Ora's Amazing Herbal

What Ora's Amazing Herbal does

Ora's Amazing Herbal is a woman-owned, family-run natural skincare company founded in 2010 and based in Englewood, New Jersey. The company manufactures and sells herbal-infused skincare products targeting consumers with sensitive skin, chronic skin conditions (eczema, psoriasis, rosacea), parents seeking gentle baby care, and the tattoo aftercare market. It operates from an FDA-registered manufacturing facility in Englewood, NJ, where its full product line is produced on-site.

The company's core technology is a proprietary 6-week cold infusion process that extracts healing components and phytonutrients from organic herbs (calendula, comfrey, plantain, St. John's Wort, burdock, thyme, and in some formulations licorice) into cold-pressed Italian grapeseed oil stored in non-plastic containers. This base oil serves as the foundation for a broad catalog spanning face care, body care, baby care, tattoo aftercare, men's grooming, and aromatherapy. Flagship SKUs include the Touchy Skin Salve (NEA Accepted, the original eczema formula), Newborn Salve (EWG Verified), and a tattoo aftercare line that has accumulated 15,000+ Amazon reviews at 4.7 stars. The catalog includes 61 beeswax-free vegan products alongside beeswax-containing variants, plus limited-edition micro-batch SKUs.

The business operates a multi-channel distribution model. Direct-to-consumer e-commerce via Shopify is the primary channel (with a 10,000+ order milestone reached), supplemented by Amazon Marketplace, a wholesale portal (OrasHerbalWH.com), and TikTok Shop. Product pricing spans $4.97 to $126.47, with a 15%-discount subscription option on Touchy Skin Salve, gift cards, a rewards/loyalty program, and 10–25% affiliate commissions. Revenue streams are one-time purchases, subscriptions, wholesale, and affiliate sales. The company is privately held with no external investors and has been recognized through NEA and EWG certifications, Goldman Sachs 10,000 Small Businesses alumni status, and Parents' Picks Awards in 2024 and 2025.

Name

Ora's Amazing Herbal

Legal name

Ora's Amazing Herbal

Website

https://orasamazingherbal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Ora's Amazing Herbal is a woman-owned natural skincare company founded in 2010 that manufactures herbal-infused salves, oils, and skincare using a proprietary 6-week cold infusion process. Based in Englewood, NJ, the FDA-registered brand sells DTC, on Amazon, and wholesale to consumers with sensitive skin, baby care, eczema, and tattoo aftercare needs.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Medicinal and Botanical Manufacturing (325411), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Natural/Organic & Clean Skincare (CRABAAAH), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

Keywords

• Herbal skincare products
• Eczema salve treatment
• Cold-infused herbal oils
• Natural body care
• Organic baby skincare

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through company's Shopify-powered website selling herbal skincare products directly to consumers. Includes face care, body care, baby care, and specialty products at various price points from $4.97 to $126.47.
2. Subscription/Auto-Replenishment: Optional subscription model offering 15% discount on Touchy Skin Salve with automatic recurring delivery, providing predictable recurring revenue and customer retention.
3. Amazon Marketplace Sales: Secondary channel through Amazon with significant volume (over 15k reviews on tattoo aftercare), reaching customers beyond direct website.
4. Wholesale/Distribution: Wholesale accounts available through OrasHerbalWH.com for retail partners to carry products in physical or digital storefronts.
5. Affiliate/Brand Ambassador Commissions: Affiliate commissions (10-25% based on platform) and brand ambassador arrangements driving sales through creator and influencer channels.
6. Gift Cards: Digital gift cards sold at various denominations, driving initial customer acquisition and gifting occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Ora's Amazing Herbal manufactures and sells small-batch herbal-infused skincare products, including salves, oils, butters, serums, soaps, powders, lip balms, and tattoo aftercare items, formulated around a proprietary 6-week cold infusion of organic herbs (Calendula, Comfrey, Plantain, St. John's Wort, Burdock, Thyme) into cold-pressed Italian grapeseed oil. The product line targets consumers with sensitive skin, eczema, psoriasis, rosacea, acne, and dry/damaged skin, and includes specialized baby care, beard care, and aromatherapy perfume oils. Production takes place at an FDA-registered manufacturing facility in Englewood, NJ.

Product overview

Ora's Amazing Herbal is a woman-owned natural skincare company founded in 2010, specializing in herbal-infused, plant-based skincare products. The product portfolio centers around their signature cold-infused Base Oil (grapeseed oil infused with organic calendula, comfrey, plantain, St. John's Wort, burdock, and thyme for minimum 6 weeks) which serves as the foundation for their balms, salves, serums, butters, and oils. Core products include Touchy Skin Salve (their original eczema formula), Magic Face Potion, Calendula Oil, Calendula Salve, and All Purpose Salve. The comprehensive line spans face care (cleansers, serums, masks, moisturizers), body care (oils, butters, salves, powders, bar soaps), baby care, tattoo aftercare, beard oils, and lip balms. Products target specific concerns including eczema, psoriasis, acne, rosacea, and dry/damaged skin. The brand offers both unscented/fragrance-free options and botanical-scented variants using essential oils, with many products certified by the National Eczema Association and EWG Verified. They also produce limited edition microbatch products and aromatherapy perfume oils.

Differentiator

Problem solved

Functional benefit

Products and services

• Touchy Skin Salve The original eczema cream formula for steroid-free management of eczema, made with 7 organic herbs, 3 botanical oils, beeswax, and vitamin E. Contains licorice for anti-inflammatory action and castor oil for emollient texture. Unscented, essential oil free, NEA accepted, and dermatologist tested.
• Magic Face Potion Premium face serum for women who know, part of the face oils collection.
• Calendula Oil with Licorice Facial and body oil with calendula and licorice for soothing skin. Available in 2oz and 7.5oz bottles.
• Calendula Salve with Castor Oil and Licorice Multi-purpose salve for acne and skin repair, featuring calendula and licorice with castor oil.
• All Purpose Salve Herbal salve with comfrey and tea tree oil for general skin healing needs.
• Frankincense & Myrrh Soap Bar soap featuring frankincense and myrrh for skin care.
• Soothing Suds Oatmeal Soap Oatmeal soap for eczema and sensitive skin.
• Licorice Love Facial Cleansing Powder Skin soothing facial cleansing powder with licorice for gentle exfoliation.
• Lightweight Daily Nourish Face Oil Serum Lightweight daily face oil serum for nourishing and moisturizing skin.
• Advanced Nightly Skin Repair Face Oil Serum Nightly face oil serum with organic tamanu oil for skin repair.
• Ultra Healing Body Butter Rich body butter for deep moisturizing. Available in Unscented, Peppermint Field, and Citrus Grove Marjoram variants.
• Foot Care Butter Buttery skin product specifically formulated for foot care to address cracked heels and dry skin.
• Baby Salve Unscented salve designed for baby care, safe for infants.
• Newborn Salve Calendula ointment for babies, EWG Verified for clean baby products and Parents' Picks Award winner (2024 & 2025).
• Baby Oil with Calendula and Licorice Baby oil featuring calendula and licorice for gentle moisturizing.
• Tattoo Salve Natural tattoo aftercare salve for healing and protecting new tattoos; top-selling Amazon category with 15,000+ reviews and 4.7 stars.
• Tattoo Oil Natural tattoo aftercare oil for moisturizing healing tattoos.
• After Sun & Shave Oil Body oil for after sun exposure and post-shave soothing.
• Beard Oil Hair and beard oils with argan, jojoba, and apricot kernel oils for moisturizing hair and underlying skin, available in Revive, Refresh, and Unscented variants.
• Natural Lip Balm Lip balms available in Vanilla, Earl Grey, Mintyliptus, Clove, Basil Rosemary, and Unscented variants.
• Talc Free Body Powder Talc-free body powder for fresh, comfortable skin, available in Unscented, Clean Scent, Sweet Love Vanilla, and Blissful Earth Lavender Scent.
• Aromatherapy Perfume Oils Aromatherapy perfume oils including Citrus Sunshine, Focus (headache relief), Clean, and Light Heart Strong Mind.
• Pet Salve & Lavender Balm Salve and balm for pet care, featuring lavender.
• Eczema Regimen Set Complete regimen set for eczema care with multiple products.
• Gift Cards Digital gift cards available in various denominations ($25+) for gifting.

Quantifiable outcome

• Touchy Skin Salve: 92% of users with eczema-prone skin reported itch relief and lasting moisture (NEA clinical data)
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's direct-to-consumer website. Provides storefront infrastructure, payment processing (Shop Pay), and running the rewards/loyalty program. Company celebrates milestones like '10,000 Customer Orders on our Shopify Storefront' indicating significant reliance on this platform.
• AmazonmajorChannel Partner/ Reseller/ DistributorMarketplace channel selling products directly to Amazon customers. Tattoo aftercare products are top sellers with 4.7 stars and over 15,000 reviews. Company notes it's better to shop direct website as their donation program applies only to website sales.
• Center for Food Action (CFA)minorOthersNonprofit recipient of 1% of all retail website sales, donated to help support local New Jersey families and neighbors in need fighting hunger and homelessness.
• TikTok ShopminorChannel Partner/ Reseller/ DistributorSocial commerce channel allowing creators to add products to their showcase and earn 25% commission. Sample requests available for creators with 10,000+ followers.
• HempSootheSalve.ComminorStrategic or Co-development PartnerSister company website for CBD-containing products. Company formulates Hemp Soothe Salve with CBD for psoriasis but sells it on the separate HempSootheSalve.Com site due to different product category.
• Wholesale Retail PartnersminorChannel Partner/ Reseller/ DistributorRetail partners purchasing through OrasHerbalWH.com wholesale portal to carry products in their own stores. Wholesale inquiries managed through the dedicated wholesale website.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Burt's Bees: Clorox-owned natural personal care brand with a broad beeswax- and herbal-based portfolio across lip, face, and body care. Comparable as a large incumbent in the natural/herbal skincare space where Ora competes, though at dramatically greater scale and distribution.
• Weleda: Global natural and biodynamic skincare brand with strong credentials in sensitive skin, baby care, and herbal formulations. Closely comparable to Ora's positioning around eczema, baby, and botanical actives, with deeper international footprint.
• Dr. Bronner's: Family-owned maker of organic castile soaps and lotions with a strong natural/organic and purpose-driven brand narrative. Comparable to Ora as a values-driven, organic, herbal-positioned personal care company selling soaps and lotions.

Direct peers

• Badger Balm: Small family-owned natural balm company selling herbal balms, lip balms, and skincare with an organic and family-business brand story. Closely comparable to Ora in size, multi-SKU herbal salve/balm portfolio, and DTC-led distribution.
• Primally Pure: DTC natural skincare brand selling tallow-based balms, serums, and cleansers targeted at sensitive and problem skin. Comparable to Ora as a digitally native, clean ingredient, herbal-positioned indie skincare brand.
• True Botanicals: Clean, natural skincare brand focused on serums, oils, and treatment products with sustainability and ingredient transparency credentials. Comparable to Ora in the natural face serum/oil category and clean beauty positioning.
• Earth Mama Organics: Organic herbal brand focused on pregnancy, postpartum, and baby care, including nipple balms and newborn salves. Directly comparable to Ora's baby and maternal care SKUs and to its herbal-infused salve technology.
• Mountain Rose Herbs: Organic herbal products company selling herbal oils, salves, and body care alongside bulk herbs. Comparable to Ora as a vertically oriented, organic herbal personal care brand with shared ingredient sourcing ethos.
• Herbivore Botanicals: Direct-to-consumer natural skincare brand focused on botanical oils, serums, and clean beauty, with strong beauty retail and Sephora presence. Comparable to Ora in target customer (clean beauty, sensitive skin) and product formats (facial oils, serums, masks).

Emerging players

• Crunchi: EWG-Verified clean beauty brand selling cosmetics and skincare with a strong 'free-from' positioning. Comparable to Ora in the clean beauty credentialing and ingredient transparency story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Orasamazingherbal
• Facebookfacebook.com/orasamazingherbal
• LinkedInlinkedin.com/company/oras-amazing-herbal
• Instagraminstagram.com/orasamazingherbal
• Pinterestpinterest.com/orasamazing
• TikToktiktok.com/@orasamazingherbal?
• Xx.com/orasamazingherb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ora's Amazing Herbal