Nico Feuerwerk

What Nico Feuerwerk does

NICO Feuerwerk GmbH is a privately held German consumer fireworks manufacturer and distributor headquartered in Worms with a registered office in Wuppertal (HRB 17043), operating for over 200 years under the NICO Drachen-Feuerwerk brand. The company designs, develops, and sells a comprehensive portfolio of consumer fireworks organized into twelve product categories: battery fireworks (Batterie-Feuerwerk), combined battery units (Batterie-Verbünde), rocket assortments (Raketen-Sortimente), mixed assortments (Misch-Sortimente), luminous articles (Leucht-Artikel), bang articles (Knall-Artikel), Category F1 youth-appropriate fireworks (Jugend-Artikel), party novelties (Party-Artikel), table bangs (Tisch-Knall), glow sticks (Knicklichter), sparklers (Wunderkerzen), and Bengal/smoke articles (Bengalen & Rauchartikel). Its technology base rests on an internal development laboratory for proprietary pyrotechnic formulations and effect combinations, with all products carrying BAM (Bundesanstalt für Materialforschung und -prüfung) certification for German regulatory compliance.

The business operates a dual-channel revenue model combining B2B wholesale distribution to German discounters and specialist fireworks retailers with direct-to-consumer e-commerce sales through nico-feuerwerk.de, including account-based B2B ordering. Pricing is quote-based on the wholesale side with volume-tiered hazardous-goods shipping thresholds (€750 to €3,500 free shipping depending on transport classification 1.4S, 1.4G, 1.3G/1.1G). The customer base spans individual German consumers (primarily for Silvester / New Year's Eve), retail/wholesale buyers, and a smaller professional pyrotechnician segment. The company is a founding member of the VPI (Verband der pyrotechnischen Industrie) trade association and operates a sustainability-focused Green Line sub-brand, with active distribution restricted primarily to Europe (USA and Canada explicitly excluded). Managing Director Michael Kandler leads the company with family involvement in Marketing & Development and data protection functions.

Name

Nico Feuerwerk

Legal name

NICO Feuerwerk GmbH

Website

https://nico-feuerwerk.de

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

11–50 employees

Short description

NICO Feuerwerk GmbH is a privately held German consumer fireworks manufacturer with over 200 years of heritage, selling battery fireworks, rockets, youth assortments, and party novelties through B2B wholesale and direct e-commerce channels, primarily serving German retailers and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Worms

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale Fireworks Sales: Wholesale distribution of fireworks products to retailers and commercial customers. Products sold include battery fireworks, rockets, mixed assortments, youth articles, party items, and professional-grade pyrotechnics. The company operates through their online shop for B2B ordering.
2. Direct-to-Consumer Online Sales: Consumer fireworks sales through their e-commerce platform, including various categories from youth articles to professional-grade battery fireworks and party items.

Distribution channels2 records

Marketing channels5 records

Core offering

NICO Feuerwerk GmbH manufactures and sells consumer pyrotechnic products organized into product families including battery fireworks, battery combinations, rocket assortments, mixed assortments, luminous articles (fountains, Roman candles, volcanoes), bang articles, Category F1 youth articles, party novelties, table bangs, sparklers, glow sticks, and Bengal/smoke articles. Distribution is primarily B2B wholesale to retailers and wholesalers across Germany and parts of Europe, supplemented by direct e-commerce via the company's own storefront.

Product overview

NICO Feuerwerk GmbH is a German fireworks manufacturer with over 200 years of pyrotechnic experience, operating under the NICO Dragon Fireworks brand. The company offers a comprehensive portfolio of consumer fireworks organized into distinct product categories: Batterie-Feuerwerk (pre-packed battery fireworks with synchronized effects), Batterie-Verbünde (large combined battery units), Raketen-Sortimente (rocket assortments), Misch-Sortimente (mixed assortments combining multiple firework types), Leucht-Artikel (ground-based luminous effects including fountains, volcanoes, Roman candles), Knall-Artikel (bang/crackling products), Jugend-Artikel (Category F1 youth-appropriate fireworks), Party-Artikel (party decorations and novelties), Tisch-Knall (indoor table fireworks), Knicklichter (glow sticks), Wunderkerzen (sparklers), and Bengalen & Rauchartikel (Bengal fire and smoke effects). The company's flagship products include the Arche NICO with 816 effects and Queen of Infinity with 337 shots. NICO also markets a sustainability-focused Green Line sub-brand. Products are distributed primarily through business-to-business channels to retailers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Batterie-Feuerwerk (Battery Fireworks) Pre-packed consumer battery fireworks that fire multiple shots sequentially with synchronized effect combinations, offered to retailers and end consumers for celebrations including New Year's Eve.
• Batterie-Verbünde (Battery Combinations) Large combined battery units linking multiple battery fireworks together for larger, more spectacular displays, including flagship products such as Arche NICO with 816 effects.
• Raketen-Sortimente (Rocket Assortments) Collections of rockets with various effects and power levels for aerial display performances, including flagship items like Wheels of Fire with 21 super effect rockets.
• Misch-Sortimente (Mixed Assortments) Curated mixed assortments combining rockets, fountains, batteries, crackers, and other pyrotechnics for varied display experiences, available in piece counts from 14 to 34.
• Leucht-Artikel (Luminous Articles) Ground-based luminous pyrotechnic effects including fountains, Roman candles, volcanoes, and illuminating articles for outdoor celebrations.
• Knall-Artikel (Bang Articles) Loud bang and crackling effect products including crackers, cannon shots, and explosive noise-making items for celebration use.
• Jugend-Artikel (Youth Articles, Category F1) Category F1 fireworks suitable for youths aged 12 and over, including fountains, sparklers, ground spinners, and small crackers with lower explosive content.
• Party-Artikel (Party Articles) Party decorations and novelties including confetti, streamers, wax figures, glow sticks, indoor fountains, and bang bonbons for celebrations.
• Tisch-Knall (Table Bang) Small indoor fireworks and poppers designed for table-top use at parties, including party poppers, table bombs, and themed table bang articles.
• Knicklichter (Glow Sticks) Chemical light sticks providing illumination for parties and events without fire or heat.
• Wunderkerzen (Sparklers) Hand-held sparkler products in various sizes (18cm to 70cm) producing sparkling effects, suitable for celebrations and cakes.
• Bengalen & Rauchartikel (Bengal & Smoke Articles) Bengal fire and smoke-producing articles including torches, fire blades, and colored smoke for theatrical and celebration effects.
• Green Line (Sustainable Fireworks Sub-brand) Sustainability-focused product line offering more environmentally friendly fireworks with reduced plastics and renewable materials under the Feuerwerk & Umwelt initiative.
• NICO Drachen-Feuerwerk (Dragon Fireworks Core Brand) Core NICO brand identity for battery and combined fireworks featuring dragon-themed branding and over 200 years of pyrotechnic heritage.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• VPI (Verband der pyrotechnischen Industrie)coreStrategic or Co-development PartnerNICO Feuerwerk is a founding member of VPI, the German pyrotechnic industry association. The company actively advocates for the preservation of fireworks as a cultural asset (Kulturgut FEUERWERK).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WECO Feuerwerk: One of the largest German consumer fireworks manufacturers, headquartered in Simmerath, producing batterie-verbund rockets, assortments, and youth fireworks under the WECO brand. Direct competitor to NICO across German B2B wholesale and B2C channels.
• Comet Feuerwerk: German consumer fireworks brand commonly distributed through German retailers including Müller, offering batterie-feuerwerk and mixed assortments in comparable price/quality tiers to NICO's Silvester line-up.
• Lesli Vuurwerk: Dutch consumer fireworks brand offering assortments, sparklers, and party novelties for the Dutch New Year's (Oud en Nieuw) market, with comparable SKU structure (youth fireworks, party items, sparklers) to NICO.
• Ruggieri: Historic French pyrotechnic manufacturer known for professional displays and consumer fireworks, comparable in heritage depth and product breadth to NICO, serving the French and broader European market.
• Brocard: French consumer and professional fireworks manufacturer, one of the leading pyrotechnics producers in France serving retailers and professional displays. Operates in an adjacent Western European market with similar product taxonomy to NICO.
• Pains Fireworks: UK manufacturer of consumer fireworks including rockets, batteries, and garden fireworks, dating to the 19th century. Comparable long-running European manufacturer with overlapping regulatory regime and product mix.
• Standard Fireworks: Long-established UK-based manufacturer of consumer fireworks (since 1891) producing rockets, barrages, Roman candles, and party novelties for the UK and export markets. Comparable heritage-driven brand with similar B2B and B2C go-to-market.

Broad incumbents

• Black Cat Fireworks: Internationally distributed consumer fireworks brand owned by Diamond Power Group (formerly Diamond Sparkler), covering rockets, barrages, and assortments across global markets. A larger incumbent competing in the same end-use category but with substantially broader geographic reach than NICO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NICOFeuerwerkOfficial
• Facebookfacebook.com/NICOFeuerwerkGmbH
• Instagraminstagram.com/nico_feuerwerk.europe
• LinkedInlinkedin.com/company/nico-feuerwerk-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nico Feuerwerk