without institutional investment, and operates with 1-10 employees from its headquarters at 11727 Barrington Ct #208, Los Angeles. Karen Lazar serves as Founder and CEO; the business is women-run. Marketing relies on Instagram, Facebook, email newsletter, press coverage (InStyle, Town & Country, Elle), and word-of-mouth from a loyal customer base. The technology stack is conventional Shopify-based e-commerce with PCI-DSS compliant payment processing; no AI/ML capabilities, proprietary software platforms, or patents/trademarks are disclosed. Revenue, funding history, and detailed financial metrics are not publicly disclosed.

Name

Karen Lazar Design

Legal name

Karen Lazar Design

Website

https://karenlazardesign.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Karen Lazar Design is a Los Angeles-based direct-to-consumer jewelry brand founded in 2011, specializing in 14k gold-filled beaded bracelets and women's jewelry sold via its Shopify storefront, a Brentwood showroom, and over 100 wholesale retail partners globally.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)

Keywords

• Gold filled jewelry
• Beaded bracelets
• Fine jewelry
• Designer accessories
• Women's jewelry

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales through their Shopify e-commerce platform, selling individual bracelets, necklaces, rings, and anklets at various price points from $25 to $2,990.
2. Wholesale/B2B Sales: Wholesale program selling to retail stores across the globe, including specialty jewelers, boutiques, resorts, and department stores. They maintain a wholesale login portal.
3. Custom Design Services: Bespoke custom design services for special occasions including bridal parties and sentimental pieces.
4. Gift Cards: Digital gift cards delivered by email with no additional processing fees, sold in increments starting at $50.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Karen Lazar Design crafts and sells 14k gold filled beaded bracelets and fine jewelry for women. The company designs, produces, and distributes bracelets, necklaces, rings, and anklets featuring ethically sourced gemstones and 14K diamonds, with all pieces proudly beaded in Los Angeles. It sells directly to consumers through its Shopify e-commerce store, an in-person Los Angeles showroom, and a global wholesale network of over 100 retail partners.

Product overview

Karen Lazar Design is a direct-to-consumer jewelry brand built around its flagship product: the Original 14k Gold Filled Beaded Bracelet, with over 50,000 units sold since launching in 2011. The core product line centers on the Signature Collection (available in sizes from 2MM to 10MM in yellow gold and rose gold), supplemented by the Gemstone Collection (ethically sourced stones like amazonite, turquoise, moonstone), Diamond Collection (14K diamonds including oxidized and white varieties), and Fine Collection (premium pieces at higher price points). The company also offers a Kids Collection, The Evolved Collection (seasonal organic-texture designs), Bundled Stacks (pre-packaged combinations for savings), and Karen's Preloved Collection (pre-owned luxury pieces). Products are strung on elastic cord, non-tarnish, and proudly beaded in Los Angeles with 10 size options.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Collection Original 14k gold-filled beaded bracelets in multiple sizes (2MM-10MM) that established the brand. Non-tarnish, durable beads available in yellow gold and rose gold, suitable for everyday wear including swimming, showering, and exercising.
• Gemstone Collection

Quantifiable outcome

• 50,000+ signature bracelets sold
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Catbird: Independent Brooklyn-based jewelry brand making delicate gold stacking rings, bracelets, and chains in-house; overlapping in target customer (design-forward women) and small-batch artisan positioning, with comparable DTC and curated boutique wholesale strategy.
• Aurate: NYC-based DTC fine jewelry brand selling solid gold and diamonds with transparent pricing; peers KLD at the upmarket end where KLD's Fine Collection ($495-$2,990) overlaps in solid gold and pavé diamond assortments.
• Mejuri: Direct peer: Canadian-founded DTC jewelry brand focused on fine and demi-fine gold jewelry (stacking bracelets, necklaces, rings) at accessible price points with strong direct-to-consumer and wholesale presence. Closest head-to-head competitor to KLD's gold-filled stacking bracelet proposition.
• Missoma: London-based demi-fine jewelry brand selling gold, gold-vermeil, and gemstone stacking pieces for everyday wear; directly comparable demographic (modern women), price point ($50-$500), and gift/stacking merchandising strategy.
• Gorjana: Laguna Beach-based jewelry brand popular for layered gold necklaces, bracelets, and everyday fine jewelry; highly comparable DTC + multi-retailer (including resort and boutique) wholesale model and accessible price-point strategy.
• Monica Vinader: British designer jewelry brand offering modern gold, gemstone, and diamond pieces for everyday wear; comparable mid-premium price ladder ($100-$3,000+), DTC focus, and resort/boutique wholesale distribution paralleling KLD's channel mix.
• BaubleBar: DTC fashion and personalized jewelry brand with stacking bracelets, necklaces, and nameplates at lower price points; comparable e-commerce-led model, gifting positioning, and broad assortment vs KLD's layered everyday jewelry range.
• Made by Mary: Independent female-founded brand producing dainty gold and gemstone stacking jewelry with ethically sourced materials; comparable founder-led, women-focused positioning, accessible fine-jewelry price tier, and DTC + boutique wholesale model.

Emerging players

• Maya Brenner: Boutique fine jewelry designer known for charm necklaces and delicate gold pieces with celeb-driven press; comparable artisanal, made-in-California vibe and stacking/two-finger/initial-driven assortment that overlaps KLD's Fine and Signature Mixed Metals lines.

Broad incumbents

• Kendra Scott: Larger, established multi-category jewelry and lifestyle brand with strong DTC, wholesale (department stores), and gift/occasion positioning; broader assortment (color stones, fashion, fine) makes it an incumbent benchmark rather than a direct niche competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KarenLazarDesign
• Instagraminstagram.com/karenlazardesign
• LinkedInlinkedin.com/company/karenlazardesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karen Lazar Design