Stayalive.com

What Stayalive.com does

Stayalive.com (legal entity: Stayalive Portal GmbH & Co. KG) is a German-language online memorial and digital estate platform founded around 2010 and headquartered in Taufkirchen, Germany. The company operates a web-based service that allows users to create virtual memorials for deceased loved ones and for themselves, linking these memorials to real burial sites through a proprietary database of over 2,000 cemeteries across Germany, Austria, Switzerland, Italy, the Netherlands, and the United Kingdom. Core features include memorial pages with photos and documents, a Digital Vault (Tresor) that automatically delivers designated messages and documents to recipients upon the user's death, a Profile Heir system for post-death account management, photo and document scanning services, and Facebook data import. The platform is privately held and bootstrapped, operating as a German Kommanditgesellschaft with Stayalive Verwaltungs GmbH as general partner, managed by Stefan Westermayer and Dr. Florian Korff.

The business runs on a freemium model: basic registration and memorial creation are free, with paid premium tiers (Family Package, Eternity/Unendlich multi-year contracts with no ordinary cancellation rights) and à la carte services (€29.90 one-time Facebook data integration). Go-to-market is exclusively direct-to-consumer self-serve with no sales layer; growth is driven by organic SEO across country- and state-structured cemetery landing pages, content marketing via death-planning checklists, and a B2B adjacent directory (bestatter.stayalive.com) targeting funeral industry referrals. Technical maintenance is outsourced to Munich-based internet agency net-n-net, and the platform uses Google Maps for cemetery location display. The company has no disclosed funding, no mobile app, no AI/ML capabilities, and no enterprise customers, indicating a niche lifestyle-scale operation serving individual consumers and families in German-speaking Europe with selective expansion into adjacent European markets.

Name

Stayalive.com

Legal name

Stayalive Portal GmbH & Co. KG

Website

https://stayalive.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Stayalive.com is a German online memorial platform that lets individuals and families create digital memorials linked to over 2,000 cemeteries across six European countries, monetizing through freemium subscriptions and add-on services.

Ownership category

akta.pro rank

Product category

Digital Memorial Platform

NAICS

Libraries and Archives (51921), Museums, Historical Sites, and Similar Institutions (712), Cemeteries and Crematories (812220)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industry

Document Scanning, Digitization & Archival Reproduction (Records, Transcripts, Microform) (EDAEAJAI)

Keywords

• Digital memorial platform
• Online cemetery service
• Virtual memorialization service
• Digital legacy planning
• Posthumous data management

Headquarters

HQ city

Taufkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Freemium Subscription Model: Platform operates on freemium model with free basic membership and premium packages. Basic registration is free, with paid tiers offering additional features such as the Family Package for Facebook data integration and Eternity/Unendlich (eternal) packages with no cancellation rights.
2. Scan Services: One-time fee of €29.90 for photo and document scanning and integration into memorials (free with Family Package). Scans are automated without manual processing.
3. Premium Packages (Eternity/Unendlich): Premium service packages with 'Eternity' or 'Unendlich' designation, characterized by no right to ordinary cancellation - these are permanent or long-term service commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stayalive.com operates a web-based online memorial platform that allows users to create digital memorials for themselves and deceased loved ones, linking virtual memorials to real-world cemetery locations across Germany, Austria, Switzerland, Italy, the Netherlands, and the UK. The service includes a Digital Vault (Tresor) for posthumous delivery of documents and messages, profile heir handover, photo/document scanning, and Facebook data import, delivered on a freemium subscription model with premium packages.

Product overview

Stayalive.com is an online memorial and digital immortality platform that operates as a web-based service accessible via browser. The core product is the Stayalive Memorial Platform, which enables users to create digital memorials for themselves and their loved ones. This core platform is supplemented by several integrated modules: the Digital Vault (Tresor) for secure posthumous document delivery, a Photo Document Scan Service for digitizing physical materials, a Facebook Data Import Service for importing social media content, Death Planning Checklists for end-of-life preparation, and a Cemetery Database connecting virtual memorials to real-world burial sites across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• bestatter.stayalive.com: Directory of funeral homes/undertakers

Products and services

• Stayalive Memorial Platform
• Facebook Data Import Service
• Photo Document Scan Service

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MyHeritage: Family tree and genealogy platform with memorial and SuperSearch features; competes for the same heritage-preservation attention as Stayalive with stronger technology and brand recognition in Europe.
• Ancestry: Global genealogy and family history platform that includes memorial record features and owns Find A Grave; competes broadly for family heritage and legacy attention through a much larger subscription base.
• Legacy.com: Leading obituary aggregation and memorial network in North America and Europe, partnering with newspapers and funeral homes; adjacent to Stayalive in memorialization but operates at much larger scale.

Emerging players

• Cake: End-of-life planning platform offering digital estate, funeral, and legacy planning tools. Overlaps with Stayalive's death planning checklists and Digital Vault, but with modern UX and significant VC funding.
• After.io: Digital estate planning platform that handles online accounts, subscriptions, and post-death data transfer; comparable to Stayalive's Digital Vault (Tresor) but with a stronger digital estate vs. memorial angle.
• Eterneva: Memorial diamond company turning ashes or hair into certified diamonds; adjacent to Stayalive as a post-death legacy product, representing the broader category of physical-digital memorialization.

Direct peers

• Forever Missed: Online memorial platform that allows families to create tribute websites for deceased loved ones, with similar features to Stayalive including photo galleries, virtual candles, and visitor messages.
• Tribute Archive: Online memorial and obituary aggregation platform offering memorial websites and legacy storage; comparable product offering to Stayalive's memorial platform with a focus on obituary-linked tributes.
• Find A Grave: Largest online cemetery database and memorial platform globally, owned by Ancestry. Direct overlap with Stayalive's cemetery-linked digital memorial model and SEO-driven cemetery directory strategy.

Regional players

• Memoria: Nordic/Swedish digital memorial platform offering virtual gravesites and remembrance features; similar concept to Stayalive but operates in Scandinavian markets rather than German-speaking Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stayalive.com